My newsletter and open rates… why do I need to know?

Newsletter hell.

Have you asked yourself this question before? Are you stuck trying to see what cool stuff you send in your newsletter? I know. I have been there. I have been naughty and not sent my newsletter because I had no idea what to send! You know I had a studio for a long time and we had to send weekly newsletters with all the cool stuff going on – arm balance class, workshop, teacher training. BUY! BUY! BUY!

All we wanted to do was sell events and get people interested. Guess what, at some point the newsletter consisted of the same shit every week because we either didn’t have that many events or they were in advance so we needed to send something right?

So annoying.

Yes, this is exactly what it turned into. An annoying task with absolutely no excitement other than maybe making a cool little artwork for the newsletter event. Woohoo. What started happening is that our open rates were low. People weren’t clicking or signing up. People would come to the events, yes of course, but because of the of the interaction at the studio or at the front desk. So few would pre-register making it even more stressful and honestly annoying.

What changed???

I had a vague idea of email marketing a few years back. I knew we needed to collect emails and then send newsletters. That was about it. NOT what I know now. Have you ever said to yourself “If I knew then what I know now…” Well let’s focus on what I know now, vs, what I knew then since it wasn’t that useful.

After taking many courses on marketing and rubbing elbows with some pretty intelligent and successful people, I realized everything I was doing was moving people away from clicking open. Because they were constantly getting yelled at with sign up, events, retreat and nothing else, they had no motivation. No bait as some say.

They were bored of not getting value.

I use this word value like the elephant in the room. It’s huge, it’s sitting there, but we ignore it. Poor elephant. I was scared of giving people FREE information in my newsletters! I just wanted to them sign up for the arm balance workshop, so why would giving them a video about arm balance be beneficial.

The hook.

That arm balance video was my free teaser. Was my lure to get them hooked. VALUE. I offered a video tip on how to get into crow but I didn’t give them a 2 hour long workshop in the email. What it did was spark the interest of the reader to want to learn more, easier and more efficient ways to do arm balances. Do you get it? Yup. This was the magic touch. Tease them with valuable info that they can take with them on their journey. Maybe you are really excited about offering a tantra workshop- well write a really cool article with awesome information about tantra. You aren’t giving away the whole pie. You are only giving them valuable tips to show you are a credible source to make them say, “WOW, that was amazing and I learned so much I want more!!!”

You get it?

Well, this is your time to turn around these email campaigns and get some interaction! Instead of little opens, I get replies from people saying thanks so much, that was exactly what I needed and more! It feels so good to know I can help via one video, audio or blog post.

Try it out!

On your next newsletter try it out and see what happens. Get some catchy titles, get creative, add your voice in the writing so it feels authentic and powerful. And guess what? You don’t always need to sell something!!! So cool right? Give and you might receive, but give anyways. As a yogi hearted business minded human you know it feels right to give from the heart… and even better your clients will feel it too.



Creating Fulfillment In Your Business & Life

Fulfillment: What Does That Mean

It means literally being full & filled. We can all do so many things, help so many people, and we can also feel very empty. Fulfillment isn’t something you need to find instead it’s something you create.

“Only those who have learned the power of sincere and selfless contribution experience life’s deepest joy: true fulfillment.” – Tony Robbins

Do you wake up every morning and get so excited for what you have to do because it fills your soul?


I know about this feeling and I am going to tell you how I actually lost it even though I am in the yoga business.


About 2 years ago I had an A-HA moment as my friends and I like to call it where I just had no desire to teach, to go to the studio, to tell people to do a warrior one. I was pretty sure I was put on this earth for more than this focus on physical practice.


And you are saying, 2 years ago Arianne? YUP.

Sometimes it doesn’t decades of feeling the funk to wake up.


This I learned as it relates to seasons.


In my health coaching practice I often tell people that they have to eat like the seasons – winter you hunker down, spring you wake up and detox, summer you feel light and full of energy and fall it’s when you prepare and integrate more.


This is the same for your business and fulfillment.




I went through the shit, I was depressed, not motivated (and for those of you who know me I am motivation bunny) and I honestly feel was letting dear relationships fall.


Suffering was my M.O. And yes, yoga teachers can feel crappy sometimes.


Not only did I feel crappy, I wanted to quit! I tried but something told me keep going.


That was fulfillment knocking at my door saying Ari get up and wake up!




Just like you read above spring is discovery time, when we need to detox from the winter blues and when we re-emerge from the funk it’s time to party.


Transformation is rough sometimes as it brings the pain level up that the freedom feels like you had a huge realization. Can you picture a phoenix rising up from the ashes?


Fulfillment , lifestyle and business go hand in hand because when you allow yourself to have this transformation all of this will blossom.


Give yourself permission to change, to shift, to transform in your business and life. Spring is when you can reinvent and make exactly what you want.




So when I said that spring was party time no comparison to summer’s bounty. Right now in my mango tree there are over 1000 mangoes and last year that same tree was barren.


What did I do to make this tree bloom and have a massive abundant season- well I fertilized it, gave it tons of love and pruned it. Sometimes we need to cut out all the stuff that’s preventing us from our abundance.


So what I said earlier regarding the moment where I was in really down and not feeling fulfilled… well I made the necessary shifts, allowed myself to give up anchors and invite new experiences.


The way I related to situations and people radically changed and it empowered me once again to have creativity and focus.


Summer for me is the time where I can explode into abundant living both in my business and in my personal life… and obviously eat mangoes galore!!!


Let summer be this time for you! All your hard work, the crap, the transformation, the bloom will show in productivity and growth. I am so happy to enjoy this summer in the growth of my business and let all the fruits of my hard work both internally and externally really blossom.


Integration!!! This is when we re-stuff ourselves with all the goodness we need to be in full integrity with everything we do and how we do it. We learned hard lessons in winter, we allowed the phoenix to rise in spring and we ate the delicious fruit in summer.

Everything in life and business is a cycle that keeps looping year after year, day after day and lifetime after lifetime. Everything I do in my coaching space is about finding the parallels between yoga, spirituality & business to find a fulfilled life with joy and purpose.

Remember your first downdog or first handstand? It’s the same thing!!! It’s the moment you realized how freaking hard it was to get the pose and feel comfortable in it before doing variations. Business is the same exact thing.


Fulfillment is just a season and a decision away. Let your life be guided with spirit and with authentic purpose that leaves you literally feeling full.


I am perfect and complete. Everything is perfect and complete. We are all perfect and complete.


I would love to hear how you create fulfillment in your life and business and if you are stuck I would be honored to guide you! If you are ready to make a change, make your life resonate with your desires then take action and schedule

Fill your life with love and abundance.



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