Make Money With Your Website Through Design – Passive Income

 

Today, we’re talking about websites that sell.

First of all, I want to make you money. But overall, when you’re creating a website or a landing page or any sort of marketing material, the steps that we’ll learn today are going to be very useful for anything else that you create in the future, because we’re going to have certain concepts in mind and we can just rinse and repeat. I’m all about being efficient and effective.

#1 Must-Have: Clarity in your customer journey.

If the customer is confused, they’re not going to buy. They’re going to leave. They’re out. Peace. 

People have the attention span of an ant, and the reason is your phone, your child, your distractions, all add up in life so we need things to be given to us quickly. I mean, we can order something from Amazon today and it will arrive in our house tomorrow or sometimes the same day. So we’re used to instant gratification. If that doesn’t happen on your website or on your landing page, a sales page for your product or program, then guess what? You’re toast.

It’s all about them. The client doesn’t want to really sit there and learn all about you, like read things that don’t pertain to them. There’s an emotional connection that needs to be made and I’m going to ask you, “What is the first thing that they see and feel?” Feel here is the magic word. 

So if you’re speaking to them on that emotional level versus a logical level, then great. But if you’re not, ask yourself, “What can I change? How can I connect with them?” and this applies to you if you already have a website or a landing page or if you need to build one.

So what makes a customer stay? Let’s map their journey. We’re going to look at this from the bottom-up. If you were making it all about them, then we really need to understand who they are.

#2 Must-Have: Appeal to emotion in your copywriting.

Emotion sells, right? Psychology Today, which is a very renowned magazine and who’ve actually knocked on just one study, but several studies about purchasing behavior, “Studies show that positive emotions toward a brand have a far greater influence on consumer loyalty than trust and other judgments, which are based on a brand’s attributes.”

A brand’s attributes are the “why” behind its existence. We’re creating a culture that indoctrinates your customer into feeling seen, heard, and loved.

For example, I worked with my client Poppy and Libby, and we were creating a website for their retreat business. When I opened this website, guess what happened? It was like fact, fact, fact, fact, fact, fact, fact, fact. So we had to recreate the entire site, recreate the entire marketing approach so that it was more why centered and made it easy for people to engage with, and ultimately, purchase from.

#3 Must-Have: Highlight your strengths in your Call To Action.

So if we know our potential customer’s problem, which means we know our client inside and out, we know their pain points, we know where they’re hanging out and not just like on social media or Instagram… then ask yourself “what are they willing to share?”, and then use those exact words to try to back out a unique value proposition to you and your skillset.

It’s not enough to just ask for the sale – Is your call to action clear? How are you moving your customer from where they don’t want to be, to where they want to be? Is it easy to take the next step, or are they confused? 

So this can relate to lots of different things, but mainly you want to know, “Am I helping my client take the desired action in easily identifiable ways?” 

One thing I learned from one of my teachers when I was in college is when you’re designing your page or any sort of marketing material, you need the eye to jump.

Meaning, if I’m not reading, I need whatever my eye is jumping to, to make a complete sentence related to the problem that I have that I need solving. 

So if you have these tiny headlines or if you have little words and you don’t have graphic elements or images that can also portray a message, then, again, you’ve potentially lost your client. So are they confused, are they lost, and is your map clear enough? Ask yourself that question.

Don’t be afraid to drive to the sale. Like sometimes we make it hard for people to buy from us, just make it easy. Sign up today. Get your product. Claim your offer. Have clear, concise call to actions. Drive the person to the sale.

Because once you make these shifts, you speak to them and help them overcome problems and objections. You create the flow of customer journey before you start, and you’re clear on the outcome of the action you want them to take, then you’re setting yourself up for success.

 

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How To Build A High Converting Sales Page

Today we’re going to discuss why a sales page is so important, and what the key pieces are to making sure you have the elements that can turn a viewer from interested into a client.

So people ask me all the time, “Ari, why do I need a sales page? Why can’t I just send people to my website?”

Well, let’s talk about the one main reason why you don’t want to just send people to your website – your website has a lot of exit strategies. Meaning menus, buttons, social media, all the things that could take a person from interested, engaged into “see you later”.

A sales page helps you to guide a potential through one goal, one offer, and one solution.

Now once you have a sales page, here are the main elements you need to get it to convert into sales!

  1. Consistent branding, colors, mood and imagery.
  2. Soft queues instead of really harsh and direct “buy this thing now” messaging
  3. Sales copy that speaks to the heart instead of to the logical brain
  4. Testimonials – share client love! 
  5. Add a video. Help people connect with you as a person, not a transaction.

And if this is your first time designing a sales page and you’re stuck, this is what I love to do with my clients. Drop a comment below and I’d be happy to answer your questions!

 

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My Favorite Technology Tools for Online Business and Content Creation

There are three essential tools that you need in order to create great content that can show you off as the expert, so you can help your potential clients get the results they’re in need of.

In this blog, you’re going to learn exactly what these tools are, how to use them, and why they help maximize your time so you don’t get sucked into tech land.

Tool #1: The Voice Memo App: You don’t have to be sitting in front of your computer if you have a great idea – you can whip out your phone!

Any time you have thoughts that you haven’t had the chance to write down, grab the voice memo app and record exactly what it is.

If you received a download during meditation, or if you had a meaningful conversation that sparked an idea – don’t forget the value of this resource in your pocket.

The second way you can use your voice memo app is to get professional audio while you’re recording a video.

This is a little-known hack that can improve the audio quality of your videos and even help you to repurpose your content into a podcast!

 

Tool #2: The InShot App: Use this app to edit your videos in a super easy way.

Not only is it quick, but it also has really cool features like stickers, filters and music.

 

Tool #3: Later: This is the app I use for scheduling on social media.

This helps you to not feel like you’re constantly in the hustle and bustle of social media, and you can feel at ease about your content for the week so you can focus on engaging with people on social media more.

 

Tool #4: Canva: This is hands-down the best tool for creating the graphics you need for your social media, branding materials, client materials, freebies, video editing, and so much more.

 

Tool #5: A CRM that brings is all together: Now that you know how to use tools to generate content, you can’t forget that you also need to find a provider for your landing page creation, email sending, and customer relationship management.

My tool of choice is HighLevel. With this system, I can build my landing pages, send emails, SMS messages, and even create pipelines for my potential leads all in one place.

Click here to start your free trial.

All in all, the tools you are using for your business mean nothing if you don’t have a strategy in place for executing on them in a thoughtful way. Make sure you have daily accountability towards your execution of your strategy so you can achieve meaningful goals for yourself and your business.

 

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What Is Visibility and How Do You Get It?

What visibility ultimately is, is the ability to be seen or heard.

If you think about the different ways we can get visibility, they are vast options for achieving this online!

We have YouTube, Instagram, Facebook, Pinterest, TikTok, Podcasts and SO much more that are completely free resources where you can share your brilliance.

All of these platforms are able to give us “reach” which is exposure to audiences from all around the world.

However, this is not always the fastest medium to forward with, but it is an essential first step if you’re just starting out.

Another way that we have potential to achieve visibility is through offline platforms! This can mean speaking engagements, networking and collaborating with other entrepreneurs in your area.

When you’re creating your strategy for getting more visibility, it’s important to have a dynamic strategy between the two (even if you’re a digital entrepreneur!). Remember, visibility is the art of being seen and heard for the purpose of getting more people to know what you do, why you do it, and how you get it done. So reach for this from all angles.

Because when more people know what we do more clearly, it creates opportunities for you to be recognized as a reputable source of reliable solutions. In other words, visibility helps you create credibility and trust.

To close this out, you need to understand the most important piece of all to get visibility…

Consistency.

It’s not enough to share one-off posts about your services, only send emails when you have something to sell, and not nurture the relationships of people who have already indicated that they are hot leads of your products and services.

You have to be visible consistently.

Visibility is a long-game, and if you’re looking for short-term gains, you’re going to exhaust your entire warm network of potential buyers and not have a business to run after a year.

My biggest advice to you is to get excited about creating content. When you’re aligned with your mission and purpose, you can’t wait to share your brilliance with the world! Find that place to create from, and I promise, it’ll feel easier than it ever has before. It’s simply a commitment.

Be credible, be seen and heard about what you’re so passionate about and start growing your business. One video, one audio, one real one post at a time. 

 

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Must Have Visibility Strategies


There are four different layers when it comes to creating visibility strategies.

Layer #1: Let people know who you are, what you do.

Layer #2: Let people know how that relates to them and the way in which you are going to make their life a little bit easier, simpler and more successful.

Layer #3: Giving people free valuable content you’d like them to engage with. 

Layer #4: Promoting your programs and products.

The beauty of having all four of this layers work together is that you take someone who doesn’t have an idea of who you are, show them what you to, let them know how you can help them, build trust through sharing your expertise, and ultimately give them the opportunity to get your solution to their problem by becoming a client.

Once you have this layer cake in place and working together, the next step is to develop a freebie so you can collect your follower’s emails in exchange for a free gift!

This free gift can be something like an ebook, training, downloadable template, planner, challenge, or even a quiz.

When we’re trying to be visible on social media, we have to keep in mind what it was invented for: connection.

The more visible you become, the more calls to actions you should share to invite people to take the next step with you. This could be inviting them to download your freebie to join your email list, asking them to join your Facebook group, sharing the opportunity to hop on the phone for a Discovery Call, or participating in an upcoming workshop or challenge.

By becoming more visible, you’re generating potential leads. Don’t underestimate how big this opportunity is for your business!

 

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How to Build A Strong Brand

 

Are you ready to align your brand? This blog is going to teach you exactly the right steps to have clarity in your mission and vision. We’ll do some of the work together so that you can have a new foundation to grow your business from. Remember, the vision and mission is the key to unlocking your marketing, your offer creation, the way you do what you do.

Brand presence is key in growth, but it’s hard to create a brand without knowing the key pieces.

 

Key element #1: why you do what you do.

Always start with this. When we have our why, people automatically are attracted to us, drawn to us whether it’s us as a brand or us as a product.

 

Key element #2: how does what you do help you impact the world in a positive way?

What is the level of impact that it’s creating? And what vision do you have?

 

Key element #3: write out your vision and mission statements.

What message you think will make people from not a customer into a customer? What is your intrinsic magical unicorn skill set that’s going to help people go from here to here? I call it going from boring island to party island.

 

Key element #4: define your brand values and pillars.

This is your colors, your mood, and the general culture of your brand. Keeping these consistent is key in attracting the ideal customer for your products and services.

 

Key element #5: establish your goals.

You have two have two types of goals. #1 – your monetary and growth goals. #2 –  the goals you want to help your clients achieve.

So prep before you build, know your ideal client, and get the message conveyed correctly, based on your goals.

 

Key element #6: creating your content.

How are you speaking to your clients? This is a whole other world that we can get into in what’s called niching down and understanding your client avatar. 

What I want you to do is just embody, embody your ideal client. Who is this person? Who do you want to serve? And don’t say everybody. Really find one person who you’re like, “Man, if I could help a woman like this single mom or if I could help a man or a woman in their late 60s who their body is suffering from pain because they’re pro athletes or they were pro athletes.” 

Really embody that person so that we can create the right content that shows we can solve their problems.

Be yourself. You don’t have to create a business or a brand based upon this person who you think should be out there. Really be you. I want you to showcase your new brand, mission, and vision.

 

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The #1 Thing All Wellness Entrepreneurs Want In Business

I want to take you through a journey of how to grow your business in a way that is aligned to your soul and creates a bigger impact in the world, but also gets you the most consistent revenue streams (so you can run this business for longer without burnout!).

The most important revenue stream for a wellness entrepreneur is…

Monthly recurring revenue!

And why do you ask? Because it creates a consistency in the income that you earn, and also a sense of security that ignite the foundation in your first chakra.

So let’s talk about three different forms of monthly recurring revenue…

One: Memberships

If you own a yoga studio or you are part of a gym, you know that when somebody creates or signs a membership, you’re like, “Yay, they’re committed,” right? They want to be part of your business day in, day out for months to come. 

The beauty of a membership is first of all, that commitment part. Second of all, it’s also the fact that you are getting this predictable income. 

Now, a membership can come in all sorts of different ways. Think of all the different memberships that you’re part of. Think Amazon, Netflix, your Yoga studio, your gym, and if you can think of more, put them down in the comments below. You can have a broad range of membership types for your different service offerings.

Two: Pre-selling Packages

You want to have your membership-based something and you might consider having a longer high-end package that has a higher price point, and that if people are doing payment plans, the payment plan is a little bit more expensive than if they were to pay in full.

Now you can sell maybe a four-month or a six-month or a year-long coaching, wellness, yoga, insert your specialty here, package. There’s a difference between a membership because in a membership, what people are getting is just auto renew, right? Versus a monthly payment plan.

Three: Passive Income

And that might be, for example, if you’re part of a network marketing. I’m part of doTERRA. You can create a steady stream of income that is based on monthly orders from customers. It’s not a membership, but you are creating a potential monthly recurring revenue based on volume of sales. 

I know that network marketing is a little bit different than our traditional business models, but it’s still worthy to mention because it’s growing. It’s very attractive to a lot of us in the wellness space because we can promote products that we believe in. Don’t take it lightly that you can make a good living from it, but you do have to work your butt off like all businesses.

Now, these three monthly recurring revenue streams of income to me are like the golden nugget at the end of the rainbow or the pot of gold at the end of the rainbow. There’s different ways that you can create memberships that are product based, that are service-based, and the different price points. Connect to your strengths.

 

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How Your Niche Can Define Your Business Success

You’ve probably heard a lot of business coaches and consultants explain why having a niche is so important, and today I’m gonna break down the real ways that having a niche can transform your business.

And I’m not even going to talking about niches – I’m going to talk about hyper niches. 

And why is a hyper niche better? Let’s take the wellness niche for example. Even though you might have tons of certifications, you love to do Reiki, pilates, yoga – being able to solve all the problems and trying to help all the people is going to make you like a small dot floating in the ocean.

The last thing you want to do when you start your business is float around.

You want direction, you want guidance. And the best way to do that is finding a specific way that you can support your community, your potential clients, your existing clients, in a way that is also tied to a strong foundation within you.

For example, I have a client who when we started working together, she had two different offerings that or services we might say that were pretty awesome. She had a membership at $19 and 99 cents a month, and she also had private clients. 

So when we started working together, the first thing she asked me was, “Hey, is my social media content clear as to who I’m helping and what I do?” 

The answer was no. And I said, “Look, you know, it’s crazy. I’ve been a yoga teacher for almost 20 years and I understand your content, but who are you talking to? Are they newbies? Are they trying to heal themselves? Are they in a part of life where they wanna advance their practice?” 

So we addressed that first and then she’s like, “Well, I also love to teach meditation. And I also love to teach how to use props and I really wanna teach their therapeutics.” 

So this is a niche within the yoga niche. The industry is wellness, but niche is yoga, but the hyper niche is the add on of energy work and transformational coaching. 

So what we did is created a signature system. It is her specific way of doing what she does and feeling really joyful about it because now she doesn’t have to segment herself. 

When you specialize, you start showing up as an expert, as a credible source.

Public Relations –  you can start being featured as the expert on fasting the expert meditation teacher, the expert therapeutics. 

Collaborations – you now have a great way of showing up and saying, “Hey, this is how I work. This is my specialty. This is how I do what I do.”

Purpose – your brand now has a message that comes from your core values. 

Now I know you might have a hard time figuring out your niche, so I’m gonna give you three easy steps.

  1. Ask yourself, “What brings me the most joy?” and start with that.
  2. Then ask, “What’s closest to the cash? What’s the lowest hanging fruit? Who can I collaborate with right now?”
  3. “How can I show up as my most authentic self?” This is where you think about what your ideal working environment is, what you want your schedule to be like, and what types of clients you want to serve.

Having your niche, having your specialty, creating your specific way of doing what you do will help create the way you market yourself, the way your brand is positioned and the way you show up as the expert, you are so that you can charge a word earth, bring more clients and do it with ease… versus feeling scattered and potentially overwhelmed. 

So I want you to take action! I want you to draw this big circle of the world of your niche, and I want you to draw smaller circles, smaller circles, smaller circles until your circle is small enough that you fit in a hyper niche. 

For example, power yoga, Aang yoga arm, balance expert fitness fitness for women over 40 fitness for moms over 40.

Because nowadays, people’s searches are hyper focused. 

When I search for things for my baby, I don’t just search for baby toys. What do I search for? Montessori style toys for 18 month olds. 

And then I get the content that I need for that specific problem. And what comes up? YouTube videos, Instagram accounts and blogs. 

Allow yourself to have your big vision picture to have your niche within that. We can always shift and move, but start somewhere with focus and attention because this is where your money lies. They don’t say the richest is in the niches for nothing. So allow yourself to have this moment of clarity!

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Pillars of a Profitable Online Business

 

Today we are going over the eight pillars of a profitable online business and how they work together. 

So most of you know, maybe you didn’t, but I’ve been a yoga teacher for almost 20 years. And why is this important? Because yoga means union. So everything in the way that you show up online to the webinar that you create, or sales page that you write, or the email that you send all has to have cohesion. They all need to speak to each other in a way that is very much not only aligned, but in order sequential.

So let’s dive into what these are, and how they can help your business!

Pillar #1: Visibility

Let’s talk about the elephant in the room – social media. 

Everybody consumes some sort of social media, so this is where we can begin to work  on the visibility aspect of your business.

Why is social media gonna help us be profitable? Well, first of all, you are an expert service provider. You are really good at what you do, and probably really enjoy doing it. And this is exactly what we wanna highlight when you’re visible on these channels.

Second of all, it’s free! If I go live today, I can reach hundreds of people, potentially even thousands of people. If I make a reel or TikTok, I can reach thousands of people for free. I also have a group of over 600 people. I have a friend list of 5,000 people. These are all people that know who I am, what I do, and how I do it. Not every single one of these people is a buyer, but they might refer you. 

By working on your social media visibility over time, you can show off your credibility, build trust, share your expertise, support people, and connect with them. And the more that we do this, the quicker it’s gonna be to overcome object, objections and obstacles of why people should work with you.

Pillar #2: Lead Generation

If you’re just leaving people on Instagram or on Facebook or on TikTok, and there’s no next steps for them to take, then you are essentially creating content for nothing. So we wanna be able to guide people on their next steps, which means that you wanna have a lead generation strategy in place to successfully move potential customers from visibility to action.

For example, today, I was talking to my client about how we’re gonna be growing her email list. And there’s a rule of thumb that I work with with all my client is grow your email list as often as possible with quality amazing people. 

We then have this great opportunity to now collect data, communicating consistently with your potential buyers, which ultimately creates opportunities to grow your business.

So how do we do this? We create lead generation pages which can typically be free resources like a guided meditation, ebook, challenges, a quiz, templates, and so much more.

We’re not giving away the, the, the farm here, but we are giving away enough to create an emotional response to wow them and show off our unique genius! 

You might think, “they’re just giving us their email.” But then we’re creating backend strategies to support the growth and connection you need to be able to turn them from an audience member to a paying client.

Pillar #3: Sales Page

A sales page is a way of selling your program, course, product, service, or even retreat. It’s a page that’s designed in a specific way to give people the opportunity to work with you.

There’s very specific ways that we write the sales page, but number one, it’s very heart driven and emotionally centered.

The idea behind this is that if I connect with you on an emotional level through my writing or a video on the sales page, then we are opening up the opportunity for people to be committed to their growth, to their transformation. And we are the vehicle. We have to speak from a place where our program, our course, our coaching is their way to get there faster, and ultimately get there in the most supported way. 

Pillar #4: Connection

Number one is what are you selling? What are your services? What are your products? How are you selling them? How are you marketing? And how you’re selling them is related to how you’re connecting with people. 

All of these pillars are a part of a beautiful cycle of us working diligently consistently to develop trust, to develop connection, to ultimately generate revenue.

Whether you’re creating a webinar, hosting an info session, giving a live class or presentation – we have to create opportunities for 1:1 engagement where we can help our potential clients connect on a deeper level with us so we can give them a more profound transformation by working with us.

Once we start growing our email list, we email people consistently with content that we’ve created for our social media, our YouTube, you see, this is all turning into a nice, beautiful cycle. 

 

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