The First Step To Creating A Holistic Marketing Strategy

Do you consider yourself a marketer? And if not, why? 

 

Marketing stems from confidence and HeartSpace. And I want to highlight how important marketing is in order to have a successful business. 

 

Traditional marketing is tied to sales. The both co-exist, and still do in holistic marketing. But what holistic marketers different from traditional marketers is the magic that happens when they decide to be one with their audience. Holistic marketing is about focusing on where you can give your audience value and providing an essence of support that speaks their language. 

 

One thing that I’ve been focusing on more is seeing how can I provide my audience, not just value, but not making them feel like they’re not complete already. How do we elevate the audience in a way that your service or your product will be an add on to their already existing, and thriving abundance? 

 

I always get a hot seat moments when I sit down with my coach. And he gave me the best way to create a really engaged community: to inspire them to join a movement, to be part of a mission, to be part of a greater vision. And this is the most effective form of marketing – it just so happens to also be holistic!

 

So in your own marketing, hunker down on your mission, and solidify with the movement that you want to create with your services or products. 

 

For example, if you sell yoga clothes. Do you think that you can create a movement where people are more aligned and more in line with the why behind your products? 

 

  • A percentage of profits are donated to a specific cause.
  • Sourcing your materials from a local community you support.
  • Practicing eco-friendly and sustainable business operations.

 

So every piece of your marketing has to have a bigger purpose to it – it really has to nothing to do with the right words.

 

If you think of Maslow’s Hierarchy of Needs, Purpose is ranked as the #1 priority. Second to purpose is wants, and finally we have needs. The main idea is that once we work downwards from purpose into desires, then what do you think happens? We now have a purpose-driven business. 

 

So if your business has a movement that people can connect with, your marketing will be so much more effective. It emanates authenticity, and comes from a place of heart. It comes from a place of, of abundance versus from a place of needs and scarcity.

 

And then you’ll be able to serve a bigger purpose, and have a greater impact on the world. And people want to align to that.

 

Look at so many companies out there, like, let’s say Nike with Colin Kaepernick. “Believe in something. Even if it means sacrificing everything,” Kaepernick says in the ad campaign. People really rallied to that – especially young people. Gillette also had a whole campaign around the “me too” movement. People really rally for a good cause, or they rally against them. Now this really brings in light. You know, what team are you on? 

 

I recently heard a successful fitness coach say at a conference, “Give your tribe their cause.” Once you give your tribe their cause, they will be so much more in alignment to how you do things, and will support you through your programs and events and practices.

 

What Does It Mean To Be Independent

To be independent. This word INDEPENDENT I feel gets used often and thrown around a bit. What does it really mean?

I write from this from England on the day the United States celebrates it’s independence from England which made me think quite a bit.

As humans we love independence. We love freedom. We long for making our own decisions and not be dependent on others for our livelihood.

Not only that, but as creative and holistic entrepreneurs we are drawn to be completely on our own, leading our businesses, creating our schedule and having the life we want because being independent is a top value we hold dearly.

What happens when you loose freedom and independence? How do you feel?

This word and feeling is something hundreds and thousands of people have lost their lives for. Who have given everything to be free.

What does this mean in your life and business? As you know to me as an entrepreneur they go hand in hand.

Freedom To Create

Having freedom to create is a gift that makes us human and those of us with ideas that want to be seen and heard are constantly on the search of how to get those ideas out and express.

This is why many of us turn to be instructors, coaches, creative entrepreneurs. Because of this calling to be independent to express and share.

What happens sometimes is that we are stuck not knowing what to do or how to do it so that our essence of freedom, liberty and independence is stifled under how to make this lifestyle and underlying value work. By the way, this is when most people call me asking for help and advice.

Dependently Independent

So knowing we are on this lifelong search for freedom and being independent, do you feel like you’re dependent on others to achieve your independence.

Let’s name some ways we are independent:

  • Financially independent – This is a dream come true for many of us yet we are dependent on clients (unless you’re a trust fund baby) to pay us to achieve this.
  • Relationship independent – If we’re married or single we’re dependent on others affection to fill this area of our lives.
  • Religious independent – This is a trickier one because many people do not have this freedom. But many are dependent on religion to serve as a backbone for their lives.

As the Huff Post states there are 2 types of independence and one is being free with rules. They used this quote “Any yachtsman knows,” he replied, “that in order to enjoy the freedom of the high seas, one must become a slave to the compass.”

So in order to have freedom and independence we are subject to being connected and tied to other circumstances to achieve the ultimate freedom.

Why This Matters

At the end of it all, your independence should make you feel happy, satisfied, proud and fulfilled. Whether it’s attached to others (like clients, income, spouses, and then some).

If you are not vibing where you are right now, if you feel stifled, over dependent or not connected to your highest self ideals, I invite you to do something.

First take time to make a call with me then check out my last post about the 9 Environments and do the wheel and the exercise.

Lastly, create a vision board of what it means to be independent to you, regardless of your external situations.

I leave you with a quote from Cicero: “What then is freedom? The power to live as one wishes.”

Always big hugs and thank you!!!

Arianne xoxo

Is Yoga Business Different? Integrity and Ethics

Integrity and Business

I’m jumping on here to talk and ask- what’s the deal with business and yoga? In light of recent articles in Elephant Journal (check it out here) regarding Kino, Cody, Alo and all one word named businesses I want to have a dialogue about WHY when it comes to yoga business tends to shift into irregular practices.

15 years. I’ve been in this business first of all as a student, then a teacher and now a mentor and leader. I own a HUGE yoga festival called The Yoga Expo, run an international business consulting company and well delve into all things yoga industry related. In the past weeks, I have seen the beautiful and ugly head of yoga and business rear its head.

“I think you trying to make money off a sacred science is appalling and if you truly understood the teachings the last thing you would be doing is sending out a dumb ass email commercializing a sacred science that was meant to be passed down teacher to students…you need Togo back to school”
I posted this as a copy paste to also highlight his grammar… you all know I am a stickler for spelling. Anyways, that got in my inbox a few days ago. But also this:

“I was on a journey of spirit to unearth those of authentic purpose whose actions spark the divine when I discovered your meaningful Essence. You are doing work you should be very proud of. You are having a profoundly positive effect on people.”

Yoga business is the same as all other businesses by the way, the only difference is who’s behind the business that makes the world of difference.

What’s going on?

Opinions will always create a ripple effect. The opinions in the article referenced above are really interesting because I am a businesswoman. Cody and Alo are businesses. Kino is also a savvy businesswoman. When values and integrity are so deeply ingrained in how you operate your business it’s an interesting play on how kind you are and how much of a stickler for contracts and rules as well. Why do I say this… because I have seen it first hand.

Several times when I operated my business from a place of generosity and kindness, whether it was offering discounts, extra flexible payment plans, I have gotten burnt. People never paid, didn’t show up or decided that it wasn’t in their best interest to continue paying.

What happens here is the ripple effect. And the same thing Cody’s co-founder speaks of. For a customer it is very easy to say I no longer wish to pay. What about the people on the other side? The employees of Cody are affected by 1 decision. My family is affected by 1 decision. Yoga business practices are truly the BEST in the world. As long as us, the leaders continue to make an effort to hold highest levels of integrity – on both sides of the coin.

The Yoga business isn’t different than other businesses. If you develop and establish your value, your non-negotiables from the beginning, guess what… you don’t get burned. I take every client that stops paying, that wants to change agreements to what works for them as a lesson. It makes me more organized, it makes my contracts tighter and payment plans also more on point.

The main point behind this post.

I want to shed light on many sides of the coin. Our society is so easy to point a finger. We take the moral high ground on issues that we really don’t even know anything about. When I read Kino’s first article I was totally like “WTF!” how dare these large companies do whatever they want! Shortly after I caught myself and said, wait, my business is growing and I would like to avoid these types of situations. And then today I read the reply and I also attest to several things he mentioned.

How do I prepare my business so from the beginning there are non-negotiable value systems in place of trust, honor, commitment, fun, exceptional quality and passion?

Is yoga business the anti-business?

Learn about foundations of your business. Set yourself up to always see things as a learning experience will help avoid massive issues in the future. It’s how you operate, how you treat others that will always leave a good mark on your side. I wrote this article on analysis paralysis a few months ago that reminded me of how it was like setting up my business – but guess what – nothing is perfect and things will always come up that make you re-work and re-do and re-word. Nothing is perfect and as long as you are open to the flow, your business will improve daily.

Leave me a note as I’m interested to hear your side and how you operate your yoga business. 

Yoga Retreat Mania!

Yoga Retreat Mania!

Yoga retreat mania has hit the yoga scene like an avalanche! And let me tell you why I think this is a great thing… but a double-edged sword.

First of all, I love yoga retreats. I have led them for close to a decade and they never cease to impress me with the quality of amazing people who come together. Retreats are a way for you, the teacher, to affect your students in a much bigger way and in usually gorgeous locations. They also provide a bigger income but before setting anything up please take the time to assess where you are in your practice as a teacher and leader. I suggest you do some soul searching as I don’t want you to set up a retreat and it not meet your expectations.

Yoga retreats gone wrong…

Not only is taking people on an adventure a huge responsibility but the planning process, if not done correctly, can leave gaps in your retreat that could possibly make your life challenging.

I not only have heard of disasters when planning the retreat but also during. This leaves a really bad taste in your participant’s minds and can sour your reputation, to say the least.

Let’s go through a laundry list of things you will need before you even get there:

  1. Where & When
  2. Retreat title & theme (purpose)
  3. Style of retreat (training or fun)
  4. Who do you want to have on the retreat?
  5. How many participants do you want?
  6. Solo or co-taught?
  7. Why would people come (benefits & outcomes)
  8. Landing page
  9. Pricing
  10. Sales strategy
  11. Location (securing the venue)
  12. Marketing

I go into it much deeper in THIS ARTICLE

The Bright Side

Don’t worry! I know that seems like a LOT but the payoff is so sweet. This is why having a plan and a guide is so important as it will allow you to get to your destination happy. Here is one super important tip you want to always be conscious of- don’t book out an entire center without having some for sure YES clients first. This means you had conversations with people, you did your legwork, you even took deposits. YES you took deposits even before sending deposits to the center. I have done this in my last 2 retreats and worked amazingly. Have the right conversations with possible locations and ask them to hold the dates for you at no charge or maybe a small fee while you get your people.

Apart from this, your mental capacity for planning should be in for the big vision. Let’s say you project a $3500 profit from having 7 people attend the retreat for 5 days. Is this what you would make normally in 5 days doing your classes and possible side gig? If it isn’t, then, create time to plan and get all your ducks in a row. Having this foresight to larger income will put things into perspective nicely.

Is leading a yoga retreat right for me?

Here is where I can’t tell you yes or no, but I can definitely give you more insight into qualities of a leader. If you connect to some of these, then most likely you are on your way. Another thing is having enough material to offer during your retreat (and remember it’s not enough to just teach a couple classes a day… this is mediocre). Lead people to an experience. Help them uncover or re-discover something (your specialty). Have the boldness of stepping into your leadership and guiding from the heart with the full knowledge that you are there to serve on many levels.

Qualities of a leader:

  1. Honest
  2. Vulnerable
  3. Authentic
  4. Flexible
  5. Resourceful
  6. Deep listening
  7. Creative
  8. Supportive
  9. Intelligent
  10. Ability to delegate
  11. Big vision
  12. Caring
  13. Kind
  14. Fun
  15. Speaks the unspoken

End result

Not only will you feel happy you planned correctly and took the right steps, but your retreat will be smooth sailing. I really can’t stress enough people who are leading retreats want to offer the best experience with quality teaching, special attention to details, good communication and extreme awareness to your students needs (the spoken and unspoken). The more retreats there are, the bigger reason why you should be the BEST and most special one. Doing that will help you rise above, cut through the clutter and feel authentic that you are giving the best of you.

 

My newsletter and open rates… why do I need to know?

Newsletter hell.

Have you asked yourself this question before? Are you stuck trying to see what cool stuff you send in your newsletter? I know. I have been there. I have been naughty and not sent my newsletter because I had no idea what to send! You know I had a studio for a long time and we had to send weekly newsletters with all the cool stuff going on – arm balance class, workshop, teacher training. BUY! BUY! BUY!

All we wanted to do was sell events and get people interested. Guess what, at some point the newsletter consisted of the same shit every week because we either didn’t have that many events or they were in advance so we needed to send something right?

So annoying.

Yes, this is exactly what it turned into. An annoying task with absolutely no excitement other than maybe making a cool little artwork for the newsletter event. Woohoo. What started happening is that our open rates were low. People weren’t clicking or signing up. People would come to the events, yes of course, but because of the of the interaction at the studio or at the front desk. So few would pre-register making it even more stressful and honestly annoying.

What changed???

I had a vague idea of email marketing a few years back. I knew we needed to collect emails and then send newsletters. That was about it. NOT what I know now. Have you ever said to yourself “If I knew then what I know now…” Well let’s focus on what I know now, vs, what I knew then since it wasn’t that useful.

After taking many courses on marketing and rubbing elbows with some pretty intelligent and successful people, I realized everything I was doing was moving people away from clicking open. Because they were constantly getting yelled at with sign up, events, retreat and nothing else, they had no motivation. No bait as some say.

They were bored of not getting value.

I use this word value like the elephant in the room. It’s huge, it’s sitting there, but we ignore it. Poor elephant. I was scared of giving people FREE information in my newsletters! I just wanted to them sign up for the arm balance workshop, so why would giving them a video about arm balance be beneficial.

The hook.

That arm balance video was my free teaser. Was my lure to get them hooked. VALUE. I offered a video tip on how to get into crow but I didn’t give them a 2 hour long workshop in the email. What it did was spark the interest of the reader to want to learn more, easier and more efficient ways to do arm balances. Do you get it? Yup. This was the magic touch. Tease them with valuable info that they can take with them on their journey. Maybe you are really excited about offering a tantra workshop- well write a really cool article with awesome information about tantra. You aren’t giving away the whole pie. You are only giving them valuable tips to show you are a credible source to make them say, “WOW, that was amazing and I learned so much I want more!!!”

You get it?

Well, this is your time to turn around these email campaigns and get some interaction! Instead of little opens, I get replies from people saying thanks so much, that was exactly what I needed and more! It feels so good to know I can help via one video, audio or blog post.

Try it out!

On your next newsletter try it out and see what happens. Get some catchy titles, get creative, add your voice in the writing so it feels authentic and powerful. And guess what? You don’t always need to sell something!!! So cool right? Give and you might receive, but give anyways. As a yogi hearted business minded human you know it feels right to give from the heart… and even better your clients will feel it too.

Namaste!

 

The Real Reason I Quit Being A Yoga Teacher

What a decade being a yoga teacher taught me:


“I am a yoga teacher. I am just a yoga teacher.”

 

My identity was all around being a yoga teacher, and you know what was happening? I wasn’t enjoying teaching yoga!

Imagine the identity crisis when all I did was teach classes and teach people how to be yoga teachers. It didn’t feel good.

There was a total misalignment to who I was because if you asked me my answer was understated: “I’m a yoga teacher”. What happened is that because of my misalignment my yoga teaching started to become almost boring and robotic.

WHAT CHANGED?

First of all, let’s get something clear. Teaching yoga was not the problem. Realizing my purpose was the inside issue which caused the external symptoms. Sounds like science huh?

Well, it totally IS a science, just like yoga. I realized I was not in alignment to my inner strengths which are creative, action oriented, and all about motivation, so teaching asana-based classes 5 times a week, was not fulfilling my purpose cup anymore.

By harnessing my strengths I allowed my inner motivation and excitement to return! It was such an exhilarating moment because I was eager to be and create and eventually inspire.

The power of feeling aligned with what you’re doing is so crucial to staying motivated and a bored or sad yoga teacher is no fun for anyone.

So, now I bring this to you. Not that you are going through the same identity crisis of should I teach or not, it’s more about using your strengths to fulfill your passions. Being in alignment with your values and desires.

Being a yoga teacher is the greatest gift I ever had and knowing things change is the beauty of the practice.

SHIT HIT THE FAN

Yup, and boy did it! I went into a slight depression and it sucked because I had never gone through that. I am one bubbly, energetic, and happy person, yet it was hard for me to do anything. Did you read above my main strengths are activator and motivator??

So, this yoga teacher, muddled in “I don’t know what to do with myself” (I did have Bizzy Yogi already, but still!), having the cojones to let go of something so ingrained in me was so hard!!! What’s even crazier is that all this abundant energy was going to sulking and feeling bad about myself. Pity party for Ari in my own house, with no one else but me… at it

WOW. That was even hard for me to write. So in my depression, everything else started to get affected. My new business which I Love, my relationships with my friends, and my relationship with myself.

SNAP OUT OF IT!

This is the happy dance. I had 2 conversations that made so much sense in my logically efficient brain. 1. With my friend Jen. 2. With my coach Michelle.

What happened is that they mirrored me and my soul. They asked me the questions that I wanted to ask myself but didn’t have the strength for. They showed me how life is a transition and sometimes we let go of things to activate and accentuate others.

All I needed was also some validation that making this decision was probably the smartest thing for me. Once I saw that and allowed myself to release, that resistance to let go vanished.

So there it is, from one decision… A roller coaster of emotions. I felt like I broke up with my boyfriend and became the cat lady. What’s super cool is that now when I do teach, it’s with an air of freshness stemming from desire vs. having to. I LOVE TEACHING YOGA, just… once in a while.

I’m really looking forward to being more present and awake to my new adventures with the Yoga Expo, with Bizzy Yogi and YOU!

Talk To Us!

I would love to hear from you… Where you are in your journey, where do you feel stuck?! If you need help with anything at ALL, just reach out for help. You can book a FREE discovery session with me at http://bit.ly/BizzyYogi. I would be glad to give you the best advice possible.

 

Namaste!!!

Love,
Arianne

 

P.S. Like this post? Share it with other like-minded Yogis! Whether you’re a Yoga Teacher, Studio Owner, or interested in getting your certifcation, read this first >>>  This ONE THING Holds More Yogis Back From Greatness Than Any Other

 

Have specific questions and want to get them answered, but remain anonymous? Let Ari, the Bizzy Yogi answer them! Ask your question below and I will answer it in my weekly email OR in a FB Live webshow. Make sure you type *anonymous* at the end of your question so we don’t give you a shoutout!

 

 

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Entrepreneur: Top 10 Tips To Be A Yoga Business Pro

How ready are you to step up your yoga business knowledge?

Creating a profitable yoga business is not far ahead in your future! So many of yoga teachers are looking to create a better living through doing what they love! Are you ready to find your yoga entrepreneur?

We are thrown into the world of entrepreneurship without formal training, expected to market and fill classes without really knowing how to market effectively, and asked to be a walking brand without having clarity of what that even looks like.

These 10 tips will help move you along the world of entrepreneurship and wellness. Are you ready? I need to hear a LOUD yes as the more excited you are… the better the results!

I’m on a mission to change that and make you a kick ass yoga entrepreneur.

Are you asking why would I want to be an entrepreneur? This you can only answer yourself. Many of us simply want to be part time yoga teachers, but if you are tired of your daily grind then you might want to read this.

1. Clarity of what you want in life

Meditate. Asana. Focus. These tools are readily available to create a clear vision of what your life wants to look like. Desire is a powerful tool in yoga entrepreneur vision quest. What do you want? When do you want it by? Who will help you get there?

Create your own destiny and design your own life. Get the right tools to get there faster because trust me right tools creates ease!

2. Self value & worth

You mean to tell me you don’t look in the mirror daily with words of affirmation and love? Well start today! Knowing your value is so important. This affects how you present yourself into the world, your students and clients and most of all, it feels really really good.

One of my best clients told me the main reason he hires me and pays me (almost double of what I usually charge) is my confidence.

It is common to lack the will and knowhow of your own amazing value. Look back into your years of teaching, look to see how much time and money you have invested in yourself. Look at all the books you have read. There is tons of value in your vault and it’s time you recognize that and let it shine! Weeeeeee!!!!

3. Understanding yoga culture

Did you know the yoga industry is a 9.1 billion dollar business? I didn’t until recently. I knew it was big, but $9.1 billion big? There is a massive growth in yoga and wellness with a 4%  yearly increase. Imagine the possibilities! The world is changing and we are on that train.

The high levels of stress, of needing something so powerful to fill a void of self discovery is at an all time high. The world is focusing on depth in an ever changing fast paced social media lifestyle.

Jump on the bandwagon of helping people move inwards because honestly it’s not nearly enough. My philosophy: work out to work in. If that means you only do yoga for physical benefits the time on your mat is priceless and will change your life. Guaranteed.

Write down your current yoga business. What does it look like? How can you find yourself more active?

4. Purpose time

Simon Sinek has an amazing TED talk on the power of WHY. When we live from purpose, from a deep place in our hearts, career, business, life take on new meaning. Companies, and you as an entrepreneur, should consider having a greater purpose.

Some of the most successful CEO’s like Mark Zuckerberg, Steve Jobs, Bill Gates, Russell Simmons and more are major players in improving the lives of others therefore create a better world and make money doing so.

Probably the biggest reason to work and live from purpose is that it creates a sense of selflessness thus giving you warm fuzzy feelings.

5. Make that money honey… but wait is that ok?

Such crazy misconceptions out there about money that it baffles me. Why is making money so wrong if you are a spiritual being? Why do people think of money as being dirty (well physically it has a lot of germs) but that’s besides the point.

Money and earning it is a GOOD thing because more and more we need it to do things like pay rent, car, electricity, internet, cell phones… are you catching my drift? What does a life without the basic necessities look like to you? I know ideally in a utopian world we barter for services but we live in a capitalist world where money is a basic unit of life.

Imagine if you can have all the money in the world. Probably looks like a whole lot of giving, a ton of charity and yet we are afraid to welcome it.

Currency is energy!!! In conclusion meditate on why you want money or why you don’t and guaranteed as a result a shift will occur. Download this free guide to get you started.

6. Revenue streams

Just like a river has many little streams running of it to branch into the world so should your revenue. Putting all your eggs in one basket can be dangerous and can result in you not finding your flow.

Especially in this day and age where being an entrepreneur requires you to be super focused thus dedicating tons of time and effort.

Having a clear picture of what your revenue streams look like helps to see how many eggs and how many baskets you can have. I rather have 1% in 100 baskets rather than 100% in one basket.

7. Business models that make you smile

Did you know there are more than 1 way to make money as a yoga teacher? YES! There are actually over 15 of them which makes this whole eggs and baskets so much more attainable.

Subscriptions, memberships, info products, sales, one on ones, workshops, retreats, online, brick and mortar… and there are more!

Choose business models that make your PURPOSE fit with your LIFESTYLE and as a result work will seem like play instead of something you dread!

8. Competition really is coopetition

As my dear friend Tamara likes to call it coopetition is a call to increase our abilities while moving towards more unique offerings.

There is no reason why competition should stop anyone from achieving their dreams especially when you know how amazing and special you are. I mean I hear people say all the time, there are so many yoga teachers, there are so many yoga studios, well guess what this only makes you up your game that much more thus full power focus!

9. I hate sales

I know trust me this was a long time battle for me which really made me aware of my limiting mindset and why I wasn’t feeling like I was moving further in my financial or personal career goals. Sales is a part of life, the ONLY way you will get more clients hence the opportunity of making sales less of an negative role in your life.

Instead of focusing on the used car sales pitch rather learn ways that sales suits your personality. There are many amazing sales techniques that use compassion making you less of an ass. Just sayin’.

10. Celebration is key!

First of all how often do you celebrate your successes because guarantee you mainly focus on your failures. This is the scarcity mindset epidemic we are trained thus resulting in small celebrations vs big ones!

Since our day to day lives revolve around tasks how can we shift into a more authentic celebration which make the tasks like fun games where we win prizes when completing them?

We can either shift perspectives to looking at daily life as wins therefore training us to be super yogis all the time from mindset to emotional support to general better well being.

Celebrate something awesome you did today as guarantee it will make you smile and most of all make those around you happier as well!

So get Bizzy and make some magic today!