How To Make More Money As A Wellness Entrepreneur

How To Make More Money As A Wellness Entrepreneur

 

Today, we’re talking about something super important called offers and being a marketer. That’s right. Why is this so important? Because it’s the foundation of your entire business.

 

What ends up happening with a lot of us who are holistic entrepreneurs, yogis, and service providers is that we get so caught up in inconsistent one-on-one services or an occasional group, but not really having a stack of offers that work together strategically. I do want you to think about how you can get more clients with your time, but also while working smart.

 

As a business coach, I love to talk about offers, also known as offerings, because they are the foundation of you being able to show up as a credible expert, who gets paid well to do what they love to do all day every day.

 

The 2 steps to making more money as a wellness entrepreneur…

 

Step 1: Play to your strengths!

Ask yourself…

  1. Do you like to work one-on-one with people? 
  2. Do you like to be in group settings? 
  3. Do you like to speak in front of big crowds? 
  4. How do you like to show up? 

 

It’s important to determine how you like to work so that we can make sure you are comfortable, that you are going to shine, and that it is going to be fun for you. That’s it! 

 

So once we understand how you want to show up, now we can start creating your magical business layer cake!

 

Step 2: Examine all of the different revenue streams available to you

 

1. Trade Time For Money

 

Although a lot of people say that you shouldn’t trade time for money, this is still a fabulous way to generate an income. And it’s an essential part of every offer ladder.

 

Plus, guess what? As wellness entrepreneurs, I am guessing that you love to work with your clients. You love to interact with them. You love to treat them. Are you an acupuncturist, massage therapist, yoga teacher? There’s still such value in working one-on-one with clients or in a group setting. It’s okay to still trade time for money. 

 

What’s not okay is relying on that being your wealth strategy. One-on-one, small group classes, large classes, being a speaker. This is still trading time for money, and some are scalable, and some are not. 

 

So let’s go over the ones that are limited, and also the ones that you can also charge premium prices for. 

 

So, for example, if I want to get fit, or I want to get flexible quickly. Instead of going to group classes or going to the gym on my own, I might hire a private teacher that way we can address my needs, my concerns, and my body. That’s going to cost me money. If I hire a trainer, if I hire a private teacher, I’m going to pay premium because it’s 100% of their attention on me. 

 

So when you are positioning yourself as a one-on-one teacher, please make sure you charge accordingly. 

 

Now, this is going to vary on your town, your city, your state, your country. Every time I’ve gone to Peru to teach whether it was yoga or Acro Yoga, or even Thai massage. I had to lower my prices a little bit because the currency there is very different, and I wanted to be of service for the people. 

 

What I would charge here in Miami, where prices are a little bit higher, we have premium rates I wouldn’t do down there. So be smart about where you are and how you create your prices. 

Next, determine how much value you’re delivering to decide on your price. This makes sure that your one-on-one prices can become up-leveled, and make it easier to charge a premium because you’re delivering more value. 

 

Maybe your one-on-one work comes with a membership to your online yoga studio, or essential oils, a beautiful treatment, a tote bag, something that is going to allow you to raise your prices a little bit without also feeling icky because I know we’re of service and I don’t want to ever make you not feel like you’re showing up fully as a holistic entrepreneur. 

 

So that summarizes one-on-one work. Pros? You give 120% of your attention on your client. Cons? There’s only one of you, which makes it very limiting. Typically, you could only take five clients a day.

 

2. Group Classes

 

I love group classes! I love people. I’m a group person. If you could just hug me. That’d be great. Why? Because I feed off people’s energy. So for me, group classes is one of my favorite ways of working. Now, pro. Lots of people, lots and lots and lots of people can mean lots and lots and lots of money.

 

But depending on the situation, for example, when I used to own my yoga studio, yes, there was be lots and lots of people for my teachers, but their pay rate was not all the money. Why? Because the model of being an employee isn’t the most fruitful. 

 

Now, if you’re going to do group classes, always get people onto your email list and always, always, always have an upsell. 

 

Cons of group classes is that obviously, you’re not giving 100% of your attention to one person. So maybe people won’t feel that 100% focus on them. But if you’re a good instructor or you’re a good service provider, guess what? You can still have great outcome. 

 

In my yoga conferences, the Global Yoga Conference, and my Yoga Expo, sometimes the teacher teaches to a hundred people. Obviously, there’s no way to personalize that, but there’s still a great way to cue, message, give information that can serve somebody at each part of their experience, their practice, or their journey. 

 

But again, be sure to always have an upsell and always show up as inclusive as possible.

 

3. Small Group Private

 

Why do I love this one? Because it has a blend. You can still charge a high amount, and provide your clients the attention they need, but the difference is that it is scalable. 

 

For example, I run two types of consulting and coaching. I do one-on-one work, and I do group work. 

 

Now, when you’re doing group work, this means you have scalability. You are you to many. It’s going to give you a lot of potential, not only to connect but to also make great change. You can have a deep impact on people because you’re solving lots of problems, and there’s also a sense of comradery and union that gets formed for your members

 

4. Info Products

 

This is where your knowledge is shared to many people. So now this becomes a product consumed by groups of people. This is where the most scalability and leverage lies. 

 

I get this done through my online courses where people are consuming the material in a way that doesn’t take any additional time. When you create an online course, you complete it once and don’t have to add more work as more people join. There’s so much maximization potential.

 

So think about you positioning yourself out there in these four different ways so that you have a variety. You want to be able to help people in different ways so that you’re also supporting yourself, your self-care, connection to others, and your bottom line, which is your revenue.

 

Pick the one that’s going to give you the most money right away. Why? Because if you’re looking to grow your financial side of your business, then pick the one that gives you the highest revenue. That might not be your one-on-one. That might be a group. Now, this doesn’t necessarily mean teaching classes for low amounts of money. It could be a program. It could be a retreat. It could be a training. Now, this is what I love to teach! The potential to have scalable business through a group setting with also a nice price point. Teacher trainings, retreats, transformative programs, or group plus one-on-one. These all can have price points of a thousand and up. And it’s the best way to change your financial outcome without needing a ton of people. 

 

If we look at the concept of pricing, we’ve got to see that if you’re like a Ferrari, or you’re a Louboutin, Louis Vuitton. You don’t need to sell a lot. You might only need five clients a month to double your income. 

 

Now, if you need a ton of people to meet your baseline. It might take longer. When you’re creating your products, have a variety and think of it like a menu. When you go to a restaurant, there are lots of things for you to choose from. And in the middle part of the menu is going to be chefs’ choices. So I want you to make your chefs’ choices for the day and see what product you want to promote. What do you want to create that makes sense for you? And you probably want to start at a higher price point.

 

So what can you put out there that’s worth $200 to $1,000? Is it a certification that’s specific?

 

For example, chair yoga or Reiki atunement. Maybe it’s a modality of massage. Again, this is where you also start showing up as an expert. So your confidence level, your credibility, your professionalism gets to shine through even more. 

 

The last thing that’s really important is that I want you to do a goal. How much money do you want to make a month? So let’s say it’s about $5,000. Maybe it’s $10,000. If you are trying to fill your calendar with 40, $50 an hour average, you’re going to need a lot of those hours. But if you can do a few that are $30, $40, $50 an hour, and a few that are $200 an hour. 

 

Now you also want to make sure that when you’re creating your menu of services, that as you figure out what your monthly revenue goal is that we create the price points accordingly.

 

And then all we have to do is fill in the amount of students that we need per thing. 

 

So let’s say you’re leading a certification. You are an amazing massage therapist, like my husband, and specialize in lower back. And you’re going to lead a certification training or give educational credits. Now, perhaps you do a one-day seminar. You charged $85 per person, and you get 10 people. That’s an $850 a day. Pretty cool, right? 

 

Or let’s say that you are a yoga teacher and you have your E-RYT 500. You can give workshops and you do a weekend that is for yoga teachers, all about adjustments, cueing, how to become a better teacher. And you charge $250 for this because it’s only a couple hours a day. 20 people, you’ve got a $4,000 weekend. 

 

So start looking at the possibilities of growing your offerings in a way that feels good to you, to where you’re at in your career. So when you’re doing your menu of services, see where you show up. Are you showing up as a credible professional that can give more value? Are you using your knowledge and turning it into a product? 

 

Are you creating opportunities for people to really get an immersive learning experience from you, maybe through a retreat? 

 

So this is your opportunity to shine in the way that you create your offers that match your goals, that provide the results. At the end of the day, we want everyone to look good, to feel good, and to be good. I’m so excited to see what you put out there! 

 

Drop a comment below if you have any questions, and please share if you think somebody can benefit from this blog.

 


 

How to Create A Holistic Marketing Strategy

Do you consider yourself a marketer? And if not, why? 

 

Marketing stems from confidence and HeartSpace. And I want to highlight how important marketing is in order to have a successful business. 

 

Traditional marketing is tied to sales. The both co-exist, and still do in holistic marketing. But what holistic marketers different from traditional marketers is the magic that happens when they decide to be one with their audience. Holistic marketing is about focusing on where you can give your audience value and providing an essence of support that speaks their language. 

 

One thing that I’ve been focusing on more is seeing how can I provide my audience, not just value, but not making them feel like they’re not complete already. How do we elevate the audience in a way that your service or your product will be an add on to their already existing, and thriving abundance? 

 

I always get a hot seat moments when I sit down with my coach. And he gave me the best way to create a really engaged community: to inspire them to join a movement, to be part of a mission, to be part of a greater vision. And this is the most effective form of marketing – it just so happens to also be holistic!

 

So in your own marketing, hunker down on your mission, and solidify with the movement that you want to create with your services or products. 

 

For example, if you sell yoga clothes. Do you think that you can create a movement where people are more aligned and more in line with the why behind your products? 

 

  • A percentage of profits are donated to a specific cause.
  • Sourcing your materials from a local community you support.
  • Practicing eco-friendly and sustainable business operations.

 

So every piece of your marketing has to have a bigger purpose to it – it really has to nothing to do with the right words.

 

If you think of Maslow’s Hierarchy of Needs, Purpose is ranked as the #1 priority. Second to purpose is wants, and finally we have needs. The main idea is that once we work downwards from purpose into desires, then what do you think happens? We now have a purpose-driven business. 

 

So if your business has a movement that people can connect with, your marketing will be so much more effective. It emanates authenticity, and comes from a place of heart. It comes from a place of, of abundance versus from a place of needs and scarcity.

 

And then you’ll be able to serve a bigger purpose, and have a greater impact on the world. And people want to align to that.

 

Look at so many companies out there, like, let’s say Nike with Colin Kaepernick. “Believe in something. Even if it means sacrificing everything,” Kaepernick says in the ad campaign. People really rallied to that – especially young people. Gillette also had a whole campaign around the “me too” movement. People really rally for a good cause, or they rally against them. Now this really brings in light. You know, what team are you on? 

 

I recently heard a successful fitness coach say at a conference, “Give your tribe their cause.” Once you give your tribe their cause, they will be so much more in alignment to how you do things, and will support you through your programs and events and practices.

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Yoga Retreat Mania!

Yoga Retreat Mania!

Yoga retreat mania has hit the yoga scene like an avalanche! And let me tell you why I think this is a great thing… but a double-edged sword.

First of all, I love yoga retreats. I have led them for close to a decade and they never cease to impress me with the quality of amazing people who come together. Retreats are a way for you, the teacher, to affect your students in a much bigger way and in usually gorgeous locations. They also provide a bigger income but before setting anything up please take the time to assess where you are in your practice as a teacher and leader. I suggest you do some soul searching as I don’t want you to set up a retreat and it not meet your expectations.

Yoga retreats gone wrong…

Not only is taking people on an adventure a huge responsibility but the planning process, if not done correctly, can leave gaps in your retreat that could possibly make your life challenging.

I not only have heard of disasters when planning the retreat but also during. This leaves a really bad taste in your participant’s minds and can sour your reputation, to say the least.

Let’s go through a laundry list of things you will need before you even get there:

  1. Where & When
  2. Retreat title & theme (purpose)
  3. Style of retreat (training or fun)
  4. Who do you want to have on the retreat?
  5. How many participants do you want?
  6. Solo or co-taught?
  7. Why would people come (benefits & outcomes)
  8. Landing page
  9. Pricing
  10. Sales strategy
  11. Location (securing the venue)
  12. Marketing

I go into it much deeper in THIS ARTICLE

The Bright Side

Don’t worry! I know that seems like a LOT but the payoff is so sweet. This is why having a plan and a guide is so important as it will allow you to get to your destination happy. Here is one super important tip you want to always be conscious of- don’t book out an entire center without having some for sure YES clients first. This means you had conversations with people, you did your legwork, you even took deposits. YES you took deposits even before sending deposits to the center. I have done this in my last 2 retreats and worked amazingly. Have the right conversations with possible locations and ask them to hold the dates for you at no charge or maybe a small fee while you get your people.

Apart from this, your mental capacity for planning should be in for the big vision. Let’s say you project a $3500 profit from having 7 people attend the retreat for 5 days. Is this what you would make normally in 5 days doing your classes and possible side gig? If it isn’t, then, create time to plan and get all your ducks in a row. Having this foresight to larger income will put things into perspective nicely.

Is leading a yoga retreat right for me?

Here is where I can’t tell you yes or no, but I can definitely give you more insight into qualities of a leader. If you connect to some of these, then most likely you are on your way. Another thing is having enough material to offer during your retreat (and remember it’s not enough to just teach a couple classes a day… this is mediocre). Lead people to an experience. Help them uncover or re-discover something (your specialty). Have the boldness of stepping into your leadership and guiding from the heart with the full knowledge that you are there to serve on many levels.

Qualities of a leader:

  1. Honest
  2. Vulnerable
  3. Authentic
  4. Flexible
  5. Resourceful
  6. Deep listening
  7. Creative
  8. Supportive
  9. Intelligent
  10. Ability to delegate
  11. Big vision
  12. Caring
  13. Kind
  14. Fun
  15. Speaks the unspoken

End result

Not only will you feel happy you planned correctly and took the right steps, but your retreat will be smooth sailing. I really can’t stress enough people who are leading retreats want to offer the best experience with quality teaching, special attention to details, good communication and extreme awareness to your students needs (the spoken and unspoken). The more retreats there are, the bigger reason why you should be the BEST and most special one. Doing that will help you rise above, cut through the clutter and feel authentic that you are giving the best of you.

 

Why You Shouldn’t Open A Yoga Studio

You read it right, you shouldn’t open a yoga studio… Unless you do this FIRST!

I don’t want to start this post off with anything negative, but having an award-winning yoga studio doesn’t come easy (trust me, I know!). With the right strategy, it can be easier and a heck of a lot less stressful!

When I decided to open my studio I had ZERO business knowledge. I mean, I was SO green I had no idea what revenue meant… net, gross, what IS that?! I got a huge business from one day to the next with employees, massive overhead and major expenses.

I was drowning in work; projects, payroll, classes, UGH! I had never done payroll in my life. Thankfully I had admin jobs in the past, but nothing like this. It was literally 17 hats all day, everyday. Dealing with water and plumbing issues while having to promote an event, then teaching my class. It was madness.

DID I MENTION AWARD WINNING?

With all that mess one thing we did right was quality and branding. Why does that matter? First of all, when you have a good product people recognize it instantly. People start spreading the word, creating a marketing campaign for you. Our branding was on point as well, meaning everything matched our guidelines, was easily recognizable and looked fresh. Opening a yoga studio is no easy feat, but it changed my life.

That still didn’t clean up the mess we had no idea how to handle, but because of hustle and resourcefulness I was able to figure it out with my partner. We asked the questions we didn’t know, we created magic out of thin air with elbow grease and good intentions.

This still left me drained and well… unmotivated. I had no idea how to increase our revenue or attendance. It was always up and down with classes and income. Have you ever felt this way?

Keep reading and I’ll tell you how we turned it all around.

HOW IT ALL SHIFTED

When I realized I could no longer do what I was doing the way I was doing it, I decided to look to see who could empower me with the right knowledge. VIDYA. I know a ton about yoga, asana, meditation… because since I was 23 all my attention was focused there.

You see, I had to realize that my attention had to shift elsewhere to make not just my yoga studio, but my entire life, be more successful. That meant having more time, more space, less worry, less stress, more abundance.

I sought help. I asked the right questions. I enrolled in a mastermind program and got my business pants on (on top of my yoga pants that is) and get my other side of my life get busy. What happened? Our income grew because of 2 or 3 little changes. We had a system, an organized system. I hired the right people and I gave myself days off. I also created other revenue streams to sustain my lifestyle. I wanted better.

I know you’ve heart not to put all your eggs in one basket, instead have many baskets with some eggs. My advice to you who want to open a yoga studio is to break the model. Create a business that is innovative, fresh, exciting and makes you feel good.

ALTERNATIVES

Also know there are other ways to create an awesome yoga business besides having a full blown yoga studio. Having high overhead is the number one quickest way to go into debt and possibly fail. I am here to answer your questions and be your guide.

If you are thinking of opening a studio, let me know as I have some nice tips for you – we need more yoga in the world, but less broke yogis. Just schedule a free call at http://bit.ly/BizzyYogi.

If you’ve already opened a Yoga Studio and you’re stuck in a rut or stressed from all the work, just read this post >>> Analysis Paralysis: The ONE THING That Holds More Yogis Back From Greatness Than Any Other

 

Namaste!

– Arianne

 

P.S. In the meantime, why don’t you take my fun quiz and learn what your Yogi Archetype is if you haven’t already!!

 

Have specific questions? Let Ari, the Bizzy Yogi answer them! Ask your question below and we will answer it in our weekly email OR in a FB Live webshow – we’ll even give you a shoutout! Just type *anonymous* after your question to remain anonymous.

 

 

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My first Yoga Studio… the Epic Story

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Yogis Studio Dreams

There comes a point in a yogi’s life where we ask ourselves… what next? The most logical progression is start and open a yoga studio. Of course! Do you want to know how and why this happened? The evolution of it all? In a moment I will share how this all came to be, why the most perfect and imperfect people came into my life during it and how it taught me to shape up or ship out!

 

But first, let me introduce the key players:

  1. The Russian
  2. The Jersey Yogini
  3. The Argentinian
  4. The slumlord

Sounds a bit like a spy drama doesn’t it? Picture the Russian with a mysterious je ne sais quois about him and the Argentinian dancing tango and throwing knives while doing it. Well it’s kinda like that but way way less dramatic!

So about 5 years ago I had coffee with my friend, the Russian and he said – “Hey you want to open a yoga studio with me?”. All this in a thick Russian accent of course. I immediately said “YES!”. You can get an idea of my impulsive nature as I am a gemini, a monkey in my Chinese astrology and Vata/Pitta in my dosha.

Now mind you I had never owned a brick and mortar business. Much less, had never really had a “business” that involved others.  I was a lone wolf in the yogi and freelance world and had never even thought of what owning a business meant. An entrepreneur at heart, but not to this level.

Second, I had no idea the Russian came with a partner. So I jumped head in to a massive investment.  These were my life savings!!! With someone I had maybe met 3-4 times in my life. This turned out to be the best decision ever.

Meet Michelle. The Jersey Yogini with a heart of gold and the hustle of a pizza bagel (as we lovingly call Italian Jews). She is now my soul sister, a lady who works as heard as I do because without her help nothing of this would be a reality today.

 

So the story begins.

After agreeing that this was a great idea, getting the location, starting the build out, jumping for joy after signing our lease we realized we had no more funds, no more energy and no vision. The “oh shit” happened and reality came crashing down. The Russian is a yogi who traveled and disappeared for weeks in caves or with a swami. Michelle and I had been left to our own devices dealing with the unfriendliest and slimiest cigar smoking, name calling landlord in the universe (enter the slumlord). He made our build out process a nightmare from cheating, delaying, lying – well you get the picture. Know that at the end of the day good always wins and we definitely won because of our grit and hard work!

 

Life of a Yoga Studio Owner During Opening

All I can remember is sitting in my car talking to the permits man crying hysterically on WHY we had gotten denied AGAIN and had to now pay another few thousand dollars. To make the long story short, we were in dire straits. I studied architecture for a year in college so I had some idea of something but not to this degree. When you have a small budget you get creative. You hustle and learn to do things on your own quickly. Michelle took to the city and department of building to expedite our permits. I chose flooring, dealt with engineers and architects. A killer team ready to make it happen.

At the end of the day we had an opening day and were going to stick to it. If you are thinking about opening a studio- do your homework and make sure you have the funds and needs to make one from scratch or invest and buy one already made.

In comes the Argentine to save the day. With help from his ninja business skills we made a studio that would sky rocket to success. All of us made a killer team- business brain, yogis on a mission and lots of good will. We finally opened TRIO Studios the day before a 30 person training we had scheduled months before.

 

NOTEWORTHY TIPS

Top 5 Tips to Success with Your Yoga Studio

So you know anything you are trying to build out will take twice as long, and twice as much. Our classes steadily grew because to have a successful studio you need a few things:

  1. REALLY GOOD TEACHERS
  2. A KILLER SCHEDULE
  3. A GREAT TEAM
  4. A BRAND THAT STANDS OUT
  5. A UNIQUE APPROACH

Good teachers make or break a studio. Because the owners always have a bigger pull if you open a studio, give yourself the top and best time slots furthermore always share some of those slots with your best teachers so when you decide to step out of the teaching the studio is still busy.

The schedule should reflect the people who live near you, your niche clientele, your ideal student. If you live near young professionals know that the might want later classes or really early mornings. Study your neighborhood and cater to what they want.

To mange or not to manage is the question that seems like has an easy answer.  I decided I am a better teacher than a manager. Hiring someone else to take care of the smaller things is a great idea and as a result it created space for me to be creative, to see the bigger picture and to create a lifestyle that I wanted. The hiring process is critical because your manager is the face of your studio in addition to the front desk. Whether yogis turned business owners realize it, sale are number 1. Make your team represent you. Create a family of workers that care and want to grow with you.

Branding. One of my favorite topics. First of all you want a killer logo that represents you. Since you want to be top of mind a name that is easy to remember is KEY therefore helping you stand out more. TRIO is in English & Spanish and short and sweet. Don’t confuse people who don’t speak sanskrit. Make the branding something that appeals to your ideal client and stands out from the others. Because branding is so important, check out this free mini video or my complete course which has a whole section on creating your brand.

aerial yoga - trio yoga studio

Finally, a unique approach which in TRIO’s case, is aerial & acroyoga, and over 65 classes a week. We cater to people who want to expand their horizons with yoga and explore different avenues. We want people to be able to come to class whenever so we make the studio available almost all day so that they have easy access. ALSO owning a studio is about real estate management. If the room is empty, you are losing money. Don’t leave money on the table- ever!

With all this being said and done, TRIO has created a community of yoga lovers, people who’s lives change for the better daily. It created a job for Michelle and I who are the main teachers, lead the trainings and yoga retreats. Our studio is probably one of the best in Miami because we provide a level of service and quality unmatched by others and as a result make a big impact on the lives of many. Our vision and dedication teaches us daily on how to be better business owners and yogis. It’s a fine line but at the end of the day it’s worth seeing the smiles on peoples faces.

 

SUCCESS STORY

A legacy in the making.

In conclusion TRIO is a HUGE hit and continues on its way up. Profitable on year 1, top 10 yoga studio in Miami 3 years in a row. Unique in scheduling, class style and the first in Wynwood Arts District. A team that kicks ass and a legacy of quality.

To learn more how to be a yogi entrepreneur, a creator, a proliferator of goodness then check out Bizzy Yogi Online Business Academy. Most of all you will learn all the ins and outs of being a successful business owner, a top of mind yogi entrepreneur and grow your yogi business mind that surpasses what you think was possible.

Take action today and join the tribe of movers and shakers who want to change the world one om at a time so that yoga grows and continues to impact the world daily.[/vc_column_text][/vc_column][/vc_row]