3 Freebie Ideas To Grow Your Email List (Quicker!)
You might’ve been wondering what are some great ways to not only grow your email list, but connect and show your expertise to your, to your audience, to your existing followers and new followers. And guess what? This can all be done with one simple tool called an opt-in page, or in other words, a freebie.
A freebie is a powerful tool that takes your audience off of social media, and onto your email list so you can engage with them regardless of what happens to social media platforms.
For example, two of my friends and clients, their Facebook got hacked the other day and they lost so many people from groups they had been building. And the first thing I asked them was, “Hey, have you been getting people onto your email list?”
Because best thing about an email list is that it’s yours. It’s not owned by a third party.
So imagine TikTok goes away and you lose your a hundred thousand followers, or Instagram goes away and you can’t communicate with your 2,000 followers? How would you sell your products and services? What would happen to your business?
Now here are some freebie ideas to showcase your expertise and truly serve your audience…
Freebie 1: A Checklist
It could be a wellness checklist. It could be a diet checklist. It could be a lifestyle checklist. People love to know about themselves. And they love to know if they’re doing things right.
And remember, since you are the expert, you have all the knowledge. People want to get their sources from a trusted individual and you are that person.
A checklist can be easily created on Canva, or you can even start it in a word document!
So nw, how do people get this checklist? Well, number one, you could simply ask people to DM you. You don’t need a whole opt-in page and a landing page, an email sequence, not in the beginning. I love to say, how can I run my business on bare bones? Well, this is one of those ways you could just say, “Hey, whoever wants this checklist, DM me your email.”
Number two, if you are looking to start your digital marketing portfolio, then you’ll want a simple opt-in page where people can leave their name, email and a very simple, then get a very simple email that delivers the freebie and follow up emails that help the prospective client to get to know you better.
Freebie 2: A Quiz
Do you guys remember when we had the Cosmo magazines or like 17 magazines? And there was always a quiz, like a astrology quiz or the love quiz, and you would take it and tallied up all your points. Then you read the results, super excited! This is the energy that we are building with our potential clients. We are creating excitement based on a quiz.
Like I said, people love to learn about themselves. I do too. I take quizzes still.
I recently created an awesome quiz with a client of mine called: “What are your love blocks?” And, and so far, she’s been able to grow over 140 people onto her email list, just from organic social media from TikTok and Instagram.
Now the cool part about the quizzes is that then you show up as the one who gives them the results. You create the results based on the questions that they answered. And it gives you a chance to show off again, your expertise and be able to really connect with that person and help them out and giving them those initial suggestions on how to be a better lover, how to be healthier, how to sleep better, how to detox their bodies, etc.
Freebie 3: A Challenge
Now there’s paid challenges and there’s free challenges. Free challenges are a great way to indoctrinate and work with people. These could be prerecorded or these could be live.
When you look at a challenge because it’s a more of a time investment and it’s a longer build out of the project. And at the end of the challenge, you are selling a higher level offering or service. Whether it’s a physical product, an online course, coaching, retained services, or an experience – all of it can be sold in a challenge.
Think about the challenge as a very invested experience. It’s a wonderful way to generate leads and to have them experience a transformation over a series of days so that they get a result, they get quick wins and gives you the opportunity to really show up as the expert that you are and offer your services
Freebie 4: A Video Series
A video series creates education and solution-awareness. It could perhaps could be three training videos, or a recording from a recent talk you gave. It’s very easy to reach out to your audience and say, “Hey, put your name and email here and get these three training videos to help you XYZ.”
I always tell people to give the transformation, the benefit what’s going to happen when they watch these videos. And you could once again, let the videos come via email, or you give them access to a little online course or membership site, and they can experience the videos, maybe have a question or two that they answer and then see what the next steps are
Remember, it’s your responsibility and opportunity as the entrepreneur to keep the connections with your audience alive, strong, and really meaningful.
Drop a comment below if you have any questions, and please share if you think somebody can benefit from this blog.
DIVE DEEPER: Here is my free masterclass on how to grow your business without a huge following or big email list, as well as my aligned business checklist.