Make Money With Your Website Through Design – Passive Income

 

Today, we’re talking about websites that sell.

First of all, I want to make you money. But overall, when you’re creating a website or a landing page or any sort of marketing material, the steps that we’ll learn today are going to be very useful for anything else that you create in the future, because we’re going to have certain concepts in mind and we can just rinse and repeat. I’m all about being efficient and effective.

#1 Must-Have: Clarity in your customer journey.

If the customer is confused, they’re not going to buy. They’re going to leave. They’re out. Peace. 

People have the attention span of an ant, and the reason is your phone, your child, your distractions, all add up in life so we need things to be given to us quickly. I mean, we can order something from Amazon today and it will arrive in our house tomorrow or sometimes the same day. So we’re used to instant gratification. If that doesn’t happen on your website or on your landing page, a sales page for your product or program, then guess what? You’re toast.

It’s all about them. The client doesn’t want to really sit there and learn all about you, like read things that don’t pertain to them. There’s an emotional connection that needs to be made and I’m going to ask you, “What is the first thing that they see and feel?” Feel here is the magic word. 

So if you’re speaking to them on that emotional level versus a logical level, then great. But if you’re not, ask yourself, “What can I change? How can I connect with them?” and this applies to you if you already have a website or a landing page or if you need to build one.

So what makes a customer stay? Let’s map their journey. We’re going to look at this from the bottom-up. If you were making it all about them, then we really need to understand who they are.

#2 Must-Have: Appeal to emotion in your copywriting.

Emotion sells, right? Psychology Today, which is a very renowned magazine and who’ve actually knocked on just one study, but several studies about purchasing behavior, “Studies show that positive emotions toward a brand have a far greater influence on consumer loyalty than trust and other judgments, which are based on a brand’s attributes.”

A brand’s attributes are the “why” behind its existence. We’re creating a culture that indoctrinates your customer into feeling seen, heard, and loved.

For example, I worked with my client Poppy and Libby, and we were creating a website for their retreat business. When I opened this website, guess what happened? It was like fact, fact, fact, fact, fact, fact, fact, fact. So we had to recreate the entire site, recreate the entire marketing approach so that it was more why centered and made it easy for people to engage with, and ultimately, purchase from.

#3 Must-Have: Highlight your strengths in your Call To Action.

So if we know our potential customer’s problem, which means we know our client inside and out, we know their pain points, we know where they’re hanging out and not just like on social media or Instagram… then ask yourself “what are they willing to share?”, and then use those exact words to try to back out a unique value proposition to you and your skillset.

It’s not enough to just ask for the sale – Is your call to action clear? How are you moving your customer from where they don’t want to be, to where they want to be? Is it easy to take the next step, or are they confused? 

So this can relate to lots of different things, but mainly you want to know, “Am I helping my client take the desired action in easily identifiable ways?” 

One thing I learned from one of my teachers when I was in college is when you’re designing your page or any sort of marketing material, you need the eye to jump.

Meaning, if I’m not reading, I need whatever my eye is jumping to, to make a complete sentence related to the problem that I have that I need solving. 

So if you have these tiny headlines or if you have little words and you don’t have graphic elements or images that can also portray a message, then, again, you’ve potentially lost your client. So are they confused, are they lost, and is your map clear enough? Ask yourself that question.

Don’t be afraid to drive to the sale. Like sometimes we make it hard for people to buy from us, just make it easy. Sign up today. Get your product. Claim your offer. Have clear, concise call to actions. Drive the person to the sale.

Because once you make these shifts, you speak to them and help them overcome problems and objections. You create the flow of customer journey before you start, and you’re clear on the outcome of the action you want them to take, then you’re setting yourself up for success.

 

Join my FREE Facebook Group: https://www.facebook.com/groups/alignedandabundantentrepreneurmovement

Download my FREE Training: https://www.biz-yogi.com/free-training

 

 

 

How To Build A High Converting Sales Page

Today we’re going to discuss why a sales page is so important, and what the key pieces are to making sure you have the elements that can turn a viewer from interested into a client.

So people ask me all the time, “Ari, why do I need a sales page? Why can’t I just send people to my website?”

Well, let’s talk about the one main reason why you don’t want to just send people to your website – your website has a lot of exit strategies. Meaning menus, buttons, social media, all the things that could take a person from interested, engaged into “see you later”.

A sales page helps you to guide a potential through one goal, one offer, and one solution.

Now once you have a sales page, here are the main elements you need to get it to convert into sales!

  1. Consistent branding, colors, mood and imagery.
  2. Soft queues instead of really harsh and direct “buy this thing now” messaging
  3. Sales copy that speaks to the heart instead of to the logical brain
  4. Testimonials – share client love! 
  5. Add a video. Help people connect with you as a person, not a transaction.

And if this is your first time designing a sales page and you’re stuck, this is what I love to do with my clients. Drop a comment below and I’d be happy to answer your questions!

 

Join my FREE Facebook Group: https://www.facebook.com/groups/alignedandabundantentrepreneurmovement

Download my FREE Training: https://www.biz-yogi.com/free-training

 

 

 

What Does It Mean To Be Independent

To be independent. This word INDEPENDENT I feel gets used often and thrown around a bit. What does it really mean?

I write from this from England on the day the United States celebrates it’s independence from England which made me think quite a bit.

As humans we love independence. We love freedom. We long for making our own decisions and not be dependent on others for our livelihood.

Not only that, but as creative and holistic entrepreneurs we are drawn to be completely on our own, leading our businesses, creating our schedule and having the life we want because being independent is a top value we hold dearly.

What happens when you loose freedom and independence? How do you feel?

This word and feeling is something hundreds and thousands of people have lost their lives for. Who have given everything to be free.

What does this mean in your life and business? As you know to me as an entrepreneur they go hand in hand.

Freedom To Create

Having freedom to create is a gift that makes us human and those of us with ideas that want to be seen and heard are constantly on the search of how to get those ideas out and express.

This is why many of us turn to be instructors, coaches, creative entrepreneurs. Because of this calling to be independent to express and share.

What happens sometimes is that we are stuck not knowing what to do or how to do it so that our essence of freedom, liberty and independence is stifled under how to make this lifestyle and underlying value work. By the way, this is when most people call me asking for help and advice.

Dependently Independent

So knowing we are on this lifelong search for freedom and being independent, do you feel like you’re dependent on others to achieve your independence.

Let’s name some ways we are independent:

  • Financially independent – This is a dream come true for many of us yet we are dependent on clients (unless you’re a trust fund baby) to pay us to achieve this.
  • Relationship independent – If we’re married or single we’re dependent on others affection to fill this area of our lives.
  • Religious independent – This is a trickier one because many people do not have this freedom. But many are dependent on religion to serve as a backbone for their lives.

As the Huff Post states there are 2 types of independence and one is being free with rules. They used this quote “Any yachtsman knows,” he replied, “that in order to enjoy the freedom of the high seas, one must become a slave to the compass.”

So in order to have freedom and independence we are subject to being connected and tied to other circumstances to achieve the ultimate freedom.

Why This Matters

At the end of it all, your independence should make you feel happy, satisfied, proud and fulfilled. Whether it’s attached to others (like clients, income, spouses, and then some).

If you are not vibing where you are right now, if you feel stifled, over dependent or not connected to your highest self ideals, I invite you to do something.

First take time to make a call with me then check out my last post about the 9 Environments and do the wheel and the exercise.

Lastly, create a vision board of what it means to be independent to you, regardless of your external situations.

I leave you with a quote from Cicero: “What then is freedom? The power to live as one wishes.”

Always big hugs and thank you!!!

Arianne xoxo

The Power Of Essential Oils… I get personal.

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The Power Of Essential Oils

Here’s a the journey of how I healed and moved to being a believer in essential oils and yes I get a bit personal here.

I’ve used essential oils for years. Diffuse here, put in my cleaning products to be toxic free but I never really knew the power until I had my why essential oils moment. It’s not a story I share often but since I feel it’s so powerful I think it will resonate.

End of June this year was the worst month of my life. I’m not kidding.

I learned many lessons after this I’ll speak about in a moment.

What happened?

It was a very tense Monday night as I knew something wasn’t right with Pinky (my 14 year old Vizsla fur child). She had been acting pretty listless, more aloof and quiet than ever. I knew there was something wrong, that there was something big happening inside her soul.

Pinky had been my doggie companion for over 14 years. My soul mate, sister, child and sometimes mother. She was THE BEST DOG EVER. Famous in Miami Beach and loved by so many.

She was sick and her days were numbered but I wasn’t prepared for it. Yet I knew it and looked into her sad old eyes and told her “It’s OK. You can go to sleep now and I’ll be OK.”

The next morning you can imagine I woke up to a forever sleeping Pink The Vizsla. With a heavy heart we parted physical ways and I know she is still here with me.

Same week…

3 days later, in a haze of sadness and intermittent tears, as I worked on my computer during a normal day I suddenly felt a rush of warmth in my pants.

I thought I peed on myself or something as I wasn’t supposed to get my period and if so it was a lot of blood. (Sorry for the squeamish).

Having a mini freak out moment, called 2 doctors who said they couldn’t see me (frustration overload) I got myself up and drove straight to the urgent care where I found out I was pregnant… or was pregnant as heavy bleeding is a sign of something gone wrong.

SHOCK. FEAR. TEARS. LONELINESS. ALL THE FEELS.

What did I do? Called Marcel (my husband) like 75 times hoping he would get signal while fishing in the middle of the ocean. Then called my best friend and my mom.

I’m a strong girl. I’m used to weird medical things happening as I was born with an 1 in a million immune system issue called cyclic neutropenia. Since I was little I was used to doctors, hospitals, spinal taps and then some – independent and physically and emotional strong.

The stress was real and it was taking a toll by the minute.

I wasn’t prepared for this.

I went home in total disarray to lay in bed and cry and to basically experience a miscarriage. The pain was real. My body was having contractions, releasing what was inside. I don’t want to get too graphic but you can imagine the scene.

My friend Alina rushed right over and proceeded to cover me in essential oils. Vetiver to relax, Frankincense to help me meditate, Clary Calm for woman support, Peppermint for the nausea I was experiencing, Lavender to soothe. She pulled out all the stops. It was an apothecary of therapeutic oils on my body, in the air and in my system.

This all helped so much but wasn’t enough. 4 hours into the pain she made me a pill called the morphine bomb of essential oils. Lemongrass, Frankincense & Oregano DoTerra Essential Oils.

The pain vanished in 10 minutes. The contractions of turbulent waves went to soft waves and I could breathe again and actually stand without doubling over.

30 minutes later I was asleep and pain free to rest and recover from the experience.

Why I Believe

Now can you see why I went from being a casual user of essential oils to a hard core believer? I kept researching the other benefits, the possibilities to move into a more holistic lifestyle and started using oregano oil on staph infections, melaleuca on a little wart and skin tag & a little fungus on my foot. I use ylang ylang, roman chamomile and lavender at night to actually sleep and rest the entire night without waking up.

The possibilities are endless and I am excited to share them with you! Let’s increase our vitality and natural living. Join me on my journey as I join you on yours discovering the power of essential oils and healthy alternatives!

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The story of how it all started

Story Time!

Why Bizzy Yogi Started

I had a great convo yesterday with a potential client and she asked me – Ari I’m seeing so much of your stuff lately and wondering what you’re doing exactly. I’d like to tell you a story so you get to know me… and here’s the cool thing – I’m going to ask you the same! Let me know how you started your journey into doing what you do and why you do it.
 
I loved this question and it made me giggle in a great way. I’ve worn so many hats in this small human experience that I can see how one can ask this question. Not only that but I feel it’s important to share our story as it helps us see clearly once again where we are in life!
 
Reinventions are part of life. Transform into your next vision of you and how you want to lead your life. That’s exactly how this story begins
 
2 years ago there was an AHA moment when I was the owner of Trio Yoga when I realized I wasn’t playing to my own strengths or life goals. I was stuck inside a studio almost 7 days a week and feeling a bit miserable amongst the amazing community… no one really knew this but it was so. Depressed. Lonely. Un-Inspired.
 
What did happen (my aha moment) is that I re-kindled my entrepreneurial bug I was born with. It sparked the I WANT MORE LEADERSHIP! It was a bit shocking because I had been this laissez faire yogi traveling the world teaching, doing what I wanted, when I wanted and never had huge responsibilities other than making sure I was on time and taught a damn good class. I wanted to leave a mark that was bigger than 4 walls.

Have you ever felt that?

 
2 years ago Bizzy Yogi was born. My life changed forever. I finally allowed my brain to expand where it had never gone before as I had set limits and a useless story around WHO I was. It was how I could step up and create waves and make ripples that played in a larger way. By the way, this was some scary shit!
Fast forward to now.
What do I do?
Give ideas to you who are stuck in HOW.
Create a plan to you who love to follow a path.
Provide a color by number book of your business and brand.
Align your ideas to execution, hold you accountable for doing them and keep bringing clarity and truth to the foreground while slicing doubt away like a ninja.

And Yes, This Story Also Deals With Yoga.

YOGA = UNION.
AcroYoga = HIGH UNION
Samkya Philosophy for example. It’s a duality that can’t exist without the essence of working together. You have the witness and the doer. Consciousness with nature.
This is life and business. It’s the story I’ve written for how I work with my clients and really the basis for life. Why I created Yogi Hearts, Business Minds group on Facebook. Because it’s ALL ONE to me.
So see what’s really cool is I teach business and yoga with this ancient philosophy. After teaching Yoga & AcroYoga for close to 15 years I realize that it’s all the foundations you need to create and build your new iteration of you. I said to a student yesterday to change the position of her foot in triangle pose, she asked why… I said cause it affects the ENTIRE pose.
Yoga is the foundation of life. Asana is the seat. Poses are how you maintain strength and stability. Breath keeps you alive and fluid. Meditation provides clarity and space.
In business it’s the exact same process. Desire of your life is yoga. The idea is the foundation mixed in with values is the seat. The strategy is the asana which leads to action to keep the business alive (breath) and the meditation is being in flow connected to your higher vision.
I help you re-write your story according to this formula which keeps things so simple and yet can go so deep!

So whether you’re looking to re-align your business or your life, follow the steps above!

It’s almost as easy as 1-2-3. I’m so glad my client asked what I do! I help formulate how the above makes sense in your life and in your business. I see the truth and clarity behind it all with love and spirit as the basis for a new version of your desires turned into actions, sustained by a clear path.

 

Always if you need anything… I’m a click away HERE 🙂

Wisdom vs Advice

Wisdom vs advice?

I had never thought about this before honestly. I always thought to offer good suggestions was good enough until my mentor offered me the distinction. Good advice is telling people what they should do or need to do, and what you think is best. This usually means projecting your opinions and ways of doing things onto them. This works sometimes, and other times, well not so much.

As a coach, mentor, guide, for soul-centered entrepreneurs, I love this distinction. In yoga, wisdom, knowledge or understanding is buddhi.

“A loving heart is the truest wisdom.” Charles Dickens

Advice sometimes falls into the place of not listening enough and thinking you know what is correct for that person. Wisdom, on the other hand, comes from a place of kindness and deep listening to what the person really needs and reflecting back on them. Wisdom appeals to the heart and comes from a quiet mind thus appeals to a more emotional connection.

Like I mentioned earlier, I’m a guide. I’m one who can easily tell people what to do and how to do it. Efficiency is my middle name. Improvement and remodeling to make better are what I love to do. This so easily falls into advice and WOW I can tell the difference so much in the results my clients get. Not only that, I feel it too!

advice or wisdom

Wise advice

Wait, wait, wait. Didn’t you just say to step more into wisdom? LOL.

Did you read at my strengths up there? Of course, I had to find a middle ground- wise advice! This is the hybrid and honestly, sits so close to home.

Sometimes that deep listening and being a mirror needs a little bit of a mental shake. This is where wise advice comes from and can hit the target. Wisdom is introspective and really comes from a place of wanting the most good for your friend or client. Advice sometimes comes from a place of ego where you know best. Wise advice blends this and says “Hey, I know something about this and after listening to you I invite you to consider this option instead”.

The minute I began to work that into my life there was a sense of feeling light and abundant! It was magic to see the transformations vs seeing walls of defense when the advice didn’t sit well. In this blog post I wrote I mention being allowed to shine… so stand up and shine with your knowledge in a generous way, a kind way, and a smart way!

Now it’s your turn!

Take a look at where in your life you can shift this in. Is it in your classes? Your coaching practice? Or maybe personal relationships with friends, partners or family.

It’s never too late to shift ourselves and create some better vibes that lift everyone up together!

Namaste!

PS: Remember if you want some wise advice on something you are going through, join my FREE Facebook Group where you can share and be part of a community where we all grow!

Growing your business. Let’s play a disappearing act said no one but me.

Growing your business. What does it mean?

This is where we all what to be… in the growing your business mode. I feel like I am there constantly and this is a great thing but sometimes it doesn’t go the way we envision it. Remember one of my last posts Analysis Paralysis?  You would think I am a freaking activating, mind moving, business savvy business mentor and I don’t fall prey to that kind of stuff. Well, HELLO to my disappearing act because that exact thing I wrote about happened to me. I’m in growing my business mode, so why did I disappear?

For the last few weeks, all that I have been doing is discerning what I want to tackle and not. Looking at the bigger picture, listening to what I want and do not want. I’ve been meditating, connecting with my desires, listening to webinars… and… and… wait where are my clients? Where are my webinars I had scheduled? Where are the Facebook ads I had started?

What really happened…

Ok so here is the truth. I took on more than I could handle. My business actually grew by a MASSIVE leap when I said YES to becoming the new owner of The Yoga Expo. The Bizzy Yogi just got bizzier. First of all, let me be super grateful about this new venture and to the opportunity, I am now presented with. I am so incredibly freaking proud of myself for taking on such a huge venture that totally has changed my life. So this is me reconnecting to my initial intention to create a tribe of amazing yogi hearted, business savvy entrepreneurs who want to change the world one OM at a time. The disconnection actually allowed my business to not just grow, but to bloom.

Because of the time I took to stop, breathe, manifest, I allowed this massive opportunity to enter my life, and yours also. What’s so cool is that now I will share what it’s like to put on a 3000 person event. This is also an opportunity for you to grow your business also by stepping up into areas unknown and having the support to just do it.

Growing your business painsSometimes in order to grow your business, you have to disappear

What are the bigger lessons here? There are several:

  1. Taking on a new responsibility doesn’t mean letting go of everything else
  2. Having a mentor to grow your business helps (will talk about this more)
  3. It’s OK to disappear as long as you do it for a bigger reason and not because of fear
  4. Seeing opportunities in life as your teachers and making you step out of your comfort zone only come once in a while
  5. Be proud of yourself no matter what!!!

The result

Now that I am fully in the flow and see my business in momentum, I am here for you once again! I know everything happens for a reason and I want to tell you how growing a business can be some strange happenings that sometimes we think are not good for us, then low and behold, they are!

How does this impact you? Let’s find out!! Schedule a call with me and see how you can see your business grow. I love hearing about why you do what you do, where you are in the process, where you are in your vision and what the plan is to get there. It’s about being in flow and listening and processing. All part of this beautiful journey.

Get Your FREE Discovery Session Here >>> http://bit.ly/BizzyYogi

Namaste!

Arianne

Creating Fulfillment In Your Business & Life

Fulfillment: What Does That Mean

It means literally being full & filled. We can all do so many things, help so many people, and we can also feel very empty. Fulfillment isn’t something you need to find instead it’s something you create.

“Only those who have learned the power of sincere and selfless contribution experience life’s deepest joy: true fulfillment.” – Tony Robbins

Do you wake up every morning and get so excited for what you have to do because it fills your soul?

 

I know about this feeling and I am going to tell you how I actually lost it even though I am in the yoga business.

 

About 2 years ago I had an A-HA moment as my friends and I like to call it where I just had no desire to teach, to go to the studio, to tell people to do a warrior one. I was pretty sure I was put on this earth for more than this focus on physical practice.

 

And you are saying, 2 years ago Arianne? YUP.

Sometimes it doesn’t decades of feeling the funk to wake up.

 

This I learned as it relates to seasons.

 

In my health coaching practice I often tell people that they have to eat like the seasons – winter you hunker down, spring you wake up and detox, summer you feel light and full of energy and fall it’s when you prepare and integrate more.

 

This is the same for your business and fulfillment.

fulfillment

WINTER

 

I went through the shit, I was depressed, not motivated (and for those of you who know me I am motivation bunny) and I honestly feel was letting dear relationships fall.

 

Suffering was my M.O. And yes, yoga teachers can feel crappy sometimes.

 

Not only did I feel crappy, I wanted to quit! I tried but something told me keep going.

 

That was fulfillment knocking at my door saying Ari get up and wake up!

 

SPRING

 

Just like you read above spring is discovery time, when we need to detox from the winter blues and when we re-emerge from the funk it’s time to party.

 

Transformation is rough sometimes as it brings the pain level up that the freedom feels like you had a huge realization. Can you picture a phoenix rising up from the ashes?

 

Fulfillment , lifestyle and business go hand in hand because when you allow yourself to have this transformation all of this will blossom.

 

Give yourself permission to change, to shift, to transform in your business and life. Spring is when you can reinvent and make exactly what you want.

 

SUMMER

 

So when I said that spring was party time no comparison to summer’s bounty. Right now in my mango tree there are over 1000 mangoes and last year that same tree was barren.

 

What did I do to make this tree bloom and have a massive abundant season- well I fertilized it, gave it tons of love and pruned it. Sometimes we need to cut out all the stuff that’s preventing us from our abundance.

 

So what I said earlier regarding the moment where I was in really down and not feeling fulfilled… well I made the necessary shifts, allowed myself to give up anchors and invite new experiences.

 

The way I related to situations and people radically changed and it empowered me once again to have creativity and focus.

 

Summer for me is the time where I can explode into abundant living both in my business and in my personal life… and obviously eat mangoes galore!!!

 

Let summer be this time for you! All your hard work, the crap, the transformation, the bloom will show in productivity and growth. I am so happy to enjoy this summer in the growth of my business and let all the fruits of my hard work both internally and externally really blossom.

FALL

Integration!!! This is when we re-stuff ourselves with all the goodness we need to be in full integrity with everything we do and how we do it. We learned hard lessons in winter, we allowed the phoenix to rise in spring and we ate the delicious fruit in summer.

Everything in life and business is a cycle that keeps looping year after year, day after day and lifetime after lifetime. Everything I do in my coaching space is about finding the parallels between yoga, spirituality & business to find a fulfilled life with joy and purpose.

Remember your first downdog or first handstand? It’s the same thing!!! It’s the moment you realized how freaking hard it was to get the pose and feel comfortable in it before doing variations. Business is the same exact thing.

 

Fulfillment is just a season and a decision away. Let your life be guided with spirit and with authentic purpose that leaves you literally feeling full.

 

I am perfect and complete. Everything is perfect and complete. We are all perfect and complete.

 

I would love to hear how you create fulfillment in your life and business and if you are stuck I would be honored to guide you! If you are ready to make a change, make your life resonate with your desires then take action and schedule

Fill your life with love and abundance.

Hugs!

Arianne

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