Do you consider yourself a marketer? And if not, why?
Marketing stems from confidence and HeartSpace. And I want to highlight how important marketing is in order to have a successful business.
Traditional marketing is tied to sales. The both co-exist, and still do in holistic marketing. But what holistic marketers different from traditional marketers is the magic that happens when they decide to be one with their audience. Holistic marketing is about focusing on where you can give your audience value and providing an essence of support that speaks their language.
One thing that I’ve been focusing on more is seeing how can I provide my audience, not just value, but not making them feel like they’re not complete already. How do we elevate the audience in a way that your service or your product will be an add on to their already existing, and thriving abundance?
I always get a hot seat moments when I sit down with my coach. And he gave me the best way to create a really engaged community: to inspire them to join a movement, to be part of a mission, to be part of a greater vision. And this is the most effective form of marketing – it just so happens to also be holistic!
So in your own marketing, hunker down on your mission, and solidify with the movement that you want to create with your services or products.
For example, if you sell yoga clothes. Do you think that you can create a movement where people are more aligned and more in line with the why behind your products?
- A percentage of profits are donated to a specific cause.
- Sourcing your materials from a local community you support.
- Practicing eco-friendly and sustainable business operations.
So every piece of your marketing has to have a bigger purpose to it – it really has to nothing to do with the right words.
If you think of Maslow’s Hierarchy of Needs, Purpose is ranked as the #1 priority. Second to purpose is wants, and finally we have needs. The main idea is that once we work downwards from purpose into desires, then what do you think happens? We now have a purpose-driven business.
So if your business has a movement that people can connect with, your marketing will be so much more effective. It emanates authenticity, and comes from a place of heart. It comes from a place of, of abundance versus from a place of needs and scarcity.
And then you’ll be able to serve a bigger purpose, and have a greater impact on the world. And people want to align to that.
Look at so many companies out there, like, let’s say Nike with Colin Kaepernick. “Believe in something. Even if it means sacrificing everything,” Kaepernick says in the ad campaign. People really rallied to that – especially young people. Gillette also had a whole campaign around the “me too” movement. People really rally for a good cause, or they rally against them. Now this really brings in light. You know, what team are you on?
I recently heard a successful fitness coach say at a conference, “Give your tribe their cause.” Once you give your tribe their cause, they will be so much more in alignment to how you do things, and will support you through your programs and events and practices.