Email Marketing To Make Your Tribe Love You More

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The Power Of The Email

Oh emails. Yes they are alive and real. Email marketing is probably one of the fastest ways to increase revenue to your business because it’s all about relationships. Nowadays with the surge of social media, relationships are really based on value, promises and how to stay connected via a screen.

The Beginning.

Let’s start with the basics. What is email marketing and why do I even need it for my business. First of all, how often do you get information you want to learn more about in your inbox vs the amount of, let’s be real, spam. I long for those emails where I will either learn something, get inspired, get some tips and more.
The world of communication is so valuable because your inbox is like your mailbox in your house (just it’s way cheaper to send an email than a letter). But imagine getting awesome letters from your favorite people once a week?

To start your email list is not hard or expensive. On the other hand, it can be pretty much free and give you access to a wealth of potential customers. There are tons of services out there that provide newsletter deliverability for free or at a low cost. You want to start a list and you want to start it today.

Some questions you might ask are:
How do I start my list?
How often do you send emails?
Will people open them?
What do I write?

Like I said if you don’t have a list, start one today! Create a database of emails of people that gave you permission to email them about your services. It’s not your aunt Bonnie unless she’s a potential client. You can start the email collection process with an opt-in on your website or get business cards and manually add them. We can talk about mechanics of things on another post!

Consistency is key here. Don’t let more than a month lag between you and your tribe. Remember they opt in because they want you to send them good stuff… so hook them up! I’m guilty of not being super consistent but I have a plan and I’m sticking to it. If I don’t will you guys hold me accountable? LOL!

This is the dreaded question. Will people open the emails. What’s worst is will people OPT-OUT of my list! If they opt-out then guess what, they won’t be customers or engaged in what you do and what you are offering. So ADIOS! I used to get all bent out of shape about this… now I see it as a lost opportunity for them to grow and be more amazing humans.

Ok fine a tiny grudge. Very very tiny.

Metrics are key when dealing with your emails. You will get a better idea depending what service provider you use but the key thing is to send your first one. After this you will feel accomplished and you can read your metrics and learn. It’s always an opportunity to grow.

Write what you are good at. Your passion, why you are in business doing what you love, why you want to see the person on the other side so happy and ready to conquer the world. You are sending that person all your love and heart. It is so beautiful when you can impact one person, make them smile and better improve his/her life one way or another.

Connection.

I’m constantly looking for ways to connect with my audience, my tribe of Bizzy Yogis. How can I serve them better? In addition I want to give them more value than they can even imagine! Probably most of you can say that there are a few emails you receive that you absolutely love. I know I have my top 5 since I open them every time they land in my inbox.

Look at your top 5 and see why you love them. What about them makes you happy, makes you want more. Write down the feelings you get when you read these emails and in addition to this see how you can get the same feeling from your emails while making them totally your voice. No email stealing ok? Promise?

Hope some of your questions are answered, and if you have more, feel free to drop me a line!

Thanks for reading and check out the new and improved section of the website called work with me.

 

Get Your FREE Discovery Session Here >>> http://bit.ly/BizzyYogi

 

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Motivation: How My Grandmother Saved My Business & Life

Top lessons from mamama for motivation:

Close your eyes and think of the time someone saved your life. For me it was when I was 3 years old on vacation in Miami and I daringly jumped into the pool without my floaties. Holy crap that was the most amazing feeling until I started sinking… and sinking… and sinking. All of a sudden I get pulled into the surface by my grandmother who was super woman. Do you have someone in your life who motivates you? Because you deserve constant support and to be saved every now and then.

My grandma – will call her Mamama Berta – was the strongest, most astute woman I have ever met. Both my grandmas were, but I am honoring this post the Mamama Berta.

Being in Peru with her for 3 days last week praying, chanting, doing mantras, using oils, doing reiki all to help her soul pass into heaven quicker and with no roadblocks showed me many things.

  1. The time I have here is limited
  2. Breath is numbered
  3. Thank god I own my own business so I can just get up and go when I need without asking anyone
  4. I am completely FREE
  5. I am NOT  self sabotaging myself any longer
  6. Motivate yourself daily to be better

So you are an entrepreneur? Yeah let’s talk…

Do you work 24/7? Do you jump up when I client calls you and put things in the back burner? Do you doubt yourself when you are having fun because you have to follow up with clients, or send that email and most of all finish your work?

I know this is hard to swallow. The pill is bigger than what you want and your kombucha isn’t helping it go down.

TIME is limited.

LIFE is a gift.

Allow yourself to streamline some of your work, outsource, automate and keep moving.

I can do it all!

Yes of course you can. You can do your books, your marketing, create the content, teach the classes, come up with business growth and maybe then you can take a day off and take a freaking nap in the sun.

Get some help! This changes daily as I understand who to hire for the right reasons, who to reach out to who has a quicker and better answer. At the end of the day- don’t we want our time back?

Prioritize what you like to do best. I realized very quickly I dislike accounting, I pretended I did and my books went to total shit. Yup. Shit. So I hired a bookeeper and now my life is way easier as I can focus on what I LOVE which is content creation and strategy for growth.

Motivation comes from the self. You have to keep your spirits up when there is overwhelm.

I hired someone to help with social media. Why? Cause it takes too freaking LONG! I really appreciate all the growth strategies for my instagram but honestly, I rather be doing something else.

Do you see? Pretty much everything we do should fill our cup vs emptying it.

Back to Mamama Berta.

Here are 3 gems from my abuelita:

  1. Never stop moving. The minute you sit down is when you stay seated forever.
  2. Sell! All you need in life is to sell your products so you can keep your economy in check.
  3. Keep your family close.

I hope you all learned a few things here because I sure as heck did. The process wasn’t easy but it slapped me in the face and is making me streamline so much so I can better serve you!!!

Check out the Super Bizzy Yogi Course Module 2 on how to save time, be more productive and efficient without spending a lot of money!!!

Entrepreneur: Top 10 Tips To Be A Yoga Business Pro

How ready are you to step up your yoga business knowledge?

Creating a profitable yoga business is not far ahead in your future! So many of yoga teachers are looking to create a better living through doing what they love! Are you ready to find your yoga entrepreneur?

We are thrown into the world of entrepreneurship without formal training, expected to market and fill classes without really knowing how to market effectively, and asked to be a walking brand without having clarity of what that even looks like.

These 10 tips will help move you along the world of entrepreneurship and wellness. Are you ready? I need to hear a LOUD yes as the more excited you are… the better the results!

I’m on a mission to change that and make you a kick ass yoga entrepreneur.

Are you asking why would I want to be an entrepreneur? This you can only answer yourself. Many of us simply want to be part time yoga teachers, but if you are tired of your daily grind then you might want to read this.

1. Clarity of what you want in life

Meditate. Asana. Focus. These tools are readily available to create a clear vision of what your life wants to look like. Desire is a powerful tool in yoga entrepreneur vision quest. What do you want? When do you want it by? Who will help you get there?

Create your own destiny and design your own life. Get the right tools to get there faster because trust me right tools creates ease!

2. Self value & worth

You mean to tell me you don’t look in the mirror daily with words of affirmation and love? Well start today! Knowing your value is so important. This affects how you present yourself into the world, your students and clients and most of all, it feels really really good.

One of my best clients told me the main reason he hires me and pays me (almost double of what I usually charge) is my confidence.

It is common to lack the will and knowhow of your own amazing value. Look back into your years of teaching, look to see how much time and money you have invested in yourself. Look at all the books you have read. There is tons of value in your vault and it’s time you recognize that and let it shine! Weeeeeee!!!!

3. Understanding yoga culture

Did you know the yoga industry is a 9.1 billion dollar business? I didn’t until recently. I knew it was big, but $9.1 billion big? There is a massive growth in yoga and wellness with a 4%  yearly increase. Imagine the possibilities! The world is changing and we are on that train.

The high levels of stress, of needing something so powerful to fill a void of self discovery is at an all time high. The world is focusing on depth in an ever changing fast paced social media lifestyle.

Jump on the bandwagon of helping people move inwards because honestly it’s not nearly enough. My philosophy: work out to work in. If that means you only do yoga for physical benefits the time on your mat is priceless and will change your life. Guaranteed.

Write down your current yoga business. What does it look like? How can you find yourself more active?

4. Purpose time

Simon Sinek has an amazing TED talk on the power of WHY. When we live from purpose, from a deep place in our hearts, career, business, life take on new meaning. Companies, and you as an entrepreneur, should consider having a greater purpose.

Some of the most successful CEO’s like Mark Zuckerberg, Steve Jobs, Bill Gates, Russell Simmons and more are major players in improving the lives of others therefore create a better world and make money doing so.

Probably the biggest reason to work and live from purpose is that it creates a sense of selflessness thus giving you warm fuzzy feelings.

5. Make that money honey… but wait is that ok?

Such crazy misconceptions out there about money that it baffles me. Why is making money so wrong if you are a spiritual being? Why do people think of money as being dirty (well physically it has a lot of germs) but that’s besides the point.

Money and earning it is a GOOD thing because more and more we need it to do things like pay rent, car, electricity, internet, cell phones… are you catching my drift? What does a life without the basic necessities look like to you? I know ideally in a utopian world we barter for services but we live in a capitalist world where money is a basic unit of life.

Imagine if you can have all the money in the world. Probably looks like a whole lot of giving, a ton of charity and yet we are afraid to welcome it.

Currency is energy!!! In conclusion meditate on why you want money or why you don’t and guaranteed as a result a shift will occur. Download this free guide to get you started.

6. Revenue streams

Just like a river has many little streams running of it to branch into the world so should your revenue. Putting all your eggs in one basket can be dangerous and can result in you not finding your flow.

Especially in this day and age where being an entrepreneur requires you to be super focused thus dedicating tons of time and effort.

Having a clear picture of what your revenue streams look like helps to see how many eggs and how many baskets you can have. I rather have 1% in 100 baskets rather than 100% in one basket.

7. Business models that make you smile

Did you know there are more than 1 way to make money as a yoga teacher? YES! There are actually over 15 of them which makes this whole eggs and baskets so much more attainable.

Subscriptions, memberships, info products, sales, one on ones, workshops, retreats, online, brick and mortar… and there are more!

Choose business models that make your PURPOSE fit with your LIFESTYLE and as a result work will seem like play instead of something you dread!

8. Competition really is coopetition

As my dear friend Tamara likes to call it coopetition is a call to increase our abilities while moving towards more unique offerings.

There is no reason why competition should stop anyone from achieving their dreams especially when you know how amazing and special you are. I mean I hear people say all the time, there are so many yoga teachers, there are so many yoga studios, well guess what this only makes you up your game that much more thus full power focus!

9. I hate sales

I know trust me this was a long time battle for me which really made me aware of my limiting mindset and why I wasn’t feeling like I was moving further in my financial or personal career goals. Sales is a part of life, the ONLY way you will get more clients hence the opportunity of making sales less of an negative role in your life.

Instead of focusing on the used car sales pitch rather learn ways that sales suits your personality. There are many amazing sales techniques that use compassion making you less of an ass. Just sayin’.

10. Celebration is key!

First of all how often do you celebrate your successes because guarantee you mainly focus on your failures. This is the scarcity mindset epidemic we are trained thus resulting in small celebrations vs big ones!

Since our day to day lives revolve around tasks how can we shift into a more authentic celebration which make the tasks like fun games where we win prizes when completing them?

We can either shift perspectives to looking at daily life as wins therefore training us to be super yogis all the time from mindset to emotional support to general better well being.

Celebrate something awesome you did today as guarantee it will make you smile and most of all make those around you happier as well!

So get Bizzy and make some magic today!

My first Yoga Studio… the Epic Story

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Yogis Studio Dreams

There comes a point in a yogi’s life where we ask ourselves… what next? The most logical progression is start and open a yoga studio. Of course! Do you want to know how and why this happened? The evolution of it all? In a moment I will share how this all came to be, why the most perfect and imperfect people came into my life during it and how it taught me to shape up or ship out!

 

But first, let me introduce the key players:

  1. The Russian
  2. The Jersey Yogini
  3. The Argentinian
  4. The slumlord

Sounds a bit like a spy drama doesn’t it? Picture the Russian with a mysterious je ne sais quois about him and the Argentinian dancing tango and throwing knives while doing it. Well it’s kinda like that but way way less dramatic!

So about 5 years ago I had coffee with my friend, the Russian and he said – “Hey you want to open a yoga studio with me?”. All this in a thick Russian accent of course. I immediately said “YES!”. You can get an idea of my impulsive nature as I am a gemini, a monkey in my Chinese astrology and Vata/Pitta in my dosha.

Now mind you I had never owned a brick and mortar business. Much less, had never really had a “business” that involved others.  I was a lone wolf in the yogi and freelance world and had never even thought of what owning a business meant. An entrepreneur at heart, but not to this level.

Second, I had no idea the Russian came with a partner. So I jumped head in to a massive investment.  These were my life savings!!! With someone I had maybe met 3-4 times in my life. This turned out to be the best decision ever.

Meet Michelle. The Jersey Yogini with a heart of gold and the hustle of a pizza bagel (as we lovingly call Italian Jews). She is now my soul sister, a lady who works as heard as I do because without her help nothing of this would be a reality today.

 

So the story begins.

After agreeing that this was a great idea, getting the location, starting the build out, jumping for joy after signing our lease we realized we had no more funds, no more energy and no vision. The “oh shit” happened and reality came crashing down. The Russian is a yogi who traveled and disappeared for weeks in caves or with a swami. Michelle and I had been left to our own devices dealing with the unfriendliest and slimiest cigar smoking, name calling landlord in the universe (enter the slumlord). He made our build out process a nightmare from cheating, delaying, lying – well you get the picture. Know that at the end of the day good always wins and we definitely won because of our grit and hard work!

 

Life of a Yoga Studio Owner During Opening

All I can remember is sitting in my car talking to the permits man crying hysterically on WHY we had gotten denied AGAIN and had to now pay another few thousand dollars. To make the long story short, we were in dire straits. I studied architecture for a year in college so I had some idea of something but not to this degree. When you have a small budget you get creative. You hustle and learn to do things on your own quickly. Michelle took to the city and department of building to expedite our permits. I chose flooring, dealt with engineers and architects. A killer team ready to make it happen.

At the end of the day we had an opening day and were going to stick to it. If you are thinking about opening a studio- do your homework and make sure you have the funds and needs to make one from scratch or invest and buy one already made.

In comes the Argentine to save the day. With help from his ninja business skills we made a studio that would sky rocket to success. All of us made a killer team- business brain, yogis on a mission and lots of good will. We finally opened TRIO Studios the day before a 30 person training we had scheduled months before.

 

NOTEWORTHY TIPS

Top 5 Tips to Success with Your Yoga Studio

So you know anything you are trying to build out will take twice as long, and twice as much. Our classes steadily grew because to have a successful studio you need a few things:

  1. REALLY GOOD TEACHERS
  2. A KILLER SCHEDULE
  3. A GREAT TEAM
  4. A BRAND THAT STANDS OUT
  5. A UNIQUE APPROACH

Good teachers make or break a studio. Because the owners always have a bigger pull if you open a studio, give yourself the top and best time slots furthermore always share some of those slots with your best teachers so when you decide to step out of the teaching the studio is still busy.

The schedule should reflect the people who live near you, your niche clientele, your ideal student. If you live near young professionals know that the might want later classes or really early mornings. Study your neighborhood and cater to what they want.

To mange or not to manage is the question that seems like has an easy answer.  I decided I am a better teacher than a manager. Hiring someone else to take care of the smaller things is a great idea and as a result it created space for me to be creative, to see the bigger picture and to create a lifestyle that I wanted. The hiring process is critical because your manager is the face of your studio in addition to the front desk. Whether yogis turned business owners realize it, sale are number 1. Make your team represent you. Create a family of workers that care and want to grow with you.

Branding. One of my favorite topics. First of all you want a killer logo that represents you. Since you want to be top of mind a name that is easy to remember is KEY therefore helping you stand out more. TRIO is in English & Spanish and short and sweet. Don’t confuse people who don’t speak sanskrit. Make the branding something that appeals to your ideal client and stands out from the others. Because branding is so important, check out this free mini video or my complete course which has a whole section on creating your brand.

aerial yoga - trio yoga studio

Finally, a unique approach which in TRIO’s case, is aerial & acroyoga, and over 65 classes a week. We cater to people who want to expand their horizons with yoga and explore different avenues. We want people to be able to come to class whenever so we make the studio available almost all day so that they have easy access. ALSO owning a studio is about real estate management. If the room is empty, you are losing money. Don’t leave money on the table- ever!

With all this being said and done, TRIO has created a community of yoga lovers, people who’s lives change for the better daily. It created a job for Michelle and I who are the main teachers, lead the trainings and yoga retreats. Our studio is probably one of the best in Miami because we provide a level of service and quality unmatched by others and as a result make a big impact on the lives of many. Our vision and dedication teaches us daily on how to be better business owners and yogis. It’s a fine line but at the end of the day it’s worth seeing the smiles on peoples faces.

 

SUCCESS STORY

A legacy in the making.

In conclusion TRIO is a HUGE hit and continues on its way up. Profitable on year 1, top 10 yoga studio in Miami 3 years in a row. Unique in scheduling, class style and the first in Wynwood Arts District. A team that kicks ass and a legacy of quality.

To learn more how to be a yogi entrepreneur, a creator, a proliferator of goodness then check out Bizzy Yogi Online Business Academy. Most of all you will learn all the ins and outs of being a successful business owner, a top of mind yogi entrepreneur and grow your yogi business mind that surpasses what you think was possible.

Take action today and join the tribe of movers and shakers who want to change the world one om at a time so that yoga grows and continues to impact the world daily.[/vc_column_text][/vc_column][/vc_row]

I’m a hustler baby, I just want you to know.

[vc_row][vc_column][vc_video link=”https://www.youtube.com/watch?v=6NK1FgO_O18″ el_width=”90″ align=”center”][vc_column_text]Yup, this is what us in the wellness industry are subject to. Yoga teacher, waitress, massage therapist, receptionist… you name it. How has it turned into such a rat race? At the end of the day aren’t we just trying to help people?

Over the last decade there has been a surge of yoga teacher, holistic coaches, fitness experts that are all trying to make it doing what they love. But why is it so hard to make good money?

I have friends who teach 30 classes a week! This is insane when you think about your physical limitations of training, teaching, adjusting… the list goes on.

How can we create abundance without losing ourselves in the hustle? 35% of millennials have a side jobs according to Forbes Magazine. Either the system is set up that living expenses vs debt and wages aren’t even, or we are getting paid too little for what we do.

When I started teaching yoga, I was 25 and had 3 other jobs. I was a graphic designer, photography assistant and yoga teacher on the side. It took me about 3 years to shift this into yoga teacher and graphic designer on the side. We all have these double lives as we don’t go to college to become yoga teachers or fitness instructors. We choose to do a teacher training for many reasons, but the main ones being unhappiness in our status quo or wanting to fill a gap in our spiritual and daily lives. For me it was both.

Working in advertising or having 10 hour long photoshoots wasn’t my idea of success and had no value at the end of the day. What was my legacy to the world? How did I allow myself to feel complacent in creating for others?

Here are some answers on HOW you can earn doing what you love!

  • Have you decided on what it is you are most passionate about offering? Is there a training you did that makes you stand out?
  • What is your most UNIQUE quality? (and be really specific here!)
  • How can you use your time wisely so there is no burn out?
  • Have you started an email list? If so, how often do you connect with your readers?
  • Do you have goals? Have you written them down?
  • What does your resume look like? If it needs a re-write, go for it! Make sure you keep yourself up to date.
  • As a wellness practitioner you are in the service industry. Read up about your opportunities from people who are already doing it! Those who’ve been there done that.
  • Get a mentor! This is so valuable I can’t even begin. This is probably one of the reasons why I am successful.
  • Make sure you are ethical and professional ALWAYS! There is nothing like losing clout and getting coined as the “flakey yogi”.

 

After all we are all on the same boat. We all have desires, dreams, ambitions and a higher purpose. We have spouses, families, pets, bills and such that we need to take care of. So if having a side hustle is still the way to go, keep doing it until you can shift your focus and attention directly to what you want. (by the way I still work on my photography stuff… but why? CA– USE I LOVE IT!)

SCHEDULE A FREE CALL TODAY!

Let’s chat to see how we can grow your vision, your passion, create a brand you love with consciousness and let the hustle work for you!

Namaste,

Arianne Om[/vc_column_text][/vc_column][vc_column][/vc_column][/vc_row]