My newsletter and open rates… why do I need to know?

Newsletter hell.

Have you asked yourself this question before? Are you stuck trying to see what cool stuff you send in your newsletter? I know. I have been there. I have been naughty and not sent my newsletter because I had no idea what to send! You know I had a studio for a long time and we had to send weekly newsletters with all the cool stuff going on – arm balance class, workshop, teacher training. BUY! BUY! BUY!

All we wanted to do was sell events and get people interested. Guess what, at some point the newsletter consisted of the same shit every week because we either didn’t have that many events or they were in advance so we needed to send something right?

So annoying.

Yes, this is exactly what it turned into. An annoying task with absolutely no excitement other than maybe making a cool little artwork for the newsletter event. Woohoo. What started happening is that our open rates were low. People weren’t clicking or signing up. People would come to the events, yes of course, but because of the of the interaction at the studio or at the front desk. So few would pre-register making it even more stressful and honestly annoying.

What changed???

I had a vague idea of email marketing a few years back. I knew we needed to collect emails and then send newsletters. That was about it. NOT what I know now. Have you ever said to yourself “If I knew then what I know now…” Well let’s focus on what I know now, vs, what I knew then since it wasn’t that useful.

After taking many courses on marketing and rubbing elbows with some pretty intelligent and successful people, I realized everything I was doing was moving people away from clicking open. Because they were constantly getting yelled at with sign up, events, retreat and nothing else, they had no motivation. No bait as some say.

They were bored of not getting value.

I use this word value like the elephant in the room. It’s huge, it’s sitting there, but we ignore it. Poor elephant. I was scared of giving people FREE information in my newsletters! I just wanted to them sign up for the arm balance workshop, so why would giving them a video about arm balance be beneficial.

The hook.

That arm balance video was my free teaser. Was my lure to get them hooked. VALUE. I offered a video tip on how to get into crow but I didn’t give them a 2 hour long workshop in the email. What it did was spark the interest of the reader to want to learn more, easier and more efficient ways to do arm balances. Do you get it? Yup. This was the magic touch. Tease them with valuable info that they can take with them on their journey. Maybe you are really excited about offering a tantra workshop- well write a really cool article with awesome information about tantra. You aren’t giving away the whole pie. You are only giving them valuable tips to show you are a credible source to make them say, “WOW, that was amazing and I learned so much I want more!!!”

You get it?

Well, this is your time to turn around these email campaigns and get some interaction! Instead of little opens, I get replies from people saying thanks so much, that was exactly what I needed and more! It feels so good to know I can help via one video, audio or blog post.

Try it out!

On your next newsletter try it out and see what happens. Get some catchy titles, get creative, add your voice in the writing so it feels authentic and powerful. And guess what? You don’t always need to sell something!!! So cool right? Give and you might receive, but give anyways. As a yogi hearted business minded human you know it feels right to give from the heart… and even better your clients will feel it too.

Namaste!

 

Growing your business. Let’s play a disappearing act said no one but me.

Growing your business. What does it mean?

This is where we all what to be… in the growing your business mode. I feel like I am there constantly and this is a great thing but sometimes it doesn’t go the way we envision it. Remember one of my last posts Analysis Paralysis?  You would think I am a freaking activating, mind moving, business savvy business mentor and I don’t fall prey to that kind of stuff. Well, HELLO to my disappearing act because that exact thing I wrote about happened to me. I’m in growing my business mode, so why did I disappear?

For the last few weeks, all that I have been doing is discerning what I want to tackle and not. Looking at the bigger picture, listening to what I want and do not want. I’ve been meditating, connecting with my desires, listening to webinars… and… and… wait where are my clients? Where are my webinars I had scheduled? Where are the Facebook ads I had started?

What really happened…

Ok so here is the truth. I took on more than I could handle. My business actually grew by a MASSIVE leap when I said YES to becoming the new owner of The Yoga Expo. The Bizzy Yogi just got bizzier. First of all, let me be super grateful about this new venture and to the opportunity, I am now presented with. I am so incredibly freaking proud of myself for taking on such a huge venture that totally has changed my life. So this is me reconnecting to my initial intention to create a tribe of amazing yogi hearted, business savvy entrepreneurs who want to change the world one OM at a time. The disconnection actually allowed my business to not just grow, but to bloom.

Because of the time I took to stop, breathe, manifest, I allowed this massive opportunity to enter my life, and yours also. What’s so cool is that now I will share what it’s like to put on a 3000 person event. This is also an opportunity for you to grow your business also by stepping up into areas unknown and having the support to just do it.

Growing your business painsSometimes in order to grow your business, you have to disappear

What are the bigger lessons here? There are several:

  1. Taking on a new responsibility doesn’t mean letting go of everything else
  2. Having a mentor to grow your business helps (will talk about this more)
  3. It’s OK to disappear as long as you do it for a bigger reason and not because of fear
  4. Seeing opportunities in life as your teachers and making you step out of your comfort zone only come once in a while
  5. Be proud of yourself no matter what!!!

The result

Now that I am fully in the flow and see my business in momentum, I am here for you once again! I know everything happens for a reason and I want to tell you how growing a business can be some strange happenings that sometimes we think are not good for us, then low and behold, they are!

How does this impact you? Let’s find out!! Schedule a call with me and see how you can see your business grow. I love hearing about why you do what you do, where you are in the process, where you are in your vision and what the plan is to get there. It’s about being in flow and listening and processing. All part of this beautiful journey.

Get Your FREE Discovery Session Here >>> http://bit.ly/BizzyYogi

Namaste!

Arianne

The Real Reason I Quit Being A Yoga Teacher

What a decade being a yoga teacher taught me:


“I am a yoga teacher. I am just a yoga teacher.”

 

My identity was all around being a yoga teacher, and you know what was happening? I wasn’t enjoying teaching yoga!

Imagine the identity crisis when all I did was teach classes and teach people how to be yoga teachers. It didn’t feel good.

There was a total misalignment to who I was because if you asked me my answer was understated: “I’m a yoga teacher”. What happened is that because of my misalignment my yoga teaching started to become almost boring and robotic.

WHAT CHANGED?

First of all, let’s get something clear. Teaching yoga was not the problem. Realizing my purpose was the inside issue which caused the external symptoms. Sounds like science huh?

Well, it totally IS a science, just like yoga. I realized I was not in alignment to my inner strengths which are creative, action oriented, and all about motivation, so teaching asana-based classes 5 times a week, was not fulfilling my purpose cup anymore.

By harnessing my strengths I allowed my inner motivation and excitement to return! It was such an exhilarating moment because I was eager to be and create and eventually inspire.

The power of feeling aligned with what you’re doing is so crucial to staying motivated and a bored or sad yoga teacher is no fun for anyone.

So, now I bring this to you. Not that you are going through the same identity crisis of should I teach or not, it’s more about using your strengths to fulfill your passions. Being in alignment with your values and desires.

Being a yoga teacher is the greatest gift I ever had and knowing things change is the beauty of the practice.

SHIT HIT THE FAN

Yup, and boy did it! I went into a slight depression and it sucked because I had never gone through that. I am one bubbly, energetic, and happy person, yet it was hard for me to do anything. Did you read above my main strengths are activator and motivator??

So, this yoga teacher, muddled in “I don’t know what to do with myself” (I did have Bizzy Yogi already, but still!), having the cojones to let go of something so ingrained in me was so hard!!! What’s even crazier is that all this abundant energy was going to sulking and feeling bad about myself. Pity party for Ari in my own house, with no one else but me… at it

WOW. That was even hard for me to write. So in my depression, everything else started to get affected. My new business which I Love, my relationships with my friends, and my relationship with myself.

SNAP OUT OF IT!

This is the happy dance. I had 2 conversations that made so much sense in my logically efficient brain. 1. With my friend Jen. 2. With my coach Michelle.

What happened is that they mirrored me and my soul. They asked me the questions that I wanted to ask myself but didn’t have the strength for. They showed me how life is a transition and sometimes we let go of things to activate and accentuate others.

All I needed was also some validation that making this decision was probably the smartest thing for me. Once I saw that and allowed myself to release, that resistance to let go vanished.

So there it is, from one decision… A roller coaster of emotions. I felt like I broke up with my boyfriend and became the cat lady. What’s super cool is that now when I do teach, it’s with an air of freshness stemming from desire vs. having to. I LOVE TEACHING YOGA, just… once in a while.

I’m really looking forward to being more present and awake to my new adventures with the Yoga Expo, with Bizzy Yogi and YOU!

Talk To Us!

I would love to hear from you… Where you are in your journey, where do you feel stuck?! If you need help with anything at ALL, just reach out for help. You can book a FREE discovery session with me at http://bit.ly/BizzyYogi. I would be glad to give you the best advice possible.

 

Namaste!!!

Love,
Arianne

 

P.S. Like this post? Share it with other like-minded Yogis! Whether you’re a Yoga Teacher, Studio Owner, or interested in getting your certifcation, read this first >>>  This ONE THING Holds More Yogis Back From Greatness Than Any Other

 

Have specific questions and want to get them answered, but remain anonymous? Let Ari, the Bizzy Yogi answer them! Ask your question below and I will answer it in my weekly email OR in a FB Live webshow. Make sure you type *anonymous* at the end of your question so we don’t give you a shoutout!

 

 

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Entrepreneur: Top 10 Tips To Be A Yoga Business Pro

How ready are you to step up your yoga business knowledge?

Creating a profitable yoga business is not far ahead in your future! So many of yoga teachers are looking to create a better living through doing what they love! Are you ready to find your yoga entrepreneur?

We are thrown into the world of entrepreneurship without formal training, expected to market and fill classes without really knowing how to market effectively, and asked to be a walking brand without having clarity of what that even looks like.

These 10 tips will help move you along the world of entrepreneurship and wellness. Are you ready? I need to hear a LOUD yes as the more excited you are… the better the results!

I’m on a mission to change that and make you a kick ass yoga entrepreneur.

Are you asking why would I want to be an entrepreneur? This you can only answer yourself. Many of us simply want to be part time yoga teachers, but if you are tired of your daily grind then you might want to read this.

1. Clarity of what you want in life

Meditate. Asana. Focus. These tools are readily available to create a clear vision of what your life wants to look like. Desire is a powerful tool in yoga entrepreneur vision quest. What do you want? When do you want it by? Who will help you get there?

Create your own destiny and design your own life. Get the right tools to get there faster because trust me right tools creates ease!

2. Self value & worth

You mean to tell me you don’t look in the mirror daily with words of affirmation and love? Well start today! Knowing your value is so important. This affects how you present yourself into the world, your students and clients and most of all, it feels really really good.

One of my best clients told me the main reason he hires me and pays me (almost double of what I usually charge) is my confidence.

It is common to lack the will and knowhow of your own amazing value. Look back into your years of teaching, look to see how much time and money you have invested in yourself. Look at all the books you have read. There is tons of value in your vault and it’s time you recognize that and let it shine! Weeeeeee!!!!

3. Understanding yoga culture

Did you know the yoga industry is a 9.1 billion dollar business? I didn’t until recently. I knew it was big, but $9.1 billion big? There is a massive growth in yoga and wellness with a 4%  yearly increase. Imagine the possibilities! The world is changing and we are on that train.

The high levels of stress, of needing something so powerful to fill a void of self discovery is at an all time high. The world is focusing on depth in an ever changing fast paced social media lifestyle.

Jump on the bandwagon of helping people move inwards because honestly it’s not nearly enough. My philosophy: work out to work in. If that means you only do yoga for physical benefits the time on your mat is priceless and will change your life. Guaranteed.

Write down your current yoga business. What does it look like? How can you find yourself more active?

4. Purpose time

Simon Sinek has an amazing TED talk on the power of WHY. When we live from purpose, from a deep place in our hearts, career, business, life take on new meaning. Companies, and you as an entrepreneur, should consider having a greater purpose.

Some of the most successful CEO’s like Mark Zuckerberg, Steve Jobs, Bill Gates, Russell Simmons and more are major players in improving the lives of others therefore create a better world and make money doing so.

Probably the biggest reason to work and live from purpose is that it creates a sense of selflessness thus giving you warm fuzzy feelings.

5. Make that money honey… but wait is that ok?

Such crazy misconceptions out there about money that it baffles me. Why is making money so wrong if you are a spiritual being? Why do people think of money as being dirty (well physically it has a lot of germs) but that’s besides the point.

Money and earning it is a GOOD thing because more and more we need it to do things like pay rent, car, electricity, internet, cell phones… are you catching my drift? What does a life without the basic necessities look like to you? I know ideally in a utopian world we barter for services but we live in a capitalist world where money is a basic unit of life.

Imagine if you can have all the money in the world. Probably looks like a whole lot of giving, a ton of charity and yet we are afraid to welcome it.

Currency is energy!!! In conclusion meditate on why you want money or why you don’t and guaranteed as a result a shift will occur. Download this free guide to get you started.

6. Revenue streams

Just like a river has many little streams running of it to branch into the world so should your revenue. Putting all your eggs in one basket can be dangerous and can result in you not finding your flow.

Especially in this day and age where being an entrepreneur requires you to be super focused thus dedicating tons of time and effort.

Having a clear picture of what your revenue streams look like helps to see how many eggs and how many baskets you can have. I rather have 1% in 100 baskets rather than 100% in one basket.

7. Business models that make you smile

Did you know there are more than 1 way to make money as a yoga teacher? YES! There are actually over 15 of them which makes this whole eggs and baskets so much more attainable.

Subscriptions, memberships, info products, sales, one on ones, workshops, retreats, online, brick and mortar… and there are more!

Choose business models that make your PURPOSE fit with your LIFESTYLE and as a result work will seem like play instead of something you dread!

8. Competition really is coopetition

As my dear friend Tamara likes to call it coopetition is a call to increase our abilities while moving towards more unique offerings.

There is no reason why competition should stop anyone from achieving their dreams especially when you know how amazing and special you are. I mean I hear people say all the time, there are so many yoga teachers, there are so many yoga studios, well guess what this only makes you up your game that much more thus full power focus!

9. I hate sales

I know trust me this was a long time battle for me which really made me aware of my limiting mindset and why I wasn’t feeling like I was moving further in my financial or personal career goals. Sales is a part of life, the ONLY way you will get more clients hence the opportunity of making sales less of an negative role in your life.

Instead of focusing on the used car sales pitch rather learn ways that sales suits your personality. There are many amazing sales techniques that use compassion making you less of an ass. Just sayin’.

10. Celebration is key!

First of all how often do you celebrate your successes because guarantee you mainly focus on your failures. This is the scarcity mindset epidemic we are trained thus resulting in small celebrations vs big ones!

Since our day to day lives revolve around tasks how can we shift into a more authentic celebration which make the tasks like fun games where we win prizes when completing them?

We can either shift perspectives to looking at daily life as wins therefore training us to be super yogis all the time from mindset to emotional support to general better well being.

Celebrate something awesome you did today as guarantee it will make you smile and most of all make those around you happier as well!

So get Bizzy and make some magic today!