Today, we’re talking about something super important called offers. That’s right. Why is this so important? Because it’s the foundation of your entire business.

What ends up happening with a lot of us who are holistic entrepreneurs, yogis, and service

providers is that we get so caught up in inconsistent one-on-one services or an occasional group, but not really having a stack of offers that work together strategically. I do want you to think about how you can get more clients with your time, but also while working smart.

As a business coach, I love to talk about offers, also known as offerings, because they are the foundation of you being able to show up as credible expert, who gets paid well to do what they love to do all day every day.

The 2 steps to making more money as a wellness entrepreneur…

Step 1: Play to your strengths!

Ask yourself…

  1. Do you like to work one-on-one with people? 
  2. Do you like to be in group settings? 
  3. Do you like to speak in front of big crowds? 
  4. How do you like to show up? 

It’s important to determine how you like to work so that we can makes sure you are comfortable, that you are going to shine, and that it is going to be fun for you. That’s it!

So once we understand how you want to show up, now we can start creating your magical business layer cake!

 

Step 2: Examine different revenue streams

  1. Trade Time For Money

 

Although a lot of people say that you shouldn’t trade time for money, this is still a fabulous way to generate an income. And it’s an essential part of every offer ladder.

 

Plus, guess what? As wellness entrepreneurs, I am guessing that you love to work with your clients. You love to interact with them. You love to treat them. Are you acupuncturist, massage therapist, yoga teacher? There’s still such value in working one-on-one with clients or in a group setting. It’s okay to still trade time for money. 

 

What’s not okay is relying on that being your wealth strategy. One-on-one, small group

classes, large classes, being a speaker. This is still trading time for money, and some are scalable, and some are not. 

So let’s go over the ones that are limited, and also the ones that you can also charge premium

prices for. 

 

So, for example, if I want to get fit, or I want to get flexible quickly. Instead of going to group

classes or going to the gym on my own, I might hire a private teacher that way we can address my needs, my concerns, and my body. That’s going to cost me money. If I hire a trainer, if I hire a private teacher, I’m going to pay premium because it’s 100% of their attention on me. 

 

So when you are positioning yourself as a one-on-one teacher, please make sure you charge accordingly. 

 

Now, this is going to vary on your town, your city, your state, your country. Every time I’ve gone to Peru to teach whether it was yoga or Acro Yoga, or even Thai massage. I had to lower my prices a little bit because the currency there is very different, and I wanted to be of service for the people. 

 

What I would charge here in Miami, where prices are a little bit higher, we have premium rates I wouldn’t do down there. So be smart on where you are and how you create your prices. 

 

Next, determine how much value you’re delivering to decide on your price. This makes sure that your one-on-one prices can become up-leveled, and make it easier to charge a premium because you’re delivering more value. 

 

Maybe your one-on-one work comes with a membership to your online yoga studio, or essential oils, a beautiful treatment, a tote bag, something that is going to allow you to raise your prices a little bit without also feeling icky because I know we’re of service and I don’t want to ever make you not feel like you’re showing up fully as a holistic entrepreneur. 

 

So that summarizes one-on-one work. Pros? You give 120% of your attention on your client. Cons? There’s only one of you, which makes it very limiting. Typically, you could only take five clients a day.

 

  1. Group Classes

 

I love group classes! I love people. I’m a group person. If you could just hug me. That’d be

great. Why? Because I feed off people’s energy. So for me, group classes is one of my favorite ways of working. Now, pro. Lots of people, lots and lots and lots of people can mean lots and lots and lots of

money.

But depending on the situation, for example, when I used to own my yoga studio, yes, there was be lots

and lots of people for my teachers, but their pay rate was not all the money. Why? Because the model of being an employee isn’t the most fruitful. 

 

Now, if you’re going to do group classes, always get people onto your email list and always, always, always have an upsell. 

 

Cons of group classes is that obviously, you’re not giving 100% of your attention to one person. So maybe people won’t feel that 100% focus on them. But if you’re a good instructor or you’re a good service provider, guess what? You can still have great outcome. 

 

In my yoga conferences, the Global Yoga Conference, and my Yoga Expo, sometimes the

teacher teaches to a hundred people. Obviously, there’s no way to personalize that, but there’s still a great way to cue, message, give information that can serve somebody at each part of their experience, their practice, or their journey. 

 

But again, be sure to always have an upsell and always show up as inclusive as possible.

 

  1. Small Group Private

 

Why do I love this one? Because it has a blend. You can still charge a high amount, and provide your clients the attention they need, but the difference is that it is scalable. 

 

For example, I run two types of consulting and coaching. I do one-on-one work, and I do group work. 

 

Now, when you’re doing group work, this means you have scalability. You are you to many. It’s going to give you a lot of potential, not only to connect but to also make great change. You can have a deep impact on people because you’re solving lots of problems, and there’s also a sense of comradery and union that gets formed for your members

 

  1. Info Products

 

This is where your knowledge is shared to many people. So now this becomes a product consumed by groups of people. This is where the most scalability and leverage lies. 

 

I get this done through my online courses where people are consuming the material in a way that doesn’t take any additional time. When you create an online course, you complete it once and don’t have to add more work as more people join. There’s so much maximization potential.

 

So think about you positioning yourself out there in these four different ways so that you have a variety. You want to be able to help people in different ways so that you’re also supporting yourself, your self-care, connection to others, and your bottom line, which is your revenue.

 

Pick the one that’s going to give you the most money right away. Why? Because if you’re looking to grow your financial side of your business, then pick the one that gives you the highest revenue. That might not be your one-on-one. That might be a group. Now, this doesn’t necessarily mean teaching classes for low amounts of money. It could be a program. It could be a retreat. It could be a training. Now, this is what I love to teach! The potential to have scalable business through a group setting with also a nice price point. Teacher trainings, retreats, transformative programs, or group plus one-on-one. These all can have price points of a thousand and up. And it’s the best way to change your financial outcome without needing a ton of people. 

 

If we look at the concept of pricing, we’ve got to see that if you’re like a Ferrari, or you’re a Louboutin, Louis Vuitton. You don’t need to sell a lot. You might only need five clients a month to double your income. 

 

Now, if you need a ton of people to meet your baseline. It might take longer. When you’re creating your products, have a variety and think of it like a menu. When you go

to a restaurant, there are lots of things for you to choose from. And in the middle part of the menu is going to be chefs’ choices. So I want you to make your chefs’ choices for the day and see what product you want to promote. What do you want to create that makes sense for you? And you probably want to start at a higher price point.

 

So what can you put out there that’s worth $200 to $1,000? Is it a certification that’s specific?

For example, chair yoga or Reiki attunement. Maybe it’s a modality of massage. Again, this is where you also start showing up as an expert. So your confidence level, your credibility, your professionalism gets to shine through even more. 

 

The last thing that’s really important is that I want you to do a goal. How much money do you want to make a month? So let’s say it’s about $5,000. Maybe it’s $10,000. If you are

trying to fill your calendar with 40, $50 an hour average, you’re going to need a lot of those hours. But if you can do a few that are $30, $40, $50 an hour, and a few that are $200 an hour. 

 

Now you also want to make sure that when you’re creating your menu of services, that as you figure out what your monthly revenue goal is that we create the price points accordingly.

And then all we have to do is fill in the amount of students that we need per thing. 

 

So let’s say you’re leading a certification. You are an amazing massage therapist, like my husband, and specialize in lower back. And you’re going to lead a certification training or give educational credits. Now, perhaps you do a one-day seminar. You charged $85 per person, and you get 10 people. That’s an $850 a day. Pretty cool, right? 

 

Or let’s say that you are a yoga teacher and you have your E-RYT 500. You can give [inaudible

00:11:56], and you do a weekend that is for yoga teachers, all about adjustments, cueing, how to

become a better teacher. And you charge $250 for this because it’s only a couple hours a day. 20 people, you’ve got a $4,000 weekend. 

 

So start looking at the possibilities of growing your offerings in a way that feels good to you, to where you’re at in your career. So when you’re doing your menu of services, see where you show up. Are you showing up as a credible professional that can give more value? Are you using your knowledge and turning it into a product? 

 

Are you creating opportunities for people to really get an immersive learning experience from you, maybe through a retreat? 

 

So this is your opportunity to shine in the way that you create your offers that match your goals, that provide the results. At the end of the day, we want everyone to look good, to feel good,

and to be good. I’m so excited to see what you put out there! 

 

Deop a comment below if you have any questions, and please share if you think somebody can benefit from this blog.

 

12 Ways to Find Joy

12 Ways to Find Joy

I had the pleasure of writing for Better Homes and Gardens about how to find joy along some amazing contributors (like one of my wellness heroes Dr Josh Axe – wow!).

We shared some great tips on maintaining joy and creating it where you might not think of. To read more CLICK HERE but I will post my excerpt for you as well.

better homes and gardens

4. Write to a Loved One

You don’t have to be Shakespeare to pen a pretty poem. And you don’t have to be in a relationship to scribble a love letter. Arianne Traverso, a holistic lifestyle and business coach, says the act of writing to someone you care about—partner, friend, or family member—helps you to slow down and focus on the here and now. What do you admire about them? What have they brought to your life? Why are you so thrilled to have met them? Think of someone you were friends with or still are but don’t get to see or speak to often. She says this creates a deeper connection as you know when that person opens the letter they will feel joy, which in turn, brings you joy, too.

There are so many ways to smile, appreciate at love life more that we often forget about because we get so busy. I would love to be a source of happiness and inspiration so please reach out or join some of my local and online events.

Joy, wellness and happiness is one om, one meditation and one healthy decision away. 

I’m always here to support and guide so check out some of my free meditation resources HERE.

See you soon~

xo,

Arianne

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Split personality (brand) syndorme?

Do you have this too?

I don’t have a split personality really, I have (had) a split brand problem. Let me tell you the story…

It was one of those days, on a warm winter day (I’m based in Miami) where I had a massive realization. I had been living a double life, with 2 brands (really 3 but will get into that).

I noticed not a lot was moving forward and I was working my ass of. It was really frustrating and at the end of the day, counterproductive. I had this ideal of who I was and how I could serve. So of course, being the creative yogini that I am, created 2 brands, 2 websites, 2 newsletters, 2 business cards (and the list goes on). If you want to read more about me, check this page.

Now, was this serving me? NO! It was driving me crazy, but since I had a belief that why would any of my business students want to hear me talk about ROI and email marketing and why would any of my business clients and audience hear about my events and classes. Mind you, these are all perceptions, not truths.

So how can this serve you? It goes back to energy and where you are putting it. Are you living a double life in any aspects. Maybe have 2 jobs very disconnected from each other? I have friends that are bartenders at night and yoga teachers by day. Some client who take care of their bodies at the gym and yoga class, yet, have really negative feelings about themselves and their bodies.

Where is there the limiting belief that is stopping you from being successful, productive and happy? Where is the opportunity to expand your reach into what would serve you best? As you know, by serving yourself in the highest way you can serve and be the most amazing person for others.

brand union

Split Personality Syndrome IS OVER!

So here is the big question? What are you gonna do about it?

I’m re-launching my brand and I hope you keep loving what I send and the messages I share. But most of all, I want to know what you want to connect and feel whole with. What are your issues, disconnects that prevent you from your greatness.

Manifesting your inner magic is one decision away.

Namaste!

AriOm, The Bizzy Yogi.

Wisdom vs Advice

Wisdom vs advice?

I had never thought about this before honestly. I always thought to offer good suggestions was good enough until my mentor offered me the distinction. Good advice is telling people what they should do or need to do, and what you think is best. This usually means projecting your opinions and ways of doing things onto them. This works sometimes, and other times, well not so much.

As a coach, mentor, guide, for soul-centered entrepreneurs, I love this distinction. In yoga, wisdom, knowledge or understanding is buddhi.

“A loving heart is the truest wisdom.” Charles Dickens

Advice sometimes falls into the place of not listening enough and thinking you know what is correct for that person. Wisdom, on the other hand, comes from a place of kindness and deep listening to what the person really needs and reflecting back on them. Wisdom appeals to the heart and comes from a quiet mind thus appeals to a more emotional connection.

Like I mentioned earlier, I’m a guide. I’m one who can easily tell people what to do and how to do it. Efficiency is my middle name. Improvement and remodeling to make better are what I love to do. This so easily falls into advice and WOW I can tell the difference so much in the results my clients get. Not only that, I feel it too!

advice or wisdom

Wise advice

Wait, wait, wait. Didn’t you just say to step more into wisdom? LOL.

Did you read at my strengths up there? Of course, I had to find a middle ground- wise advice! This is the hybrid and honestly, sits so close to home.

Sometimes that deep listening and being a mirror needs a little bit of a mental shake. This is where wise advice comes from and can hit the target. Wisdom is introspective and really comes from a place of wanting the most good for your friend or client. Advice sometimes comes from a place of ego where you know best. Wise advice blends this and says “Hey, I know something about this and after listening to you I invite you to consider this option instead”.

The minute I began to work that into my life there was a sense of feeling light and abundant! It was magic to see the transformations vs seeing walls of defense when the advice didn’t sit well. In this blog post I wrote I mention being allowed to shine… so stand up and shine with your knowledge in a generous way, a kind way, and a smart way!

Now it’s your turn!

Take a look at where in your life you can shift this in. Is it in your classes? Your coaching practice? Or maybe personal relationships with friends, partners or family.

It’s never too late to shift ourselves and create some better vibes that lift everyone up together!

Namaste!

PS: Remember if you want some wise advice on something you are going through, join my FREE Facebook Group where you can share and be part of a community where we all grow!

My newsletter and open rates… why do I need to know?

Newsletter hell.

Have you asked yourself this question before? Are you stuck trying to see what cool stuff you send in your newsletter? I know. I have been there. I have been naughty and not sent my newsletter because I had no idea what to send! You know I had a studio for a long time and we had to send weekly newsletters with all the cool stuff going on – arm balance class, workshop, teacher training. BUY! BUY! BUY!

All we wanted to do was sell events and get people interested. Guess what, at some point the newsletter consisted of the same shit every week because we either didn’t have that many events or they were in advance so we needed to send something right?

So annoying.

Yes, this is exactly what it turned into. An annoying task with absolutely no excitement other than maybe making a cool little artwork for the newsletter event. Woohoo. What started happening is that our open rates were low. People weren’t clicking or signing up. People would come to the events, yes of course, but because of the of the interaction at the studio or at the front desk. So few would pre-register making it even more stressful and honestly annoying.

What changed???

I had a vague idea of email marketing a few years back. I knew we needed to collect emails and then send newsletters. That was about it. NOT what I know now. Have you ever said to yourself “If I knew then what I know now…” Well let’s focus on what I know now, vs, what I knew then since it wasn’t that useful.

After taking many courses on marketing and rubbing elbows with some pretty intelligent and successful people, I realized everything I was doing was moving people away from clicking open. Because they were constantly getting yelled at with sign up, events, retreat and nothing else, they had no motivation. No bait as some say.

They were bored of not getting value.

I use this word value like the elephant in the room. It’s huge, it’s sitting there, but we ignore it. Poor elephant. I was scared of giving people FREE information in my newsletters! I just wanted to them sign up for the arm balance workshop, so why would giving them a video about arm balance be beneficial.

The hook.

That arm balance video was my free teaser. Was my lure to get them hooked. VALUE. I offered a video tip on how to get into crow but I didn’t give them a 2 hour long workshop in the email. What it did was spark the interest of the reader to want to learn more, easier and more efficient ways to do arm balances. Do you get it? Yup. This was the magic touch. Tease them with valuable info that they can take with them on their journey. Maybe you are really excited about offering a tantra workshop- well write a really cool article with awesome information about tantra. You aren’t giving away the whole pie. You are only giving them valuable tips to show you are a credible source to make them say, “WOW, that was amazing and I learned so much I want more!!!”

You get it?

Well, this is your time to turn around these email campaigns and get some interaction! Instead of little opens, I get replies from people saying thanks so much, that was exactly what I needed and more! It feels so good to know I can help via one video, audio or blog post.

Try it out!

On your next newsletter try it out and see what happens. Get some catchy titles, get creative, add your voice in the writing so it feels authentic and powerful. And guess what? You don’t always need to sell something!!! So cool right? Give and you might receive, but give anyways. As a yogi hearted business minded human you know it feels right to give from the heart… and even better your clients will feel it too.

Namaste!

 

The Real Reason I Quit Being A Yoga Teacher

What a decade being a yoga teacher taught me:


“I am a yoga teacher. I am just a yoga teacher.”

 

My identity was all around being a yoga teacher, and you know what was happening? I wasn’t enjoying teaching yoga!

Imagine the identity crisis when all I did was teach classes and teach people how to be yoga teachers. It didn’t feel good.

There was a total misalignment to who I was because if you asked me my answer was understated: “I’m a yoga teacher”. What happened is that because of my misalignment my yoga teaching started to become almost boring and robotic.

WHAT CHANGED?

First of all, let’s get something clear. Teaching yoga was not the problem. Realizing my purpose was the inside issue which caused the external symptoms. Sounds like science huh?

Well, it totally IS a science, just like yoga. I realized I was not in alignment to my inner strengths which are creative, action oriented, and all about motivation, so teaching asana-based classes 5 times a week, was not fulfilling my purpose cup anymore.

By harnessing my strengths I allowed my inner motivation and excitement to return! It was such an exhilarating moment because I was eager to be and create and eventually inspire.

The power of feeling aligned with what you’re doing is so crucial to staying motivated and a bored or sad yoga teacher is no fun for anyone.

So, now I bring this to you. Not that you are going through the same identity crisis of should I teach or not, it’s more about using your strengths to fulfill your passions. Being in alignment with your values and desires.

Being a yoga teacher is the greatest gift I ever had and knowing things change is the beauty of the practice.

SHIT HIT THE FAN

Yup, and boy did it! I went into a slight depression and it sucked because I had never gone through that. I am one bubbly, energetic, and happy person, yet it was hard for me to do anything. Did you read above my main strengths are activator and motivator??

So, this yoga teacher, muddled in “I don’t know what to do with myself” (I did have Bizzy Yogi already, but still!), having the cojones to let go of something so ingrained in me was so hard!!! What’s even crazier is that all this abundant energy was going to sulking and feeling bad about myself. Pity party for Ari in my own house, with no one else but me… at it

WOW. That was even hard for me to write. So in my depression, everything else started to get affected. My new business which I Love, my relationships with my friends, and my relationship with myself.

SNAP OUT OF IT!

This is the happy dance. I had 2 conversations that made so much sense in my logically efficient brain. 1. With my friend Jen. 2. With my coach Michelle.

What happened is that they mirrored me and my soul. They asked me the questions that I wanted to ask myself but didn’t have the strength for. They showed me how life is a transition and sometimes we let go of things to activate and accentuate others.

All I needed was also some validation that making this decision was probably the smartest thing for me. Once I saw that and allowed myself to release, that resistance to let go vanished.

So there it is, from one decision… A roller coaster of emotions. I felt like I broke up with my boyfriend and became the cat lady. What’s super cool is that now when I do teach, it’s with an air of freshness stemming from desire vs. having to. I LOVE TEACHING YOGA, just… once in a while.

I’m really looking forward to being more present and awake to my new adventures with the Yoga Expo, with Bizzy Yogi and YOU!

Talk To Us!

I would love to hear from you… Where you are in your journey, where do you feel stuck?! If you need help with anything at ALL, just reach out for help. You can book a FREE discovery session with me at http://bit.ly/BizzyYogi. I would be glad to give you the best advice possible.

 

Namaste!!!

Love,
Arianne

 

P.S. Like this post? Share it with other like-minded Yogis! Whether you’re a Yoga Teacher, Studio Owner, or interested in getting your certifcation, read this first >>>  This ONE THING Holds More Yogis Back From Greatness Than Any Other

 

Have specific questions and want to get them answered, but remain anonymous? Let Ari, the Bizzy Yogi answer them! Ask your question below and I will answer it in my weekly email OR in a FB Live webshow. Make sure you type *anonymous* at the end of your question so we don’t give you a shoutout!

 

 

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Why You Shouldn’t Open A Yoga Studio

You read it right, you shouldn’t open a yoga studio… Unless you do this FIRST!

I don’t want to start this post off with anything negative, but having an award-winning yoga studio doesn’t come easy (trust me, I know!). With the right strategy, it can be easier and a heck of a lot less stressful!

When I decided to open my studio I had ZERO business knowledge. I mean, I was SO green I had no idea what revenue meant… net, gross, what IS that?! I got a huge business from one day to the next with employees, massive overhead and major expenses.

I was drowning in work; projects, payroll, classes, UGH! I had never done payroll in my life. Thankfully I had admin jobs in the past, but nothing like this. It was literally 17 hats all day, everyday. Dealing with water and plumbing issues while having to promote an event, then teaching my class. It was madness.

DID I MENTION AWARD WINNING?

With all that mess one thing we did right was quality and branding. Why does that matter? First of all, when you have a good product people recognize it instantly. People start spreading the word, creating a marketing campaign for you. Our branding was on point as well, meaning everything matched our guidelines, was easily recognizable and looked fresh. Opening a yoga studio is no easy feat, but it changed my life.

That still didn’t clean up the mess we had no idea how to handle, but because of hustle and resourcefulness I was able to figure it out with my partner. We asked the questions we didn’t know, we created magic out of thin air with elbow grease and good intentions.

This still left me drained and well… unmotivated. I had no idea how to increase our revenue or attendance. It was always up and down with classes and income. Have you ever felt this way?

Keep reading and I’ll tell you how we turned it all around.

HOW IT ALL SHIFTED

When I realized I could no longer do what I was doing the way I was doing it, I decided to look to see who could empower me with the right knowledge. VIDYA. I know a ton about yoga, asana, meditation… because since I was 23 all my attention was focused there.

You see, I had to realize that my attention had to shift elsewhere to make not just my yoga studio, but my entire life, be more successful. That meant having more time, more space, less worry, less stress, more abundance.

I sought help. I asked the right questions. I enrolled in a mastermind program and got my business pants on (on top of my yoga pants that is) and get my other side of my life get busy. What happened? Our income grew because of 2 or 3 little changes. We had a system, an organized system. I hired the right people and I gave myself days off. I also created other revenue streams to sustain my lifestyle. I wanted better.

I know you’ve heart not to put all your eggs in one basket, instead have many baskets with some eggs. My advice to you who want to open a yoga studio is to break the model. Create a business that is innovative, fresh, exciting and makes you feel good.

ALTERNATIVES

Also know there are other ways to create an awesome yoga business besides having a full blown yoga studio. Having high overhead is the number one quickest way to go into debt and possibly fail. I am here to answer your questions and be your guide.

If you are thinking of opening a studio, let me know as I have some nice tips for you – we need more yoga in the world, but less broke yogis. Just schedule a free call at http://bit.ly/BizzyYogi.

If you’ve already opened a Yoga Studio and you’re stuck in a rut or stressed from all the work, just read this post >>> Analysis Paralysis: The ONE THING That Holds More Yogis Back From Greatness Than Any Other

 

Namaste!

– Arianne

 

P.S. In the meantime, why don’t you take my fun quiz and learn what your Yogi Archetype is if you haven’t already!!

 

Have specific questions? Let Ari, the Bizzy Yogi answer them! Ask your question below and we will answer it in our weekly email OR in a FB Live webshow – we’ll even give you a shoutout! Just type *anonymous* after your question to remain anonymous.

 

 

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