Myths With Internet Marketing – Truths and Reality That Can Derail You 😬
So, I’ve been thinking about a few things lately. The transparency in the online space can be a little muddled.
The cool thing is that there’s a huge, epic ton of potential and possibilities — you could literally reach thousands of people in a minute. You can do a TikTok, bunch of people watch it, and automatically you have a bunch of eyeballs on you… but this is the thing: If you don’t have a strategy, if you don’t have a way to move those people somewhere, or engage with them somehow and keep them in your ecosystem, then one-time-view can turn into absolutely nothing.
So, first of all, the online business game, you’re playing for the long haul, right? You’re creating the content so that it starts compounding. Another thing is that people will say, “Generate a six-figure launch.”
And it’s like, “Yes, and tell me exactly how many hours you sat in front of your computer, hustling and creating the graphics and how much money you spent on ads that didn’t work, and how many coaches you’ve hired because the last strategy didn’t work?” And this is where I think a lot of that transparency is not being shared. It’s not being talked about.
And I’m just getting frustrated when I see all these ads that promise you overnight success, “Without having to do this, and without having to do that.” You have to do it.
I’m sorry, I’ve been in this space for a long time and I don’t know a single one of my friends who are seven-figure entrepreneurs who don’t run ads. I don’t have a single friend who doesn’t have some sort of an online community. I don’t have a single friend who doesn’t focus time and energy to create content and being on platforms and being visible.
So, here’s the thing, if you’re really invested in winning at your business, whatever that means to you. If you want to hit five-figure months, there’s a bunch of stuff you need to do. And in order for you not to drive yourself crazy, I suggest a few things:
One, have somebody that knows more than you so they can at least tell you, “Hey, this is what worked for me. And it can work for you. But guess what? I can’t make you any promises.”
I can’t make any promises to my clients. I can make their lives easier. I can make the trying and answering the questions move things way faster. Like for example, today, one of my clients was like, “Hey, how do I find trending sounds for reels?” I was like, well, actually Instagram is favoring creators right now. So let’s focus on you sharing some original content. And because at the end of the day you can’t just win people over by lip syncing all the time. And talking over somebody, saying something that has absolutely no meaning. So talk about the stuff that you’re freaking knowledgeable about. Let people know what that sounds like. Like, what is going to get them where they need to go quicker.
Second, one strategy can’t work all the time. You have to be flexible and you have to be on it and you need to learn skill sets. That’s right. You need to learn skill sets. And this might look like doing stuff you don’t like. I do stuff I don’t like all the time for my business. Like, don’t you think I’d rather just be coaching all the time, versus perhaps making the funnel and doing all the tech and sitting in front of the phone. And sometimes that stuff isn’t fun, but guess what? I get to do it. I get to do it because I know it’s going to help my clients.
Third, allow yourself to be messy. Allow yourself to have breakdowns, allow yourself to be like, “Bah, this sucks!” But also allow yourself to celebrate the wins. Even if they’re small, even if they’re small. And today, one of my clients was like, “You know what? The content that I am putting out, even though it’s not perfect, or even though I messed up saying the certain thing, a lady commented on it and she wants to know more about what I do. And she says that she really enjoys my content.” She’s like, “I’m going to take that as a win.” Entrepreneurship is not for the faint of heart.
So, if you’re in this journey, make sure you’re in it for the long haul, stick with it, keep learning things, keep seeing what the trends are and answer this question: “What’s your five year vision?” That’s really important.
And truth is, I don’t know what the heck’s going to happen in five years. I have a desire of what I would like it to look like. But for example, two and a half years ago, and I gave birth to a baby. So ask me about three and a half years ago, if I knew that was going to happen. So my five year vision, three and a half years ago, was actually really different than what it is today. And the business model that I was building that time is really different than what it is today, because life changes.
So have a vision, have a goal. I’m Ugh, like so keen on that because I love to help my clients create life designs so that their business matches it. But be flexible, and understand that not everything happens all the time, the way you want it to happen. And also allow yourself to expand beyond what you think is possible. So when we see marketers saying, “Hit your six-figure month.” Know that it really is possible. And that there’s a lot of work that goes underneath there. There’s a lot of stuff that they’re not sharing right off the bat because it doesn’t “sell”.
Me telling you here that creating funnels and spending money on ads and doing all these things, you might be like, “Oh, I’m so discouraged.” But don’t be, don’t be because you get to do that. You get to create this business that you love. You get to make an impact on somebody else’s life through your own business. And most of all, you get to be empowered in the process and allow yourself to really be vulnerable through all the movements. So I wanted to say that today because it’s important. It’s important that you hear, it’s important that you don’t listen to just promises of this grandeur, without even having tried things, that without even knowing what is possible and without even knowing the ins and outs.
So, leverage the power of information as you have so much in front of you. Don’t go and just hire an agency to do things for you because they don’t know you, they’re managing a thousand different clients. You can learn a lot of this stuff. You can be in the driver’s seat of a lot of the aspects of your business. And it doesn’t mean you’re going to do it forever, but it means you get to do it now and you get to be empowered in that process. So, go rock your business, go start the thing that is hard, go and connect with somebody that can support you. And if that’s me, amazing, and you can find ways that you and I could collaborate from a thousand YouTube videos, okay maybe not a thousand, but a bunch of YouTube videos that I’ve done on how to grow your online business, do my challenges that I run on a monthly basis and to my free content that I’d love to share on all the platforms. So I hope this was helpful for you and I’m rooting for you. Bye.
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Making Your Content WORK FOR YOU! (AKA Get You Clients)
Are you tired of your content not doing what you want it to do? Like, get clients? I get you.
Today, we’re going to go over a very simple strategy that I use all the time to know exactly what to post, why you’re posting it, what the result you want it to be. And then how you can use this content to help you communicate and spread your message all over the interwebs.
I’m Ari, your business and digital marketing coach and today, we are diving a little bit deeper into this magical world of content!
When I say content, let’s just pre pre-frame this. This is basically you as the expert, you as the knowledge bringer, you as the source of the information that you want to divulge. So understanding that, I want you to go into your, as I like to call it, your bag of tricks from Felix, the cat, and start thinking, “Oh my gosh, I know so many things that can help people. This is how I’ve been helping my clients. These are questions people ask me all the time.” Start thinking about things that are relatable, that not only make you feel like the superhero, but that really relates to the problems, needs and goals, visions, and aspirations of your ideal clients.
So based upon that, knowing that really the only thing that matters is them, then that’s where we start creating content. And if you’re stuck, you can just go ahead and go to my link and grab my 90 days. It’s called the Content Pro Marketing Guide, where you get 90 days of different kinds of posts done for you, ideas, all sorts of fun stuff, and planning templates. I digress.
Back to your content. So I want you to really come up with the best and most joyful things for you to talk about. What lights you up? What gives your clients, your potential clients, the best results? If you’re a gut and hormone expert, well, let’s talk about the foods to avoid, the myths, the things that happen as you get older as a woman, the different kinds of combinations of food plus exercise, the things you can do for breakfast, the movements, the type of cardio versus weightlifting versus supplements. There’s so much for you to micro-pull.
And nowadays, content, as we know, it’s got to be a little bit faster because people’s attentions are being pulled in a thousand different directions. I call it the adult ADD factor from social media. (Thank you, Instagram and TikTok.) “What is that?”, “What do I want to promote and sell this month?” So if you understand these things, then all the content you basically work backwards. I like to reverse engineer things. So if you work from here, your goal and you shoot it backwards, then guess what? The content all creates breadcrumbs for when you’re in your sales moment, launch moment, because you don’t always want to be selling. It’s like value, value, value, ask, ask. Value, value, value, give, give, ask, ask, ask, ask, ask. Value, value, value, value, ask, ask, ask, ask, ask.
We need to have waves. This is why I like to call business the way I teach is a flow. So these are waves where we are giving, receiving. And you know that, in this name of the game, sometimes the more you give and the more that you show up as this wealth of information, the more you receive. What I also want you to consider is this is going to be a compound effect. Meaning, the content you do, two or three months ago, people are seeing it for the first time then they’re may be seeing the second piece, then the third piece. People have to see you and consume your content, your emails, at least 17 to 20 times. This is how far from our traditional marketing, where it used to be like seven to ten exposures. That’s massively changed.
So what I want you to consider is that it is your time to be a consistent bringer of information, of help, of ways that you can support your clients through whatever transformation they are going through. If you are a financial planner and your clients have a mess in their finances, they’re not doing their bookkeeping, they’re not budgeting. Then what are ways that you could help them so that ideally, cha-ching, your magical product, maybe it’s like budgeting and organization of your money 2022 is the focus. Knowing this will help you feel at peace, feel more confident, feel connected to exactly the steps that you need to do in order to get the results that you want. But we have to start from the backwards.
Now, here’s a separate piece. You’ll see in Content Pro that I have different themes for the month. One of those might be growing leads or connection. Now, these two is where your funnel comes into place, because if you’re just doing content for content versus content for purpose, and you don’t have a way to streamline a viewer into a potential buyer, then we’re just leaving people on this platform. What you want to do is pull people off the platform and you’ll see in the contents of the captions that I’ve written, like, “Go click on my link, click on the URL.” Here is where you’re going to be able to move a viewer into somebody that registers for your freebie, or somebody that registers for your webinar, or somebody that joins your five day challenge, or somebody that joins your Facebook group or WhatsApp group. Wherever you are, either building community or moving people into your marketing ecosystem, you want to be cognizant that there’s certain assets you want to have so that we have a strategic plan of what’s called our customer journey.
I can talk more and more about this, but for that, you should download Content Pro and start taking action (I promise, you’ll learn more that way than by reading!). And it’s going to give you a better picture of this whole digital marketing landscape and you as a content creator, but you as a business owner as well.
So I hope this was useful. Make sure to subscribe, comment, like, and let me know if you have any other questions that I can support you with. Once again, see you. It’s Ari and let’s make it a great day!
First of all, I want to make you money. But overall, when you’re creating a website or a landing page or any sort of marketing material, the steps that we’ll learn today are going to be very useful for anything else that you create in the future, because we’re going to have certain concepts in mind and we can just rinse and repeat. I’m all about being efficient and effective.
#1 Must-Have: Clarity in your customer journey.
If the customer is confused, they’re not going to buy. They’re going to leave. They’re out. Peace.
People have the attention span of an ant, and the reason is your phone, your child, your distractions, all add up in life so we need things to be given to us quickly. I mean, we can order something from Amazon today and it will arrive in our house tomorrow or sometimes the same day. So we’re used to instant gratification. If that doesn’t happen on your website or on your landing page, a sales page for your product or program, then guess what? You’re toast.
It’s all about them. The client doesn’t want to really sit there and learn all about you, like read things that don’t pertain to them. There’s an emotional connection that needs to be made and I’m going to ask you, “What is the first thing that they see and feel?” Feel here is the magic word.
So if you’re speaking to them on that emotional level versus a logical level, then great. But if you’re not, ask yourself, “What can I change? How can I connect with them?” and this applies to you if you already have a website or a landing page or if you need to build one.
So what makes a customer stay? Let’s map their journey. We’re going to look at this from the bottom-up. If you were making it all about them, then we really need to understand who they are.
#2 Must-Have: Appeal to emotion in your copywriting.
Emotion sells, right? Psychology Today, which is a very renowned magazine and who’ve actually knocked on just one study, but several studies about purchasing behavior, “Studies show that positive emotions toward a brand have a far greater influence on consumer loyalty than trust and other judgments, which are based on a brand’s attributes.”
A brand’s attributes are the “why” behind its existence. We’re creating a culture that indoctrinates your customer into feeling seen, heard, and loved.
For example, I worked with my client Poppy and Libby, and we were creating a website for their retreat business. When I opened this website, guess what happened? It was like fact, fact, fact, fact, fact, fact, fact, fact. So we had to recreate the entire site, recreate the entire marketing approach so that it was more why centered and made it easy for people to engage with, and ultimately, purchase from.
#3 Must-Have: Highlight your strengths in your Call To Action.
So if we know our potential customer’s problem, which means we know our client inside and out, we know their pain points, we know where they’re hanging out and not just like on social media or Instagram… then ask yourself “what are they willing to share?”, and then use those exact words to try to back out a unique value proposition to you and your skillset.
It’s not enough to just ask for the sale – Is your call to action clear? How are you moving your customer from where they don’t want to be, to where they want to be? Is it easy to take the next step, or are they confused?
So this can relate to lots of different things, but mainly you want to know, “Am I helping my client take the desired action in easily identifiable ways?”
One thing I learned from one of my teachers when I was in college is when you’re designing your page or any sort of marketing material, you need the eye to jump.
Meaning, if I’m not reading, I need whatever my eye is jumping to, to make a complete sentence related to the problem that I have that I need solving.
So if you have these tiny headlines or if you have little words and you don’t have graphic elements or images that can also portray a message, then, again, you’ve potentially lost your client. So are they confused, are they lost, and is your map clear enough? Ask yourself that question.
Don’t be afraid to drive to the sale. Like sometimes we make it hard for people to buy from us, just make it easy. Sign up today. Get your product. Claim your offer. Have clear, concise call to actions. Drive the person to the sale.
Because once you make these shifts, you speak to them and help them overcome problems and objections. You create the flow of customer journey before you start, and you’re clear on the outcome of the action you want them to take, then you’re setting yourself up for success.
Today we’re going to discuss why a sales page is so important, and what the key pieces are to making sure you have the elements that can turn a viewer from interested into a client.
So people ask me all the time, “Ari, why do I need a sales page? Why can’t I just send people to my website?”
Well, let’s talk about the one main reason why you don’t want to just send people to your website – your website has a lot of exit strategies. Meaning menus, buttons, social media, all the things that could take a person from interested, engaged into “see you later”.
A sales page helps you to guide a potential through one goal, one offer, and one solution.
Now once you have a sales page, here are the main elements you need to get it to convert into sales!
Consistent branding, colors, mood and imagery.
Soft queues instead of really harsh and direct “buy this thing now” messaging
Sales copy that speaks to the heart instead of to the logical brain
Testimonials – share client love!
Add a video. Help people connect with you as a person, not a transaction.
And if this is your first time designing a sales page and you’re stuck, this is what I love to do with my clients. Drop a comment below and I’d be happy to answer your questions!
There are four different layers when it comes to creating visibility strategies.
Layer #1: Let people know who you are, what you do.
Layer #2: Let people know how that relates to them and the way in which you are going to make their life a little bit easier, simpler and more successful.
Layer #3: Giving people free valuable content you’d like them to engage with.
Layer #4: Promoting your programs and products.
The beauty of having all four of this layers work together is that you take someone who doesn’t have an idea of who you are, show them what you to, let them know how you can help them, build trust through sharing your expertise, and ultimately give them the opportunity to get your solution to their problem by becoming a client.
Once you have this layer cake in place and working together, the next step is to develop a freebie so you can collect your follower’s emails in exchange for a free gift!
This free gift can be something like an ebook, training, downloadable template, planner, challenge, or even a quiz.
When we’re trying to be visible on social media, we have to keep in mind what it was invented for: connection.
The more visible you become, the more calls to actions you should share to invite people to take the next step with you. This could be inviting them to download your freebie to join your email list, asking them to join your Facebook group, sharing the opportunity to hop on the phone for a Discovery Call, or participating in an upcoming workshop or challenge.
By becoming more visible, you’re generating potential leads. Don’t underestimate how big this opportunity is for your business!
Are you ready to align your brand? This blog is going to teach you exactly the right steps to have clarity in your mission and vision. We’ll do some of the work together so that you can have a new foundation to grow your business from. Remember, the vision and mission is the key to unlocking your marketing, your offer creation, the way you do what you do.
Brand presence is key in growth, but it’s hard to create a brand without knowing the key pieces.
Key element #1: why you do what you do.
Always start with this. When we have our why, people automatically are attracted to us, drawn to us whether it’s us as a brand or us as a product.
Key element #2: how does what you do help you impact the world in a positive way?
What is the level of impact that it’s creating? And what vision do you have?
Key element #3: write out your vision and mission statements.
What message you think will make people from not a customer into a customer? What is your intrinsic magical unicorn skill set that’s going to help people go from here to here? I call it going from boring island to party island.
Key element #4: define your brand values and pillars.
This is your colors, your mood, and the general culture of your brand. Keeping these consistent is key in attracting the ideal customer for your products and services.
Key element #5: establish your goals.
You have two have two types of goals. #1 – your monetary and growth goals. #2 – the goals you want to help your clients achieve.
So prep before you build, know your ideal client, and get the message conveyed correctly, based on your goals.
Key element #6: creating your content.
How are you speaking to your clients? This is a whole other world that we can get into in what’s called niching down and understanding your client avatar.
What I want you to do is just embody, embody your ideal client. Who is this person? Who do you want to serve? And don’t say everybody. Really find one person who you’re like, “Man, if I could help a woman like this single mom or if I could help a man or a woman in their late 60s who their body is suffering from pain because they’re pro athletes or they were pro athletes.”
Really embody that person so that we can create the right content that shows we can solve their problems.
Be yourself. You don’t have to create a business or a brand based upon this person who you think should be out there. Really be you. I want you to showcase your new brand, mission, and vision.
I want to take you through a journey of how to grow your business in a way that is aligned to your soul and creates a bigger impact in the world, but also gets you the most consistent revenue streams (so you can run this business for longer without burnout!).
The most important revenue stream for a wellness entrepreneur is…
Monthly recurring revenue!
And why do you ask? Because it creates a consistency in the income that you earn, and also a sense of security that ignite the foundation in your first chakra.
So let’s talk about three different forms of monthly recurring revenue…
One: Memberships
If you own a yoga studio or you are part of a gym, you know that when somebody creates or signs a membership, you’re like, “Yay, they’re committed,” right? They want to be part of your business day in, day out for months to come.
The beauty of a membership is first of all, that commitment part. Second of all, it’s also the fact that you are getting this predictable income.
Now, a membership can come in all sorts of different ways. Think of all the different memberships that you’re part of. Think Amazon, Netflix, your Yoga studio, your gym, and if you can think of more, put them down in the comments below. You can have a broad range of membership types for your different service offerings.
Two: Pre-selling Packages
You want to have your membership-based something and you might consider having a longer high-end package that has a higher price point, and that if people are doing payment plans, the payment plan is a little bit more expensive than if they were to pay in full.
Now you can sell maybe a four-month or a six-month or a year-long coaching, wellness, yoga, insert your specialty here, package. There’s a difference between a membership because in a membership, what people are getting is just auto renew, right? Versus a monthly payment plan.
Three: Passive Income
And that might be, for example, if you’re part of a network marketing. I’m part of doTERRA. You can create a steady stream of income that is based on monthly orders from customers. It’s not a membership, but you are creating a potential monthly recurring revenue based on volume of sales.
I know that network marketing is a little bit different than our traditional business models, but it’s still worthy to mention because it’s growing. It’s very attractive to a lot of us in the wellness space because we can promote products that we believe in. Don’t take it lightly that you can make a good living from it, but you do have to work your butt off like all businesses.
Now, these three monthly recurring revenue streams of income to me are like the golden nugget at the end of the rainbow or the pot of gold at the end of the rainbow. There’s different ways that you can create memberships that are product based, that are service-based, and the different price points. Connect to your strengths.
You’ve probably heard a lot of business coaches and consultants explain why having a niche is so important, and today I’m gonna break down the real ways that having a niche can transform your business.
And I’m not even going to talking about niches – I’m going to talk about hyper niches.
And why is a hyper niche better? Let’s take the wellness niche for example. Even though you might have tons of certifications, you love to do Reiki, pilates, yoga – being able to solve all the problems and trying to help all the people is going to make you like a small dot floating in the ocean.
The last thing you want to do when you start your business is float around.
You want direction, you want guidance. And the best way to do that is finding a specific way that you can support your community, your potential clients, your existing clients, in a way that is also tied to a strong foundation within you.
For example, I have a client who when we started working together, she had two different offerings that or services we might say that were pretty awesome. She had a membership at $19 and 99 cents a month, and she also had private clients.
So when we started working together, the first thing she asked me was, “Hey, is my social media content clear as to who I’m helping and what I do?”
The answer was no. And I said, “Look, you know, it’s crazy. I’ve been a yoga teacher for almost 20 years and I understand your content, but who are you talking to? Are they newbies? Are they trying to heal themselves? Are they in a part of life where they wanna advance their practice?”
So we addressed that first and then she’s like, “Well, I also love to teach meditation. And I also love to teach how to use props and I really wanna teach their therapeutics.”
So this is a niche within the yoga niche. The industry is wellness, but niche is yoga, but the hyper niche is the add on of energy work and transformational coaching.
So what we did is created a signature system. It is her specific way of doing what she does and feeling really joyful about it because now she doesn’t have to segment herself.
When you specialize, you start showing up as an expert, as a credible source.
Public Relations – you can start being featured as the expert on fasting the expert meditation teacher, the expert therapeutics.
Collaborations – you now have a great way of showing up and saying, “Hey, this is how I work. This is my specialty. This is how I do what I do.”
Purpose – your brand now has a message that comes from your core values.
Now I know you might have a hard time figuring out your niche, so I’m gonna give you three easy steps.
Ask yourself, “What brings me the most joy?” and start with that.
Then ask, “What’s closest to the cash? What’s the lowest hanging fruit? Who can I collaborate with right now?”
“How can I show up as my most authentic self?” This is where you think about what your ideal working environment is, what you want your schedule to be like, and what types of clients you want to serve.
Having your niche, having your specialty, creating your specific way of doing what you do will help create the way you market yourself, the way your brand is positioned and the way you show up as the expert, you are so that you can charge a word earth, bring more clients and do it with ease… versus feeling scattered and potentially overwhelmed.
So I want you to take action! I want you to draw this big circle of the world of your niche, and I want you to draw smaller circles, smaller circles, smaller circles until your circle is small enough that you fit in a hyper niche.
For example, power yoga, Aang yoga arm, balance expert fitness fitness for women over 40 fitness for moms over 40.
Because nowadays, people’s searches are hyper focused.
When I search for things for my baby, I don’t just search for baby toys. What do I search for? Montessori style toys for 18 month olds.
And then I get the content that I need for that specific problem. And what comes up? YouTube videos, Instagram accounts and blogs.
Allow yourself to have your big vision picture to have your niche within that. We can always shift and move, but start somewhere with focus and attention because this is where your money lies. They don’t say the richest is in the niches for nothing. So allow yourself to have this moment of clarity!
Today we are going over the eight pillars of a profitable online business and how they work together.
So most of you know, maybe you didn’t, but I’ve been a yoga teacher for almost 20 years. And why is this important? Because yoga means union. So everything in the way that you show up online to the webinar that you create, or sales page that you write, or the email that you send all has to have cohesion. They all need to speak to each other in a way that is very much not only aligned, but in order sequential.
So let’s dive into what these are, and how they can help your business!
Pillar #1: Visibility
Let’s talk about the elephant in the room – social media.
Everybody consumes some sort of social media, so this is where we can begin to work on the visibility aspect of your business.
Why is social media gonna help us be profitable? Well, first of all, you are an expert service provider. You are really good at what you do, and probably really enjoy doing it. And this is exactly what we wanna highlight when you’re visible on these channels.
Second of all, it’s free! If I go live today, I can reach hundreds of people, potentially even thousands of people. If I make a reel or TikTok, I can reach thousands of people for free. I also have a group of over 600 people. I have a friend list of 5,000 people. These are all people that know who I am, what I do, and how I do it. Not every single one of these people is a buyer, but they might refer you.
By working on your social media visibility over time, you can show off your credibility, build trust, share your expertise, support people, and connect with them. And the more that we do this, the quicker it’s gonna be to overcome object, objections and obstacles of why people should work with you.
Pillar #2: Lead Generation
If you’re just leaving people on Instagram or on Facebook or on TikTok, and there’s no next steps for them to take, then you are essentially creating content for nothing. So we wanna be able to guide people on their next steps, which means that you wanna have a lead generation strategy in place to successfully move potential customers from visibility to action.
For example, today, I was talking to my client about how we’re gonna be growing her email list. And there’s a rule of thumb that I work with with all my client is grow your email list as often as possible with quality amazing people.
We then have this great opportunity to now collect data, communicating consistently with your potential buyers, which ultimately creates opportunities to grow your business.
So how do we do this? We create lead generation pages which can typically be free resources like a guided meditation, ebook, challenges, a quiz, templates, and so much more.
We’re not giving away the, the, the farm here, but we are giving away enough to create an emotional response to wow them and show off our unique genius!
You might think, “they’re just giving us their email.” But then we’re creating backend strategies to support the growth and connection you need to be able to turn them from an audience member to a paying client.
Pillar #3: Sales Page
A sales page is a way of selling your program, course, product, service, or even retreat. It’s a page that’s designed in a specific way to give people the opportunity to work with you.
There’s very specific ways that we write the sales page, but number one, it’s very heart driven and emotionally centered.
The idea behind this is that if I connect with you on an emotional level through my writing or a video on the sales page, then we are opening up the opportunity for people to be committed to their growth, to their transformation. And we are the vehicle. We have to speak from a place where our program, our course, our coaching is their way to get there faster, and ultimately get there in the most supported way.
Pillar #4: Connection
Number one is what are you selling? What are your services? What are your products? How are you selling them? How are you marketing? And how you’re selling them is related to how you’re connecting with people.
All of these pillars are a part of a beautiful cycle of us working diligently consistently to develop trust, to develop connection, to ultimately generate revenue.
Whether you’re creating a webinar, hosting an info session, giving a live class or presentation – we have to create opportunities for 1:1 engagement where we can help our potential clients connect on a deeper level with us so we can give them a more profound transformation by working with us.
Once we start growing our email list, we email people consistently with content that we’ve created for our social media, our YouTube, you see, this is all turning into a nice, beautiful cycle.
Today we are going to deep dive into hidden myths that honestly, I wish somebody would’ve told me when starting my journey in business.
If you’ve read some of my other blogs, you’ll notice that I really love to talk about foundation since I was a yoga teacher for 20 years. And look, if your feet are wrong on your mat, they’re gonna be wrong in your business. If your foundations aren’t set up correctly, if they’re not set up to support you as you grow, then you’re gonna find yourself frustrated and maybe spin out of your center.
Hidden Myth Number One: you don’t need emotional support.
And look, that word gets used a lot, but literally it’s gonna be grit, self confidence, and support.
Close your eyes and picture all the people around you who are gonna lift you up, who are your cheerleaders and those who are holding you back and aren’t letting you fulfill your dream.
Now, who are the people that lift you up your rocket? Nurture these relationships to keep yourself strong.
Hidden Myth Number Two: you can do it alone.
You’re going to want not just that emotional support, but also somebody that can guide you in the right path so that you avoid thousands of dollars of mistakes. You avoid wasting a ton of time and effort making mistakes because as you know, money is easier to come by, but time is finite.
So find a trusted advisor. The minute I hired a coach, a strategist, that’s what catapulted my business and redirected my life to where I wanted to go.
Hidden Myth Number Three: you don’t need to invest money back into it.
Why do I say this? Because a lot of entrepreneurs, they bootstrap and they don’t invest in systems or softwares that can make their lives so much easier.
For example, I have a client and she’s amazing at what she does. And she just wouldn’t upgrade her email marketing software. She wouldn’t do it. It was like $25 a month. This is like five Starbucks coffees. So she wouldn’t do it.
She was like, “I don’t wanna spend that much money. I don’t wanna invest in this. It’s another expense.”
And I was like, “But everything we’re trying to do, like this software, doesn’t let us on the free version. It’s great that you started with the free version, but just don’t go out to eat for one time a month. And that’s paying for your software.”
Finally, after a bit of arm wrestling, we’re able to upgrade and now we’re getting better open rates. We’re getting data that we need in order to track what marketing efforts are doing. All right? So don’t be cheap when it comes to your business. Be cheap with other excess expenses, but invest in your growth.
Money makes money and you want money to start and grow your business. Invest in to help things be easier, faster and better.
Now also let’s consider what does it take to build a six figure business? Well, a lot of pieces, you need an audience, a good product, time marketing and sales. Once you not only have these skill sets and apply them is when you’re gonna start seeing momentum. And that momentum trust me with consistency is what gets you where you wanna go.
So, set some realistic milestones for yourself, say, okay, the first three months that I’m starting my business, I’m gonna do X amount of revenue profit. I’m gonna invest X amount so that I can get back X amount.
And honestly, if you break even the first three to six months of your business, you are winning. And why do I say that? Because a lot of businesses in the beginning, they invest a ton of money and it takes time to see that money turn into returns into profits.
So be gentle with yourself. Be compassionate with yourself. Things take time and you gotta test things. Not every single marketing initiative that you do is gonna hit the ballpark, right? Not every single Instagram post that you do is gonna get many eyes, not every single YouTube video that you film is gonna get a lot of likes or comments. So be gentle with yourself and don’t compare yourself.
Because it’s SO easy to compare. It’s easy to see somebody else who’s winning or who’s being successful, but you really don’t know what’s below the tip of the iceberg. You don’t know how much they’ve been working. You don’t know how many coaches they’ve hired, how many marketing agencies they’ve invested in. So don’t compare. Honor your journey, honor your movement from where you’re at to where you wanna go and learn from every step.
Hidden Myth Number Four: you don’t need a vision.
I want to invite you to look at the first three myths we’ve discussed and deeply assess where you’re currently at.
What are you standing on right now? What are your goals? What are your visions? What do you wanna see out of your business? Are you aligned in the way that your business is operating the offerings, the services, the products, make sure that they’re aligned to your strengths and that they’re aligned to the vision that you have for the way your lifestyle wants to live.
Are you taking action? Action. Action. Action. Action. Daily action. Daily action.
Even if it’s a little one daily action, who’s holding you accountable, who is making sure that the things that you said that like you were pumped about actually come to fruition and that you didn’t get analysis paralysis. You didn’t get stuck.
At the end of the day, once you undo your limiting beliefs around these four things, you’re gonna see that you’re gonna have a different business quicker than you expected. So please go ahead and comment below and tell me where you’re at in your business.
