Are Marketing Agencies Worth The Investment?

Are Marketing Agencies Worth the Investment?

In a world that’s relying on technology more and more every day, it’s no surprise that marketing has largely gone digital. As trends change and new platforms take off, it’s easy to start feeling left behind. There is a lot to take in and keep up with, even for the most savvy business owner.

Even if you really wanted to, keeping your brand totally offline isn’t really an option these days. Since your marketing is being done online, anyway… would you rather thrive in the digital landscape, or simply survive?

There are digital marketing solutions for all of your needs, to be sure, but many of us are lacking the time and skills to make those solutions a reality. Digital marketing agencies exist to turn your marketing problems into the results you crave. The great debate is whether it’s worthwhile to hand over the reins, or if you should roll up your sleeves and learn how to do it all on your own.

There are countless factors that play into this decision, with pros and cons on both sides. Which begs the question: how do you know if a digital marketing agency is right for you?

Should You Work with a Digital Marketing Agency or Learn It Yourself?

This is a hugely important topic that I have both invested in and been hired for.

First of all, what is digital marketing?

Basically, it’s marketing done online that helps you connect with customers and ideally drive the message (the strategy to a sale).

It’s also a fairly new and growing field that can be quite confusing to most people because there are so many moving parts: automations, tracking, variety, integrations, A/B testing, ads, creative, social media, and then some!

A digital marketing agency should be able to provide solutions to your basic problems of traffic, lead generation, and growth. Not only that, they should be able to show the results as data. For example, a digital marketing agency can create a social media content plan to grow your email list. They may help you execute it by creating the graphics, editing the videos, posting for you, and helping funnel the viewers into a place where they can give you their email (and thus grow your list).

That is just one example of how an agency can help. But you’re probably wondering: is it worth the investment?

To answer this question, let’s work backwards for a moment, because we need to address a few things:

  1. Why do you need a digital marketing agency?
  2. What are some of the goals you are looking for?
  3. How much money can you invest in digital marketing services?
  4. How well-versed are you in digital marketing and the types of results that would help your company move forward?
  5. How long are you willing to work with a digital marketing agency to see results?
  6. Where are you on your growth plan – starting? Wanting quantum leaps? Fairly advanced?
  7. What’s your ideal budget and what specific services can someone else do for you that you perhaps REALLY dislike doing?

Can You Just Get a Virtual Assistant (VA)?

This is the age-old question! Ok, it’s not age-old, since digital marketing is a new industry… but it’s definitely one that comes up a lot in my groups and forums.

A VA is going to be an integral part of your business, but he/she is an assistant… not your executive marketing director.

This is where many people go wrong. They hire a VA and expect them to create a high-level strategy for them, and perhaps don’t get the results they want.

For example, a VA might help you with various tasks, ranging from creative projects, to executive administrative work, to client management. You, the business owner, should tell the VA what to do for the most part– of course, having open communication and being receptive to their suggestions, too.

Depending on their experience level, a VA will be able to take tasks off your hands so you can focus on the top revenue-generating activities for your business: creating content, networking, having sales conversations, and enrolling clients for your services or programs.

If you’ve considered hiring a virtual assistant, there’s a few things I would invite you to think about beforehand!

  1. Write down all the tasks you’d like to get taken off your plate (including those that you probably hate doing).
  2. Categorize all these tasks within themes; for example, social media content creation or managing members of a Facebook Group can fall under social media management/engagement, whereas calendar management and client organization can be under administrative work.
  3. Interview people and don’t settle for the least expensive hire. I know that’s always appealing, but consider their skill level and their speed. Hiring a highly effective and efficient person for a bit extra may be preferable to having a slower assistant that needs micro-management. Time is money, friends!

I’ve Heard of an Online Business Manager (OBM)… What’s That, and Do I Need One?

Enter the online business manager! I would say this role falls somewhere between a digital marketing agency and a virtual assistant.

The exact definition of an online business manager, according to

“An online business manager is a virtual support professional that helps organizations manage daily projects, processes and team members. They’re in charge of maintaining the operations of the company by tracking key performance indicators (KPIs), establishing goals and measuring their progress.”

Once again, this individual is NOT a digital marketer, but understands digital based business growth and the roles team members play to maximize your ROI.

I think it’s a smart investment to hire an OBM once you’re getting to 6 figures to exponentially grow your business. This way, you can have a clear view of what actions and efforts are needed to double, triple, or tenfold your expansion.

Digital marketing agencies might have an internal OBM that works for them, but this is not always the case.

So Now That I Know About These Roles… What Should I Do?

Digital marketing is a skillset that can take a new business owner from excited and pumped, to feeling confused and not sure what to do next.

  • Grow an email list?
  • Update my website?
  • Start blogging?
  • Run ads? (They didn’t work when I boosted my post!)
  • Should I go live at 2pm or at 8pm?
  • How do I make a reel?
  • These are all questions related to problems that a digital marketing agency can solve, or that a marketing consultant can advise on.

Depending on the agency and the services they provide, since not all agencies do everything, you’ll want to have a list (or at least an idea) of what you’re looking for when hiring someone to help you.

Make sure you’re well-versed in the tasks in your business you need outsourced. That way, you can focus on growth and service.

Focusing On Main Areas

There are several things an agency can handle for their clients on a regular basis, which I will list below.

First, always create an overall marketing strategy for brand positioning, visitor growth and optimization of sales. This can be both for services or product-based brands.


  • Start a new brand and brand image
  • Increasing audience and visitors
  • Growing your email list
  • Launch a program or product

Platforms and Technologies:

  • Social Media
  • Instagram: Creating the posts, scheduling, growing the account
  • Facebook: Adding posts to your page or group
  • Paid Advertising
  • Creating FB and IG ads
  • Google Ads
  • Reposting metrics and return on ad spend
  • Installing tracking for metrics
  • Website or Funnel Creation
  • Creative copywriting
  • Graphic design
  • Integrations and automations
  • SEO (Search engine optimization)
  • Email Marketing



What if I Don’t Have an Agency Budget? And How Much Can That Be?

This is such an important question, because sometimes people hire agencies out of desperation. This happens when they can no longer keep up with all the marketing tasks at hand, plus the sales that need to move the needle forward in their business.

Agencies can charge $3,500 – $20,000 a month, depending on what it is they are doing and the level of management it entails. An 8- or 9-figure business typically has a much bigger budget, which also comes with a higher level of responsibility for the agency to manage.

A personal brand won’t need all of the services listed above when they’re first starting, since most of the business won’t come from paid advertising. Because of this factor, the cost might be on the lower end of the range.

Depending on where you are in business, you can also hire a marketing consultant to do a big picture overview with you, creating the plan and strategy. This will then be given to your virtual assistant and online business manager to implement alongside yourself.

At the end of the day, you want to focus on doing what you’re really good at. If marketing isn’t on your list, then consider working with a professional to get you started on the right path versus throwing spaghetti at a wall and seeing what sticks.

Time lost is much worse than money lost, and most of the time, you need to hire a really terrible agency or consultant to get no value from your investment.

Your business growth depends on wise investment of marketing to grow your sales, so be smart with who you work with. Make sure they’re aligned with your values, your vision and your goals.

I’m here to help you, so please feel free to reach out on a discovery call and see how we can support your growth goals.

Frequency Medicine: How Quantum Technology Will Change Your Life


The Om All Day podcast features an engaging conversation with Philipp von Holzerdorf-Felling, the founder of Lila, delving into the fascinating realm of quantum technology. Philipp shares his transformative journey from a high-ranking corporate career to becoming a dedicated entrepreneur in the field of biohacking and holistic wellness. Throughout the discussion, he sheds light on Lila’s innovative products, referred to as Lila blocks, which leverage concentrated quantum energy fields for various health and well-being benefits.

Philipp begins by highlighting the importance of transitioning from corporate life to entrepreneurship, emphasizing the need to follow one’s passion and dreams. Drawing from his own experience, he encourages individuals to proactively pursue their calling, even if it means leaving the comfort of a secure job. This theme of personal growth and fulfillment serves as a backdrop for the overarching conversation about quantum technology.

Lila’s journey is intricately tied to Philipp’s personal exploration of spirituality and holistic well-being. He recounts a pivotal moment in the early 2000s when he realized the disconnect between his emotions and intuition, prompting him to seek change. This led him to delve into practices like yoga, meditation, and energy healing, eventually inspiring him to embark on a mission to learn from the world’s best healers.

In 2005, Philipp’s path intersected with that of his wife, who possessed the rare ability to see auras and energy fields. This encounter marked a significant turning point, sparking a commitment to helping people reconnect with their innate connection to the divine. The couple embarked on a journey involving shamanic healing practices, energy healing techniques, and a deep exploration of consciousness through yoga.

The conversation then transitions to Philipp’s decision to leave corporate life in 2016, driven by a profound realization that he needed to align his life with his heart’s calling. Despite appreciating the benefits of his corporate experiences, particularly in understanding electromagnetic fields in the cell phone industry, Philipp felt compelled to focus on his true purpose.

This shift in perspective led to the founding of Lila, with a core vision of providing products that enhance consciousness and well-being. Philipp introduces the concept of quantum energy, emphasizing that at a fundamental level, humans are beings of energy and frequency. The mission of Lila is to leverage this understanding to restore balance to aspects of individuals that may have fallen out of equilibrium.

The discussion touches on the practical applications of Lila’s quantum technology, with Philipp providing insights into the functionality of Lila blocks. These blocks, available in different sizes, contain super-concentrated quantum energy fields that harmonize frequencies within a given radius. Philipp details how the blocks can be placed in various environments, such as yoga studios, offices, or homes, to positively influence the energy and well-being of individuals in those spaces.

The versatility of Lila’s products is evident in their ability to harmonize electromagnetic frequencies (EMF) and other detrimental frequencies. Philipp emphasizes the measurable impact of these products, citing over 59 placebo-controlled studies conducted globally, showcasing the positive effects on blood health, immune system activation, and reduction of negative EMF effects.

One remarkable aspect of Lila’s quantum technology is its application in water structuring. Philipp explains how placing water or groceries inside the Lila blocks can lead to the harmonization of substances, contributing to potential health benefits. He highlights a partnership with the Emoto Institute in Japan, renowned for its work on water, which validated Lila’s technology’s ability to improve water quality.

Philipp further discusses the ability of Lila blocks to charge metals and crystals, enhancing their vibrational frequency. This has tangible effects, making objects like jewelry more aesthetically pleasing and, according to those who can perceive energy, vibrating at a higher level. The discussion extends to the impact on crystals, particularly Lemurian crystals, unlocking their dormant knowledge and potential.

The conversation explores the simplicity of using Lila’s products, emphasizing that they are accessible to individuals of all ages. While the possibilities for using the technology are vast, Philipp reassures that getting started is easy and requires no extensive training. The user-friendly nature of the products aligns with Lila’s mission to make quantum technology accessible to everyone.

Philipp also shares specific scientific studies conducted on Lila’s technology, such as those revealing an increase in ATP production—considered the currency of the body—by 20-29%. This breakthrough finding challenges mainstream perspectives, showcasing the non-invasive yet powerful impact of Lila’s quantum energy fields on cellular energy production.

The discussion concludes with Philipp addressing potential concerns and skepticism surrounding quantum technology. He acknowledges the need for further research and data in certain areas, especially in the context of reducing allergic responses to substances charged in Lila blocks. Despite this, Philipp remains confident in the positive impact of Lila’s technology, emphasizing its potential to revolutionize well-being and consciousness on a global scale.

In essence, the Om All Day podcast with Philipp von Holzerdorf-Felling provides a comprehensive exploration of Lila’s quantum technology, weaving together personal anecdotes, scientific insights, and practical applications. The conversation encapsulates the transformative power of aligning one’s life with passion and purpose while offering a glimpse into the revolutionary world of quantum wellness through Lila’s innovative products.

Listen to this episode on the Om All Day Podcast

Is Your Website Working For You


The OM All Day podcast episode features an insightful interview with Ellen Kotze, a web designer specializing in websites for the wellness industry. The conversation revolves around the importance of websites, common mistakes to avoid, and practical considerations for building an effective online presence. Ellen shares her journey as a service provider, emphasizing the significance of a well-designed website as a digital storefront for wellness professionals.

Ellen delves into her passion for the wellness industry, expressing a desire to help practitioners overcome common challenges in presenting their services online. She emphasizes the importance of user-friendly elements such as online booking, personalized about sections, and authentic imagery to create a compelling and trustworthy online presence.

The discussion touches on the choice of website platforms, with Ellen expressing a preference for WordPress due to its flexibility and SEO capabilities. She advises clients to consider their long-term goals when selecting a platform, emphasizing the need for a website that aligns with future business needs.

Ellen shares valuable insights on the significance of client-focused content and the common mistake of overemphasizing personal qualifications on websites. She encourages practitioners to prioritize showcasing the value they offer to clients rather than focusing solely on their credentials.

The conversation also explores the role of SEO (Search Engine Optimization) in website development. Ellen stresses the ongoing nature of SEO efforts and the need for strategic content creation to improve search rankings. She emphasizes that while SEO is crucial, it is a specialized service beyond the scope of basic website design.

Ellen provides practical advice for individuals without websites, outlining essential components like online booking, authentic imagery, clear service descriptions, and links to social media. She highlights the importance of understanding the target audience to tailor the website’s design and content accordingly.

The interview concludes with a discussion on updating websites and potential pitfalls to avoid. Ellen advises against updating WordPress themes and the core theme, emphasizing the potential risks of breaking the site if not handled correctly. She recommends caution when updating plugins but encourages clients to keep them up to date for optimal performance.

Overall, the conversation with Ellen Kotze provides valuable insights into the world of web design, particularly for wellness professionals. The episode serves as a resource for individuals looking to enhance their online presence, offering practical tips and considerations for creating an effective and client-focused website.

Listen to this episode on the Om All Day Podcast

Why Kids Yoga will Make a Lasting Impact

Why Kids Yoga will Make a Lasting Impact with Deven Sisler

Hi and welcome to today’s episode of Ohm All Day, the podcast hosted by Ari engages herself. Today, we are speaking with the one and only Deven Sisler. She has been working with kids and families for over 15 years with something near and dear to my heart: yoga and acro yoga! I loved getting to sit down with her and get to know her in this conversation because she’s a seasoned professional and has an amazing, powerful message.

I hope you all enjoy it! Deven has always loved being around children. Growing up, Deven was the oldest of three children, and he always watched his little siblings when his parents were away. Deven is the oldest of many cousins, and his family has their own daycare for kids.

He was always around kids when he wasn’t in school, so he never lost touch with the younger kids. Even though most of us lost touch with kids after high school, Deven didn’t. Deven was that kid who played sports but still loved kids.

His academic pursuits in theater, creative writing, and fine arts during his undergraduate years, coupled with the knowledge that he would work with children in some capacity, allowed him to design a major unique to his diverse interests.

The turning point in Deven’s life came in 2007 when he found yoga and meditation; it not only helped him to heal his mind, body, and spirit but gave him a whole new world of possibilities in which to heal others.

As Deven, divine-being-in-the-physical, was also exploring a career in theater, his avenues naturally met while he was teaching kids’ yoga classes. In 2007, kids’ yoga teacher training were literally just beginning to arrive (the lengths to which Deven drove for very special’ kids’ yoga training just boggles the mind these days), and the stars began to align. 

The journey from theater to teaching yoga, incorporated with his experience teaching children yoga, has influenced Deven’s teaching. “From there, I started to bring in the philosophy of yoga.

The concepts of ahimsa (nonviolence) and satya (honesty) became the foundation for how I taught in the classroom. That translated into how I would teach yoga teachers and how I would train them, bringing a whole yoga concept—not just a workout, not just a bikini body, not just handstands.” He started to teach different classes in different parts of New York City, such as acroyoga.

His suggestion from one of his students sparked the idea of writing a book. Rather, Deven focuses on giving everyone the ability to love—not even enjoy—not even understand—but to love, flow, and experience yoga.

Physically. Spiritually. Beres’ goal is for everyone to be able to do all of the yoga poses, and he strives to create philosophically sound, ethically motivated, all-inclusive, fun meditations, games, and activities that can be done every day, anywhere (e.g., in pajamas). 

As we move our focus to the business end, Ari and Deven discuss the dynamics of narrowing in on a niche, and in Deven’s case, focusing around kids and family yoga.

Deven recounts dealing with imposter syndrome and the mindset shift from competition to one of enjoyment and playfulness. He then elaborates on the importance of “reveling” in your work, as he puts it, to show off every aspect of the magnetic positive energy that spreads to others. 

Deven’s journey has made him an expert in many things: family yoga, acro yoga, and being a mentor in the field. He helps others find their unique voice and passion while giving them the tools to identify opportunities that align with their strengths. During our provider interview, you will hear about the many possibilities that go along with working with children.

The conversation also went into depth about the challenges entrepreneurs face when it comes to taking on parenthood and the rewards that come with owning your own business. Ari and Deven both shared intriguing insights on how they involve their children in their business at such a young age. 

By instilling the basics of entrepreneurship and wellness early on. Which they both note has a huge beneficial impact on future generations.

A key point of the implementation of wellness trends among school-age kids today and the changes it has brought into the education system. The interview wraps up with the three core pillars of Deven’s teacher training programs when it comes to teaching yoga to children: the ethics of yoga, which she often refers back to the definitions of Yamas and Niyamas to help children understand what the ethics of yoga mean.

The second core pillar is nonviolent communication, which means consciously adjusting adult language to communicate in a way that the kids can understand. The third core pillar is empowering children to find their unique voice, or, in other words, to encourage each and every child to find their own personal way of communicating their opinions. 

As you can see, when it comes to lessons on yoga, Deven shows a great deal of intense passion, especially when it comes to providing tools and lifelines to children through the resources yoga is entitled to provide during challenging times.

Deven’s journey is a great example of the intersection of passion, purpose, and business, with family and kids yoga at its heart. If you are looking to carve your path in the ever-evolving space called wellness, turn to Deven’s story time and again to inspire you to continue to make yoga accessible, to make it joyful, and to make it matter for all ages. 

Apart from his teaching in his business ventures, Deven’s also built community and collaboration. His passion for connecting yoga teachers and educators is something all people understand through his network. His is in us to really influence him in his connections with his peers.

Supporting communities and people to be themselves, like because he really enjoys supporting other people, there were times when it’s been a little hard taught when I’m really lovely and creating destructive things, as you can see from my peers. 

I’m Macia, which is the Asian people, because the faster I do whatever for me, the more I find it will have a vast impact on my teaching, from sessions to events to whatever, and I found that to be a recurring theme in a way that has been really helpful to me.

Deven also shares stories of collaborations, working in workshops more as a primitive technology nerd and as a marketing nerd with beautiful writers and reporters. These kinds of collaborations have greatly enhanced Deven’s own journey and benefited the broader community. 

While collaborations often happen because somebody knows somebody or they happen fortuitously, they typically start with a pretty simple goal: I make something and you’re good at selling things, or you write well, or you have a quirky take on wellness.

Most are just kind of one-offs or require very little involvement, but they allow for some pretty cool interplay of skills. We talk about the shifting landscape of yoga in the West: a trajectory toward inclusivity and erasing some of the ancient barriers to practice.

 Ari and Deven are both agents of this change. Deven sculpts culturally savvy, cross-referential nuggets of yoga that are plugged into the lives of diverse communities, fitting yoga to our time but also, always, to the ancient traditions and teachings.

We are chatting about how technology is assisting and maybe hindering the wellness industry. I ask how they are using it, and Deven goes on to tell me how they have filmed virtual classes and done teacher training online. They have found that the internet has been everyone’s downfall unless you use it in the correct manner. 

Their brand’s belief is that it’s been great for them, and whenever they talk about wellness expanding when they teach, it is already happening and only going to get bigger.

The great part of the integration of technology, as they explain, is that yoga and wellness used to be very small, very counterculture, and for very specific groups; today, you can go online and can probably find people across the whole world. 

The amiable, relaxing ambiance of the room as well as our energetic, relaxed state begin to change! As the conversation comes to a close, we take a major reflective turn as Deven shares the significant lessons he has learned in his life thus far on this journey.

These lessons range from the essentialism of resilience and adaptability to the supremacy of staying true to oneself. Deven’s own personal experiences of having challenges but being authentic resonated with me because oftentimes we see entrepreneurs seem like they never have any trouble doing what they love; however, that is not the case. 

Deven also emphasizes how continuing learning and self-reflection can help a person’s growth. Because he is always a student of yoga and life, he looks at everything with curiosity and self-awareness in the hopes he will learn something and become a better person.

In the interview, he speaks about some of the resources, books, and mentors that have helped shape the way he teaches today and offers some recommendations for anyone looking for some inspiration or guidance. 

Ari and Deven have adopted a forward-looking ideology in this clip, allowing them both to look at the influence that yoga will have on future generations and families. There is much talk about children’s wellness and yoga’s reliance on family-oriented mentality in their pursuits to spread the practice far and wide.

Deven refers to the benefits of physical activities in schools, and Ari continues to talk about how today’s world is shifting towards mindfulness and even offers that yoga may enter the mainstream of public schools. They also emphasize parents as partners in ensuring the well-being of the children in their care, and Ari nicely concludes with the message that the world is working towards.

So for the future, I think it’s a collaboration between yogis, therapists, educators, and everybody combining knowledge to make this a continuous growth, not only by giving them a tool set that works but also by continuing to give them a kit that allows them to fit on their own. You know what I mean. Like, ultimately, we have to grow. 

We can’t just give them the same old, tired circus show. The episode ends with an inspiring closing message from Deven, who shares a piece of advice for aspiring yoga teachers and people generally wanting to make a difference in the lives of children and families.

Deven epitomizes the perfect blend of passion, personal purpose, and business and leaves us with a ‘bigger question’ of how we can not only serve our purpose but also monetize it and create benefits for us all in the realms of wellbeing and education. 

All in all, the Ohm All Day podcast with Deven Sisler is an insightful look into the world of yoga and the role that it plays in the development of entrepreneurs and healthy communities.

His perspective stems from a background in theater that he used to laterally enter the world of yoga, combined with his current life geared towards family and kid wellness, which provides a great insight for listeners. The importance of joy and being your authentic self, and humanity gaining access to technology in our effort to continue, are a few of the narrative quilt squares that are woven into this story. This is a rich interview that applies to the many ways that listeners are interested in leading a well-lived life.

Listen to this episode on the Om All Day Podcast

Stop Stretching with Yogi Aaron

Stop Stretching With Yogi Aaron

Aaron, a Yogi and author, shares his unique perspective on how to heal your body through yoga, massage, and experience with personal body work for over 2 decades. 

He had a kid, which got him out of his stretching routine and he could no longer stretch. He started the Stop Stretching Pulls channel to show people how to do functional yoga depending on how their bodies are. The body and living healthy have always fascinated Ari.

Coming from a family of healers and practitioners, Ari was introduced to kinesiology at the age of seven. Ari believes that people need to stop accepting surgeries as normal and use more common sense to prevent illness. 

As a result of having taught yoga for over 30 years, Ari has developed fairly intense chronic pain from various injuries. An orthopedic surgeon told me I may have to get a spinal fusion in my lower back because of a disc herniation. 

Hearing that made me realize that yoga is healing; it starts healing from the inside but also gets stronger as you increase your range of motion. As people get older, their flexibility may nosedive a little, but I believe yoga starts healing you internally first.

Ari commented that many people are like Aaron and that many people think they need to be flexible, but they don’t realize that it is actually not normal to be flexible.

Aaron counters that, like Ari, many people like her are not so flexible, and Aaron does not believe that a lot of people are as flexible as we think we are and that flexibility is not beneficial for everyone.

To sum it all up, Aaron and his unique ideas, techniques, and methods are proof to the world that we don’t have to live with pain in our lives. We can live without surgeries and prescription drugs. We can enjoy our lives and live them to the fullest. The author then begins to talk about all the necessary things, such as how to stretch?.

The speaker then mentions that everyday people will mostly want to stretch their faces to look beautiful and not look old. Every day, people want to stretch for two things: looking beautiful and looking young. 

The speaker also mentions that not everybody thinks stretching is good for them, but it makes you feel good. Some of the things Ankha poses questions about are: how to put the movement in muscles; how do you get the muscles to work when they want, not just when you want them; and how to put the stress in joints when you need it, not just whenever you want.

The speaker also discussed how to utilize proprioception, which is the ability of the brain to transmit messages to the muscles. If a muscle loses the ability to contract, it also loses the ability to proprioception. As we start to age, the muscles lose proprioception, as if there were any trauma to them. Stress will also cause the muscle to lose proprioception.

The speaker is saying that yoga is not only about one thing; it is also about a healthy mood. The speaker states, “Elite gymnasts or something you can train, or if one ever has a stop gap of zero range, turn to their bodies; they bounce back super, super guaranteed.

The speaker is asking, Why teach yoga on getting your hamstring contracted, hamstring to strengthen, and glutes to activate? Isn’t that what most yoga is about? To sum up, the speaker stresses the significance of knowing the function of muscles and the possible injuries you could get from over-stretching.

The conversation is centered around the idea that yoga is changing or evolving. And just like everything else, it has to change. There are smart, intelligent places that movement should go but there are also places we should not be going. 

People thought that yoga was moving to a smarter place of movement—movement that goes more towards this place where we belong, not where we’ve evolved into or where we’ve gone wrong. People are definitely moving away from what the actual purpose of yoga is. People are realizing the eight-step system.

They are realizing where yoga started and stopped and where it moved away from. Asana is one step out of the eight-step system. Asana is the eight-step system so as we saw in other cases, like when we went over the sutra, we got into his eight-step system. 

Skiing is one step out of those eight steps. Hatha yoga really is the boot of all the yoga that we all do. Everyone asks. Don’t chuck people down the road; at least I had class before. Haskell sent those patterns that we had in me to sit in those round moves that are soundly up a road. Only write if your mind knows that there is no man.

You have a long way to go. You are already in the wilderness. It might be placed next to where we are going to stop moving with the rows of people. That hour, people are stopping the logical talks with an emmy. They realize this once in soccer classes. 

Laughs at the one who volunteers to keep it. A queda will assist athletics because I rushed and my body expectancy in ingredients full of market easily sat there a need to add herbs and assembled stuffing ingredients into the. In the west and the east, it is the physicality, which is perfect and amazing.

At Western yoga alone, you are not trained in flexibility, and putting your foot behind your head is not in any yoga scripture. So it is wrong that we pursued attitudes and the cultivated desire to not be so Ashtanga personal. What is your “i‚i“? It has been this lipit and were not the entire this immediate satisfaction end, no Nirvana by typing would read people for if there were laid back on and hidden guns. It is and not likely yoga will help countless others try to take it.

Can you help in your practice of them as the practice of stage is where the prince is and the educational purposes in the principles of light on what now the fact of those applying the bonus of using the money that brings feels inquiry or enlightenment to someone not to understand this kind of violent by pursuing to be like?

Do you have spirituality for this destruction of Samadhi? What is not and so not peace and they ìomposue“ would almost surely already be definitely true. Striving celebrities who want èdegure“ between the Sanskrit that is lord of the it’s only role in Buddhism be technically accurate or not to all the yoga instruction and demonstrated the rest of the greatest semesters worth expression. Is this related to tent analysis?

The producer who is not totally sure it’s a stretch class is conducting or not covering all or some of this knowledge. The speaker is saying that you must get rid of the things that are in your way of living your purpose and moving beyond your self-imposed limitations. 

What the speaker is saying is that yoga should be a practice of removing the obstacles between who you really are, what you really stand for, why you were put here on this planet and how you live your life on a path to fulfilling that unique destiny.

The speaker then goes on to explain the importance of forward folds and what a forward fold does: it awakens the energy in the spine and the deepest part of the human body. Even though the forward bends do have the same energy, the twins could get the same energetic fact even if one of them just brings their forehead to their knee. I think if they both bring their arms out to the side and do a heart opener, that will have the same energetic effect.

The speaker’s mission is to connect people and help people in unique ways, which is such a great way to deliver the message and will for sure make people feel better physically, mentally, and emotionally. They are dressed in yoga pants and a shirt that says, “Stretching feels good,” which is a great attention-getter because I do believe stretching does feel good, and our unique way of doing yoga will help you reach your goals. Find your flow and ease your inspiration.

Aaron Alexander, CR, LMT, and CPT, is an accomplished manual therapist and movement coach. His clients include members from all walks of life, ranging from Olympic and professional athletes to motocross champions, celebrities, and weekend warriors. He writes for various health and fitness publications, while he also lectures and teaches workshops around the country. Aaron advocates for individuals to take responsibility for their own well-being.

He has a Whimsy Factor of 12. Aaron Alexander, CR, LMT, and CPT, developed a chronic pain recovery treatment program. His passion is to provide people with effective, preventable, posture-based, and most importantly, reversible action for chronic pain. Aaron believes that youth is in the spine and if started from the periphery, success will come. Aaron utilizes yoga, functional movement, muscle testing, and massage techniques to assist with his Miami chiropractor practice.

Ari also offers teacher training, books, and online courses for those of you really wanting to get set up for success. The Yokai Club is a place where I offer free content and resources. At the beautiful retreat center Blue Spirit in Costa Rica, he leads a pain-free yoga retreat and yoga teacher training immersions. 

The retreat center has three levels, 1, 2, and 3, suitable for everyone to attend as well as for those who want to embody this knowledge and pass it on to others. We’re really out to inspire hope and change people’s pain stories. So I want to encourage you to come to the Yoga Expo. It’s in January and March.

This January, Aaron is doing a workshop on that Friday; he’s doing a class on Saturday. I encourage you all to go to the expo. You can come for free; we can reschedule for you to come for free and the Yoga Expo will have free sessions going on.

In Ari’s video, they mention not just trying to fix what is broken but to analyze what has caused the issue and Rita made such a strong point about pain not always being there, but what has been causing the pain would always be there. 

I found this really interesting because it’s easy to be blind to things like this because we just think about our pain and try to fix it, when in reality we should be fixing the issue of why we are in pain.

Listen to this episode on the Om All Day Podcast

Content Marketing 101: Your Complete Guide

The digital landscape has gone through drastic changes over the last decade. Traditional strategies for marketing and advertising are quickly becoming a thing of the past as cell phones and social media platforms command more of our attention. These changes have affected the way we make our buying decisions; people want a consumer experience that feels engaging and personalized.

In the fast-moving world of marketing, standing out as a business is no easy task. It’s more essential than ever for businesses to have a strong social media presence in order to connect with their potential and existing customers. For your business to thrive, it needs to adapt.

Welcome to content marketing.

Whether you’re familiar with this term or not, your ability to master this skill matters to your business. Fortunately, you’re in the right place. Thanks to technology, it’s easier than ever to create fun and compelling content that will catch– and keep– the attention of your ideal clients.

Content marketing is a key tool that you should implement in your client acquisition and retention process right away– let’s break down why, and how to get started!

What Is Content Marketing?

According to the Oxford dictionary, the definition of content marketing is: “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

For many business owners, the best way to connect to their audience is through teaching, giving value, and creating a trust bridge towards a purchase. This can be done through valuable content. That way, when you release a product or a new service, they know you are a trusted source of information and solutions.

Why Is Content Marketing So Important?

Content marketing helps your customer feel supported through their buying decision, rather than simply being the target of a sale. No one wants to feel like they’re getting bombarded with pressure to “buy, buy, buy,” as it pushes them away. It’s actually a brain function that moves people into safety-and-retreat mode, and can kill a sale almost immediately! Providing valuable and compelling content creates a bond between your customer and your brand that disarms the “escape mode” and establishes trust.

There’s a fine line between content and advertising, and it can sometimes confuse people. Content delivers value! Plain and simple. It could be informational value or even entertainment value. This is why Instagram reels and TikTok are so popular right now. Many companies combine the information and entertainment to teach– while building that trust factor!

An excellent rule of thumb is to give away content that people would pay for. The more you give, the more perceived value you get. This is how you build a brand that your potential clients like AND trust.

Types of Content

There are several types of content you may want to create, depending on your business and target audience.

Website: Your website should connect with your audience and provide opportunities to learn, understand, and connect. Remember, marketing is your chance to solve a problem that addresses a pain point– to which you are the solution. Making your website into a content hub where your audience is heard and seen (rather than a ton of facts) can be a perfect way to establish a better relationship. Also, when you’re focused on content, you improve your SEO ratings!

YouTube: The world’s second leading search engine is a perfect place to show off what you know! Consistently creating valuable content on YouTube is effective because people go there to find videos that will help them learn. Video creation is time-consuming, so make sure it’s something you want to start (and continue!) doing. I teach people about content repurposing all the time, and usually I have them start with long form content (a longer video) that can be reused, chopped up, and shared.

Social Media: Having a solid social media strategy can help a brand stand out. The top social media platforms right now are Facebook, Instagram, TikTok, LinkedIn, Snapchat, and Pinterest. Having a plan to share your content on these platforms can be a powerful way to grow your visibility. Remember, most people consume hours of social media daily!

Infographics: These are long form graphics that contain valuable information. They might be carousels on an Instagram feed, a blog post on your website, or even a graphic on a YouTube video. These infographics can include statistics, how-tos, guides, or a combination of these elements.

Podcasts: According to The Infinite Dial 2021, US weekly podcast listeners averaged eight podcasts in the last week. Only 11% of US podcast listeners older than 12 listened to only one podcast in the last week. Most (21%) listened to about five, while 19% listened to anything from six to ten podcasts per week. This is a great platform to get right into the ears of a receptive audience.

How to Start Content Marketing

Gary Vaynerchuk once said something so valuable, and it shifted how I create content: “Don’t Create Content, Document Your Process!”

Creating new content all the time is exhausting and not really time-effective. One solution is to document your process as you work through projects, or show behind the scenes– or even just explain the “why” behind what you do. Most importantly, content marketing helps you be seen and understood.

People want to connect with a person as opposed to a brand, which is why brands such as Nike use spokespeople to showcase their products. Human connection also primes your potential customers for an easier purchase, practically crushing their objections before they get to the buy. It makes the runway shorter, and it’s why many companies see a huge return on their marketing.

It might not feel natural to start making videos or showing up consistently on social media. Once you create a strategy, get some coaching, and start implementing it, a consistent online presence will feel easier.

Essential Tools

Technology is advancing so fast, and it’s easier than ever to create right at your fingertips! But, which apps are the best? Which ones are easy to use if you’re not tech-savvy, and which really meet your needs? When it comes to creating content, you’ll want apps and software that either save you time, money, or a headache!

There are many tools and forms of software to help you stand out as a brand. Your content is what shows you off as the expert who will help your potential clients get the results they desire. These are my top suggestions for essential tools that you need in order to create great content.

Tool #1- The Voice Memo App

You don’t have to be sitting in front of your computer if you have a great idea– you can whip out your phone! It’s free, it’s easy to use, and it helps you capture moments when you’re not at the computer.

Any time you have thoughts that you haven’t had the chance to write down, grab the voice memo app and record it.

The second way you can use your voice memo app is to get professional audio while you’re recording a video. This is a little-known hack that can improve your audio quality, and even help you repurpose your content into a podcast! You can even record your next book as a dictation and then transcribe it.

The voice memo is a resource most people underestimate!

Tool #2- The InShot App

InShot has made editing videos for different platforms extremely easy. From cutting clips, trimming, editing sound, adding music, including text and stickers, and even making your own videos, this app is very handy and user-friendly.

There’s many video editing apps out there; I’ve personally tried several, and InShot is still my favorite. It’s $14.99 per year, making it an inexpensive app that’s easy to use. It doesn’t include advanced editing techniques like splitting the screen or adding custom graphics, but you’ll be able to edit a video in minutes.

Tool #3- Later

This app for scheduling on social media can save you hours!

Later is an industry leader for scheduling, as they have been one of the initial softwares to do this type of work. It saves you a ton of time by pre-scheduling your feed posts and stories. It also has an informational blog to help you navigate the ever-changing landscape of social media.

This app frees you from the constant hustle and bustle of social media, and you can feel at ease about your content for the week. That way, you can be more focused on engaging with people on social media platforms.

Tool #4- Canva

This is hands-down the best tool for creating your graphics for social media, branding materials, client materials, freebies, video editing, and so much more. Canva has the ability to make anyone a graphic designer.

With pre-made templates for just about anything, Canva helps you stand out as a brand in minutes. It has grown extensively as a graphic editing platform where you can even edit videos and create presentations, websites, and printed materials. One of my favorite tools is the background remover– with one click, it allows you to position a photo anywhere on a canvas and create really dynamic graphics!

As a business owner, Canva can be one of the most useful tools in your deck. At a low price that ranges from $10-$14 a month, it really can’t be beat. Check out my video on how to use Canva.

Tool #5- CRM

A customer relationship management (CRM) software that brings it all together will let you focus on sales!

Once you have the tools to generate content, you can’t forget that you also need to find a provider for your landing page creation, email sending, and customer relationship management.

While there are several options for this type of software, my tool of choice is HighLevel. With this system, you can build landing pages, send emails, SMS messages, and even create pipelines for your potential leads– all in one place! This tool will help you with everything from email marketing to building funnels, as well as having a snapshot of client acquisition and your potential monthly revenue.

It’s one of the most robust tools out there, allowing you to organize your business and create stunning landing pages to help you sell your programs and services.

All in all, the tools you are using for your business mean nothing if you don’t have a thoughtful strategy in place. Make sure you have daily accountability so you can achieve meaningful goals for yourself and your business.

Once you begin applying strategic content marketing, bringing clients will be more fun than ever before! There is nothing more rewarding than the feeling of giving in order to receive. Get started with your content marketing plan today!

Grab Content Pro:

Visibility or Sales? – This Will Turn you into a Sales Ninja

Boost Your Business: Is It a Visibility or Sales Issue?

Hey there, fellow entrepreneurs! Are you feeling like you’re putting in all the effort to increase your sales but not quite sure why the results aren’t rolling in? You’re not alone. Many business owners face this dilemma, and the key to cracking the code lies in understanding whether you have a visibility problem or a sales problem. So, let’s break it down together. There are three crucial aspects of your business to focus on: traffic, connection, and transactions.

1. Traffic: Attracting the Right Eyes 
First, let’s talk about traffic. This is all about getting people to notice, hear, or see your brand. Whether you’re utilizing social media, investing in marketing, or working with a limited budget, the critical question is: Are you attracting your ideal clients? For instance, imagine having a video with millions of views on YouTube, but it doesn’t impact your business because it’s not attracting your target audience. When focusing on traffic, we must aim for the right people to engage with our brand. 

2. Connection: Building Trust and Engagement 
Next up is connection. This is where your brand message, imagery, promises, and benefits come into play. Whether you’re directing people to a website, landing page, or a conversion event like a webinar, it’s essential that what they find resonates with their needs and desires. Remember, people buy from an emotional state, not a logical one. If your content doesn’t connect emotionally, your potential customers may quickly move on to something that does.

3. Transactions: Sealing the Deal Finally, transactions are where the magic happens. This is the sales part of the equation. It could be booking an appointment, making a purchase, scheduling a conversation, or joining a community. Your goal is to guide your audience logically from being viewers to taking the desired action. You want them to invest in your product or service, and this is where your carefully planned sales strategies come into play.

The Path to Success

To ensure your visibility strategies are working, it’s essential to take a step back and do an assessment. Are traffic, connection, and transactions all working harmoniously in your business? Are you consistent in your efforts? Here’s the game plan:

Take the next step: Check out the resources below for additional guidance on improving your business’s visibility and sales. You’ve got this! Don’t just be a dreamer; be a motivator and an action-taker, and watch your business flourish. Here’s to having a business you love and making the impact you dream of in the world!

Habit Stacking For A Well Rounded Life With Corissa Saint Laurent

Habit Stacking for a Well Rounded Life

In this episode, host Corissa Saint Laurent discusses the concept of habit stacking and its potential to create a well-rounded life. She explores how combining small habits can lead to significant positive changes in various areas of life.

Corissa begins by explaining the concept of habit stacking. It involves linking a new habit to an existing habit, using the momentum of the existing habit to make it easier to adopt and sustain the new habit. This approach can help individuals create a system of interconnected habits that support their overall well-being.

Throughout the episode, Corissa provides practical examples and strategies for habit stacking. She suggests identifying anchor habits, which are existing habits already firmly established in daily routines, and then intentionally adding new habits to them.

Corissa emphasizes the importance of choosing habits that align with personal values and goals. By intentionally selecting habits that contribute to different areas of life, such as physical health, mental well-being, personal growth, relationships, and productivity, individuals can create a well-rounded and balanced lifestyle.

The episode explores different areas where habit stacking can be applied. Corissa discusses habits related to exercise, nutrition, self-care, mindfulness, learning, and connection with others. She encourages listeners to experiment and find their own unique combinations of habits that work best for them.

Additionally, Corissa highlights the importance of consistency and patience when adopting new habits. She discusses strategies for overcoming challenges and staying motivated along the way. She also suggests tracking progress and celebrating small wins to reinforce positive habits.

Corissa concludes the episode by reminding listeners that habit stacking is a flexible approach that can be adapted to individual preferences and circumstances. She encourages a mindset of experimentation, self-reflection, and self-compassion as individuals embark on their habit-stacking journey.

Overall, “Habit Stacking for a Well-Rounded Life” with Corissa Saint Laurent explores the concept of habit stacking as a powerful tool for creating positive change and a balanced lifestyle. It provides practical tips, strategies, and insights to help listeners integrate habits across different areas of life, fostering personal growth and well-being.

Listen to this episode on the Om All Day Podcast

Understanding The Keto Diet With Ben Azadi

Living the Keto way

In this episode, host Ben Azadi explores the topic of the ketogenic diet, also known as the keto diet. He provides insights and information to help listeners understand the principles and potential benefits of this dietary approach.

Ben begins by explaining the basics of the keto diet. He describes it as a high-fat, moderate-protein, and low-carbohydrate eating plan that aims to shift the body into a state of ketosis. Ketosis is a metabolic state in which the body primarily uses fat for fuel instead of carbohydrates.

Throughout the episode, Ben discusses the potential benefits of the keto diet. He highlights its ability to promote weight loss, improve insulin sensitivity, and enhance mental clarity and focus. He also mentions its potential benefits for certain medical conditions, such as epilepsy and neurodegenerative diseases.

Ben delves into the science behind the keto diet, explaining how it impacts the body’s metabolism and hormonal balance. He discusses the role of ketones, which are produced during ketosis, and their effects on energy levels and appetite regulation.

The episode also addresses common misconceptions and challenges associated with the keto diet. Ben provides tips and strategies for overcoming potential side effects, such as the “keto flu” and nutrient deficiencies. He emphasizes the importance of proper nutrient intake and encourages listeners to consult with healthcare professionals before starting any new diet.

Furthermore, Ben shares practical advice for implementing the keto diet, including food choices, meal planning, and tracking macronutrient intake. He emphasizes the importance of individualization and finding a version of the keto diet that works best for each person’s unique needs and preferences.

Ben concludes the episode by emphasizing the importance of a holistic approach to health and wellness. He encourages listeners to consider factors beyond diet, such as sleep, stress management, and physical activity, in their overall lifestyle for optimal results.

Overall, Episode 11 provides an introduction to the ketogenic diet, exploring its principles, potential benefits, and considerations. Ben Azadi offers insights and practical advice for those interested in understanding and implementing the keto diet as part of their health and wellness journey.

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Psychedelic Activation for Healing with Bianca Abbott

Psychedelic Activation for Healing

In this episode, host Bianca Abbott explores the topic of psychedelic activation for healing purposes. She delves into the potential benefits and transformative experiences that can be achieved through the intentional use of psychedelics.

Bianca begins by discussing the growing interest and research surrounding psychedelic substances as tools for healing and personal growth. She emphasizes the importance of approaching psychedelics with respect, intentionality, and proper guidance.

Throughout the episode, Bianca shares personal anecdotes and insights from her own experiences with psychedelics. She highlights their ability to open doors of perception, facilitate deep introspection, and provide a unique lens through which to explore one’s inner world.

The episode also touches upon the therapeutic potential of psychedelics in treating mental health conditions such as depression, anxiety, and PTSD. Bianca discusses the importance of responsible use, set, and setting, emphasizing the need for a safe and supportive environment during psychedelic experiences.

Furthermore, Bianca explores the concept of integration, which involves integrating the insights and lessons gained from psychedelic experiences into one’s daily life. She discusses various integration practices such as journaling, meditation, and seeking professional guidance when needed.

Bianca concludes the episode by stressing the importance of responsible and informed use of psychedelics. She encourages listeners to approach these substances with reverence, proper education, and a mindset focused on healing and growth.

Overall, Episode 6 dives into the world of psychedelic activation for healing, providing personal insights, considerations, and guidance on how to approach psychedelics in a transformative and intentional manner. It explores the potential benefits and emphasizes the importance of responsible use, integration, and creating a safe container for healing experiences.

Listen to this episode on the Om All Day Podcast