Content Marketing 101: Your Complete Guide

The digital landscape has gone through drastic changes over the last decade. Traditional strategies for marketing and advertising are quickly becoming a thing of the past as cell phones and social media platforms command more of our attention. These changes have affected the way we make our buying decisions; people want a consumer experience that feels engaging and personalized.

In the fast-moving world of marketing, standing out as a business is no easy task. It’s more essential than ever for businesses to have a strong social media presence in order to connect with their potential and existing customers. For your business to thrive, it needs to adapt.

Welcome to content marketing.

Whether you’re familiar with this term or not, your ability to master this skill matters to your business. Fortunately, you’re in the right place. Thanks to technology, it’s easier than ever to create fun and compelling content that will catch– and keep– the attention of your ideal clients.

Content marketing is a key tool that you should implement in your client acquisition and retention process right away– let’s break down why, and how to get started!

What Is Content Marketing?

According to the Oxford dictionary, the definition of content marketing is: “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

For many business owners, the best way to connect to their audience is through teaching, giving value, and creating a trust bridge towards a purchase. This can be done through valuable content. That way, when you release a product or a new service, they know you are a trusted source of information and solutions.

Why Is Content Marketing So Important?

Content marketing helps your customer feel supported through their buying decision, rather than simply being the target of a sale. No one wants to feel like they’re getting bombarded with pressure to “buy, buy, buy,” as it pushes them away. It’s actually a brain function that moves people into safety-and-retreat mode, and can kill a sale almost immediately! Providing valuable and compelling content creates a bond between your customer and your brand that disarms the “escape mode” and establishes trust.

There’s a fine line between content and advertising, and it can sometimes confuse people. Content delivers value! Plain and simple. It could be informational value or even entertainment value. This is why Instagram reels and TikTok are so popular right now. Many companies combine the information and entertainment to teach– while building that trust factor!

An excellent rule of thumb is to give away content that people would pay for. The more you give, the more perceived value you get. This is how you build a brand that your potential clients like AND trust.

Types of Content

There are several types of content you may want to create, depending on your business and target audience.

Website: Your website should connect with your audience and provide opportunities to learn, understand, and connect. Remember, marketing is your chance to solve a problem that addresses a pain point– to which you are the solution. Making your website into a content hub where your audience is heard and seen (rather than a ton of facts) can be a perfect way to establish a better relationship. Also, when you’re focused on content, you improve your SEO ratings!

YouTube: The world’s second leading search engine is a perfect place to show off what you know! Consistently creating valuable content on YouTube is effective because people go there to find videos that will help them learn. Video creation is time-consuming, so make sure it’s something you want to start (and continue!) doing. I teach people about content repurposing all the time, and usually I have them start with long form content (a longer video) that can be reused, chopped up, and shared.

Social Media: Having a solid social media strategy can help a brand stand out. The top social media platforms right now are Facebook, Instagram, TikTok, LinkedIn, Snapchat, and Pinterest. Having a plan to share your content on these platforms can be a powerful way to grow your visibility. Remember, most people consume hours of social media daily!

Infographics: These are long form graphics that contain valuable information. They might be carousels on an Instagram feed, a blog post on your website, or even a graphic on a YouTube video. These infographics can include statistics, how-tos, guides, or a combination of these elements.

Podcasts: According to The Infinite Dial 2021, US weekly podcast listeners averaged eight podcasts in the last week. Only 11% of US podcast listeners older than 12 listened to only one podcast in the last week. Most (21%) listened to about five, while 19% listened to anything from six to ten podcasts per week. This is a great platform to get right into the ears of a receptive audience.

How to Start Content Marketing

Gary Vaynerchuk once said something so valuable, and it shifted how I create content: “Don’t Create Content, Document Your Process!”

Creating new content all the time is exhausting and not really time-effective. One solution is to document your process as you work through projects, or show behind the scenes– or even just explain the “why” behind what you do. Most importantly, content marketing helps you be seen and understood.

People want to connect with a person as opposed to a brand, which is why brands such as Nike use spokespeople to showcase their products. Human connection also primes your potential customers for an easier purchase, practically crushing their objections before they get to the buy. It makes the runway shorter, and it’s why many companies see a huge return on their marketing.

It might not feel natural to start making videos or showing up consistently on social media. Once you create a strategy, get some coaching, and start implementing it, a consistent online presence will feel easier.

Essential Tools

Technology is advancing so fast, and it’s easier than ever to create right at your fingertips! But, which apps are the best? Which ones are easy to use if you’re not tech-savvy, and which really meet your needs? When it comes to creating content, you’ll want apps and software that either save you time, money, or a headache!

There are many tools and forms of software to help you stand out as a brand. Your content is what shows you off as the expert who will help your potential clients get the results they desire. These are my top suggestions for essential tools that you need in order to create great content.

Tool #1- The Voice Memo App

You don’t have to be sitting in front of your computer if you have a great idea– you can whip out your phone! It’s free, it’s easy to use, and it helps you capture moments when you’re not at the computer.

Any time you have thoughts that you haven’t had the chance to write down, grab the voice memo app and record it.

The second way you can use your voice memo app is to get professional audio while you’re recording a video. This is a little-known hack that can improve your audio quality, and even help you repurpose your content into a podcast! You can even record your next book as a dictation and then transcribe it.

The voice memo is a resource most people underestimate!

Tool #2- The InShot App

InShot has made editing videos for different platforms extremely easy. From cutting clips, trimming, editing sound, adding music, including text and stickers, and even making your own videos, this app is very handy and user-friendly.

There’s many video editing apps out there; I’ve personally tried several, and InShot is still my favorite. It’s $14.99 per year, making it an inexpensive app that’s easy to use. It doesn’t include advanced editing techniques like splitting the screen or adding custom graphics, but you’ll be able to edit a video in minutes.

Tool #3- Later

This app for scheduling on social media can save you hours!

Later is an industry leader for scheduling, as they have been one of the initial softwares to do this type of work. It saves you a ton of time by pre-scheduling your feed posts and stories. It also has an informational blog to help you navigate the ever-changing landscape of social media.

This app frees you from the constant hustle and bustle of social media, and you can feel at ease about your content for the week. That way, you can be more focused on engaging with people on social media platforms.

Tool #4- Canva

This is hands-down the best tool for creating your graphics for social media, branding materials, client materials, freebies, video editing, and so much more. Canva has the ability to make anyone a graphic designer.

With pre-made templates for just about anything, Canva helps you stand out as a brand in minutes. It has grown extensively as a graphic editing platform where you can even edit videos and create presentations, websites, and printed materials. One of my favorite tools is the background remover– with one click, it allows you to position a photo anywhere on a canvas and create really dynamic graphics!

As a business owner, Canva can be one of the most useful tools in your deck. At a low price that ranges from $10-$14 a month, it really can’t be beat. Check out my video on how to use Canva.

Tool #5- CRM

A customer relationship management (CRM) software that brings it all together will let you focus on sales!

Once you have the tools to generate content, you can’t forget that you also need to find a provider for your landing page creation, email sending, and customer relationship management.

While there are several options for this type of software, my tool of choice is HighLevel. With this system, you can build landing pages, send emails, SMS messages, and even create pipelines for your potential leads– all in one place! This tool will help you with everything from email marketing to building funnels, as well as having a snapshot of client acquisition and your potential monthly revenue.

It’s one of the most robust tools out there, allowing you to organize your business and create stunning landing pages to help you sell your programs and services.

All in all, the tools you are using for your business mean nothing if you don’t have a thoughtful strategy in place. Make sure you have daily accountability so you can achieve meaningful goals for yourself and your business.

Once you begin applying strategic content marketing, bringing clients will be more fun than ever before! There is nothing more rewarding than the feeling of giving in order to receive. Get started with your content marketing plan today!

Grab Content Pro: https://grow.arianneom.com/content-pro-now

Myths With Internet Marketing – Truths and Reality That Can Derail You 😬

Myths with internet marketing - truths and reality that can derail you 😬

Myths With Internet Marketing – Truths and Reality That Can Derail You 😬

So, I’ve been thinking about a few things lately. The transparency in the online space can be a little muddled.   The cool thing is that there’s a huge, epic ton of potential and possibilities — you could literally reach thousands of people in a minute. You can do a TikTok, bunch of people watch it, and automatically you have a bunch of eyeballs on you… but this is the thing: If you don’t have a strategy, if you don’t have a way to move those people somewhere, or engage with them somehow and keep them in your ecosystem, then one-time-view can turn into absolutely nothing.   So, first of all, the online business game, you’re playing for the long haul, right? You’re creating the content so that it starts compounding. Another thing is that people will say, “Generate a six-figure launch.”   And it’s like, “Yes, and tell me exactly how many hours you sat in front of your computer, hustling and creating the graphics and how much money you spent on ads that didn’t work, and how many coaches you’ve hired because the last strategy didn’t work?” And this is where I think a lot of that transparency is not being shared. It’s not being talked about.   And I’m just getting frustrated when I see all these ads that promise you overnight success, “Without having to do this, and without having to do that.” You have to do it.   I’m sorry, I’ve been in this space for a long time and I don’t know a single one of my friends who are seven-figure entrepreneurs who don’t run ads. I don’t have a single friend who doesn’t have some sort of an online community. I don’t have a single friend who doesn’t focus time and energy to create content and being on platforms and being visible.   So, here’s the thing, if you’re really invested in winning at your business, whatever that means to you. If you want to hit five-figure months, there’s a bunch of stuff you need to do. And in order for you not to drive yourself crazy, I suggest a few things:   One, have somebody that knows more than you so they can at least tell you, “Hey, this is what worked for me. And it can work for you. But guess what? I can’t make you any promises.”   I can’t make any promises to my clients. I can make their lives easier. I can make the trying and answering the questions move things way faster. Like for example, today, one of my clients was like, “Hey, how do I find trending sounds for reels?” I was like, well, actually Instagram is favoring creators right now. So let’s focus on you sharing some original content. And because at the end of the day you can’t just win people over by lip syncing all the time. And talking over somebody, saying something that has absolutely no meaning. So talk about the stuff that you’re freaking knowledgeable about. Let people know what that sounds like. Like, what is going to get them where they need to go quicker.   Second, one strategy can’t work all the time. You have to be flexible and you have to be on it and you need to learn skill sets. That’s right. You need to learn skill sets. And this might look like doing stuff you don’t like. I do stuff I don’t like all the time for my business. Like, don’t you think I’d rather just be coaching all the time, versus perhaps making the funnel and doing all the tech and sitting in front of the phone. And sometimes that stuff isn’t fun, but guess what? I get to do it. I get to do it because I know it’s going to help my clients.   Third, allow yourself to be messy. Allow yourself to have breakdowns, allow yourself to be like, “Bah, this sucks!” But also allow yourself to celebrate the wins. Even if they’re small, even if they’re small. And today, one of my clients was like, “You know what? The content that I am putting out, even though it’s not perfect, or even though I messed up saying the certain thing, a lady commented on it and she wants to know more about what I do. And she says that she really enjoys my content.” She’s like, “I’m going to take that as a win.” Entrepreneurship is not for the faint of heart.   So, if you’re in this journey, make sure you’re in it for the long haul, stick with it, keep learning things, keep seeing what the trends are and answer this question: “What’s your five year vision?” That’s really important.   And truth is, I don’t know what the heck’s going to happen in five years. I have a desire of what I would like it to look like. But for example, two and a half years ago, and I gave birth to a baby. So ask me about three and a half years ago, if I knew that was going to happen. So my five year vision, three and a half years ago, was actually really different than what it is today. And the business model that I was building that time is really different than what it is today, because life changes.   So have a vision, have a goal. I’m Ugh, like so keen on that because I love to help my clients create life designs so that their business matches it. But be flexible, and understand that not everything happens all the time, the way you want it to happen. And also allow yourself to expand beyond what you think is possible. So when we see marketers saying, “Hit your six-figure month.” Know that it really is possible. And that there’s a lot of work that goes underneath there. There’s a lot of stuff that they’re not sharing right off the bat because it doesn’t “sell”.   Me telling you here that creating funnels and spending money on ads and doing all these things, you might be like, “Oh, I’m so discouraged.” But don’t be, don’t be because you get to do that. You get to create this business that you love. You get to make an impact on somebody else’s life through your own business. And most of all, you get to be empowered in the process and allow yourself to really be vulnerable through all the movements. So I wanted to say that today because it’s important. It’s important that you hear, it’s important that you don’t listen to just promises of this grandeur, without even having tried things, that without even knowing what is possible and without even knowing the ins and outs.   So, leverage the power of information as you have so much in front of you. Don’t go and just hire an agency to do things for you because they don’t know you, they’re managing a thousand different clients. You can learn a lot of this stuff. You can be in the driver’s seat of a lot of the aspects of your business. And it doesn’t mean you’re going to do it forever, but it means you get to do it now and you get to be empowered in that process. So, go rock your business, go start the thing that is hard, go and connect with somebody that can support you. And if that’s me, amazing, and you can find ways that you and I could collaborate from a thousand YouTube videos, okay maybe not a thousand, but a bunch of YouTube videos that I’ve done on how to grow your online business, do my challenges that I run on a monthly basis and to my free content that I’d love to share on all the platforms. So I hope this was helpful for you and I’m rooting for you. Bye.   Join my FREE Facebook Group: https://www.facebook.com/groups/alignedandabundantentrepreneurmovement Get Content Pro: https://biz-yogi.com/content-pro Download my FREE Training: https://www.biz-yogi.com/free-training      
25 Online Lead Magnet Ideas

Making Your Content WORK FOR YOU! (AKA Get You Clients)

Making Your Content WORK FOR YOU! (AKA Get You Clients)

 

Are you tired of your content not doing what you want it to do? Like, get clients? I get you.

 

Today, we’re going to go over a very simple strategy that I use all the time to know exactly what to post, why you’re posting it, what the result you want it to be. And then how you can use this content to help you communicate and spread your message all over the interwebs.

 

I’m Ari, your business and digital marketing coach and today, we are diving a little bit deeper into this magical world of content!

 

When I say content, let’s just pre pre-frame this. This is basically you as the expert, you as the knowledge bringer, you as the source of the information that you want to divulge. So understanding that, I want you to go into your, as I like to call it, your bag of tricks from Felix, the cat, and start thinking, “Oh my gosh, I know so many things that can help people. This is how I’ve been helping my clients. These are questions people ask me all the time.” Start thinking about things that are relatable, that not only make you feel like the superhero, but that really relates to the problems, needs and goals, visions, and aspirations of your ideal clients.

 

So based upon that, knowing that really the only thing that matters is them, then that’s where we start creating content. And if you’re stuck, you can just go ahead and go to my link and grab my 90 days. It’s called the Content Pro Marketing Guide, where you get 90 days of different kinds of posts done for you, ideas, all sorts of fun stuff, and planning templates. I digress.

 

Back to your content. So I want you to really come up with the best and most joyful things for you to talk about. What lights you up? What gives your clients, your potential clients, the best results? If you’re a gut and hormone expert, well, let’s talk about the foods to avoid, the myths, the things that happen as you get older as a woman, the different kinds of combinations of food plus exercise, the things you can do for breakfast, the movements, the type of cardio versus weightlifting versus supplements. There’s so much for you to micro-pull.

 

And nowadays, content, as we know, it’s got to be a little bit faster because people’s attentions are being pulled in a thousand different directions. I call it the adult ADD factor from social media. (Thank you, Instagram and TikTok.) “What is that?”, “What do I want to promote and sell this month?” So if you understand these things, then all the content you basically work backwards. I like to reverse engineer things. So if you work from here, your goal and you shoot it backwards, then guess what? The content all creates breadcrumbs for when you’re in your sales moment, launch moment, because you don’t always want to be selling. It’s like value, value, value, ask, ask. Value, value, value, give, give, ask, ask, ask, ask, ask. Value, value, value, value, ask, ask, ask, ask, ask.

 

We need to have waves. This is why I like to call business the way I teach is a flow. So these are waves where we are giving, receiving. And you know that, in this name of the game, sometimes the more you give and the more that you show up as this wealth of information, the more you receive. What I also want you to consider is this is going to be a compound effect. Meaning, the content you do, two or three months ago, people are seeing it for the first time then they’re may be seeing the second piece, then the third piece. People have to see you and consume your content, your emails, at least 17 to 20 times. This is how far from our traditional marketing, where it used to be like seven to ten exposures. That’s massively changed.

 

So what I want you to consider is that it is your time to be a consistent bringer of information, of help, of ways that you can support your clients through whatever transformation they are going through. If you are a financial planner and your clients have a mess in their finances, they’re not doing their bookkeeping, they’re not budgeting. Then what are ways that you could help them so that ideally, cha-ching, your magical product, maybe it’s like budgeting and organization of your money 2022 is the focus. Knowing this will help you feel at peace, feel more confident, feel connected to exactly the steps that you need to do in order to get the results that you want. But we have to start from the backwards.

 

Now, here’s a separate piece. You’ll see in Content Pro that I have different themes for the month. One of those might be growing leads or connection. Now, these two is where your funnel comes into place, because if you’re just doing content for content versus content for purpose, and you don’t have a way to streamline a viewer into a potential buyer, then we’re just leaving people on this platform. What you want to do is pull people off the platform and you’ll see in the contents of the captions that I’ve written, like, “Go click on my link, click on the URL.” Here is where you’re going to be able to move a viewer into somebody that registers for your freebie, or somebody that registers for your webinar, or somebody that joins your five day challenge, or somebody that joins your Facebook group or WhatsApp group. Wherever you are, either building community or moving people into your marketing ecosystem, you want to be cognizant that there’s certain assets you want to have so that we have a strategic plan of what’s called our customer journey.

 

I can talk more and more about this, but for that, you should download Content Pro and start taking action (I promise, you’ll learn more that way than by reading!). And it’s going to give you a better picture of this whole digital marketing landscape and you as a content creator, but you as a business owner as well.

 

So I hope this was useful. Make sure to subscribe, comment, like, and let me know if you have any other questions that I can support you with. Once again, see you. It’s Ari and let’s make it a great day!

 

Join my FREE Facebook Group: https://www.facebook.com/groups/alignedandabundantentrepreneurmovement

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Download my FREE Training: https://www.biz-yogi.com/free-training

 

 

 

Why Content Marketing Works to Grow Your Business

Why Content Marketing Works to Grow Your Business

Welcome to the fast moving world of content marketing that maybe seems a bit out of your grasp sometimes. You might be wondering what this term is and why it matters to you? You’re in the right place with this article as I’ll break down why content marketing is one key tool that should be implemented in your client acquisition and retention process pretty much immediately.

Let’s go over why content is essential nowadays for business owners. First of all, the landscape of marketing and advertising has changed drastically over the last decade where more eyes are on cell phones vs TV’s and where social media apps sway our buying decisions. So it’s essential that businesses have a strong social media presence in order to connect to their potential and existing customers.

Technology is moving so fast and making it so easy to create right at your fingertips! But, which apps are the best? Which ones are easy to use if you’re not techy and which really do what you need at that moment? Especially if you’re creating content you’ll want apps and software that either save you time, money or a headache! 

What is Content Marketing?

For many business owners, the best way to connect to their audience is through teaching, giving value and creating a trust bridge towards a purchase. This can be done through valuable content, whether it’s a longer video or a shorter reel, it helps create an affinity with your audience so when you release a product or a new service, they know you are a trusted source of information and problem solution.

By the Oxford dictionary the definition of content marketing is “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

 

Why Is Content Marketing So Important?

If you want your company to thrive in today’s landscape and have a leading edge, you want to start some sort of content marketing strategies right away. 

You can:

  • Increase your sales
  • Loyal customer base
  • Cost savings
  • Increased lifetime customer value

Content marketing helps your customer not feel like they’re being sold to, but instead be supported through their buying decision. No one wants to feel like they’re getting bombarded with “buy buy buy” as it pushes them away. It’s actually a brain function that moves people into safety and retreat mode and can kill a sale right away!

So what providing useful, valuable, interesting and compelling content does is helps to create a bond between your customer and your brand that helps disarm the run away mode and establish trust.

There’s a fine line between content and advertising that can confuse people. Content delivers value! Plain and simple. It could be informational value or even entertainment value. This is why Instagram reels and TikTok are the hits right now. Many companies combine the information and entertainment to teach while building that trust factor!

Basically one rule of thumb you can count on is to give away content that people would pay for, and the more you give, the more perceived value you get and the more like and trust factors you build.

Types of Content

Website: Your website can be a hub for where you can write blogs that are chock full of value. Your website should connect with the reader and provide opportunities to learn, understand and also connect. Remember, marketing is your chance to solve a problem that addresses a pain point to which you are the solution. Making your website be a content hub where your audience is heard and seen vs a ton of facts can be a perfect way to establish a better relationship. Also, when you’re focused on content you improve your SEO ratings!

YouTube: The world’s #2 search engine is a perfect place to show off what you know! Creating valuable content on YouTube consistently is a strategy as people go there to look for things they need to learn. It is also time consuming so make sure it’s something you want to start and continue doing.  I teach people about content repurposing all the time, and usually I have them start with long form content (a longer video) which can be reused, chopped up and shared. 

Social Media: Having a solid social media strategy can help a brand stand out in today’s landscape. The top social media platforms right now are Facebook, Instagram, TikTok, LinkedIn, Snapchat and Pinterest. Having a solid plan to share your content on all of these platforms to reach a wider audience can help your visibility grow. Remember most people consume hours of social media daily!

Infographics: These are long form graphics that have valuable information. These can be carousels on an Instagram feed, a blog post on your website, or even a graphic on a YouTube video. These can include statistics, step by step, guides and a combination of all.

Podcasts: Did you know that According to The Infinite Dial 2021, US weekly podcast listeners averaged eight podcasts in the last week. Only 11% of US podcast listeners older than 12 listened to only one podcast in the last week. Most (21%) listened to about five, while 19% listened to anything from six to 10 podcasts per week. This is a great platform to get right into the ears of a receptive audience.

How to Start Content Marketing

Gary Vaynerchuk said something so valuable once that shifted how I create content “Don’t Create Content, Document Your Process!”

Creating new content all the time is exhausting and not really most time effective, so what you want to do is document your process as you work through projects, or do behind the scenes or even just explain the why behind what you do. Most importantly, content marketing helps you be seen and understood.

People want to connect with a person vs a brand and thus why brands such as Nike use spokespeople to showcase their products.

It might not feel natural to start making videos or showing up consistently on social media, but trust me once you create a strategy, get some coaching and start implementing, it will feel easier.

It’s also priming your potential customers to an easier purchase and almost crushing their objections before they get to the buy. It makes the runway shorter and why companies see a huge return on their marketing.

Essential Tools

In today’s landscape there are so many softwares and tools to help you stand out as a brand. These are my daily suggested essential tools that you need in order to create great content that can show you off as the expert, so you can help your potential clients get the results they’re in need of. 

In this blog, you’re going to learn exactly what these tools are, how to use them, and why they help maximize your time so you don’t get sucked into tech land.

Tool #1: The Voice Memo App

You don’t have to be sitting in front of your computer if you have a great idea – you can whip out your phone! It’s free, it’s easy to use and it helps you capture moments when you’re not at the computer.

Any time you have thoughts that you haven’t had the chance to write down, grab the voice memo app and record exactly what it is.

If you received a download during meditation, or if you had a meaningful conversation that sparked an idea – don’t forget the value of this resource in your pocket. 

The second way you can use your voice memo app is to get professional audio while you’re recording a video.

This is a little-known hack that can improve the audio quality of your videos and even help you to repurpose your content into a podcast! You can even record your next book as a dictation and then transcribe it. 

The voice memo is a resource most people underestimate!

Tool #2: The InShot App

Use this app to edit your videos in a super easy way and on the go.

InShot has made editing videos for different platforms extremely easy. From cutting clips, trimming, editing sound, adding music, text and stickers and even making your own videos, this app is very handy and user friendly.

There’s many video editing apps out there, and I’ve tried several and InShot is still my favorite. It’s $14.99 per year, making it a low priced app that’s easy to use immediately.

 It doesn’t do advanced editing techniques like splitting the screen or adding custom graphics, but you’ll edit a video in minutes.

Tool #3: Later

This is the app I use for scheduling on social media that saves me hours.

This helps you to not feel like you’re constantly in the hustle and bustle of social media, and you can feel at ease about your content for the week so you can focus on engaging with people on social media more. 

 Later is a leader in the industry for scheduling as they have been one of the initial softwares to do this type of work. It saves you a ton of time by pre scheduling your feed posts and stories. It also has an information full blog to help you navigate the ever changing landscape of social media. 

Tool #4: Canva

This is hands-down the best tool for creating the graphics you need for your social media, branding materials, client materials, freebies, video editing, and so much more. Canva has the ability to make anyone a graphic designer. 

With pre-made templates for just about anything, Canva helps you stand out as a brand in minutes. It has grown extensively as a graphic editing platform where you can even edit videos, create presentations, websites and printed materials. One of my favorite tools is the background remover which with one click allows you to position a photo anywhere on a canvas and create really dynamic graphics!

As a business owner, Canva can be one of the most useful tools in your deck and at a low price that ranges from $10-$14 a month, it really can’t be beat. 

Tool #5: A CRM that brings it all together and helps you focus on sales! 

Now that you know how to use tools to generate content, you can’t forget that you also need to find a provider for your landing page creation, email sending, and customer relationship management.

My tool of choice is HighLevel. With this system, I can build my landing pages, send emails, SMS messages, and even create pipelines for my potential leads all in one place from email marketing to building funnels and having a snapshot of client acquisition and your potential monthly revenue. 

It’s one of the most robust tools out there that helps you organize your business, have stunning landing pages to help you sell your programs and services. 

Click here to start your free trial to the best software out there!

All in all, the tools you are using for your business mean nothing if you don’t have a strategy in place for executing on them in a thoughtful way. Make sure you have daily accountability towards your execution of your strategy so you can achieve meaningful goals for yourself and your business.

I’ve been marketing for years and once I began applying a strategic content marketing bringing clients in has never been more fun and makes me feel like I give in order to receive! Get started with your authentic marketing systems today!

xox,

Arianne

What Is Visibility and How Do You Get It?

What visibility ultimately is, is the ability to be seen or heard.

If you think about the different ways we can get visibility, they are vast options for achieving this online!

We have YouTube, Instagram, Facebook, Pinterest, TikTok, Podcasts and SO much more that are completely free resources where you can share your brilliance.

All of these platforms are able to give us “reach” which is exposure to audiences from all around the world.

However, this is not always the fastest medium to forward with, but it is an essential first step if you’re just starting out.

Another way that we have potential to achieve visibility is through offline platforms! This can mean speaking engagements, networking and collaborating with other entrepreneurs in your area.

When you’re creating your strategy for getting more visibility, it’s important to have a dynamic strategy between the two (even if you’re a digital entrepreneur!). Remember, visibility is the art of being seen and heard for the purpose of getting more people to know what you do, why you do it, and how you get it done. So reach for this from all angles.

Because when more people know what we do more clearly, it creates opportunities for you to be recognized as a reputable source of reliable solutions. In other words, visibility helps you create credibility and trust.

To close this out, you need to understand the most important piece of all to get visibility…

Consistency.

It’s not enough to share one-off posts about your services, only send emails when you have something to sell, and not nurture the relationships of people who have already indicated that they are hot leads of your products and services.

You have to be visible consistently.

Visibility is a long-game, and if you’re looking for short-term gains, you’re going to exhaust your entire warm network of potential buyers and not have a business to run after a year.

My biggest advice to you is to get excited about creating content. When you’re aligned with your mission and purpose, you can’t wait to share your brilliance with the world! Find that place to create from, and I promise, it’ll feel easier than it ever has before. It’s simply a commitment.

Be credible, be seen and heard about what you’re so passionate about and start growing your business. One video, one audio, one real one post at a time. 

 

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Must Have Visibility Strategies


There are four different layers when it comes to creating visibility strategies.

Layer #1: Let people know who you are, what you do.

Layer #2: Let people know how that relates to them and the way in which you are going to make their life a little bit easier, simpler and more successful.

Layer #3: Giving people free valuable content you’d like them to engage with. 

Layer #4: Promoting your programs and products.

The beauty of having all four of this layers work together is that you take someone who doesn’t have an idea of who you are, show them what you to, let them know how you can help them, build trust through sharing your expertise, and ultimately give them the opportunity to get your solution to their problem by becoming a client.

Once you have this layer cake in place and working together, the next step is to develop a freebie so you can collect your follower’s emails in exchange for a free gift!

This free gift can be something like an ebook, training, downloadable template, planner, challenge, or even a quiz.

When we’re trying to be visible on social media, we have to keep in mind what it was invented for: connection.

The more visible you become, the more calls to actions you should share to invite people to take the next step with you. This could be inviting them to download your freebie to join your email list, asking them to join your Facebook group, sharing the opportunity to hop on the phone for a Discovery Call, or participating in an upcoming workshop or challenge.

By becoming more visible, you’re generating potential leads. Don’t underestimate how big this opportunity is for your business!

 

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How to Build A Strong Brand

 

Are you ready to align your brand? This blog is going to teach you exactly the right steps to have clarity in your mission and vision. We’ll do some of the work together so that you can have a new foundation to grow your business from. Remember, the vision and mission is the key to unlocking your marketing, your offer creation, the way you do what you do.

Brand presence is key in growth, but it’s hard to create a brand without knowing the key pieces.

 

Key element #1: why you do what you do.

Always start with this. When we have our why, people automatically are attracted to us, drawn to us whether it’s us as a brand or us as a product.

 

Key element #2: how does what you do help you impact the world in a positive way?

What is the level of impact that it’s creating? And what vision do you have?

 

Key element #3: write out your vision and mission statements.

What message you think will make people from not a customer into a customer? What is your intrinsic magical unicorn skill set that’s going to help people go from here to here? I call it going from boring island to party island.

 

Key element #4: define your brand values and pillars.

This is your colors, your mood, and the general culture of your brand. Keeping these consistent is key in attracting the ideal customer for your products and services.

 

Key element #5: establish your goals.

You have two have two types of goals. #1 – your monetary and growth goals. #2 –  the goals you want to help your clients achieve.

So prep before you build, know your ideal client, and get the message conveyed correctly, based on your goals.

 

Key element #6: creating your content.

How are you speaking to your clients? This is a whole other world that we can get into in what’s called niching down and understanding your client avatar. 

What I want you to do is just embody, embody your ideal client. Who is this person? Who do you want to serve? And don’t say everybody. Really find one person who you’re like, “Man, if I could help a woman like this single mom or if I could help a man or a woman in their late 60s who their body is suffering from pain because they’re pro athletes or they were pro athletes.” 

Really embody that person so that we can create the right content that shows we can solve their problems.

Be yourself. You don’t have to create a business or a brand based upon this person who you think should be out there. Really be you. I want you to showcase your new brand, mission, and vision.

 

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The #1 Thing All Wellness Entrepreneurs Want In Business

I want to take you through a journey of how to grow your business in a way that is aligned to your soul and creates a bigger impact in the world, but also gets you the most consistent revenue streams (so you can run this business for longer without burnout!).

The most important revenue stream for a wellness entrepreneur is…

Monthly recurring revenue!

And why do you ask? Because it creates a consistency in the income that you earn, and also a sense of security that ignite the foundation in your first chakra.

So let’s talk about three different forms of monthly recurring revenue…

One: Memberships

If you own a yoga studio or you are part of a gym, you know that when somebody creates or signs a membership, you’re like, “Yay, they’re committed,” right? They want to be part of your business day in, day out for months to come. 

The beauty of a membership is first of all, that commitment part. Second of all, it’s also the fact that you are getting this predictable income. 

Now, a membership can come in all sorts of different ways. Think of all the different memberships that you’re part of. Think Amazon, Netflix, your Yoga studio, your gym, and if you can think of more, put them down in the comments below. You can have a broad range of membership types for your different service offerings.

Two: Pre-selling Packages

You want to have your membership-based something and you might consider having a longer high-end package that has a higher price point, and that if people are doing payment plans, the payment plan is a little bit more expensive than if they were to pay in full.

Now you can sell maybe a four-month or a six-month or a year-long coaching, wellness, yoga, insert your specialty here, package. There’s a difference between a membership because in a membership, what people are getting is just auto renew, right? Versus a monthly payment plan.

Three: Passive Income

And that might be, for example, if you’re part of a network marketing. I’m part of doTERRA. You can create a steady stream of income that is based on monthly orders from customers. It’s not a membership, but you are creating a potential monthly recurring revenue based on volume of sales. 

I know that network marketing is a little bit different than our traditional business models, but it’s still worthy to mention because it’s growing. It’s very attractive to a lot of us in the wellness space because we can promote products that we believe in. Don’t take it lightly that you can make a good living from it, but you do have to work your butt off like all businesses.

Now, these three monthly recurring revenue streams of income to me are like the golden nugget at the end of the rainbow or the pot of gold at the end of the rainbow. There’s different ways that you can create memberships that are product based, that are service-based, and the different price points. Connect to your strengths.

 

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How Your Niche Can Define Your Business Success

You’ve probably heard a lot of business coaches and consultants explain why having a niche is so important, and today I’m gonna break down the real ways that having a niche can transform your business.

And I’m not even going to talking about niches – I’m going to talk about hyper niches. 

And why is a hyper niche better? Let’s take the wellness niche for example. Even though you might have tons of certifications, you love to do Reiki, pilates, yoga – being able to solve all the problems and trying to help all the people is going to make you like a small dot floating in the ocean.

The last thing you want to do when you start your business is float around.

You want direction, you want guidance. And the best way to do that is finding a specific way that you can support your community, your potential clients, your existing clients, in a way that is also tied to a strong foundation within you.

For example, I have a client who when we started working together, she had two different offerings that or services we might say that were pretty awesome. She had a membership at $19 and 99 cents a month, and she also had private clients. 

So when we started working together, the first thing she asked me was, “Hey, is my social media content clear as to who I’m helping and what I do?” 

The answer was no. And I said, “Look, you know, it’s crazy. I’ve been a yoga teacher for almost 20 years and I understand your content, but who are you talking to? Are they newbies? Are they trying to heal themselves? Are they in a part of life where they wanna advance their practice?” 

So we addressed that first and then she’s like, “Well, I also love to teach meditation. And I also love to teach how to use props and I really wanna teach their therapeutics.” 

So this is a niche within the yoga niche. The industry is wellness, but niche is yoga, but the hyper niche is the add on of energy work and transformational coaching. 

So what we did is created a signature system. It is her specific way of doing what she does and feeling really joyful about it because now she doesn’t have to segment herself. 

When you specialize, you start showing up as an expert, as a credible source.

Public Relations –  you can start being featured as the expert on fasting the expert meditation teacher, the expert therapeutics. 

Collaborations – you now have a great way of showing up and saying, “Hey, this is how I work. This is my specialty. This is how I do what I do.”

Purpose – your brand now has a message that comes from your core values. 

Now I know you might have a hard time figuring out your niche, so I’m gonna give you three easy steps.

  1. Ask yourself, “What brings me the most joy?” and start with that.
  2. Then ask, “What’s closest to the cash? What’s the lowest hanging fruit? Who can I collaborate with right now?”
  3. “How can I show up as my most authentic self?” This is where you think about what your ideal working environment is, what you want your schedule to be like, and what types of clients you want to serve.

Having your niche, having your specialty, creating your specific way of doing what you do will help create the way you market yourself, the way your brand is positioned and the way you show up as the expert, you are so that you can charge a word earth, bring more clients and do it with ease… versus feeling scattered and potentially overwhelmed. 

So I want you to take action! I want you to draw this big circle of the world of your niche, and I want you to draw smaller circles, smaller circles, smaller circles until your circle is small enough that you fit in a hyper niche. 

For example, power yoga, Aang yoga arm, balance expert fitness fitness for women over 40 fitness for moms over 40.

Because nowadays, people’s searches are hyper focused. 

When I search for things for my baby, I don’t just search for baby toys. What do I search for? Montessori style toys for 18 month olds. 

And then I get the content that I need for that specific problem. And what comes up? YouTube videos, Instagram accounts and blogs. 

Allow yourself to have your big vision picture to have your niche within that. We can always shift and move, but start somewhere with focus and attention because this is where your money lies. They don’t say the richest is in the niches for nothing. So allow yourself to have this moment of clarity!

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Pillars of a Profitable Online Business

 

Today we are going over the eight pillars of a profitable online business and how they work together. 

So most of you know, maybe you didn’t, but I’ve been a yoga teacher for almost 20 years. And why is this important? Because yoga means union. So everything in the way that you show up online to the webinar that you create, or sales page that you write, or the email that you send all has to have cohesion. They all need to speak to each other in a way that is very much not only aligned, but in order sequential.

So let’s dive into what these are, and how they can help your business!

Pillar #1: Visibility

Let’s talk about the elephant in the room – social media. 

Everybody consumes some sort of social media, so this is where we can begin to work  on the visibility aspect of your business.

Why is social media gonna help us be profitable? Well, first of all, you are an expert service provider. You are really good at what you do, and probably really enjoy doing it. And this is exactly what we wanna highlight when you’re visible on these channels.

Second of all, it’s free! If I go live today, I can reach hundreds of people, potentially even thousands of people. If I make a reel or TikTok, I can reach thousands of people for free. I also have a group of over 600 people. I have a friend list of 5,000 people. These are all people that know who I am, what I do, and how I do it. Not every single one of these people is a buyer, but they might refer you. 

By working on your social media visibility over time, you can show off your credibility, build trust, share your expertise, support people, and connect with them. And the more that we do this, the quicker it’s gonna be to overcome object, objections and obstacles of why people should work with you.

Pillar #2: Lead Generation

If you’re just leaving people on Instagram or on Facebook or on TikTok, and there’s no next steps for them to take, then you are essentially creating content for nothing. So we wanna be able to guide people on their next steps, which means that you wanna have a lead generation strategy in place to successfully move potential customers from visibility to action.

For example, today, I was talking to my client about how we’re gonna be growing her email list. And there’s a rule of thumb that I work with with all my client is grow your email list as often as possible with quality amazing people. 

We then have this great opportunity to now collect data, communicating consistently with your potential buyers, which ultimately creates opportunities to grow your business.

So how do we do this? We create lead generation pages which can typically be free resources like a guided meditation, ebook, challenges, a quiz, templates, and so much more.

We’re not giving away the, the, the farm here, but we are giving away enough to create an emotional response to wow them and show off our unique genius! 

You might think, “they’re just giving us their email.” But then we’re creating backend strategies to support the growth and connection you need to be able to turn them from an audience member to a paying client.

Pillar #3: Sales Page

A sales page is a way of selling your program, course, product, service, or even retreat. It’s a page that’s designed in a specific way to give people the opportunity to work with you.

There’s very specific ways that we write the sales page, but number one, it’s very heart driven and emotionally centered.

The idea behind this is that if I connect with you on an emotional level through my writing or a video on the sales page, then we are opening up the opportunity for people to be committed to their growth, to their transformation. And we are the vehicle. We have to speak from a place where our program, our course, our coaching is their way to get there faster, and ultimately get there in the most supported way. 

Pillar #4: Connection

Number one is what are you selling? What are your services? What are your products? How are you selling them? How are you marketing? And how you’re selling them is related to how you’re connecting with people. 

All of these pillars are a part of a beautiful cycle of us working diligently consistently to develop trust, to develop connection, to ultimately generate revenue.

Whether you’re creating a webinar, hosting an info session, giving a live class or presentation – we have to create opportunities for 1:1 engagement where we can help our potential clients connect on a deeper level with us so we can give them a more profound transformation by working with us.

Once we start growing our email list, we email people consistently with content that we’ve created for our social media, our YouTube, you see, this is all turning into a nice, beautiful cycle. 

 

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