Are Marketing Agencies Worth The Investment?

Are Marketing Agencies Worth the Investment?

In a world that’s relying on technology more and more every day, it’s no surprise that marketing has largely gone digital. As trends change and new platforms take off, it’s easy to start feeling left behind. There is a lot to take in and keep up with, even for the most savvy business owner.

Even if you really wanted to, keeping your brand totally offline isn’t really an option these days. Since your marketing is being done online, anyway… would you rather thrive in the digital landscape, or simply survive?

There are digital marketing solutions for all of your needs, to be sure, but many of us are lacking the time and skills to make those solutions a reality. Digital marketing agencies exist to turn your marketing problems into the results you crave. The great debate is whether it’s worthwhile to hand over the reins, or if you should roll up your sleeves and learn how to do it all on your own.

There are countless factors that play into this decision, with pros and cons on both sides. Which begs the question: how do you know if a digital marketing agency is right for you?

Should You Work with a Digital Marketing Agency or Learn It Yourself?

This is a hugely important topic that I have both invested in and been hired for.

First of all, what is digital marketing?

Basically, it’s marketing done online that helps you connect with customers and ideally drive the message (the strategy to a sale).

It’s also a fairly new and growing field that can be quite confusing to most people because there are so many moving parts: automations, tracking, variety, integrations, A/B testing, ads, creative, social media, and then some!

A digital marketing agency should be able to provide solutions to your basic problems of traffic, lead generation, and growth. Not only that, they should be able to show the results as data. For example, a digital marketing agency can create a social media content plan to grow your email list. They may help you execute it by creating the graphics, editing the videos, posting for you, and helping funnel the viewers into a place where they can give you their email (and thus grow your list).

That is just one example of how an agency can help. But you’re probably wondering: is it worth the investment?

To answer this question, let’s work backwards for a moment, because we need to address a few things:

  1. Why do you need a digital marketing agency?
  2. What are some of the goals you are looking for?
  3. How much money can you invest in digital marketing services?
  4. How well-versed are you in digital marketing and the types of results that would help your company move forward?
  5. How long are you willing to work with a digital marketing agency to see results?
  6. Where are you on your growth plan – starting? Wanting quantum leaps? Fairly advanced?
  7. What’s your ideal budget and what specific services can someone else do for you that you perhaps REALLY dislike doing?

Can You Just Get a Virtual Assistant (VA)?

This is the age-old question! Ok, it’s not age-old, since digital marketing is a new industry… but it’s definitely one that comes up a lot in my groups and forums.

A VA is going to be an integral part of your business, but he/she is an assistant… not your executive marketing director.

This is where many people go wrong. They hire a VA and expect them to create a high-level strategy for them, and perhaps don’t get the results they want.

For example, a VA might help you with various tasks, ranging from creative projects, to executive administrative work, to client management. You, the business owner, should tell the VA what to do for the most part– of course, having open communication and being receptive to their suggestions, too.

Depending on their experience level, a VA will be able to take tasks off your hands so you can focus on the top revenue-generating activities for your business: creating content, networking, having sales conversations, and enrolling clients for your services or programs.

If you’ve considered hiring a virtual assistant, there’s a few things I would invite you to think about beforehand!

  1. Write down all the tasks you’d like to get taken off your plate (including those that you probably hate doing).
  2. Categorize all these tasks within themes; for example, social media content creation or managing members of a Facebook Group can fall under social media management/engagement, whereas calendar management and client organization can be under administrative work.
  3. Interview people and don’t settle for the least expensive hire. I know that’s always appealing, but consider their skill level and their speed. Hiring a highly effective and efficient person for a bit extra may be preferable to having a slower assistant that needs micro-management. Time is money, friends!

I’ve Heard of an Online Business Manager (OBM)… What’s That, and Do I Need One?

Enter the online business manager! I would say this role falls somewhere between a digital marketing agency and a virtual assistant.

The exact definition of an online business manager, according to Indeed.com:

“An online business manager is a virtual support professional that helps organizations manage daily projects, processes and team members. They’re in charge of maintaining the operations of the company by tracking key performance indicators (KPIs), establishing goals and measuring their progress.”

Once again, this individual is NOT a digital marketer, but understands digital based business growth and the roles team members play to maximize your ROI.

I think it’s a smart investment to hire an OBM once you’re getting to 6 figures to exponentially grow your business. This way, you can have a clear view of what actions and efforts are needed to double, triple, or tenfold your expansion.

Digital marketing agencies might have an internal OBM that works for them, but this is not always the case.

So Now That I Know About These Roles… What Should I Do?

Digital marketing is a skillset that can take a new business owner from excited and pumped, to feeling confused and not sure what to do next.

  • Grow an email list?
  • Update my website?
  • Start blogging?
  • Run ads? (They didn’t work when I boosted my post!)
  • Should I go live at 2pm or at 8pm?
  • How do I make a reel?
  • These are all questions related to problems that a digital marketing agency can solve, or that a marketing consultant can advise on.

Depending on the agency and the services they provide, since not all agencies do everything, you’ll want to have a list (or at least an idea) of what you’re looking for when hiring someone to help you.

Make sure you’re well-versed in the tasks in your business you need outsourced. That way, you can focus on growth and service.

Focusing On Main Areas

There are several things an agency can handle for their clients on a regular basis, which I will list below.

First, always create an overall marketing strategy for brand positioning, visitor growth and optimization of sales. This can be both for services or product-based brands.

Goals:

  • Start a new brand and brand image
  • Increasing audience and visitors
  • Growing your email list
  • Launch a program or product

Platforms and Technologies:

  • Social Media
  • Instagram: Creating the posts, scheduling, growing the account
  • Facebook: Adding posts to your page or group
  • Paid Advertising
  • Creating FB and IG ads
  • Google Ads
  • Reposting metrics and return on ad spend
  • Installing tracking for metrics
  • Website or Funnel Creation
  • Creative copywriting
  • Graphic design
  • Integrations and automations
  • SEO (Search engine optimization)
  • Email Marketing

 

 

What if I Don’t Have an Agency Budget? And How Much Can That Be?

This is such an important question, because sometimes people hire agencies out of desperation. This happens when they can no longer keep up with all the marketing tasks at hand, plus the sales that need to move the needle forward in their business.

Agencies can charge $3,500 – $20,000 a month, depending on what it is they are doing and the level of management it entails. An 8- or 9-figure business typically has a much bigger budget, which also comes with a higher level of responsibility for the agency to manage.

A personal brand won’t need all of the services listed above when they’re first starting, since most of the business won’t come from paid advertising. Because of this factor, the cost might be on the lower end of the range.

Depending on where you are in business, you can also hire a marketing consultant to do a big picture overview with you, creating the plan and strategy. This will then be given to your virtual assistant and online business manager to implement alongside yourself.

At the end of the day, you want to focus on doing what you’re really good at. If marketing isn’t on your list, then consider working with a professional to get you started on the right path versus throwing spaghetti at a wall and seeing what sticks.

Time lost is much worse than money lost, and most of the time, you need to hire a really terrible agency or consultant to get no value from your investment.

Your business growth depends on wise investment of marketing to grow your sales, so be smart with who you work with. Make sure they’re aligned with your values, your vision and your goals.

I’m here to help you, so please feel free to reach out on a discovery call and see how we can support your growth goals.

Myths With Internet Marketing – Truths and Reality That Can Derail You 😬

Myths with internet marketing - truths and reality that can derail you 😬

Myths With Internet Marketing – Truths and Reality That Can Derail You 😬

So, I’ve been thinking about a few things lately. The transparency in the online space can be a little muddled.   The cool thing is that there’s a huge, epic ton of potential and possibilities — you could literally reach thousands of people in a minute. You can do a TikTok, bunch of people watch it, and automatically you have a bunch of eyeballs on you… but this is the thing: If you don’t have a strategy, if you don’t have a way to move those people somewhere, or engage with them somehow and keep them in your ecosystem, then one-time-view can turn into absolutely nothing.   So, first of all, the online business game, you’re playing for the long haul, right? You’re creating the content so that it starts compounding. Another thing is that people will say, “Generate a six-figure launch.”   And it’s like, “Yes, and tell me exactly how many hours you sat in front of your computer, hustling and creating the graphics and how much money you spent on ads that didn’t work, and how many coaches you’ve hired because the last strategy didn’t work?” And this is where I think a lot of that transparency is not being shared. It’s not being talked about.   And I’m just getting frustrated when I see all these ads that promise you overnight success, “Without having to do this, and without having to do that.” You have to do it.   I’m sorry, I’ve been in this space for a long time and I don’t know a single one of my friends who are seven-figure entrepreneurs who don’t run ads. I don’t have a single friend who doesn’t have some sort of an online community. I don’t have a single friend who doesn’t focus time and energy to create content and being on platforms and being visible.   So, here’s the thing, if you’re really invested in winning at your business, whatever that means to you. If you want to hit five-figure months, there’s a bunch of stuff you need to do. And in order for you not to drive yourself crazy, I suggest a few things:   One, have somebody that knows more than you so they can at least tell you, “Hey, this is what worked for me. And it can work for you. But guess what? I can’t make you any promises.”   I can’t make any promises to my clients. I can make their lives easier. I can make the trying and answering the questions move things way faster. Like for example, today, one of my clients was like, “Hey, how do I find trending sounds for reels?” I was like, well, actually Instagram is favoring creators right now. So let’s focus on you sharing some original content. And because at the end of the day you can’t just win people over by lip syncing all the time. And talking over somebody, saying something that has absolutely no meaning. So talk about the stuff that you’re freaking knowledgeable about. Let people know what that sounds like. Like, what is going to get them where they need to go quicker.   Second, one strategy can’t work all the time. You have to be flexible and you have to be on it and you need to learn skill sets. That’s right. You need to learn skill sets. And this might look like doing stuff you don’t like. I do stuff I don’t like all the time for my business. Like, don’t you think I’d rather just be coaching all the time, versus perhaps making the funnel and doing all the tech and sitting in front of the phone. And sometimes that stuff isn’t fun, but guess what? I get to do it. I get to do it because I know it’s going to help my clients.   Third, allow yourself to be messy. Allow yourself to have breakdowns, allow yourself to be like, “Bah, this sucks!” But also allow yourself to celebrate the wins. Even if they’re small, even if they’re small. And today, one of my clients was like, “You know what? The content that I am putting out, even though it’s not perfect, or even though I messed up saying the certain thing, a lady commented on it and she wants to know more about what I do. And she says that she really enjoys my content.” She’s like, “I’m going to take that as a win.” Entrepreneurship is not for the faint of heart.   So, if you’re in this journey, make sure you’re in it for the long haul, stick with it, keep learning things, keep seeing what the trends are and answer this question: “What’s your five year vision?” That’s really important.   And truth is, I don’t know what the heck’s going to happen in five years. I have a desire of what I would like it to look like. But for example, two and a half years ago, and I gave birth to a baby. So ask me about three and a half years ago, if I knew that was going to happen. So my five year vision, three and a half years ago, was actually really different than what it is today. And the business model that I was building that time is really different than what it is today, because life changes.   So have a vision, have a goal. I’m Ugh, like so keen on that because I love to help my clients create life designs so that their business matches it. But be flexible, and understand that not everything happens all the time, the way you want it to happen. And also allow yourself to expand beyond what you think is possible. So when we see marketers saying, “Hit your six-figure month.” Know that it really is possible. And that there’s a lot of work that goes underneath there. There’s a lot of stuff that they’re not sharing right off the bat because it doesn’t “sell”.   Me telling you here that creating funnels and spending money on ads and doing all these things, you might be like, “Oh, I’m so discouraged.” But don’t be, don’t be because you get to do that. You get to create this business that you love. You get to make an impact on somebody else’s life through your own business. And most of all, you get to be empowered in the process and allow yourself to really be vulnerable through all the movements. So I wanted to say that today because it’s important. It’s important that you hear, it’s important that you don’t listen to just promises of this grandeur, without even having tried things, that without even knowing what is possible and without even knowing the ins and outs.   So, leverage the power of information as you have so much in front of you. Don’t go and just hire an agency to do things for you because they don’t know you, they’re managing a thousand different clients. You can learn a lot of this stuff. You can be in the driver’s seat of a lot of the aspects of your business. And it doesn’t mean you’re going to do it forever, but it means you get to do it now and you get to be empowered in that process. So, go rock your business, go start the thing that is hard, go and connect with somebody that can support you. And if that’s me, amazing, and you can find ways that you and I could collaborate from a thousand YouTube videos, okay maybe not a thousand, but a bunch of YouTube videos that I’ve done on how to grow your online business, do my challenges that I run on a monthly basis and to my free content that I’d love to share on all the platforms. So I hope this was helpful for you and I’m rooting for you. Bye.   Join my FREE Facebook Group: https://www.facebook.com/groups/alignedandabundantentrepreneurmovement Get Content Pro: https://biz-yogi.com/content-pro Download my FREE Training: https://www.biz-yogi.com/free-training      
25 Online Lead Magnet Ideas

Making Your Content WORK FOR YOU! (AKA Get You Clients)

Making Your Content WORK FOR YOU! (AKA Get You Clients)

 

Are you tired of your content not doing what you want it to do? Like, get clients? I get you.

 

Today, we’re going to go over a very simple strategy that I use all the time to know exactly what to post, why you’re posting it, what the result you want it to be. And then how you can use this content to help you communicate and spread your message all over the interwebs.

 

I’m Ari, your business and digital marketing coach and today, we are diving a little bit deeper into this magical world of content!

 

When I say content, let’s just pre pre-frame this. This is basically you as the expert, you as the knowledge bringer, you as the source of the information that you want to divulge. So understanding that, I want you to go into your, as I like to call it, your bag of tricks from Felix, the cat, and start thinking, “Oh my gosh, I know so many things that can help people. This is how I’ve been helping my clients. These are questions people ask me all the time.” Start thinking about things that are relatable, that not only make you feel like the superhero, but that really relates to the problems, needs and goals, visions, and aspirations of your ideal clients.

 

So based upon that, knowing that really the only thing that matters is them, then that’s where we start creating content. And if you’re stuck, you can just go ahead and go to my link and grab my 90 days. It’s called the Content Pro Marketing Guide, where you get 90 days of different kinds of posts done for you, ideas, all sorts of fun stuff, and planning templates. I digress.

 

Back to your content. So I want you to really come up with the best and most joyful things for you to talk about. What lights you up? What gives your clients, your potential clients, the best results? If you’re a gut and hormone expert, well, let’s talk about the foods to avoid, the myths, the things that happen as you get older as a woman, the different kinds of combinations of food plus exercise, the things you can do for breakfast, the movements, the type of cardio versus weightlifting versus supplements. There’s so much for you to micro-pull.

 

And nowadays, content, as we know, it’s got to be a little bit faster because people’s attentions are being pulled in a thousand different directions. I call it the adult ADD factor from social media. (Thank you, Instagram and TikTok.) “What is that?”, “What do I want to promote and sell this month?” So if you understand these things, then all the content you basically work backwards. I like to reverse engineer things. So if you work from here, your goal and you shoot it backwards, then guess what? The content all creates breadcrumbs for when you’re in your sales moment, launch moment, because you don’t always want to be selling. It’s like value, value, value, ask, ask. Value, value, value, give, give, ask, ask, ask, ask, ask. Value, value, value, value, ask, ask, ask, ask, ask.

 

We need to have waves. This is why I like to call business the way I teach is a flow. So these are waves where we are giving, receiving. And you know that, in this name of the game, sometimes the more you give and the more that you show up as this wealth of information, the more you receive. What I also want you to consider is this is going to be a compound effect. Meaning, the content you do, two or three months ago, people are seeing it for the first time then they’re may be seeing the second piece, then the third piece. People have to see you and consume your content, your emails, at least 17 to 20 times. This is how far from our traditional marketing, where it used to be like seven to ten exposures. That’s massively changed.

 

So what I want you to consider is that it is your time to be a consistent bringer of information, of help, of ways that you can support your clients through whatever transformation they are going through. If you are a financial planner and your clients have a mess in their finances, they’re not doing their bookkeeping, they’re not budgeting. Then what are ways that you could help them so that ideally, cha-ching, your magical product, maybe it’s like budgeting and organization of your money 2022 is the focus. Knowing this will help you feel at peace, feel more confident, feel connected to exactly the steps that you need to do in order to get the results that you want. But we have to start from the backwards.

 

Now, here’s a separate piece. You’ll see in Content Pro that I have different themes for the month. One of those might be growing leads or connection. Now, these two is where your funnel comes into place, because if you’re just doing content for content versus content for purpose, and you don’t have a way to streamline a viewer into a potential buyer, then we’re just leaving people on this platform. What you want to do is pull people off the platform and you’ll see in the contents of the captions that I’ve written, like, “Go click on my link, click on the URL.” Here is where you’re going to be able to move a viewer into somebody that registers for your freebie, or somebody that registers for your webinar, or somebody that joins your five day challenge, or somebody that joins your Facebook group or WhatsApp group. Wherever you are, either building community or moving people into your marketing ecosystem, you want to be cognizant that there’s certain assets you want to have so that we have a strategic plan of what’s called our customer journey.

 

I can talk more and more about this, but for that, you should download Content Pro and start taking action (I promise, you’ll learn more that way than by reading!). And it’s going to give you a better picture of this whole digital marketing landscape and you as a content creator, but you as a business owner as well.

 

So I hope this was useful. Make sure to subscribe, comment, like, and let me know if you have any other questions that I can support you with. Once again, see you. It’s Ari and let’s make it a great day!

 

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Make Money With Your Website Through Design – Passive Income

 

Today, we’re talking about websites that sell.

First of all, I want to make you money. But overall, when you’re creating a website or a landing page or any sort of marketing material, the steps that we’ll learn today are going to be very useful for anything else that you create in the future, because we’re going to have certain concepts in mind and we can just rinse and repeat. I’m all about being efficient and effective.

#1 Must-Have: Clarity in your customer journey.

If the customer is confused, they’re not going to buy. They’re going to leave. They’re out. Peace. 

People have the attention span of an ant, and the reason is your phone, your child, your distractions, all add up in life so we need things to be given to us quickly. I mean, we can order something from Amazon today and it will arrive in our house tomorrow or sometimes the same day. So we’re used to instant gratification. If that doesn’t happen on your website or on your landing page, a sales page for your product or program, then guess what? You’re toast.

It’s all about them. The client doesn’t want to really sit there and learn all about you, like read things that don’t pertain to them. There’s an emotional connection that needs to be made and I’m going to ask you, “What is the first thing that they see and feel?” Feel here is the magic word. 

So if you’re speaking to them on that emotional level versus a logical level, then great. But if you’re not, ask yourself, “What can I change? How can I connect with them?” and this applies to you if you already have a website or a landing page or if you need to build one.

So what makes a customer stay? Let’s map their journey. We’re going to look at this from the bottom-up. If you were making it all about them, then we really need to understand who they are.

#2 Must-Have: Appeal to emotion in your copywriting.

Emotion sells, right? Psychology Today, which is a very renowned magazine and who’ve actually knocked on just one study, but several studies about purchasing behavior, “Studies show that positive emotions toward a brand have a far greater influence on consumer loyalty than trust and other judgments, which are based on a brand’s attributes.”

A brand’s attributes are the “why” behind its existence. We’re creating a culture that indoctrinates your customer into feeling seen, heard, and loved.

For example, I worked with my client Poppy and Libby, and we were creating a website for their retreat business. When I opened this website, guess what happened? It was like fact, fact, fact, fact, fact, fact, fact, fact. So we had to recreate the entire site, recreate the entire marketing approach so that it was more why centered and made it easy for people to engage with, and ultimately, purchase from.

#3 Must-Have: Highlight your strengths in your Call To Action.

So if we know our potential customer’s problem, which means we know our client inside and out, we know their pain points, we know where they’re hanging out and not just like on social media or Instagram… then ask yourself “what are they willing to share?”, and then use those exact words to try to back out a unique value proposition to you and your skillset.

It’s not enough to just ask for the sale – Is your call to action clear? How are you moving your customer from where they don’t want to be, to where they want to be? Is it easy to take the next step, or are they confused? 

So this can relate to lots of different things, but mainly you want to know, “Am I helping my client take the desired action in easily identifiable ways?” 

One thing I learned from one of my teachers when I was in college is when you’re designing your page or any sort of marketing material, you need the eye to jump.

Meaning, if I’m not reading, I need whatever my eye is jumping to, to make a complete sentence related to the problem that I have that I need solving. 

So if you have these tiny headlines or if you have little words and you don’t have graphic elements or images that can also portray a message, then, again, you’ve potentially lost your client. So are they confused, are they lost, and is your map clear enough? Ask yourself that question.

Don’t be afraid to drive to the sale. Like sometimes we make it hard for people to buy from us, just make it easy. Sign up today. Get your product. Claim your offer. Have clear, concise call to actions. Drive the person to the sale.

Because once you make these shifts, you speak to them and help them overcome problems and objections. You create the flow of customer journey before you start, and you’re clear on the outcome of the action you want them to take, then you’re setting yourself up for success.

 

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How To Build A High Converting Sales Page

Today we’re going to discuss why a sales page is so important, and what the key pieces are to making sure you have the elements that can turn a viewer from interested into a client.

So people ask me all the time, “Ari, why do I need a sales page? Why can’t I just send people to my website?”

Well, let’s talk about the one main reason why you don’t want to just send people to your website – your website has a lot of exit strategies. Meaning menus, buttons, social media, all the things that could take a person from interested, engaged into “see you later”.

A sales page helps you to guide a potential through one goal, one offer, and one solution.

Now once you have a sales page, here are the main elements you need to get it to convert into sales!

  1. Consistent branding, colors, mood and imagery.
  2. Soft queues instead of really harsh and direct “buy this thing now” messaging
  3. Sales copy that speaks to the heart instead of to the logical brain
  4. Testimonials – share client love! 
  5. Add a video. Help people connect with you as a person, not a transaction.

And if this is your first time designing a sales page and you’re stuck, this is what I love to do with my clients. Drop a comment below and I’d be happy to answer your questions!

 

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My Favorite Technology Tools for Online Business and Content Creation

There are three essential tools that you need in order to create great content that can show you off as the expert, so you can help your potential clients get the results they’re in need of.

In this blog, you’re going to learn exactly what these tools are, how to use them, and why they help maximize your time so you don’t get sucked into tech land.

Tool #1: The Voice Memo App: You don’t have to be sitting in front of your computer if you have a great idea – you can whip out your phone!

Any time you have thoughts that you haven’t had the chance to write down, grab the voice memo app and record exactly what it is.

If you received a download during meditation, or if you had a meaningful conversation that sparked an idea – don’t forget the value of this resource in your pocket.

The second way you can use your voice memo app is to get professional audio while you’re recording a video.

This is a little-known hack that can improve the audio quality of your videos and even help you to repurpose your content into a podcast!

 

Tool #2: The InShot App: Use this app to edit your videos in a super easy way.

Not only is it quick, but it also has really cool features like stickers, filters and music.

 

Tool #3: Later: This is the app I use for scheduling on social media.

This helps you to not feel like you’re constantly in the hustle and bustle of social media, and you can feel at ease about your content for the week so you can focus on engaging with people on social media more.

 

Tool #4: Canva: This is hands-down the best tool for creating the graphics you need for your social media, branding materials, client materials, freebies, video editing, and so much more.

 

Tool #5: A CRM that brings is all together: Now that you know how to use tools to generate content, you can’t forget that you also need to find a provider for your landing page creation, email sending, and customer relationship management.

My tool of choice is HighLevel. With this system, I can build my landing pages, send emails, SMS messages, and even create pipelines for my potential leads all in one place.

Click here to start your free trial.

All in all, the tools you are using for your business mean nothing if you don’t have a strategy in place for executing on them in a thoughtful way. Make sure you have daily accountability towards your execution of your strategy so you can achieve meaningful goals for yourself and your business.

 

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What Is Visibility and How Do You Get It?

What visibility ultimately is, is the ability to be seen or heard.

If you think about the different ways we can get visibility, they are vast options for achieving this online!

We have YouTube, Instagram, Facebook, Pinterest, TikTok, Podcasts and SO much more that are completely free resources where you can share your brilliance.

All of these platforms are able to give us “reach” which is exposure to audiences from all around the world.

However, this is not always the fastest medium to forward with, but it is an essential first step if you’re just starting out.

Another way that we have potential to achieve visibility is through offline platforms! This can mean speaking engagements, networking and collaborating with other entrepreneurs in your area.

When you’re creating your strategy for getting more visibility, it’s important to have a dynamic strategy between the two (even if you’re a digital entrepreneur!). Remember, visibility is the art of being seen and heard for the purpose of getting more people to know what you do, why you do it, and how you get it done. So reach for this from all angles.

Because when more people know what we do more clearly, it creates opportunities for you to be recognized as a reputable source of reliable solutions. In other words, visibility helps you create credibility and trust.

To close this out, you need to understand the most important piece of all to get visibility…

Consistency.

It’s not enough to share one-off posts about your services, only send emails when you have something to sell, and not nurture the relationships of people who have already indicated that they are hot leads of your products and services.

You have to be visible consistently.

Visibility is a long-game, and if you’re looking for short-term gains, you’re going to exhaust your entire warm network of potential buyers and not have a business to run after a year.

My biggest advice to you is to get excited about creating content. When you’re aligned with your mission and purpose, you can’t wait to share your brilliance with the world! Find that place to create from, and I promise, it’ll feel easier than it ever has before. It’s simply a commitment.

Be credible, be seen and heard about what you’re so passionate about and start growing your business. One video, one audio, one real one post at a time. 

 

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Must Have Visibility Strategies


There are four different layers when it comes to creating visibility strategies.

Layer #1: Let people know who you are, what you do.

Layer #2: Let people know how that relates to them and the way in which you are going to make their life a little bit easier, simpler and more successful.

Layer #3: Giving people free valuable content you’d like them to engage with. 

Layer #4: Promoting your programs and products.

The beauty of having all four of this layers work together is that you take someone who doesn’t have an idea of who you are, show them what you to, let them know how you can help them, build trust through sharing your expertise, and ultimately give them the opportunity to get your solution to their problem by becoming a client.

Once you have this layer cake in place and working together, the next step is to develop a freebie so you can collect your follower’s emails in exchange for a free gift!

This free gift can be something like an ebook, training, downloadable template, planner, challenge, or even a quiz.

When we’re trying to be visible on social media, we have to keep in mind what it was invented for: connection.

The more visible you become, the more calls to actions you should share to invite people to take the next step with you. This could be inviting them to download your freebie to join your email list, asking them to join your Facebook group, sharing the opportunity to hop on the phone for a Discovery Call, or participating in an upcoming workshop or challenge.

By becoming more visible, you’re generating potential leads. Don’t underestimate how big this opportunity is for your business!

 

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How to Build A Strong Brand

 

Are you ready to align your brand? This blog is going to teach you exactly the right steps to have clarity in your mission and vision. We’ll do some of the work together so that you can have a new foundation to grow your business from. Remember, the vision and mission is the key to unlocking your marketing, your offer creation, the way you do what you do.

Brand presence is key in growth, but it’s hard to create a brand without knowing the key pieces.

 

Key element #1: why you do what you do.

Always start with this. When we have our why, people automatically are attracted to us, drawn to us whether it’s us as a brand or us as a product.

 

Key element #2: how does what you do help you impact the world in a positive way?

What is the level of impact that it’s creating? And what vision do you have?

 

Key element #3: write out your vision and mission statements.

What message you think will make people from not a customer into a customer? What is your intrinsic magical unicorn skill set that’s going to help people go from here to here? I call it going from boring island to party island.

 

Key element #4: define your brand values and pillars.

This is your colors, your mood, and the general culture of your brand. Keeping these consistent is key in attracting the ideal customer for your products and services.

 

Key element #5: establish your goals.

You have two have two types of goals. #1 – your monetary and growth goals. #2 –  the goals you want to help your clients achieve.

So prep before you build, know your ideal client, and get the message conveyed correctly, based on your goals.

 

Key element #6: creating your content.

How are you speaking to your clients? This is a whole other world that we can get into in what’s called niching down and understanding your client avatar. 

What I want you to do is just embody, embody your ideal client. Who is this person? Who do you want to serve? And don’t say everybody. Really find one person who you’re like, “Man, if I could help a woman like this single mom or if I could help a man or a woman in their late 60s who their body is suffering from pain because they’re pro athletes or they were pro athletes.” 

Really embody that person so that we can create the right content that shows we can solve their problems.

Be yourself. You don’t have to create a business or a brand based upon this person who you think should be out there. Really be you. I want you to showcase your new brand, mission, and vision.

 

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The #1 Thing All Wellness Entrepreneurs Want In Business

I want to take you through a journey of how to grow your business in a way that is aligned to your soul and creates a bigger impact in the world, but also gets you the most consistent revenue streams (so you can run this business for longer without burnout!).

The most important revenue stream for a wellness entrepreneur is…

Monthly recurring revenue!

And why do you ask? Because it creates a consistency in the income that you earn, and also a sense of security that ignite the foundation in your first chakra.

So let’s talk about three different forms of monthly recurring revenue…

One: Memberships

If you own a yoga studio or you are part of a gym, you know that when somebody creates or signs a membership, you’re like, “Yay, they’re committed,” right? They want to be part of your business day in, day out for months to come. 

The beauty of a membership is first of all, that commitment part. Second of all, it’s also the fact that you are getting this predictable income. 

Now, a membership can come in all sorts of different ways. Think of all the different memberships that you’re part of. Think Amazon, Netflix, your Yoga studio, your gym, and if you can think of more, put them down in the comments below. You can have a broad range of membership types for your different service offerings.

Two: Pre-selling Packages

You want to have your membership-based something and you might consider having a longer high-end package that has a higher price point, and that if people are doing payment plans, the payment plan is a little bit more expensive than if they were to pay in full.

Now you can sell maybe a four-month or a six-month or a year-long coaching, wellness, yoga, insert your specialty here, package. There’s a difference between a membership because in a membership, what people are getting is just auto renew, right? Versus a monthly payment plan.

Three: Passive Income

And that might be, for example, if you’re part of a network marketing. I’m part of doTERRA. You can create a steady stream of income that is based on monthly orders from customers. It’s not a membership, but you are creating a potential monthly recurring revenue based on volume of sales. 

I know that network marketing is a little bit different than our traditional business models, but it’s still worthy to mention because it’s growing. It’s very attractive to a lot of us in the wellness space because we can promote products that we believe in. Don’t take it lightly that you can make a good living from it, but you do have to work your butt off like all businesses.

Now, these three monthly recurring revenue streams of income to me are like the golden nugget at the end of the rainbow or the pot of gold at the end of the rainbow. There’s different ways that you can create memberships that are product based, that are service-based, and the different price points. Connect to your strengths.

 

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