Why Content Marketing Works to Grow Your Business

Why Content Marketing Works to Grow Your Business

Welcome to the fast moving world of content marketing that maybe seems a bit out of your grasp sometimes. You might be wondering what this term is and why it matters to you? You’re in the right place with this article as I’ll break down why content marketing is one key tool that should be implemented in your client acquisition and retention process pretty much immediately.

Let’s go over why content is essential nowadays for business owners. First of all, the landscape of marketing and advertising has changed drastically over the last decade where more eyes are on cell phones vs TV’s and where social media apps sway our buying decisions. So it’s essential that businesses have a strong social media presence in order to connect to their potential and existing customers.

Technology is moving so fast and making it so easy to create right at your fingertips! But, which apps are the best? Which ones are easy to use if you’re not techy and which really do what you need at that moment? Especially if you’re creating content you’ll want apps and software that either save you time, money or a headache! 

What is Content Marketing?

For many business owners, the best way to connect to their audience is through teaching, giving value and creating a trust bridge towards a purchase. This can be done through valuable content, whether it’s a longer video or a shorter reel, it helps create an affinity with your audience so when you release a product or a new service, they know you are a trusted source of information and problem solution.

By the Oxford dictionary the definition of content marketing is “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

 

Why Is Content Marketing So Important?

If you want your company to thrive in today’s landscape and have a leading edge, you want to start some sort of content marketing strategies right away. 

You can:

  • Increase your sales
  • Loyal customer base
  • Cost savings
  • Increased lifetime customer value

Content marketing helps your customer not feel like they’re being sold to, but instead be supported through their buying decision. No one wants to feel like they’re getting bombarded with “buy buy buy” as it pushes them away. It’s actually a brain function that moves people into safety and retreat mode and can kill a sale right away!

So what providing useful, valuable, interesting and compelling content does is helps to create a bond between your customer and your brand that helps disarm the run away mode and establish trust.

There’s a fine line between content and advertising that can confuse people. Content delivers value! Plain and simple. It could be informational value or even entertainment value. This is why Instagram reels and TikTok are the hits right now. Many companies combine the information and entertainment to teach while building that trust factor!

Basically one rule of thumb you can count on is to give away content that people would pay for, and the more you give, the more perceived value you get and the more like and trust factors you build.

Types of Content

Website: Your website can be a hub for where you can write blogs that are chock full of value. Your website should connect with the reader and provide opportunities to learn, understand and also connect. Remember, marketing is your chance to solve a problem that addresses a pain point to which you are the solution. Making your website be a content hub where your audience is heard and seen vs a ton of facts can be a perfect way to establish a better relationship. Also, when you’re focused on content you improve your SEO ratings!

YouTube: The world’s #2 search engine is a perfect place to show off what you know! Creating valuable content on YouTube consistently is a strategy as people go there to look for things they need to learn. It is also time consuming so make sure it’s something you want to start and continue doing.  I teach people about content repurposing all the time, and usually I have them start with long form content (a longer video) which can be reused, chopped up and shared. 

Social Media: Having a solid social media strategy can help a brand stand out in today’s landscape. The top social media platforms right now are Facebook, Instagram, TikTok, LinkedIn, Snapchat and Pinterest. Having a solid plan to share your content on all of these platforms to reach a wider audience can help your visibility grow. Remember most people consume hours of social media daily!

Infographics: These are long form graphics that have valuable information. These can be carousels on an Instagram feed, a blog post on your website, or even a graphic on a YouTube video. These can include statistics, step by step, guides and a combination of all.

Podcasts: Did you know that According to The Infinite Dial 2021, US weekly podcast listeners averaged eight podcasts in the last week. Only 11% of US podcast listeners older than 12 listened to only one podcast in the last week. Most (21%) listened to about five, while 19% listened to anything from six to 10 podcasts per week. This is a great platform to get right into the ears of a receptive audience.

How to Start Content Marketing

Gary Vaynerchuk said something so valuable once that shifted how I create content “Don’t Create Content, Document Your Process!”

Creating new content all the time is exhausting and not really most time effective, so what you want to do is document your process as you work through projects, or do behind the scenes or even just explain the why behind what you do. Most importantly, content marketing helps you be seen and understood.

People want to connect with a person vs a brand and thus why brands such as Nike use spokespeople to showcase their products.

It might not feel natural to start making videos or showing up consistently on social media, but trust me once you create a strategy, get some coaching and start implementing, it will feel easier.

It’s also priming your potential customers to an easier purchase and almost crushing their objections before they get to the buy. It makes the runway shorter and why companies see a huge return on their marketing.

Essential Tools

In today’s landscape there are so many softwares and tools to help you stand out as a brand. These are my daily suggested essential tools that you need in order to create great content that can show you off as the expert, so you can help your potential clients get the results they’re in need of. 

In this blog, you’re going to learn exactly what these tools are, how to use them, and why they help maximize your time so you don’t get sucked into tech land.

Tool #1: The Voice Memo App

You don’t have to be sitting in front of your computer if you have a great idea – you can whip out your phone! It’s free, it’s easy to use and it helps you capture moments when you’re not at the computer.

Any time you have thoughts that you haven’t had the chance to write down, grab the voice memo app and record exactly what it is.

If you received a download during meditation, or if you had a meaningful conversation that sparked an idea – don’t forget the value of this resource in your pocket. 

The second way you can use your voice memo app is to get professional audio while you’re recording a video.

This is a little-known hack that can improve the audio quality of your videos and even help you to repurpose your content into a podcast! You can even record your next book as a dictation and then transcribe it. 

The voice memo is a resource most people underestimate!

Tool #2: The InShot App

Use this app to edit your videos in a super easy way and on the go.

InShot has made editing videos for different platforms extremely easy. From cutting clips, trimming, editing sound, adding music, text and stickers and even making your own videos, this app is very handy and user friendly.

There’s many video editing apps out there, and I’ve tried several and InShot is still my favorite. It’s $14.99 per year, making it a low priced app that’s easy to use immediately.

 It doesn’t do advanced editing techniques like splitting the screen or adding custom graphics, but you’ll edit a video in minutes.

Tool #3: Later

This is the app I use for scheduling on social media that saves me hours.

This helps you to not feel like you’re constantly in the hustle and bustle of social media, and you can feel at ease about your content for the week so you can focus on engaging with people on social media more. 

 Later is a leader in the industry for scheduling as they have been one of the initial softwares to do this type of work. It saves you a ton of time by pre scheduling your feed posts and stories. It also has an information full blog to help you navigate the ever changing landscape of social media. 

Tool #4: Canva

This is hands-down the best tool for creating the graphics you need for your social media, branding materials, client materials, freebies, video editing, and so much more. Canva has the ability to make anyone a graphic designer. 

With pre-made templates for just about anything, Canva helps you stand out as a brand in minutes. It has grown extensively as a graphic editing platform where you can even edit videos, create presentations, websites and printed materials. One of my favorite tools is the background remover which with one click allows you to position a photo anywhere on a canvas and create really dynamic graphics!

As a business owner, Canva can be one of the most useful tools in your deck and at a low price that ranges from $10-$14 a month, it really can’t be beat. 

Tool #5: A CRM that brings it all together and helps you focus on sales! 

Now that you know how to use tools to generate content, you can’t forget that you also need to find a provider for your landing page creation, email sending, and customer relationship management.

My tool of choice is HighLevel. With this system, I can build my landing pages, send emails, SMS messages, and even create pipelines for my potential leads all in one place from email marketing to building funnels and having a snapshot of client acquisition and your potential monthly revenue. 

It’s one of the most robust tools out there that helps you organize your business, have stunning landing pages to help you sell your programs and services. 

Click here to start your free trial to the best software out there!

All in all, the tools you are using for your business mean nothing if you don’t have a strategy in place for executing on them in a thoughtful way. Make sure you have daily accountability towards your execution of your strategy so you can achieve meaningful goals for yourself and your business.

I’ve been marketing for years and once I began applying a strategic content marketing bringing clients in has never been more fun and makes me feel like I give in order to receive! Get started with your authentic marketing systems today!

xox,

Arianne

Why You and Your Biz Are Like Happy Eggs

happy eggs

Why are you and your biz like happy eggs?

This might sound like a strange title I know.

Well, I’m an egg snob and if my eggs don’t have bright orange yolks, I’m not eating them. It actually reminds me of an episode of Portlandia where they went out to eat and asked the waiter if the chicken they ordered was organic. If it was free range. If it had lots of sunlight. What it’s name was and if it had friends. (Pretty funny episode if you ask me).

Well, I’m the same with my products and things I invest it. I only want top notch food for my family and myself and rather spend a couple extra dollars on that knowing I’m also supporting small farmers in the process.

I do the same with my water, my clothes and anything else I spend my money on. Quality always beats quantity and knowing there’s good energy behind it is even more important!

Why is this blog then about Happy Eggs when I’m a business coach?

VALUE. Plain and simple. Your value and how you price yourself to be more exact.

Did you know most holistic entrepreneurs have a tendency to underprice themselves by 10-15%?

In this (our) industry there is a stigma around money and asking for your worth. In my book, The Abundant Yogi I talk about this exact thing in more detail, but to get an idea we have been used to providing discounts and lowering our rates due to covid almost instantly.

happy eggs

Why lowering your rates is a bad idea

First of all let’s talk about perceived value and what it means in the world of commerce. When something FEELS more expensive and is presented that way, you automatically get the essence that it’s more valuable.

Think Happy Eggs vs plain old eggs. Simply the packaging and the promise was good enough to charge $1 more than regular eggs, and if you’ve ever heard my presentation about pricing then you know $1 based on a volume based business can turn into $$$$$$!!!

Now do some quick math for yourself – if you lower your rates or on the flip side don’t raise your prices (ever!), you’re basically digging a hole for yourself that will be harder to dig out of. For example, it’s easier to give someone a discount vs raising your price right?

Let’s say I’m an acupuncturist and my rates have been $100 a session for the last 3 years and then because of covid I dropped them by $10, it’s going to be harder to raise my price back to $100 since now people think my rates are $90. Instead what I could’ve done, is given a 10% off and kept my prices the same.

On another note I’ve seen plenty of businesses raise their prices in the last 6 months or add a covid tax of 99 cents!

So STOP lowering your value and your prices.

What does this all mean for you as a Happy Egg?

You want to create a value 3 ways.

  1. Your experience, wisdom and time. You want to make sure you show that you’re the best at what you do and price according to all the trainings and experience you have under your belt.
  2. The perceived value of your brand and message. Yup.
    You want to show up as a professional and deliver that initial VA VA VOOM feeling when someone opens your website, your social media or anything outward facing.
  3. Making sure your offerings have that added value that goes beyond time. For example, my client Chloe did a 3 week breath course and charged more because she created an irresistible value stack that really (not pretend like many people do) gave over $150 worth of products and services.

Can I side note for a second? This is why ALL my clients create some sort of an online product that can be sold as a stand alone OR can be added as a BONUS on their programs!!!

Why should you apply this info right now?

2021 is your year to create and radiate. It’s vital the offerings you create and put out there show off your bad-assery. You deserve to make back all the money you’ve spent in growing your knowledge and wisdom and your diligent service to help others heal and feel better.

Go over your pricing and get it out there with pride and knowing fully you will deliver 110% of what people pay for. And if you haven’t gotten a chance to get your business planning 15 minute discover call – let’s do it!! 2021 waits for no one.

www.calendly.com/ariom/discover

Hugs + Love,

Arianne

Lessons From The Yoga Mat

The Magical Yoga Mat

Every-time I step on my yoga mat I learn something new. Whether it is a lesson from a teaching by my gurus or an internal realization. Today’s lesson sparked a HUGE aha.

I was practicing with Richard Freeman, an Ashtanga Yoga teacher with knowledge beyond the asana that relates to energetic qualities.

He said something that struck me and verified my purpose as a health and wealth ambassador. The word vinyasa which we use often in our classes is “a sequence to which we put order that creates the opportunity to hold space”. He said that it is an “offering that has internal and external qualities”.

Of course my creative mind grabbed my notebook at that moment and drew a chart with 2 columns – and I invite you to do this with me. And maybe sit on your yoga mat and do this so you can connect with the energy you’ve offered on your mat throughout your life as a yogi.

Internal + External Qualities

Create a column with the world internal qualities and write down all your internal gifts – the qualities that make you, you. The good and the awesome and then the ones which keep you stuck or paralyzed.

For example in this column you would write your strengths, gifts and values.

I wrote:

  • Creative
  • Quick
  • Smart
  • Energetic
  • Supportive
  • Courageous
  • Fearful
  • Analytic

Then write the external qualities. More of the physical and tangible ones.

For example I wrote:

  • My smile
  • Strong body
  • Flexible
  • Great hair
  • Painful left hip
  • Carpal tunnel

I ask you to write to good and the things to be improved (notice I didn’t write the word bad or negative) so that you can create balance and have something to look forward to working on.

Why Yoga Is So Important In This Transformation

The practice of yoga, the vinyasa aspect of it, is designed to do create a sequence in which your actions lead you to transformation. Your yoga mat is a placeholder for the offerings you give the practice. Everytime you step on the mat, you leave parts of you that are holding you back from attaining goals and partaking in that samsara (the birth and rebirth of the soul in sanskrit).

In my teachings, both as a yoga teacher and business coach, I focus on this transformation as the core of the movement from your current reality to the next aspect of you. It’s the constant evolution which moves you closer to the 8th limb of Patanjali’s Ashtanga Yoga system, which is enlightenment.

What Your Yoga Mat Teaches You

I leave you with this invitation – everytime you step on your yoga mat, decide what your offering is. What are you leaving on the mat and what are you receiving. What lessons do the poses, the breath and the focus or dristi, teach you.

This is awareness that you’ll take off your mat and into your daily practice. It’s what is called mindfulness and can weave into everything you do.

I invite you to explore the asana beyond the physical pose and find those internal qualities that shift, bend and grow.

Write me back and let me know what you explored and what aha moments happened that created more space and freedom in your body, mind and soul.

See you soon!

Increased Income – Yes Please!

Yay For Increased Income!

It wasn’t too long ago when I believed payroll was only for “successful people”. For those who were making “real money”.

Side note: Can you see where none of the above statements even make sense?

These were all illusions I had set up because of comparisons to others who I assumed made so much more money than I, who were living more grandiose and who obviously could afford to pay themselves a salary.

I thought, keep all the money in my business account and pay myself as little as possible JUST IN CASE.

Just in case what? What was I setting myself up for? Failure?

So here let’s all say “Yes Please!” to increased income.

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The Reality

Here’s the deal. Now that you and I are professional adults as I like to call it, this is why and how I tripled my salary in just a few short months.

  1. I wanted to settle down and buy a house
  2. I wanted to start investing my money into other things
  3. I asked the “successful people” what they did

Big realization was that I was limiting myself massively on item 1 because no one would lend me money since I earned “so little”. I was also telling the universe that I didn’t need to earn a lot of money because I lived simply. I also wasn’t building up my credit or giving myself cushion to start an IRA, invest or do anything else with my money. It is all about increased income and opening the doors for it to flow in from clients into your business and from your business into your life.

I created an abundance mantra for you:

abundance mantra

The Result

I decided to triple my payroll salary and see what happened. Let me tell you – magic. I realized I was scared in the beginning but once I started the 3x everything fell into place. The fear left because I welcomed more clients into my life and saw more abundance via income to support the pay increase. Also I was able to get a better loan for my home which SAVED me money in the long run and started a chunkier savings account that made money FOR me as well as an IRA for my retirement.

I also felt PROUD of myself for not thinking small and limiting myself. Once I committed to saying – money generates more money I was able to feel really abundant and help my clients from a place of growth vs limits.

The Challenge

Here’s my ask of you- notice how much you pay yourself monthly – is it worth your value? Is is just enough or is it party time in your bank? Do you leave all your money in your business account just in case you need to cover expenses or can you trust yourself and the universe to be bigger and more affluent? Can you commit to 2x your salary or even more? And with this extra income, can you commit to sharing it via a donation (whether big or small) or even crazier, treat yourself to something nice?

Let’s all increase our worth and increase our salaries to show 2020 who’s in charge – the ever expansive universe who wants us to be ever expansive and abundant!

Also this is an invite to jump on a strategy session with me if you want to invite growth in life and biz – SCHEDULE YOUR CALL HERE (usually $297) for $97.

 

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What Does It Mean To Be Independent

To be independent. This word INDEPENDENT I feel gets used often and thrown around a bit. What does it really mean?

I write from this from England on the day the United States celebrates it’s independence from England which made me think quite a bit.

As humans we love independence. We love freedom. We long for making our own decisions and not be dependent on others for our livelihood.

Not only that, but as creative and holistic entrepreneurs we are drawn to be completely on our own, leading our businesses, creating our schedule and having the life we want because being independent is a top value we hold dearly.

What happens when you loose freedom and independence? How do you feel?

This word and feeling is something hundreds and thousands of people have lost their lives for. Who have given everything to be free.

What does this mean in your life and business? As you know to me as an entrepreneur they go hand in hand.

Freedom To Create

Having freedom to create is a gift that makes us human and those of us with ideas that want to be seen and heard are constantly on the search of how to get those ideas out and express.

This is why many of us turn to be instructors, coaches, creative entrepreneurs. Because of this calling to be independent to express and share.

What happens sometimes is that we are stuck not knowing what to do or how to do it so that our essence of freedom, liberty and independence is stifled under how to make this lifestyle and underlying value work. By the way, this is when most people call me asking for help and advice.

Dependently Independent

So knowing we are on this lifelong search for freedom and being independent, do you feel like you’re dependent on others to achieve your independence.

Let’s name some ways we are independent:

  • Financially independent – This is a dream come true for many of us yet we are dependent on clients (unless you’re a trust fund baby) to pay us to achieve this.
  • Relationship independent – If we’re married or single we’re dependent on others affection to fill this area of our lives.
  • Religious independent – This is a trickier one because many people do not have this freedom. But many are dependent on religion to serve as a backbone for their lives.

As the Huff Post states there are 2 types of independence and one is being free with rules. They used this quote “Any yachtsman knows,” he replied, “that in order to enjoy the freedom of the high seas, one must become a slave to the compass.”

So in order to have freedom and independence we are subject to being connected and tied to other circumstances to achieve the ultimate freedom.

Why This Matters

At the end of it all, your independence should make you feel happy, satisfied, proud and fulfilled. Whether it’s attached to others (like clients, income, spouses, and then some).

If you are not vibing where you are right now, if you feel stifled, over dependent or not connected to your highest self ideals, I invite you to do something.

First take time to make a call with me then check out my last post about the 9 Environments and do the wheel and the exercise.

Lastly, create a vision board of what it means to be independent to you, regardless of your external situations.

I leave you with a quote from Cicero: “What then is freedom? The power to live as one wishes.”

Always big hugs and thank you!!!

Arianne xoxo

5 Tips To Keep You Motivated

Stay motivated. keep moving. inspire
Stay motivated. keep moving. inspire

Want to keep motivated?

This is exactly what we will cover today because it sometimes feels daunting to always be moving in a direction… motivation sometimes just isn’t there right? And when shit hits the fan, how do you stay motivated?

I am excited and motivated about getting back to my blogging.

So many shifts in my life that kept me from stepping back into my zone of magic and one of those was actually not finding motivation.

This is all about motivation today. The 5 tips to keep yourself going.

How to keep moving forward when you just feel like you can’t

Well what if I told you one of the easiest ways is to actually stop sometimes.

I have an awesome chat group with some fellow master minders and today’s chat was all about being lazy.

Why is being lazy so important to keep you motivated?

  1. You become an efficient and effective producer. These are 2 very different concepts by the way. Being efficient isn’t always being effective, so put the 2 together and you are an accomplishment machine!

  2. Procrastinate! In my online course I teach all about using tools to be an effective procrastinator. Now this doesn’t mean waiting until the last minute and getting all stressed out about it. It means using the essence of it and setting a deadline!

  3. Community. Being motivated when you are alone sometimes is so hard. This morning I even woke up with sadness and frustration and 1st thing I did (after letting myself wallow for a few minutes) was call a friend. And the result is we are setting some time apart to work together and get some shit done.

  4. Set boundaries on what you invest in. I should also say who. By creating a NO answer you curate time for yourself to focus on what makes you happy. You stop moving your energy horizontally and move in deeper into your self and your goals.

  5. Be the clever self you are. Give yourself a pat on the back and say thank you for being clever and discerning. In Sanskrit buddhi, which means intellect, holds discernment as a quality that refers to the higher mind This is the observer that watches how our inner world works and makes decisions of what’s important (or not important.

Let me tell you a story of how my client chose to motivate vs give up.

I’m sitting helping my client create her training manual and sales page for her training she’s putting out. I suddenly see the smile disappear from her face.

She looks up and says I can’t do this.

I see the frustration in her eyes.

I know this feeling because I have been there many times.

What happens I say if you don’t do this training? What happens if you actually launch it and it’s successful?

Sometimes being an entrepreneur and a self starter gets really really hard. It’s not always easy.

But you know what her answer was… “If I don’t do this then the people who would take my training wouldn’t get this new modality to teach”

And then what if they don’t?

“Then students won’t get to take my awesome classes all over the city… AND I’ve disappointed myself with ALL the hard work I’ve already put in”.

Close your eyes and picture 1 thing that motivates you!

Let that be your one thing. Your one reason for not stopping. It can be completely self-less or maybe a bit self-fish. And that’s OK!

Paying off your credit card debt is what motivates you… perfect.

Going on a vacation for the 1st time in 3 years is your motivation… perfect.

Donating to save the elephants is your driver… perfect.

And always don’t forget to meditate as whether it’s anger, frustration, fear or all the other things, meditation will keep you grounded. 🙂

Just put your best foot forward and go.

The world is waiting for you.

Top 10 Buddhist Books You Should Be Reading

I’m a huge fan of reading books. We should all aim to read at least 1 book a month.

In case you were looking for a great book to curl-up with and enjoy on a rainy afternoon or a little light reading outside in the sunshine, check out these 10 Buddhist books that you definitely should be reading.


Selected by the editors of  Lions Roar

 

After the Ecstasy, the Laundry
by Jack Kornfield
(Bantam, 2000)

According to Jack Kornfield, enlightenment does exist and is even pretty common. The rub is that after achieving it, day-to-day tasks and troubles still await you. This is a guide to translating our spiritual awakenings into our imperfect lives.

 

 

 

A Beginner’s Guide to Meditation
by Rod Meade Sperry and the editors of the Shambhala Sun
(Shambhala, 2014)

Advice and inspiration from Buddhism’s most renowned teachers, including many Shambhala Sun readers’ favorites like Pema Chödrön, Thich Nhat Hanh, the Dalai Lama, Norman Fischer, Judy Lief, and many more.

 

 

 

Being-Peace
by Thich Nhat Hanh
(Parallax, 1987)

Addresses both personal awakening and engaging compassionately in the world. Using anecdotes from his own life, as well as poems and fables, Thich Nhat Hanh teaches his key practices for dwelling in the present moment.

 

 

 

Cutting Through Spiritual Materialism
by Chögyam Trungpa
(Shambhala, 1973)

Based on the highest view of the Vajrayana school, it defines basic principles not only of Buddhism but of spiritual practice altogether. Always contemporary and relevant, a profound influence on how Buddhism is understood today.

 

 

 

Happiness Is an Inside Job
by Sylvia Boorstein
(Ballantine, 2007)

With her characteristic warmth, Sylvia Boorstein teaches how practicing right mindfulness, concentration, and effort leads us away from anger, anxiety, and confusion and into calmness, clarity, and joy.

 

 

 

Mindfulness in Plain English
by Bhante Gunaratana
(Wisdom, 1992)

Perfect for anyone interested in mindfulness, Buddhist or not. This classic of the Theravada tradition explains what mindfulness is and isn’t, how to practice it, and how to work with distractions and other obstacles.

 

 

 

Real Happiness
by Sharon Salzberg
(Workman, 2010)

Using almost no Buddhist-specific terms, this helpful little book nonetheless hits all the right notes when it comes to how to do basic meditation and related practices that can help us cultivate more kindness, connection, and contentment in our everyday lives.

 

 

 

What Makes You Not a Buddhist
by Dzongsar Jamyang Khyentse
(Shambhala, 2008)

A precise delineation of the key tenets that define Buddhism, versus what is superfluous, merely cultural, or not Buddhist at all. A good book to read if you’re deciding whether or not you’re a Buddhist, or just want to know what Buddhism really is.

 

 

 

When Things Fall Apart
by Pema Chödrön
(Shambhala, 1997)

If you’re facing a challenging time in life, this is the book you want. It shows how to develop loving-kindness toward yourself and then cultivate a fearlessly compassionate attitude toward your own pain and that of others.

 

 

 

Zen Mind, Beginner’s Mind
by Shunryu Suzuki
(Weatherhill, 1973; fortieth anniversary edition, 2013, Shambhala)

Though covering Zen basics like zazen posture, bowing, intention, and so on, Suzuki Roshi’s masterwork is hardly just for Zen people—or just for beginners, for that matter. It skillfully introduces important Buddhist concepts like non-attachment, emptiness, and enlightenment.

 

 

See the original list here


Reach out to me at hello@bizzyyogi.com to tell me what you think. Have you read any of these before? Are you interested in reading them? What’s your take?

I read any and all emails that come in, so don’t be shy!

If there’s something specific you’d like to hear about or you have a question that you’d like asked, please submit it at www.BizzyYogi.com/Questions and I’ll do my best to answer and get you what you’re asking for.

The Inside Scoop On Yoga Retreats

I spend a lot of time on retreats. Whether I’m hosting one of my own or I’m helping other Yogis plan their retreats, it is something that takes up a good amount of space in my brain.

I’ve spent over 10 years perfecting the formula for creating an amazing retreat that will not only benefit the one who’s hosting it, but also the Yogis that are going to attend it.

This blog isn’t about me today. I’m sharing an objective article from a writer that I don’t personally know that’s giving you the inside scoop on Yoga retreats.

Check it out:


The following is an unbiased article by Lisa Sands

I never thought I would be the “type of person” who would go on a yoga retreat. I thought that sort of thing was for people with way too much time on their hands, people with lots of money to spare, or lots of problems to run from.

But, there I was in the tropical heat of Bali with 20 other women, getting up at 6 a.m. for sunrise yoga, tapping into my goddess nature, wearing sarongs, going without makeup. Thinking. Not thinking. Praying. Listening. Questioning. Thanking. Hating myself. Loving myself. Loving myself some more like it was my job.

How I arrived at the decision to go is not nearly as interesting or important as the experience itself, or the way it changed me afterward. What I did not realize when I put down my deposit, almost a full year before, is how much I would need it when the time came, and how it would fill a void in my life I could not have predicted.

Twenty people, mostly strangers, meeting halfway around the world to practice yoga…is fantastic and special and, yeah, a little uncertain and uncomfortable. And you are the perfect person to go, just as you are, complete with your baggage, sadness, questions and fears.

Everyone is there for a different reason—most come for spiritual growth, reflection, or healing.  Some come to deepen their physical practice. Me? I was there for the adventure—I craved a life shake up.

I was feeling aimless and unsettled. I wanted to be somewhere that looked and felt so different than home. I wanted to see if I missed my life and the people I loved. I wanted to get to know me again.  For reasons I can’t really explain, I sensed that I needed to be far away from the familiar so that I could stake a claim for my future self.

I came back home with eyes wide open to the beauty of other another culture. I was more confident, at ease, and tolerant of myself and of others. I looked fear in the eye and left it in the dust.  I bonded with other strong, capable women and learned that they, like me, had their own unique, painful, and beautiful journeys and things to confront and reconcile.

I learned from them and they are part of me.

So if a little voice is whispering to you and you have an unexplained stirring for something you can’t name, you may be wondering what it is you really need.

If you need to break free from expectations, to shout out and wildly proclaim your truth, or if you need to get really quiet and inside yourself, and let a big ugly cry happen, then yeah, a yoga retreat is for you.

Don’t wait. Do it. You’re worth it.

 

Original Article here


What did you think of this? Feel free to reach out to me at hello@bizzyyogi.com and let me know.

 

Want to learn how I completely doubled my income without teaching more Yoga classes, having a large following on Social Media, or needing to know anything about marketing? Meet me at www.BizzyYogi.com/YogiMasterclass for the Masterclass that teaches you exactly how I did it and how you can do it, too.

25 Benefits of Going on a Yoga Retreat

[vc_row][vc_column][vc_column_text]I’d like to share with you guys a little information I found when I was doing research for the Your Yogi Life Costa Rica Retreat.

I was looking up some stats for retreats vs planning your own vacations and came across this AWESOME article from the WeTravel blog.

BECAUSE it was so useful and full of information, I want to share it with you! Check it out.


 

25 Benefits Of Going On A Yoga Retreat

 

By Sonja Bolger

Wondering why yoga retreats are so popular? Because of all the amazing benefits that come from going on a retreat of course!

We love yoga retreats here at WeTravel. Actually, we love any type of retreat and wellness trip! If you’ve noticed the signs that it’s time for a yoga retreat but you’re not sure if it’s really for you, or what the benefits of going on retreat are then here’s 25 reasons why you need to make it happen.

 

1. CONNECT WITH NATURE

Many yoga retreats take place in beautiful natural locations around the world. What better way to get out of the hustle and bustle of city living than to go on a yoga retreat! You’ll be able to connect with nature on a deeper level, immersing yourself in your surroundings and taking advantage of them in a way you might not otherwise do.

2. DISCONNECT FROM TECHNOLOGY

Not every retreat is a digital detox, but you can make it that way if you want to. Going on a retreat vacation is a perfect excuse to disconnect from technology and get back to basics. So many jobs now require us to be on call and connected 24/7. Even if they don’t we can end up spending a large amount of our free time on social media and glued to screens. Be in the moment and away from digital distractions by going on a yoga retreat!

3. EVALUATE YOUR CURRENT CIRCUMSTANCES

If you find yourself stressed by your current circumstance then attending a yoga retreat can help you to take a step back and evaluate where you’re at from a distance. Sometimes it’s difficult to make decisions when we’re too close to the situation. Going on retreat can give you the benefit of distance and help you to reevaluate.

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4. A TASTE OF LIVING LIFE WITH A PURPOSE
When you’re on retreat each day has an element of purpose. You’re concentrating on your practice, and relaxing or taking advantage of optional activities in between. Your health and well-being are placed front and center. Each day you can achieve what you set out to do, and have a taste of living your life with an element of purpose.

5. SPEND MORE TIME WITH INSTRUCTORS
One of the best benefits of a yoga retreat is having access to inspirational yoga teachers for more than just a class. You can take advantage of any one-on-one time they offer to help you with your practice, and speak to them throughout the retreat about yoga and wellness in general.

6. STOP OVERTHINKING
If you find it impossible to silence your mind and you’re always thinking of the next thing you need to do then a yoga retreat gives you a great opportunity to stop overthinking it all. Use a yoga retreat to turn off all the noise of your own voice and open yourself to a more positive way of thinking. Meditation is often part of a retreat program, and you can speak to your instructor about helping you to harness your thoughts!

7. SURROUND YOURSELF WITH POSITIVE ENERGY
One of the best benefits of going on a yoga retreat is taking a vacation full of positive energy! On retreat, you’ll surround yourself with positive thoughts and feelings. No need to worry about any vacation stress, just embrace the positives vibes coming your way.

8. FIND HEALING
A yoga retreat can be healing for your mental and physical health. Going on retreat can change your life, and help you to deal with any emotional and mental issues you may be having. It can also be healing for your body if you’ve experienced injury.

9. EMBRACE FEAR
We often have fears about the things we care about the most, but the best thing we can do is to harness that fear for positive energy and remove it from our lives. A Yoga retreat is a safe place to be guided through your fears, and face them head-on.

10. DEEPEN YOGA PRACTICE
If you struggle to find time to practice yoga in your everyday life then the benefit of going on a yoga retreat is being able to practice every day without distraction. Even the most seasoned yoga practitioner can deepen their practice on retreat and aim to reach the next level.

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11. AN INTRODUCTION TO WELLNESS TRAVEL
Wellness travel is all about you and your health. A yoga retreat can give you a great introduction into a wellness vacation. In future, you might be able to create your own wellness trip or incorporate an element of health and wellbeing into whatever travel you do.

12. COMMIT TO HEALTHY EATING
The food you eat on retreat is chosen with care for your health and wellbeing. Going on retreat is an opportunity to eat well without having to worry about it yourself, and it’s a wellness habit you can take home with you.

13. DISCOVER A NEW PERSPECTIVE
Attending a yoga retreat can give you a new perspective, whether it’s about your own life or through learning about a new culture. You never know what you can learn from others that can affect your future choices, or make you see your own circumstances in a different light.

14. REALLY RELAX
A reason to go on a yoga retreat is to give yourself an opportunity to truly relax. Planning a vacation can be hard work, and sometimes it’s difficult to disconnect and really restore your angry reserves. On a yoga retreat, you can really escape and have nothing to do but concentrate on the retreat.

15. MEET NEW PEOPLE
Yoga retreats attract like-minded people, and a benefit of attending a retreat is being able to make new connections and friendships with people who will add positivity to your life.

16. TAKE TIME FOR YOURSELF
We give so much of ourselves in our daily lives that it can be difficult to really take a moment just for ourselves. While you can meet some amazing people on retreat, you can also use it as an opportunity to be alone. Wellness travel is all about taking that time for yourself, and is a top reason to go on a retreat!

17. TRAVEL WITH PURPOSE
Travel can sometimes seem like a venture in box-ticking, where we’re trying to complete a never-ending bucket list. But why exactly? Going on a yoga retreat gives you a reason to travel with a purpose. Some yoga retreats are about giving back to the community as much as they are a time for personal growth, which is a fantastic added benefit.

18. LEARN MORE ABOUT THE PHILOSOPHY OF YOGA
Yoga is more than just poses, and going on retreat can teach you more about the philosophy behind yoga. You’ll be given a chance to connect more deeply with yourself through yoga practice and understand more about this ancient art.

19. IMPROVE YOUR HEALTH
A yoga retreat has the benefit of being a vacation that improves your health. You should go away from a retreat having exercised your body and relaxed your mind, and feeling healthier in both.

20. LEARN TO MEDITATE
The traditional benefit of yoga was instilling the mind, and going on retreat will allow you to focus on this more deeply. Instead of emerging relaxed from a class back into your busy home life you can carry that calmness with you throughout the rest of the day, and the retreat in general. A yoga retreat will give you a space to meditate fully, without any distractions.

21. RETURN REFRESHED
Have you been on a vacation and come home feeling like you need another one? A yoga retreat might have you booking your next vacation as soon as you’re back, but it’ll only be because you’re so relaxed and refreshed that you’ll just want to do it again!

22. YOU DESERVE IT
Treat yourself to an experience you really deserve, by going on a yoga retreat. This is a vacation all about YOU, and with the stresses of daily life, you deserve it.

23. PRACTICE MINDFULNESS
A big reason to go on a yoga retreat is to finally be conscious of the moment you’re in and increase mindfulness. We can often find ourselves living in the future as we plan ahead, and in the past as we feel with what has happened throughout our lives. On a yoga retreat, you can finally just BE.

24. SEE BEAUTIFUL DESTINATIONS
Let’s face it, yoga retreats usually take place in beautiful places around the world, whether it’s the beaches of Mexico and California, the rainforest of Costa Rica, or the mountains of Montana. A yoga retreat is like getting two for the price of one, with a vacation in a beautiful place combined with an experience that benefits you on a deeper level.

25. HAVE A UNIQUE EXPERIENCE
Every retreat is different, even if you return to the same place. The other people and your frame of mind at the time will never be the same again. Booking a yoga retreat will always result in a unique experience, and each retreat will be different as you continue to grow within yourself.

Yoga Retreat; Yoga; Yoga business; Yogi Retreat; Your Yogi Life; Yoga practice; yoga vacation; costa rica; costa rica retreat; retreat; #YogaRetreat #Yoga #YogaBusiness #YogiRetreat #YourYogiLife #YogiLIfe #Yogipreneur #Yogapreneur #YogaPractice #YogaVacation #CostaRica #CostaRicaRetreat #Retreat

 

Read the original article here.

 


 

NOW that you’ve read ALL 25 benefits of a Yoga retreat, what are you waiting for?!

To learn more about the awesome retreat to Pura Vida Costa Rica that I’ve been planning for all of the Yogis that want to reset, relax, and refocus their energy, click here >>> www.UniqueYogaRetreat.com/CostaRica[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Check out my other article on The 7 Reasons To Consider Yoga Retreats Instead Of Planning A Vacation[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”55px”][vc_column_text]

Have questions? Get them answered!

If you have any questions that you’d like answered about all things Yoga practice or Yoga biz… Just ask! I will answer via email in my weekly email OR I will post it on my Social Media. If you want to remain anonymous, that’s cool… Just type *anonymous* after your question and I won’t give you a shoutout!

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7 Reasons You Should Consider Retreats Over Regular Vacations

[vc_row][vc_column][vc_column_text]Today I came across this AWESOME article that talks about WHY you should take Yoga retreats instead of planning vacations. If you didn’t already know WHY Yoga retreats are so much more effective than a vacation, check this out.

I found it interesting and I hope that you do, too!


 

7 Reasons You Should Consider Yoga Retreats Over Regular Vacations


By Audrey Throne

Each year, millions of people across the globe withdraw from their frenetic lifestyles for a week or two in an attempt to rest, rejuvenate, and recoup. These getaways range from family holidays to adventure trips to secluded exotic retreats.

However, after a year’s hard work when the time comes to pick the perfect holiday option, we often find people bolting off to their favorite travel destinations without realizing that they will probably still be on 24/7 holiday management duty during this time off.

Such vacations undermine the fundamental purpose of a holiday—to relax and recharge. However, as opposed to a vacation, which is quite simply a time off from everyday routine, retreats are purposeful getaways that are aimed at rescuing you from an undesired or unpleasant situation and whisking you off to an exotic location to heal in that particular respect.

Yoga Retreats offer everything including spiritual healing, fitness through meditation or yoga, family or marriage counseling, and much more. Outlined below are seven reasons for you to opt for a retreat over a regular vacation.

1. Yoga Retreats Have Long-Term Benefits

In addition to offering you an escape from a tiresome routine, retreats set themselves apart from mere vacations due to the specific intent behind them. This intent can be an issue that you wish to focus on but don’t get time for, a recent experience that you want to reflect on or talk about with people who understand what you’re going through, the quest for some distance from your current situation to think clearly and bring things into perspective, or simply quality time with yourself and nature so you can rejuvenate.

To quote the words of Jiddu Krishnamurti, a famous spiritual leader, “I think it is essential sometimes to go into retreat, to stop everything that you have been doing, to stop your beliefs and experiences completely and look at them anew, not keep on repeating like machines whether you believe or don’t believe. You would let fresh air into your minds.”

Moreover, all aspects of retreats—including location, accommodation, food, facilities, professional consultation, and activities/exercises—are all in line with what you are seeking to achieve; hence, the benefits of retreats are much more impactful and long-lasting as opposed to vacations where you are more apt to binge, gossip, and probably still spend time finishing work.

According to a research study published in Translational Psychiatry (Nature), simple vacations only bring about short-term improvements in well-being; however, a week’s meditation can improve metabolism for the long-run.

Moreover, yoga retreats are known to provide relief to patients of respiratory problems, anxiety, bone thinning, high blood pressure, arthritis, incontinence, and rheumatism, along with several other ailments.

2. Yoga Retreats Provide Peace Away from Your Daily Routine

Retreats are aimed at providing you the solitude you need. This can be complete solitude as with individual and silent retreats, with your spouse or partner as with marriage retreats, or in the form of groups as with yoga and Ayurvedic retreats.

Wellness retreats are usually situated in secluded and serene locations that present the perfect platform for you to forget about the hustle and bustle of life and let your nerves relax. However, regular vacations can be taken anywhere that need not necessarily be in a quiet and calm locality. Moreover, retreats also offer a plethora of other activities that quench your thirst for adventure and exploring new cultures.

Yoga Retreats, Yogi Retreat, Yogi Vacation, Relaxation, Yoga, Yoga Business, Business of Yoga

3. Nature Let’s You Unwind

One of the biggest advantages of going on a retreat is that it offers you proximity to nature and its healing touch, which can’t be matched by a simple vacation. Being close to nature has shown to reduce the production of cortisol—our primary stress hormone. Moreover, clean air, calm surroundings, and plants allow you to unwind and be thoroughly rejuvenated so that you can have a fresh start to your life upon return.

4. You’re Surrounded by Like-Minded Company

Retreats attract people with similar concerns or interests and, hence, offer you the opportunity to spend memorable moments with like-minded people who are looking to achieve the same goals as you. These people act as your support system as you work toward your goal and also act as a mirror to help you identify issues that you couldn’t have on your own. Most importantly, they let you realize that you are not alone.

Retreats also provide you the opportunity to make friends that you can remain in touch with even after you return home. This gathering of similar people is not characteristic to regular vacations.

5. You Have Access to Professional Guidance

Retreats include training, exercise, or ccounseling sessions by experts who allow you to see your own shortcomings and help you improve your spiritual, mental, and physical well-being. These sessions are in accordance with your needs and enable you to not only improve your well-being while at the retreat, but also equip you with information and techniques that you can use to remain in shape even after the retreat is over.

Yoga Retreats, Yogi Retreat, Yogi Vacation, Relaxation, Yoga, Yoga Business, Business of Yoga

6. You Don’t Have to Worry About Planning

One thing that skyrockets the efficacy of retreats in facilitating rest and relaxation as compared to ordinary vacations is that your service provider manages them. This means you don’t have to worry about things like scheduling, reservations, commutes, waiting in lines, finding locations, etc. Even though you may handle such mundane tasks in your daily life, these tasks become particularly stressful when you are in a new and unfamiliar location. Retreats allow you to focus solely on your own well-being and truly offer you a stress free time-off.

7. Yoga Retreats Can Be More Economical

Retreats can be both expensive as well as economical. However, they are much more economical and cost-effective as opposed to regular vacations. The reason for this is that during regular vacations you make your own spending decisions, which may not be the most cost-effective and can at times result in money leakage. However, retreats are pre-planned and include exclusive features like professional consultation and trainings in addition to all the facilities of a simple vacation—thus, making them more financially feasible and reliable.

So, for your next holiday, pick a retreat that will let you unwind and resolve any pending concerns empowering you to regain control and enjoy your life.

Yoga Retreats, Yogi Retreat, Yogi Vacation, Relaxation, Yoga, Yoga Business, Business of Yoga

 

Read the original article here.

 


There you have it! I’m sure you didn’t need any more reasons to come hang out with me in Costa Rica for a Yoga Retreat you won’t forget… But if you did, I hope that helped!

For all the sweet details on this summer’s amazing retreat that I have lined up for Yogis that need some time to reset, relax, and refocus their energy, click here >>> Your Yogi Life Costa Rica Retreat

I hope to see you there![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]UPDATE: Check out this post 25 Benefits Of Going On A Yoga Retreat[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text]

Have questions? I’m here to answer them!

If you have any questions that you’d like answered about all things Yoga practice or Yoga biz… Just ask! I will answer via email in my weekly email OR I will post it on my Social Media. If you want to remain anonymous, that’s cool… Just type *anonymous* after your question and I won’t give you a shoutout!

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