What visibility ultimately is, is the ability to be seen or heard.
If you think about the different ways we can get visibility, they are vast options for achieving this online!
We have YouTube, Instagram, Facebook, Pinterest, TikTok, Podcasts and SO much more that are completely free resources where you can share your brilliance.
All of these platforms are able to give us “reach” which is exposure to audiences from all around the world.
However, this is not always the fastest medium to forward with, but it is an essential first step if you’re just starting out.
Another way that we have potential to achieve visibility is through offline platforms! This can mean speaking engagements, networking and collaborating with other entrepreneurs in your area.
When you’re creating your strategy for getting more visibility, it’s important to have a dynamic strategy between the two (even if you’re a digital entrepreneur!). Remember, visibility is the art of being seen and heard for the purpose of getting more people to know what you do, why you do it, and how you get it done. So reach for this from all angles.
Because when more people know what we do more clearly, it creates opportunities for you to be recognized as a reputable source of reliable solutions. In other words, visibility helps you create credibility and trust.
To close this out, you need to understand the most important piece of all to get visibility…
It’s not enough to share one-off posts about your services, only send emails when you have something to sell, and not nurture the relationships of people who have already indicated that they are hot leads of your products and services.
You have to be visible consistently.
Visibility is a long-game, and if you’re looking for short-term gains, you’re going to exhaust your entire warm network of potential buyers and not have a business to run after a year.
My biggest advice to you is to get excited about creating content. When you’re aligned with your mission and purpose, you can’t wait to share your brilliance with the world! Find that place to create from, and I promise, it’ll feel easier than it ever has before. It’s simply a commitment.
Be credible, be seen and heard about what you’re so passionate about and start growing your business. One video, one audio, one real one post at a time.
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