Myths With Internet Marketing – Truths and Reality That Can Derail You 😬
So, I’ve been thinking about a few things lately. The transparency in the online space can be a little muddled.
The cool thing is that there’s a huge, epic ton of potential and possibilities — you could literally reach thousands of people in a minute. You can do a TikTok, bunch of people watch it, and automatically you have a bunch of eyeballs on you… but this is the thing: If you don’t have a strategy, if you don’t have a way to move those people somewhere, or engage with them somehow and keep them in your ecosystem, then one-time-view can turn into absolutely nothing.
So, first of all, the online business game, you’re playing for the long haul, right? You’re creating the content so that it starts compounding. Another thing is that people will say, “Generate a six-figure launch.”
And it’s like, “Yes, and tell me exactly how many hours you sat in front of your computer, hustling and creating the graphics and how much money you spent on ads that didn’t work, and how many coaches you’ve hired because the last strategy didn’t work?” And this is where I think a lot of that transparency is not being shared. It’s not being talked about.
And I’m just getting frustrated when I see all these ads that promise you overnight success, “Without having to do this, and without having to do that.” You have to do it.
I’m sorry, I’ve been in this space for a long time and I don’t know a single one of my friends who are seven-figure entrepreneurs who don’t run ads. I don’t have a single friend who doesn’t have some sort of an online community. I don’t have a single friend who doesn’t focus time and energy to create content and being on platforms and being visible.
So, here’s the thing, if you’re really invested in winning at your business, whatever that means to you. If you want to hit five-figure months, there’s a bunch of stuff you need to do. And in order for you not to drive yourself crazy, I suggest a few things:
One, have somebody that knows more than you so they can at least tell you, “Hey, this is what worked for me. And it can work for you. But guess what? I can’t make you any promises.”
I can’t make any promises to my clients. I can make their lives easier. I can make the trying and answering the questions move things way faster. Like for example, today, one of my clients was like, “Hey, how do I find trending sounds for reels?” I was like, well, actually Instagram is favoring creators right now. So let’s focus on you sharing some original content. And because at the end of the day you can’t just win people over by lip syncing all the time. And talking over somebody, saying something that has absolutely no meaning. So talk about the stuff that you’re freaking knowledgeable about. Let people know what that sounds like. Like, what is going to get them where they need to go quicker.
Second, one strategy can’t work all the time. You have to be flexible and you have to be on it and you need to learn skill sets. That’s right. You need to learn skill sets. And this might look like doing stuff you don’t like. I do stuff I don’t like all the time for my business. Like, don’t you think I’d rather just be coaching all the time, versus perhaps making the funnel and doing all the tech and sitting in front of the phone. And sometimes that stuff isn’t fun, but guess what? I get to do it. I get to do it because I know it’s going to help my clients.
Third, allow yourself to be messy. Allow yourself to have breakdowns, allow yourself to be like, “Bah, this sucks!” But also allow yourself to celebrate the wins. Even if they’re small, even if they’re small. And today, one of my clients was like, “You know what? The content that I am putting out, even though it’s not perfect, or even though I messed up saying the certain thing, a lady commented on it and she wants to know more about what I do. And she says that she really enjoys my content.” She’s like, “I’m going to take that as a win.” Entrepreneurship is not for the faint of heart.
So, if you’re in this journey, make sure you’re in it for the long haul, stick with it, keep learning things, keep seeing what the trends are and answer this question: “What’s your five year vision?” That’s really important.
And truth is, I don’t know what the heck’s going to happen in five years. I have a desire of what I would like it to look like. But for example, two and a half years ago, and I gave birth to a baby. So ask me about three and a half years ago, if I knew that was going to happen. So my five year vision, three and a half years ago, was actually really different than what it is today. And the business model that I was building that time is really different than what it is today, because life changes.
So have a vision, have a goal. I’m Ugh, like so keen on that because I love to help my clients create life designs so that their business matches it. But be flexible, and understand that not everything happens all the time, the way you want it to happen. And also allow yourself to expand beyond what you think is possible. So when we see marketers saying, “Hit your six-figure month.” Know that it really is possible. And that there’s a lot of work that goes underneath there. There’s a lot of stuff that they’re not sharing right off the bat because it doesn’t “sell”.
Me telling you here that creating funnels and spending money on ads and doing all these things, you might be like, “Oh, I’m so discouraged.” But don’t be, don’t be because you get to do that. You get to create this business that you love. You get to make an impact on somebody else’s life through your own business. And most of all, you get to be empowered in the process and allow yourself to really be vulnerable through all the movements. So I wanted to say that today because it’s important. It’s important that you hear, it’s important that you don’t listen to just promises of this grandeur, without even having tried things, that without even knowing what is possible and without even knowing the ins and outs.
So, leverage the power of information as you have so much in front of you. Don’t go and just hire an agency to do things for you because they don’t know you, they’re managing a thousand different clients. You can learn a lot of this stuff. You can be in the driver’s seat of a lot of the aspects of your business. And it doesn’t mean you’re going to do it forever, but it means you get to do it now and you get to be empowered in that process. So, go rock your business, go start the thing that is hard, go and connect with somebody that can support you. And if that’s me, amazing, and you can find ways that you and I could collaborate from a thousand YouTube videos, okay maybe not a thousand, but a bunch of YouTube videos that I’ve done on how to grow your online business, do my challenges that I run on a monthly basis and to my free content that I’d love to share on all the platforms. So I hope this was helpful for you and I’m rooting for you. Bye.
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Making Your Content WORK FOR YOU! (AKA Get You Clients)
Are you tired of your content not doing what you want it to do? Like, get clients? I get you.
Today, we’re going to go over a very simple strategy that I use all the time to know exactly what to post, why you’re posting it, what the result you want it to be. And then how you can use this content to help you communicate and spread your message all over the interwebs.
I’m Ari, your business and digital marketing coach and today, we are diving a little bit deeper into this magical world of content!
When I say content, let’s just pre pre-frame this. This is basically you as the expert, you as the knowledge bringer, you as the source of the information that you want to divulge. So understanding that, I want you to go into your, as I like to call it, your bag of tricks from Felix, the cat, and start thinking, “Oh my gosh, I know so many things that can help people. This is how I’ve been helping my clients. These are questions people ask me all the time.” Start thinking about things that are relatable, that not only make you feel like the superhero, but that really relates to the problems, needs and goals, visions, and aspirations of your ideal clients.
So based upon that, knowing that really the only thing that matters is them, then that’s where we start creating content. And if you’re stuck, you can just go ahead and go to my link and grab my 90 days. It’s called the Content Pro Marketing Guide, where you get 90 days of different kinds of posts done for you, ideas, all sorts of fun stuff, and planning templates. I digress.
Back to your content. So I want you to really come up with the best and most joyful things for you to talk about. What lights you up? What gives your clients, your potential clients, the best results? If you’re a gut and hormone expert, well, let’s talk about the foods to avoid, the myths, the things that happen as you get older as a woman, the different kinds of combinations of food plus exercise, the things you can do for breakfast, the movements, the type of cardio versus weightlifting versus supplements. There’s so much for you to micro-pull.
And nowadays, content, as we know, it’s got to be a little bit faster because people’s attentions are being pulled in a thousand different directions. I call it the adult ADD factor from social media. (Thank you, Instagram and TikTok.) “What is that?”, “What do I want to promote and sell this month?” So if you understand these things, then all the content you basically work backwards. I like to reverse engineer things. So if you work from here, your goal and you shoot it backwards, then guess what? The content all creates breadcrumbs for when you’re in your sales moment, launch moment, because you don’t always want to be selling. It’s like value, value, value, ask, ask. Value, value, value, give, give, ask, ask, ask, ask, ask. Value, value, value, value, ask, ask, ask, ask, ask.
We need to have waves. This is why I like to call business the way I teach is a flow. So these are waves where we are giving, receiving. And you know that, in this name of the game, sometimes the more you give and the more that you show up as this wealth of information, the more you receive. What I also want you to consider is this is going to be a compound effect. Meaning, the content you do, two or three months ago, people are seeing it for the first time then they’re may be seeing the second piece, then the third piece. People have to see you and consume your content, your emails, at least 17 to 20 times. This is how far from our traditional marketing, where it used to be like seven to ten exposures. That’s massively changed.
So what I want you to consider is that it is your time to be a consistent bringer of information, of help, of ways that you can support your clients through whatever transformation they are going through. If you are a financial planner and your clients have a mess in their finances, they’re not doing their bookkeeping, they’re not budgeting. Then what are ways that you could help them so that ideally, cha-ching, your magical product, maybe it’s like budgeting and organization of your money 2022 is the focus. Knowing this will help you feel at peace, feel more confident, feel connected to exactly the steps that you need to do in order to get the results that you want. But we have to start from the backwards.
Now, here’s a separate piece. You’ll see in Content Pro that I have different themes for the month. One of those might be growing leads or connection. Now, these two is where your funnel comes into place, because if you’re just doing content for content versus content for purpose, and you don’t have a way to streamline a viewer into a potential buyer, then we’re just leaving people on this platform. What you want to do is pull people off the platform and you’ll see in the contents of the captions that I’ve written, like, “Go click on my link, click on the URL.” Here is where you’re going to be able to move a viewer into somebody that registers for your freebie, or somebody that registers for your webinar, or somebody that joins your five day challenge, or somebody that joins your Facebook group or WhatsApp group. Wherever you are, either building community or moving people into your marketing ecosystem, you want to be cognizant that there’s certain assets you want to have so that we have a strategic plan of what’s called our customer journey.
I can talk more and more about this, but for that, you should download Content Pro and start taking action (I promise, you’ll learn more that way than by reading!). And it’s going to give you a better picture of this whole digital marketing landscape and you as a content creator, but you as a business owner as well.
So I hope this was useful. Make sure to subscribe, comment, like, and let me know if you have any other questions that I can support you with. Once again, see you. It’s Ari and let’s make it a great day!
First of all, I want to make you money. But overall, when you’re creating a website or a landing page or any sort of marketing material, the steps that we’ll learn today are going to be very useful for anything else that you create in the future, because we’re going to have certain concepts in mind and we can just rinse and repeat. I’m all about being efficient and effective.
#1 Must-Have: Clarity in your customer journey.
If the customer is confused, they’re not going to buy. They’re going to leave. They’re out. Peace.
People have the attention span of an ant, and the reason is your phone, your child, your distractions, all add up in life so we need things to be given to us quickly. I mean, we can order something from Amazon today and it will arrive in our house tomorrow or sometimes the same day. So we’re used to instant gratification. If that doesn’t happen on your website or on your landing page, a sales page for your product or program, then guess what? You’re toast.
It’s all about them. The client doesn’t want to really sit there and learn all about you, like read things that don’t pertain to them. There’s an emotional connection that needs to be made and I’m going to ask you, “What is the first thing that they see and feel?” Feel here is the magic word.
So if you’re speaking to them on that emotional level versus a logical level, then great. But if you’re not, ask yourself, “What can I change? How can I connect with them?” and this applies to you if you already have a website or a landing page or if you need to build one.
So what makes a customer stay? Let’s map their journey. We’re going to look at this from the bottom-up. If you were making it all about them, then we really need to understand who they are.
#2 Must-Have: Appeal to emotion in your copywriting.
Emotion sells, right? Psychology Today, which is a very renowned magazine and who’ve actually knocked on just one study, but several studies about purchasing behavior, “Studies show that positive emotions toward a brand have a far greater influence on consumer loyalty than trust and other judgments, which are based on a brand’s attributes.”
A brand’s attributes are the “why” behind its existence. We’re creating a culture that indoctrinates your customer into feeling seen, heard, and loved.
For example, I worked with my client Poppy and Libby, and we were creating a website for their retreat business. When I opened this website, guess what happened? It was like fact, fact, fact, fact, fact, fact, fact, fact. So we had to recreate the entire site, recreate the entire marketing approach so that it was more why centered and made it easy for people to engage with, and ultimately, purchase from.
#3 Must-Have: Highlight your strengths in your Call To Action.
So if we know our potential customer’s problem, which means we know our client inside and out, we know their pain points, we know where they’re hanging out and not just like on social media or Instagram… then ask yourself “what are they willing to share?”, and then use those exact words to try to back out a unique value proposition to you and your skillset.
It’s not enough to just ask for the sale – Is your call to action clear? How are you moving your customer from where they don’t want to be, to where they want to be? Is it easy to take the next step, or are they confused?
So this can relate to lots of different things, but mainly you want to know, “Am I helping my client take the desired action in easily identifiable ways?”
One thing I learned from one of my teachers when I was in college is when you’re designing your page or any sort of marketing material, you need the eye to jump.
Meaning, if I’m not reading, I need whatever my eye is jumping to, to make a complete sentence related to the problem that I have that I need solving.
So if you have these tiny headlines or if you have little words and you don’t have graphic elements or images that can also portray a message, then, again, you’ve potentially lost your client. So are they confused, are they lost, and is your map clear enough? Ask yourself that question.
Don’t be afraid to drive to the sale. Like sometimes we make it hard for people to buy from us, just make it easy. Sign up today. Get your product. Claim your offer. Have clear, concise call to actions. Drive the person to the sale.
Because once you make these shifts, you speak to them and help them overcome problems and objections. You create the flow of customer journey before you start, and you’re clear on the outcome of the action you want them to take, then you’re setting yourself up for success.
Today we’re going to discuss why a sales page is so important, and what the key pieces are to making sure you have the elements that can turn a viewer from interested into a client.
So people ask me all the time, “Ari, why do I need a sales page? Why can’t I just send people to my website?”
Well, let’s talk about the one main reason why you don’t want to just send people to your website – your website has a lot of exit strategies. Meaning menus, buttons, social media, all the things that could take a person from interested, engaged into “see you later”.
A sales page helps you to guide a potential through one goal, one offer, and one solution.
Now once you have a sales page, here are the main elements you need to get it to convert into sales!
Consistent branding, colors, mood and imagery.
Soft queues instead of really harsh and direct “buy this thing now” messaging
Sales copy that speaks to the heart instead of to the logical brain
Testimonials – share client love!
Add a video. Help people connect with you as a person, not a transaction.
And if this is your first time designing a sales page and you’re stuck, this is what I love to do with my clients. Drop a comment below and I’d be happy to answer your questions!
3 Freebie Ideas To Grow Your Email List (Quicker!)
You might’ve been wondering what are some great ways to not only grow your email list, but connect and show your expertise to your, to your audience, to your existing followers and new followers. And guess what? This can all be done with one simple tool called an opt-in page, or in other words, a freebie.
A freebie is a powerful tool that takes your audience off of social media, and onto your email list so you can engage with them regardless of what happens to social media platforms, and which can stand the test of time.
For example, two of my friends and clients, their Facebook got hacked the other day and they lost so many people from groups they had been building. And the first thing I asked them was, “Hey, have you been getting people onto your email list?”
Because the best thing about an email list is that it’s yours. It’s not owned by a third party and it’s not subject to a specific platform. Basically, all your eggs aren’t in one basket.
So imagine TikTok goes away and you lose a hundred thousand followers, or Instagram goes away and you can’t communicate with your 2,000 followers? How would you sell your products and services? What would happen to your business? It’s time to make business platform proof and also a place where you give your followers exclusive access to your content and offers… meaning, you’re not subject to an algorithm since they are willingly saying: “please have my email and I’ll see you in my inbox.”
And consider this… you’re giving people a valuable GIFT in exchange for their email! To me, this is a win win!
Another super important reason why having an email list is so clutch is because it actually serves as clout and is great when you’re ready to start running Facebook and Instagram Ads.
Briefly I realized you also might have said… “Ari, who reads emails anymore? Everyone is on social media!”. I am here to tell you – I read emails, good emails that is. I buy stuff from those good emails I get sent and most of the time, I actually don’t see those people in my social media, which I spend quite a bit of time on (shame on me for not always working on my business!).
We’ll get into email writing tactics on another blog post, but for now, let’s focus on growing your email because without at least 100 subscribers, creating lengthy and value rich email campaigns won’t be your best ROT (return on time!).
Now here are some freebie ideas to showcase your expertise and truly serve your audience the best way you know how!
Freebie 1: A Checklist
It could be a wellness checklist. It could be a diet checklist. It could be a lifestyle checklist. People love to know about themselves. And they love to know if they’re doing things right.
And remember, since you are the expert, you have all the knowledge. People want to get their sources from a trusted individual and you are that person.
A checklist can be easily created on Canva, or you can even start it in a word document!
So now, how do people get this checklist? Well, number one, you could simply ask people to DM you or leave a comment and then you DM them.
You don’t need a whole opt-in page and a landing page, an email sequence, not in the beginning. I love to say, “how can I run my business on bare bones?“
Well, this is one of those ways you could just say, “Hey, whoever wants this checklist, DM me your email.”
Number two, if you are looking to start your digital marketing portfolio, then you’ll want a simple opt-in page where people can leave their name, email and a phone (optional), then get a very simple automated email sequence that delivers the freebie and follow up emails that help the prospective client to get to know you better and nurture the relationship. You’d use softwares like: Go High Level or Active Campaign which are my personal favorites.
Freebie 2: A Quiz
Do you guys remember when we had the Cosmo magazines or like 17 magazines? And there was always a quiz, like an astrology quiz or the love quiz, and you would take it and tallied up all your points. Then you read the results, super excited! This is the energy that we are building with our potential clients. We are creating excitement based on a quiz.
Like I said, people love to learn about themselves. I do too. I still take quizzes!!!
I recently created an awesome quiz with a client of mine called: “What are your love blocks?” And, so far, she’s been able to grow over 180 people onto her email list, just from organic social media from TikTok and Instagram in 2 weeks.
So what does it take to build a quiz? There are some softwares you can build them with like TryInteract and Typeform.
Now the cool part about the quizzes is that then you show up as the one who gives them the results. You create the results based on the questions that they answered. And it gives you a chance to show off again, your expertise and be able to really connect with that person and help them out and give them those initial suggestions on how to be a better lover, how to be healthier, how to sleep better, how to detox their bodies, etc.
Freebie 3: A How to Guide or Mistakes to Avoid
I love my really easy to follow guides that help me avoid blunders and that help me learn something. These guides can be PDF’s or even videos. To me, videos are quicker to make but this is not the case for all. Also, you have to know your audience well- will they consume a video or rather read… OMG you can maybe even do BOTH!
We’ll talk about content repurposing later down the line.
But for real, a good guide that shows me the way to achieve a micro win and how to potentially not make some crazy mistakes is extremely valuable and honestly for you as the expert, might even be easy to make since you’ve worked with clients before and know how you’ve helped them avoid things and at the same time reach certain goals or milestones.
So go back into your client rolodex and start putting together some good ideas!
Freebie 4: A Challenge
Now there’s paid challenges and there’s free challenges. Free challenges are a great way to indoctrinate and work with people. These could be prerecorded or these could be live.
When you look at a challenge because it’s a more of a time investment and it’s a longer build out of the project. And at the end of the challenge, you are selling a higher level offering or service. Whether it’s a physical product, an online course, coaching, retained services, or an experience – all of it can be sold in a challenge.
Think about the challenge as a very invested experience. It’s a wonderful way to generate leads and to have them experience a transformation over a series of days so that they get a result, they get quick wins and gives you the opportunity to really show up as the expert that you are and offer your services
Freebie 5: A Video Series
A video series creates education and solution-awareness. It could perhaps be three training videos, or a recording from a recent talk you gave. It’s very easy to reach out to your audience and say, “Hey, put your name and email here and get these three training videos to help you XYZ.”
I always tell people to give the transformation, the benefit of what’s going to happen when they watch these videos. And you could once again, let the videos come via email, or you give them access to a little online course or membership site, and they can experience the videos, maybe have a question or two that they answer and then see what the next steps are
Remember, it’s your responsibility and opportunity as the entrepreneur to keep the connections with your audience alive, strong, and really meaningful.
Here’s your call to action: what can you be doing to grow your email list? What are the steps you can take to create a meaningful relationship with your audience via their inbox?
Today, we’re talking about something super important called offers and being a marketer. That’s right. Why is this so important? Because it’s the foundation of your entire business.
What ends up happening with a lot of us who are holistic entrepreneurs, yogis, and service providers is that we get so caught up in inconsistent one-on-one services or an occasional group, but not really having a stack of offers that work together strategically. I do want you to think about how you can get more clients with your time, but also while working smart.
As a business coach, I love to talk about offers, also known as offerings, because they are the foundation of you being able to show up as a credible expert, who gets paid well to do what they love to do all day every day.
The 2 steps to making more money as a wellness entrepreneur…
Step 1: Play to your strengths!
Ask yourself…
Do you like to work one-on-one with people?
Do you like to be in group settings?
Do you like to speak in front of big crowds?
How do you like to show up?
It’s important to determine how you like to work so that we can make sure you are comfortable, that you are going to shine, and that it is going to be fun for you. That’s it!
So once we understand how you want to show up, now we can start creating your magical business layer cake!
Step 2: Examine all of the different revenue streams available to you
1. Trade Time For Money
Although a lot of people say that you shouldn’t trade time for money, this is still a fabulous way to generate an income. And it’s an essential part of every offer ladder.
Plus, guess what? As wellness entrepreneurs, I am guessing that you love to work with your clients. You love to interact with them. You love to treat them. Are you an acupuncturist, massage therapist, yoga teacher? There’s still such value in working one-on-one with clients or in a group setting. It’s okay to still trade time for money.
What’s not okay is relying on that being your wealth strategy. One-on-one, small group classes, large classes, being a speaker. This is still trading time for money, and some are scalable, and some are not.
So let’s go over the ones that are limited, and also the ones that you can also charge premium prices for.
So, for example, if I want to get fit, or I want to get flexible quickly. Instead of going to group classes or going to the gym on my own, I might hire a private teacher that way we can address my needs, my concerns, and my body. That’s going to cost me money. If I hire a trainer, if I hire a private teacher, I’m going to pay premium because it’s 100% of their attention on me.
So when you are positioning yourself as a one-on-one teacher, please make sure you charge accordingly.
Now, this is going to vary on your town, your city, your state, your country. Every time I’ve gone to Peru to teach whether it was yoga or Acro Yoga, or even Thai massage. I had to lower my prices a little bit because the currency there is very different, and I wanted to be of service for the people.
What I would charge here in Miami, where prices are a little bit higher, we have premium rates I wouldn’t do down there. So be smart about where you are and how you create your prices.
Next, determine how much value you’re delivering to decide on your price. This makes sure that your one-on-one prices can become up-leveled, and make it easier to charge a premium because you’re delivering more value.
Maybe your one-on-one work comes with a membership to your online yoga studio, or essential oils, a beautiful treatment, a tote bag, something that is going to allow you to raise your prices a little bit without also feeling icky because I know we’re of service and I don’t want to ever make you not feel like you’re showing up fully as a holistic entrepreneur.
So that summarizes one-on-one work. Pros? You give 120% of your attention on your client. Cons? There’s only one of you, which makes it very limiting. Typically, you could only take five clients a day.
2. Group Classes
I love group classes! I love people. I’m a group person. If you could just hug me. That’d be great. Why? Because I feed off people’s energy. So for me, group classes is one of my favorite ways of working. Now, pro. Lots of people, lots and lots and lots of people can mean lots and lots and lots of money.
But depending on the situation, for example, when I used to own my yoga studio, yes, there was be lots and lots of people for my teachers, but their pay rate was not all the money. Why? Because the model of being an employee isn’t the most fruitful.
Now, if you’re going to do group classes, always get people onto your email list and always, always, always have an upsell.
Cons of group classes is that obviously, you’re not giving 100% of your attention to one person. So maybe people won’t feel that 100% focus on them. But if you’re a good instructor or you’re a good service provider, guess what? You can still have great outcome.
In my yoga conferences, the Global Yoga Conference, and my Yoga Expo, sometimes the teacher teaches to a hundred people. Obviously, there’s no way to personalize that, but there’s still a great way to cue, message, give information that can serve somebody at each part of their experience, their practice, or their journey.
But again, be sure to always have an upsell and always show up as inclusive as possible.
3. Small Group Private
Why do I love this one? Because it has a blend. You can still charge a high amount, and provide your clients the attention they need, but the difference is that it is scalable.
For example, I run two types of consulting and coaching. I do one-on-one work, and I do group work.
Now, when you’re doing group work, this means you have scalability. You are you to many. It’s going to give you a lot of potential, not only to connect but to also make great change. You can have a deep impact on people because you’re solving lots of problems, and there’s also a sense of comradery and union that gets formed for your members
4. Info Products
This is where your knowledge is shared to many people. So now this becomes a product consumed by groups of people. This is where the most scalability and leverage lies.
I get this done through my online courses where people are consuming the material in a way that doesn’t take any additional time. When you create an online course, you complete it once and don’t have to add more work as more people join. There’s so much maximization potential.
So think about you positioning yourself out there in these four different ways so that you have a variety. You want to be able to help people in different ways so that you’re also supporting yourself, your self-care, connection to others, and your bottom line, which is your revenue.
Pick the one that’s going to give you the most money right away. Why? Because if you’re looking to grow your financial side of your business, then pick the one that gives you the highest revenue. That might not be your one-on-one. That might be a group. Now, this doesn’t necessarily mean teaching classes for low amounts of money. It could be a program. It could be a retreat. It could be a training. Now, this is what I love to teach! The potential to have scalable business through a group setting with also a nice price point. Teacher trainings, retreats, transformative programs, or group plus one-on-one. These all can have price points of a thousand and up. And it’s the best way to change your financial outcome without needing a ton of people.
If we look at the concept of pricing, we’ve got to see that if you’re like a Ferrari, or you’re a Louboutin, Louis Vuitton. You don’t need to sell a lot. You might only need five clients a month to double your income.
Now, if you need a ton of people to meet your baseline. It might take longer. When you’re creating your products, have a variety and think of it like a menu. When you go to a restaurant, there are lots of things for you to choose from. And in the middle part of the menu is going to be chefs’ choices. So I want you to make your chefs’ choices for the day and see what product you want to promote. What do you want to create that makes sense for you? And you probably want to start at a higher price point.
So what can you put out there that’s worth $200 to $1,000? Is it a certification that’s specific?
For example, chair yoga or Reiki atunement. Maybe it’s a modality of massage. Again, this is where you also start showing up as an expert. So your confidence level, your credibility, your professionalism gets to shine through even more.
The last thing that’s really important is that I want you to do a goal. How much money do you want to make a month? So let’s say it’s about $5,000. Maybe it’s $10,000. If you are trying to fill your calendar with 40, $50 an hour average, you’re going to need a lot of those hours. But if you can do a few that are $30, $40, $50 an hour, and a few that are $200 an hour.
Now you also want to make sure that when you’re creating your menu of services, that as you figure out what your monthly revenue goal is that we create the price points accordingly.
And then all we have to do is fill in the amount of students that we need per thing.
So let’s say you’re leading a certification. You are an amazing massage therapist, like my husband, and specialize in lower back. And you’re going to lead a certification training or give educational credits. Now, perhaps you do a one-day seminar. You charged $85 per person, and you get 10 people. That’s an $850 a day. Pretty cool, right?
Or let’s say that you are a yoga teacher and you have your E-RYT 500. You can give workshops and you do a weekend that is for yoga teachers, all about adjustments, cueing, how to become a better teacher. And you charge $250 for this because it’s only a couple hours a day. 20 people, you’ve got a $4,000 weekend.
So start looking at the possibilities of growing your offerings in a way that feels good to you, to where you’re at in your career. So when you’re doing your menu of services, see where you show up. Are you showing up as a credible professional that can give more value? Are you using your knowledge and turning it into a product?
Are you creating opportunities for people to really get an immersive learning experience from you, maybe through a retreat?
So this is your opportunity to shine in the way that you create your offers that match your goals, that provide the results. At the end of the day, we want everyone to look good, to feel good, and to be good. I’m so excited to see what you put out there!
Drop a comment below if you have any questions, and please share if you think somebody can benefit from this blog.
Do you consider yourself a marketer? And if not, why?
Marketing stems from confidence and HeartSpace. And I want to highlight how important marketing is in order to have a successful business.
Traditional marketing is tied to sales. The both co-exist, and still do in holistic marketing. But what holistic marketers different from traditional marketers is the magic that happens when they decide to be one with their audience. Holistic marketing is about focusing on where you can give your audience value and providing an essence of support that speaks their language.
One thing that I’ve been focusing on more is seeing how can I provide my audience, not just value, but not making them feel like they’re not complete already. How do we elevate the audience in a way that your service or your product will be an add on to their already existing, and thriving abundance?
I always get a hot seat moments when I sit down with my coach. And he gave me the best way to create a really engaged community: to inspire them to join a movement, to be part of a mission, to be part of a greater vision. And this is the most effective form of marketing – it just so happens to also be holistic!
So in your own marketing, hunker down on your mission, and solidify with the movement that you want to create with your services or products.
For example, if you sell yoga clothes. Do you think that you can create a movement where people are more aligned and more in line with the why behind your products?
A percentage of profits are donated to a specific cause.
Sourcing your materials from a local community you support.
Practicing eco-friendly and sustainable business operations.
So every piece of your marketing has to have a bigger purpose to it – it really has to nothing to do with the right words.
If you think of Maslow’s Hierarchy of Needs, Purpose is ranked as the #1 priority. Second to purpose is wants, and finally we have needs. The main idea is that once we work downwards from purpose into desires, then what do you think happens? We now have a purpose-driven business.
So if your business has a movement that people can connect with, your marketing will be so much more effective. It emanates authenticity, and comes from a place of heart. It comes from a place of, of abundance versus from a place of needs and scarcity.
And then you’ll be able to serve a bigger purpose, and have a greater impact on the world. And people want to align to that.
Look at so many companies out there, like, let’s say Nike with Colin Kaepernick. “Believe in something. Even if it means sacrificing everything,” Kaepernick says in the ad campaign. People really rallied to that – especially young people. Gillette also had a whole campaign around the “me too” movement. People really rally for a good cause, or they rally against them. Now this really brings in light. You know, what team are you on?
I recently heard a successful fitness coach say at a conference, “Give your tribe their cause.” Once you give your tribe their cause, they will be so much more in alignment to how you do things, and will support you through your programs and events and practices.
It wasn’t too long ago when I believed payroll was only for “successful people”. For those who were making “real money”.
Side note: Can you see where none of the above statements even make sense?
These were all illusions I had set up because of comparisons to others who I assumed made so much more money than I, who were living more grandiose and who obviously could afford to pay themselves a salary.
I thought, keep all the money in my business account and pay myself as little as possible JUST IN CASE.
Just in case what? What was I setting myself up for? Failure?
So here let’s all say “Yes Please!” to increased income.
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The Reality
Here’s the deal. Now that you and I are professional adults as I like to call it, this is why and how I tripled my salary in just a few short months.
I wanted to settle down and buy a house
I wanted to start investing my money into other things
I asked the “successful people” what they did
Big realization was that I was limiting myself massively on item 1 because no one would lend me money since I earned “so little”. I was also telling the universe that I didn’t need to earn a lot of money because I lived simply. I also wasn’t building up my credit or giving myself cushion to start an IRA, invest or do anything else with my money. It is all about increased income and opening the doors for it to flow in from clients into your business and from your business into your life.
I created an abundance mantra for you:
The Result
I decided to triple my payroll salary and see what happened. Let me tell you – magic. I realized I was scared in the beginning but once I started the 3x everything fell into place. The fear left because I welcomed more clients into my life and saw more abundance via income to support the pay increase. Also I was able to get a better loan for my home which SAVED me money in the long run and started a chunkier savings account that made money FOR me as well as an IRA for my retirement.
I also felt PROUD of myself for not thinking small and limiting myself. Once I committed to saying – money generates more money I was able to feel really abundant and help my clients from a place of growth vs limits.
The Challenge
Here’s my ask of you- notice how much you pay yourself monthly – is it worth your value? Is is just enough or is it party time in your bank? Do you leave all your money in your business account just in case you need to cover expenses or can you trust yourself and the universe to be bigger and more affluent? Can you commit to 2x your salary or even more? And with this extra income, can you commit to sharing it via a donation (whether big or small) or even crazier, treat yourself to something nice?
Let’s all increase our worth and increase our salaries to show 2020 who’s in charge – the ever expansive universe who wants us to be ever expansive and abundant!
Also this is an invite to jump on a strategy session with me if you want to invite growth in life and biz – SCHEDULE YOUR CALL HERE (usually $297) for $97.
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To be independent. This word INDEPENDENT I feel gets used often and thrown around a bit. What does it really mean?
I write from this from England on the day the United States celebrates it’s independence from England which made me think quite a bit.
As humans we love independence. We love freedom. We long for making our own decisions and not be dependent on others for our livelihood.
Not only that, but as creative and holistic entrepreneurs we are drawn to be completely on our own, leading our businesses, creating our schedule and having the life we want because being independent is a top value we hold dearly.
What happens when you loose freedom and independence? How do you feel?
This word and feeling is something hundreds and thousands of people have lost their lives for. Who have given everything to be free.
What does this mean in your life and business? As you know to me as an entrepreneur they go hand in hand.
Freedom To Create
Having freedom to create is a gift that makes us human and those of us with ideas that want to be seen and heard are constantly on the search of how to get those ideas out and express.
This is why many of us turn to be instructors, coaches, creative entrepreneurs. Because of this calling to be independent to express and share.
What happens sometimes is that we are stuck not knowing what to do or how to do it so that our essence of freedom, liberty and independence is stifled under how to make this lifestyle and underlying value work. By the way, this is when most people call me asking for help and advice.
Dependently Independent
So knowing we are on this lifelong search for freedom and being independent, do you feel like you’re dependent on others to achieve your independence.
Let’s name some ways we are independent:
Financially independent – This is a dream come true for many of us yet we are dependent on clients (unless you’re a trust fund baby) to pay us to achieve this.
Relationship independent – If we’re married or single we’re dependent on others affection to fill this area of our lives.
Religious independent – This is a trickier one because many people do not have this freedom. But many are dependent on religion to serve as a backbone for their lives.
As the Huff Post states there are 2 types of independence and one is being free with rules. They used this quote “Any yachtsman knows,” he replied, “that in order to enjoy the freedom of the high seas, one must become a slave to the compass.”
So in order to have freedom and independence we are subject to being connected and tied to other circumstances to achieve the ultimate freedom.
Why This Matters
At the end of it all, your independence should make you feel happy, satisfied, proud and fulfilled. Whether it’s attached to others (like clients, income, spouses, and then some).
If you are not vibing where you are right now, if you feel stifled, over dependent or not connected to your highest self ideals, I invite you to do something.
First take time to make a call with me then check out my last post about the 9 Environments and do the wheel and the exercise.
Lastly, create a vision board of what it means to be independent to you, regardless of your external situations.
I leave you with a quote from Cicero: “What then is freedom? The power to live as one wishes.”
I had a great convo yesterday with a potential client and she asked me – Ari I’m seeing so much of your stuff lately and wondering what you’re doing exactly. I’d like to tell you a story so you get to know me… and here’s the cool thing – I’m going to ask you the same! Let me know how you started your journey into doing what you do and why you do it.
I loved this question and it made me giggle in a great way. I’ve worn so many hats in this small human experience that I can see how one can ask this question. Not only that but I feel it’s important to share our story as it helps us see clearly once again where we are in life!
Reinventions are part of life. Transform into your next vision of you and how you want to lead your life. That’s exactly how this story begins
2 years ago there was an AHA moment when I was the owner of Trio Yoga when I realized I wasn’t playing to my own strengths or life goals. I was stuck inside a studio almost 7 days a week and feeling a bit miserable amongst the amazing community… no one really knew this but it was so. Depressed. Lonely. Un-Inspired.
What did happen (my aha moment) is that I re-kindled my entrepreneurial bug I was born with. It sparked the I WANT MORE LEADERSHIP! It was a bit shocking because I had been this laissez faire yogi traveling the world teaching, doing what I wanted, when I wanted and never had huge responsibilities other than making sure I was on time and taught a damn good class. I wanted to leave a mark that was bigger than 4 walls.
Have you ever felt that?
2 years ago Bizzy Yogi was born. My life changed forever. I finally allowed my brain to expand where it had never gone before as I had set limits and a useless story around WHO I was. It was how I could step up and create waves and make ripples that played in a larger way. By the way, this was some scary shit!
Fast forward to now.
What do I do?
Give ideas to you who are stuck in HOW.
Create a plan to you who love to follow a path.
Provide a color by number book of your business and brand.
Align your ideas to execution, hold you accountable for doing them and keep bringing clarity and truth to the foreground while slicing doubt away like a ninja.
And Yes, This Story Also Deals With Yoga.
YOGA = UNION.
AcroYoga = HIGH UNION
Samkya Philosophy for example. It’s a duality that can’t exist without the essence of working together. You have the witness and the doer. Consciousness with nature.
This is life and business. It’s the story I’ve written for how I work with my clients and really the basis for life. Why I created Yogi Hearts, Business Minds group on Facebook. Because it’s ALL ONE to me.
So see what’s really cool is I teach business and yoga with this ancient philosophy. After teaching Yoga & AcroYoga for close to 15 years I realize that it’s all the foundations you need to create and build your new iteration of you. I said to a student yesterday to change the position of her foot in triangle pose, she asked why… I said cause it affects the ENTIRE pose.
Yoga is the foundation of life. Asana is the seat. Poses are how you maintain strength and stability. Breath keeps you alive and fluid. Meditation provides clarity and space.
In business it’s the exact same process. Desire of your life is yoga. The idea is the foundation mixed in with values is the seat. The strategy is the asana which leads to action to keep the business alive (breath) and the meditation is being in flow connected to your higher vision.
I help you re-write your story according to this formula which keeps things so simple and yet can go so deep!
So whether you’re looking to re-align your business or your life, follow the steps above!
It’s almost as easy as 1-2-3. I’m so glad my client asked what I do! I help formulate how the above makes sense in your life and in your business. I see the truth and clarity behind it all with love and spirit as the basis for a new version of your desires turned into actions, sustained by a clear path.
Always if you need anything… I’m a click away HERE 🙂
What happens when you loose freedom and independence? How do you feel?