There are four different layers when it comes to creating visibility strategies.
Layer #1: Let people know who you are, what you do.
Layer #2: Let people know how that relates to them and the way in which you are going to make their life a little bit easier, simpler and more successful.
Layer #3: Giving people free valuable content you’d like them to engage with.
Layer #4: Promoting your programs and products.
The beauty of having all four of this layers work together is that you take someone who doesn’t have an idea of who you are, show them what you to, let them know how you can help them, build trust through sharing your expertise, and ultimately give them the opportunity to get your solution to their problem by becoming a client.
Once you have this layer cake in place and working together, the next step is to develop a freebie so you can collect your follower’s emails in exchange for a free gift!
This free gift can be something like an ebook, training, downloadable template, planner, challenge, or even a quiz.
When we’re trying to be visible on social media, we have to keep in mind what it was invented for: connection.
The more visible you become, the more calls to actions you should share to invite people to take the next step with you. This could be inviting them to download your freebie to join your email list, asking them to join your Facebook group, sharing the opportunity to hop on the phone for a Discovery Call, or participating in an upcoming workshop or challenge.
By becoming more visible, you’re generating potential leads. Don’t underestimate how big this opportunity is for your business!
Are you ready to align your brand? This blog is going to teach you exactly the right steps to have clarity in your mission and vision. We’ll do some of the work together so that you can have a new foundation to grow your business from. Remember, the vision and mission is the key to unlocking your marketing, your offer creation, the way you do what you do.
Brand presence is key in growth, but it’s hard to create a brand without knowing the key pieces.
Key element #1: why you do what you do.
Always start with this. When we have our why, people automatically are attracted to us, drawn to us whether it’s us as a brand or us as a product.
Key element #2: how does what you do help you impact the world in a positive way?
What is the level of impact that it’s creating? And what vision do you have?
Key element #3: write out your vision and mission statements.
What message you think will make people from not a customer into a customer? What is your intrinsic magical unicorn skill set that’s going to help people go from here to here? I call it going from boring island to party island.
Key element #4: define your brand values and pillars.
This is your colors, your mood, and the general culture of your brand. Keeping these consistent is key in attracting the ideal customer for your products and services.
Key element #5: establish your goals.
You have two have two types of goals. #1 – your monetary and growth goals. #2 – the goals you want to help your clients achieve.
So prep before you build, know your ideal client, and get the message conveyed correctly, based on your goals.
Key element #6: creating your content.
How are you speaking to your clients? This is a whole other world that we can get into in what’s called niching down and understanding your client avatar.
What I want you to do is just embody, embody your ideal client. Who is this person? Who do you want to serve? And don’t say everybody. Really find one person who you’re like, “Man, if I could help a woman like this single mom or if I could help a man or a woman in their late 60s who their body is suffering from pain because they’re pro athletes or they were pro athletes.”
Really embody that person so that we can create the right content that shows we can solve their problems.
Be yourself. You don’t have to create a business or a brand based upon this person who you think should be out there. Really be you. I want you to showcase your new brand, mission, and vision.
I want to take you through a journey of how to grow your business in a way that is aligned to your soul and creates a bigger impact in the world, but also gets you the most consistent revenue streams (so you can run this business for longer without burnout!).
The most important revenue stream for a wellness entrepreneur is…
Monthly recurring revenue!
And why do you ask? Because it creates a consistency in the income that you earn, and also a sense of security that ignite the foundation in your first chakra.
So let’s talk about three different forms of monthly recurring revenue…
If you own a yoga studio or you are part of a gym, you know that when somebody creates or signs a membership, you’re like, “Yay, they’re committed,” right? They want to be part of your business day in, day out for months to come.
The beauty of a membership is first of all, that commitment part. Second of all, it’s also the fact that you are getting this predictable income.
Now, a membership can come in all sorts of different ways. Think of all the different memberships that you’re part of. Think Amazon, Netflix, your Yoga studio, your gym, and if you can think of more, put them down in the comments below. You can have a broad range of membership types for your different service offerings.
Two: Pre-selling Packages
You want to have your membership-based something and you might consider having a longer high-end package that has a higher price point, and that if people are doing payment plans, the payment plan is a little bit more expensive than if they were to pay in full.
Now you can sell maybe a four-month or a six-month or a year-long coaching, wellness, yoga, insert your specialty here, package. There’s a difference between a membership because in a membership, what people are getting is just auto renew, right? Versus a monthly payment plan.
Three: Passive Income
And that might be, for example, if you’re part of a network marketing. I’m part of doTERRA. You can create a steady stream of income that is based on monthly orders from customers. It’s not a membership, but you are creating a potential monthly recurring revenue based on volume of sales.
I know that network marketing is a little bit different than our traditional business models, but it’s still worthy to mention because it’s growing. It’s very attractive to a lot of us in the wellness space because we can promote products that we believe in. Don’t take it lightly that you can make a good living from it, but you do have to work your butt off like all businesses.
Now, these three monthly recurring revenue streams of income to me are like the golden nugget at the end of the rainbow or the pot of gold at the end of the rainbow. There’s different ways that you can create memberships that are product based, that are service-based, and the different price points. Connect to your strengths.
You’ve probably heard a lot of business coaches and consultants explain why having a niche is so important, and today I’m gonna break down the real ways that having a niche can transform your business.
And I’m not even going to talking about niches – I’m going to talk about hyper niches.
And why is a hyper niche better? Let’s take the wellness niche for example. Even though you might have tons of certifications, you love to do Reiki, pilates, yoga – being able to solve all the problems and trying to help all the people is going to make you like a small dot floating in the ocean.
The last thing you want to do when you start your business is float around.
You want direction, you want guidance. And the best way to do that is finding a specific way that you can support your community, your potential clients, your existing clients, in a way that is also tied to a strong foundation within you.
For example, I have a client who when we started working together, she had two different offerings that or services we might say that were pretty awesome. She had a membership at $19 and 99 cents a month, and she also had private clients.
So when we started working together, the first thing she asked me was, “Hey, is my social media content clear as to who I’m helping and what I do?”
The answer was no. And I said, “Look, you know, it’s crazy. I’ve been a yoga teacher for almost 20 years and I understand your content, but who are you talking to? Are they newbies? Are they trying to heal themselves? Are they in a part of life where they wanna advance their practice?”
So we addressed that first and then she’s like, “Well, I also love to teach meditation. And I also love to teach how to use props and I really wanna teach their therapeutics.”
So this is a niche within the yoga niche. The industry is wellness, but niche is yoga, but the hyper niche is the add on of energy work and transformational coaching.
So what we did is created a signature system. It is her specific way of doing what she does and feeling really joyful about it because now she doesn’t have to segment herself.
When you specialize, you start showing up as an expert, as a credible source.
Public Relations – you can start being featured as the expert on fasting the expert meditation teacher, the expert therapeutics.
Collaborations – you now have a great way of showing up and saying, “Hey, this is how I work. This is my specialty. This is how I do what I do.”
Purpose – your brand now has a message that comes from your core values.
Now I know you might have a hard time figuring out your niche, so I’m gonna give you three easy steps.
Ask yourself, “What brings me the most joy?” and start with that.
Then ask, “What’s closest to the cash? What’s the lowest hanging fruit? Who can I collaborate with right now?”
“How can I show up as my most authentic self?” This is where you think about what your ideal working environment is, what you want your schedule to be like, and what types of clients you want to serve.
Having your niche, having your specialty, creating your specific way of doing what you do will help create the way you market yourself, the way your brand is positioned and the way you show up as the expert, you are so that you can charge a word earth, bring more clients and do it with ease… versus feeling scattered and potentially overwhelmed.
So I want you to take action! I want you to draw this big circle of the world of your niche, and I want you to draw smaller circles, smaller circles, smaller circles until your circle is small enough that you fit in a hyper niche.
For example, power yoga, Aang yoga arm, balance expert fitness fitness for women over 40 fitness for moms over 40.
Because nowadays, people’s searches are hyper focused.
When I search for things for my baby, I don’t just search for baby toys. What do I search for? Montessori style toys for 18 month olds.
And then I get the content that I need for that specific problem. And what comes up? YouTube videos, Instagram accounts and blogs.
Allow yourself to have your big vision picture to have your niche within that. We can always shift and move, but start somewhere with focus and attention because this is where your money lies. They don’t say the richest is in the niches for nothing. So allow yourself to have this moment of clarity!
Today we are going over the eight pillars of a profitable online business and how they work together.
So most of you know, maybe you didn’t, but I’ve been a yoga teacher for almost 20 years. And why is this important? Because yoga means union. So everything in the way that you show up online to the webinar that you create, or sales page that you write, or the email that you send all has to have cohesion. They all need to speak to each other in a way that is very much not only aligned, but in order sequential.
So let’s dive into what these are, and how they can help your business!
Pillar #1: Visibility
Let’s talk about the elephant in the room – social media.
Everybody consumes some sort of social media, so this is where we can begin to work on the visibility aspect of your business.
Why is social media gonna help us be profitable? Well, first of all, you are an expert service provider. You are really good at what you do, and probably really enjoy doing it. And this is exactly what we wanna highlight when you’re visible on these channels.
Second of all, it’s free! If I go live today, I can reach hundreds of people, potentially even thousands of people. If I make a reel or TikTok, I can reach thousands of people for free. I also have a group of over 600 people. I have a friend list of 5,000 people. These are all people that know who I am, what I do, and how I do it. Not every single one of these people is a buyer, but they might refer you.
By working on your social media visibility over time, you can show off your credibility, build trust, share your expertise, support people, and connect with them. And the more that we do this, the quicker it’s gonna be to overcome object, objections and obstacles of why people should work with you.
Pillar #2: Lead Generation
If you’re just leaving people on Instagram or on Facebook or on TikTok, and there’s no next steps for them to take, then you are essentially creating content for nothing. So we wanna be able to guide people on their next steps, which means that you wanna have a lead generation strategy in place to successfully move potential customers from visibility to action.
For example, today, I was talking to my client about how we’re gonna be growing her email list. And there’s a rule of thumb that I work with with all my client is grow your email list as often as possible with quality amazing people.
We then have this great opportunity to now collect data, communicating consistently with your potential buyers, which ultimately creates opportunities to grow your business.
So how do we do this? We create lead generation pages which can typically be free resources like a guided meditation, ebook, challenges, a quiz, templates, and so much more.
We’re not giving away the, the, the farm here, but we are giving away enough to create an emotional response to wow them and show off our unique genius!
You might think, “they’re just giving us their email.” But then we’re creating backend strategies to support the growth and connection you need to be able to turn them from an audience member to a paying client.
Pillar #3: Sales Page
A sales page is a way of selling your program, course, product, service, or even retreat. It’s a page that’s designed in a specific way to give people the opportunity to work with you.
There’s very specific ways that we write the sales page, but number one, it’s very heart driven and emotionally centered.
The idea behind this is that if I connect with you on an emotional level through my writing or a video on the sales page, then we are opening up the opportunity for people to be committed to their growth, to their transformation. And we are the vehicle. We have to speak from a place where our program, our course, our coaching is their way to get there faster, and ultimately get there in the most supported way.
Pillar #4: Connection
Number one is what are you selling? What are your services? What are your products? How are you selling them? How are you marketing? And how you’re selling them is related to how you’re connecting with people.
All of these pillars are a part of a beautiful cycle of us working diligently consistently to develop trust, to develop connection, to ultimately generate revenue.
Whether you’re creating a webinar, hosting an info session, giving a live class or presentation – we have to create opportunities for 1:1 engagement where we can help our potential clients connect on a deeper level with us so we can give them a more profound transformation by working with us.
Once we start growing our email list, we email people consistently with content that we’ve created for our social media, our YouTube, you see, this is all turning into a nice, beautiful cycle.
Today we are going to deep dive into hidden myths that honestly, I wish somebody would’ve told me when starting my journey in business.
If you’ve read some of my other blogs, you’ll notice that I really love to talk about foundation since I was a yoga teacher for 20 years. And look, if your feet are wrong on your mat, they’re gonna be wrong in your business. If your foundations aren’t set up correctly, if they’re not set up to support you as you grow, then you’re gonna find yourself frustrated and maybe spin out of your center.
Hidden Myth Number One: you don’t need emotional support.
And look, that word gets used a lot, but literally it’s gonna be grit, self confidence, and support.
Close your eyes and picture all the people around you who are gonna lift you up, who are your cheerleaders and those who are holding you back and aren’t letting you fulfill your dream.
Now, who are the people that lift you up your rocket? Nurture these relationships to keep yourself strong.
Hidden Myth Number Two: you can do it alone.
You’re going to want not just that emotional support, but also somebody that can guide you in the right path so that you avoid thousands of dollars of mistakes. You avoid wasting a ton of time and effort making mistakes because as you know, money is easier to come by, but time is finite.
So find a trusted advisor. The minute I hired a coach, a strategist, that’s what catapulted my business and redirected my life to where I wanted to go.
Hidden Myth Number Three: you don’t need to invest money back into it.
Why do I say this? Because a lot of entrepreneurs, they bootstrap and they don’t invest in systems or softwares that can make their lives so much easier.
For example, I have a client and she’s amazing at what she does. And she just wouldn’t upgrade her email marketing software. She wouldn’t do it. It was like $25 a month. This is like five Starbucks coffees. So she wouldn’t do it.
She was like, “I don’t wanna spend that much money. I don’t wanna invest in this. It’s another expense.”
And I was like, “But everything we’re trying to do, like this software, doesn’t let us on the free version. It’s great that you started with the free version, but just don’t go out to eat for one time a month. And that’s paying for your software.”
Finally, after a bit of arm wrestling, we’re able to upgrade and now we’re getting better open rates. We’re getting data that we need in order to track what marketing efforts are doing. All right? So don’t be cheap when it comes to your business. Be cheap with other excess expenses, but invest in your growth.
Money makes money and you want money to start and grow your business. Invest in to help things be easier, faster and better.
Now also let’s consider what does it take to build a six figure business? Well, a lot of pieces, you need an audience, a good product, time marketing and sales. Once you not only have these skill sets and apply them is when you’re gonna start seeing momentum. And that momentum trust me with consistency is what gets you where you wanna go.
So, set some realistic milestones for yourself, say, okay, the first three months that I’m starting my business, I’m gonna do X amount of revenue profit. I’m gonna invest X amount so that I can get back X amount.
And honestly, if you break even the first three to six months of your business, you are winning. And why do I say that? Because a lot of businesses in the beginning, they invest a ton of money and it takes time to see that money turn into returns into profits.
So be gentle with yourself. Be compassionate with yourself. Things take time and you gotta test things. Not every single marketing initiative that you do is gonna hit the ballpark, right? Not every single Instagram post that you do is gonna get many eyes, not every single YouTube video that you film is gonna get a lot of likes or comments. So be gentle with yourself and don’t compare yourself.
Because it’s SO easy to compare. It’s easy to see somebody else who’s winning or who’s being successful, but you really don’t know what’s below the tip of the iceberg. You don’t know how much they’ve been working. You don’t know how many coaches they’ve hired, how many marketing agencies they’ve invested in. So don’t compare. Honor your journey, honor your movement from where you’re at to where you wanna go and learn from every step.
Hidden Myth Number Four: you don’t need a vision.
I want to invite you to look at the first three myths we’ve discussed and deeply assess where you’re currently at.
What are you standing on right now? What are your goals? What are your visions? What do you wanna see out of your business? Are you aligned in the way that your business is operating the offerings, the services, the products, make sure that they’re aligned to your strengths and that they’re aligned to the vision that you have for the way your lifestyle wants to live.
Are you taking action? Action. Action. Action. Action. Daily action. Daily action.
Even if it’s a little one daily action, who’s holding you accountable, who is making sure that the things that you said that like you were pumped about actually come to fruition and that you didn’t get analysis paralysis. You didn’t get stuck.
At the end of the day, once you undo your limiting beliefs around these four things, you’re gonna see that you’re gonna have a different business quicker than you expected. So please go ahead and comment below and tell me where you’re at in your business.
Today, we’re talking about something super important called a Wealth Strategy. That’s right. Why is this so important? Because it’s the foundation of your entire business.
What ends up happening with a lot of us who are holistic entrepreneurs, yogis, and service
providers is that we get so caught up in inconsistent one-on-one services or an occasional group, but not really having a stack of offers that work together strategically. I do want you to think about how you can get more clients with your time, but also while working smart.
As a business coach, I love to talk about offers, also known as offerings, because they are the foundation of you being able to show up as credible expert, who gets paid well to do what they love to do all day every day.
The 2 steps to making more money as a wellness entrepreneur…
Step 1: Play to your strengths!
Do you like to work one-on-one with people?
Do you like to be in group settings?
Do you like to speak in front of big crowds?
How do you like to show up?
It’s important to determine how you like to work so that we can makes sure you are comfortable, that you are going to shine, and that it is going to be fun for you. That’s it!
So once we understand how you want to show up, now we can start creating your magical business layer cake!
Step 2: Examine different revenue streams
Trade Time For Money
Although a lot of people say that you shouldn’t trade time for money, this is still a fabulous way to generate an income. And it’s an essential part of every offer ladder.
Plus, guess what? As wellness entrepreneurs, I am guessing that you love to work with your clients. You love to interact with them. You love to treat them. Are you acupuncturist, massage therapist, yoga teacher? There’s still such value in working one-on-one with clients or in a group setting. It’s okay to still trade time for money.
What’s not okay is relying on that being your wealth strategy. One-on-one, small group
classes, large classes, being a speaker. This is still trading time for money, and some are scalable, and some are not.
So let’s go over the ones that are limited, and also the ones that you can also charge premium
So, for example, if I want to get fit, or I want to get flexible quickly. Instead of going to group
classes or going to the gym on my own, I might hire a private teacher that way we can address my needs, my concerns, and my body. That’s going to cost me money. If I hire a trainer, if I hire a private teacher, I’m going to pay premium because it’s 100% of their attention on me.
So when you are positioning yourself as a one-on-one teacher, please make sure you charge accordingly.
Now, this is going to vary on your town, your city, your state, your country. Every time I’ve gone to Peru to teach whether it was yoga or Acro Yoga, or even Thai massage. I had to lower my prices a little bit because the currency there is very different, and I wanted to be of service for the people.
What I would charge here in Miami, where prices are a little bit higher, we have premium rates I wouldn’t do down there. So be smart on where you are and how you create your prices.
Next, determine how much value you’re delivering to decide on your price. This makes sure that your one-on-one prices can become up-leveled, and make it easier to charge a premium because you’re delivering more value.
Maybe your one-on-one work comes with a membership to your online yoga studio, or essential oils, a beautiful treatment, a tote bag, something that is going to allow you to raise your prices a little bit without also feeling icky because I know we’re of service and I don’t want to ever make you not feel like you’re showing up fully as a holistic entrepreneur.
So that summarizes one-on-one work. Pros? You give 120% of your attention on your client. Cons? There’s only one of you, which makes it very limiting. Typically, you could only take five clients a day.
I love group classes! I love people. I’m a group person. If you could just hug me. That’d be
great. Why? Because I feed off people’s energy. So for me, group classes is one of my favorite ways of working. Now, pro. Lots of people, lots and lots and lots of people can mean lots and lots and lots of
But depending on the situation, for example, when I used to own my yoga studio, yes, there was be lots
and lots of people for my teachers, but their pay rate was not all the money. Why? Because the model of being an employee isn’t the most fruitful.
Now, if you’re going to do group classes, always get people onto your email list and always, always, always have an upsell.
Cons of group classes is that obviously, you’re not giving 100% of your attention to one person. So maybe people won’t feel that 100% focus on them. But if you’re a good instructor or you’re a good service provider, guess what? You can still have great outcome.
In my yoga conferences, the Global Yoga Conference, and my Yoga Expo, sometimes the
teacher teaches to a hundred people. Obviously, there’s no way to personalize that, but there’s still a great way to cue, message, give information that can serve somebody at each part of their experience, their practice, or their journey.
But again, be sure to always have an upsell and always show up as inclusive as possible.
Small Group Private
Why do I love this one? Because it has a blend. You can still charge a high amount, and provide your clients the attention they need, but the difference is that it is scalable.
For example, I run two types of consulting and coaching. I do one-on-one work, and I do group work.
Now, when you’re doing group work, this means you have scalability. You are you to many. It’s going to give you a lot of potential, not only to connect but to also make great change. You can have a deep impact on people because you’re solving lots of problems, and there’s also a sense of comradery and union that gets formed for your members
This is where your knowledge is shared to many people. So now this becomes a product consumed by groups of people. This is where the most scalability and leverage lies.
I get this done through my online courses where people are consuming the material in a way that doesn’t take any additional time. When you create an online course, you complete it once and don’t have to add more work as more people join. There’s so much maximization potential.
So think about you positioning yourself out there in these four different ways so that you have a variety. You want to be able to help people in different ways so that you’re also supporting yourself, your self-care, connection to others, and your bottom line, which is your revenue.
Pick the one that’s going to give you the most money right away. Why? Because if you’re looking to grow your financial side of your business, then pick the one that gives you the highest revenue. That might not be your one-on-one. That might be a group. Now, this doesn’t necessarily mean teaching classes for low amounts of money. It could be a program. It could be a retreat. It could be a training. Now, this is what I love to teach! The potential to have scalable business through a group setting with also a nice price point. Teacher trainings, retreats, transformative programs, or group plus one-on-one. These all can have price points of a thousand and up. And it’s the best way to change your financial outcome without needing a ton of people.
If we look at the concept of pricing, we’ve got to see that if you’re like a Ferrari, or you’re a Louboutin, Louis Vuitton. You don’t need to sell a lot. You might only need five clients a month to double your income.
Now, if you need a ton of people to meet your baseline. It might take longer. When you’re creating your products, have a variety and think of it like a menu. When you go
to a restaurant, there are lots of things for you to choose from. And in the middle part of the menu is going to be chefs’ choices. So I want you to make your chefs’ choices for the day and see what product you want to promote. What do you want to create that makes sense for you? And you probably want to start at a higher price point.
So what can you put out there that’s worth $200 to $1,000? Is it a certification that’s specific?
For example, chair yoga or Reiki attunement. Maybe it’s a modality of massage. Again, this is where you also start showing up as an expert. So your confidence level, your credibility, your professionalism gets to shine through even more.
The last thing that’s really important is that I want you to do a goal. How much money do you want to make a month? So let’s say it’s about $5,000. Maybe it’s $10,000. If you are
trying to fill your calendar with 40, $50 an hour average, you’re going to need a lot of those hours. But if you can do a few that are $30, $40, $50 an hour, and a few that are $200 an hour.
Now you also want to make sure that when you’re creating your menu of services, that as you figure out what your monthly revenue goal is that we create the price points accordingly.
And then all we have to do is fill in the amount of students that we need per thing.
So let’s say you’re leading a certification. You are an amazing massage therapist, like my husband, and specialize in lower back. And you’re going to lead a certification training or give educational credits. Now, perhaps you do a one-day seminar. You charged $85 per person, and you get 10 people. That’s an $850 a day. Pretty cool, right?
Or let’s say that you are a yoga teacher and you have your E-RYT 500. You can give [inaudible
00:11:56], and you do a weekend that is for yoga teachers, all about adjustments, cueing, how to
become a better teacher. And you charge $250 for this because it’s only a couple hours a day. 20 people, you’ve got a $4,000 weekend.
So start looking at the possibilities of growing your offerings in a way that feels good to you, to where you’re at in your career. So when you’re doing your menu of services, see where you show up. Are you showing up as a credible professional that can give more value? Are you using your knowledge and turning it into a product?
Are you creating opportunities for people to really get an immersive learning experience from you, maybe through a retreat?
So this is your opportunity to shine in the way that you create your offers that match your goals, that provide the results. At the end of the day, we want everyone to look good, to feel good,
and to be good. I’m so excited to see what you put out there!
Deop a comment below if you have any questions, and please share if you think somebody can benefit from this blog.